Influencer Marketing: How to Work With Influencers in Your Practice (Without Treating Them for Free!)
Watch Mara Shorr and Jay Shorr's live interview at the 2019 Aesthetic Show conference to learn how to work with influencers to without treating them for free. Then [...]
How to Deal with Provider Burnout
As it gets busy in your medical office, you may find yourself trying to gasp for air to get some rest, or even just have a moment or day to [...]
How to Keep Your Employees: Top Things Your Staff Needs to Stay for the Long Haul
This may be an area where you find your aesthetic practice struggling in, but have no worry, we are here to help. In this blog post we are informing you [...]
When to Fire an Employee
"You're Fired": When to Let an Employee Go Unfortunately, we know that not every staff member is a true team member for life and as a practice owner you will [...]
Jay Shorr Has Been Appointed to the Adjunct Faculty of FAU!
Congratulations to our founding partner, Jay Shorr, on his latest appointment to the adjunct faculty of Florida Atlantic University (FAU) which will officially begin in January 2020. At FAU, Jay [...]
Top Tips for Working with a Business Partner
As a baby boomer male and old millennial female, as well as father-daughter dynamic duo, our partners Jay Shorr and Mara Shorr join forces to share with you some of [...]
Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years
As some people dream to open a new medical business for the first time or open a new location, you might unexpectedly find yourself on the other side of the [...]
Winners of 2019 Best Practice Management Company Award! SECOND Year in a Row!
We’re thrilled to announce that our Shorr Solutions partners, father-daughter Jay Shorr and Mara Shorr, have won The Aesthetic Show's coveted 2019 Best Practice Management Company Award! Last year, 2018, was [...]
Medical Practice & Spa Safety: 9 Often Overlooked Areas
Safety in your medical practice or med spa is of primary importance. Focusing on this area and prioritizing gaining knowledge of safety protocols could mean saving you legal trouble, employee [...]
Preparing for the Holiday Season in Your Practice
Prepare for the Holidays Early! It's almost upon us! The most wonderful and exciting time of the year is peaking over the horizon! Soon you and your loved ones will [...]
Top Ways You’re Losing Patients/Clients
We both know that you don't mean to lose patients/clients and you don't intentionally do certain things to bring about this outcome. However, it happens and it may even be [...]
Position Your Practice to Appeal to Multiple Generations
Now more than ever before patients of all different generations are visiting your practice for consults as well as treatments and procedures. Your reception areas are now visited by a [...]
Simplified Spa: Top Ways to Use Technology in Your Business
We are amazed by all of the marvelous technology available to us in this day and age and all that we can do with it! The trick, however, is to [...]
Motivation Maker: 5 Ways to Motivate Employees
You already know this- employee motivation is an essential key to operating a successful practice. But how do you achieve your goal of helping your team desire to perform their [...]
WE WON AGAIN! 2019 Aesthetic Everything Award WINNERS!
We are so happy to announce that our amazing team has won THREE Aesthetic Everything Awards! We have won awards for 2017, 2018 and now 2019!! It is with great joy [...]
Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team
Your team drives the success of your practice. It's true that you may in fact have potential and returning patients ringing your phone, following you on Instagram, making appointments, going [...]
Winners of THREE Aesthetic Everything Awards… SECOND Year In A Row!
We're excited and honored to share that we've won THREE awards from Aesthetic Everything, the largest network of aesthetic professionals in the WORLD! Our team works passionately with extreme dedication, and we're [...]
Shorr Solutions Wins A “TAG! You’re IT!” Aesthetic Award – A BIG WIN FOR OUR TEAM!
We’re proud to announce that our Shorr Solutions founders, father-daughter Jay Shorr and Mara Shorr, have won the coveted Non-Physician Practice Management Innovator Award TAG! You’re [...]
How to Plan Your Exit Strategy
Obviously, we all know that it's not easy to own a business or practice. However, learning how to plan an exit strategy for your cosmetic medical or dental practice or [...]
How to Find Success With a Mid-Level Male Provider
From time to time, we hear from clients that certain female patients or clients may be uncomfortable with a male provider. Especially, in a situation where the patient is undressed. [...]
How to Make Decisions on Your Next Big Purchase
There are two big decisions when making your next big capital purchase in your cosmetic medical practice or medspa. The first one is whether to buy or lease machines. The [...]
How to Negotiate
We all love money! We especially like money when it comes to spending the least amount possible. One of the ways you can save money on items or devices for [...]
How to Plan Strategically
Reaching goals can be hard for anyone. In particular, the amount of effort it takes to reach certain goals can be very hard. In the medical field, we have found [...]
How to Upgrade on a Budget
Inspired by one of our latest articles (Click here to read more from DERMASCOPE magazine, "The Business Breakdown: Small Budget Upgrades"), this blog post focuses on how to upgrade your medical [...]
Collaboration vs Competition: Why Working Together Is Better
When using the collaboration vs. competition concept, there are a few things to consider: Make a note of your main competitors- As a business owner, it's always good to be aware [...]
6 Things We’ve Learned Since We Founded Our Company
Once upon a time, we started our small business consulting for aesthetic and medical practices, helping with the BUSINESS side of medicine. It was a dream of Jay Shorr's, and he [...]
Announcement: Mara Shorr Joins Dermascope Magazine Advisory Council
As of 2018, we're thrilled to announce that Dermascope magazine has enlisted Mara Shorr to sit on their editorial advisory board of experts. Throughout the year, Mara will be an ambassador for [...]
Top Tips on Saving Money in Your Medical Practice
As practice management consultants, we know that there are two items that affect your bottom line. This is the money your practice brings in and the money that your practice [...]
We Won THREE Aesthetic Everything Awards!
We're thrilled to be able to announce that we've received THREE awards from the prestigious organization Aesthetic Everything! Our team works extremely hard, and we're honored to be recognized for the [...]
Two Everyday Tax-Favored Assets
Like every physician we have ever worked with, including many in aesthetic medicine, you likely want to reduce your taxes as much as legally permissible. While most physicians, in our [...]
How Your Staff Can Help Your Practice
Here at Shorr Solutions, we never refer to the people that work in our company as our "staff." They're our TEAM. We work together to achieve one common goal: serving [...]
How To Maintain Productivity and Positivity
Let’s face it, maintaining a positive attitude is essential in any line of work. It’s the difference between having a wonderful day and terrible day. Therefore, when your staff member [...]
How To Give Your Clients the Correct First Impression
Your receptionist is your director of first impressions. If a patient or client situation is involved, your team should always be aware of how they behave. Ultimately, they are the [...]
How To Increase Revenue You’re Generating
At Shorr Solutions, we're big fans of running our clients through an exercise to showcase where they stand within something called the Conversion Cascade. In other words, we would like [...]
How To Hire A New Spa Consultant
Generally speaking, it may be time to actually consider hiring a medical practice consultant. This would depend on where you are within your spa and what your needs are. You [...]
How To Upgrade To A Medical Spa
The more rules and regulations continue to change in medicine, the more medical practices of a variety of specialties are looking into opening medical spas. In addition, as day spas [...]
How To Prep For Tax Season
Tax season has arrived! You’ve got all your receipts lined up for both your personal and business expenses. But now, you need a good tax professional to assist you in this [...]
How To Save Money
As part of any practice, there’s a price for any and everything. Today, we are going to talk about how to save money in your medical practice. It could be [...]
4 Most Frequently Asked Questions From Medical Practice Owners
We regularly speak at a LOT of industry conferences. (We love sharing our knowledge with practices just like you! Looking for our full speaking schedule? Click here!) At those conferences [...]
How To Make The Switch to a Cash-Based Medical Practice (and Ditch Insurance!)
The medical field is changing all the time. New injectables, lasers and RF devices are being introduced to the market, and software and technology is evolving at a rate more [...]
How to Turn the Holiday Season Around
Is the holiday mayhem getting to you? We all know the holidays bring the busiest time of the year. From busy, last minute client and patient requests to planning your holiday [...]
How To Maintain Hospital Independence
With more and more smaller practices merging with hospitals, we know that this has become a hot topic among medical practices. We know that often practice owners don't know about [...]
How To Make Patient Follow-Up A Priority
From a patient's point of view, we’ve all been there: we made an appointment months ago, and then the time comes and you’ve simply forgotten about it. Life gets busy, [...]
How To Be Grateful
Cheers! The holiday season is upon us, and it’s been another great year for your aesthetic or medical practice. Your clients and patients are happy and raving about your amazing [...]
How To Be A Strong Leader
As the medical director, practice administrator, or consultant of a cosmetic or aesthetic medical practice, plastic surgery center or medical spa, leadership is one of the most important qualities to [...]
How To Choose The Best EHR or EMR System
Perhaps you're one of the rare few medical practices who hasn't yet switched to an EHR (electronic health record) or EMR (electronic medical record) system. Whether you're opening up a [...]
How to Celebrate Breast Cancer Awareness in Your Medical Practice
Each year, October brings about Breast Cancer Awareness Month. As a medical practice, this is your opportunity to bring awareness to a disease that takes the lives of countless women [...]
How to Price Your New Procedure
You've had your eye on the brand new injectable, microdermabrasion machine, laser or RF device. Maybe you've saved long and hard, or maybe you've financed it (only after doing your [...]
How to Host an Open House in Your Medical Practice or Medspa
It’s open house season! This is the time for you to get new patients to check out your practice and see all of the services you offer. Scream from the [...]
How to Start a Medical Practice
When it comes to opening an aesthetic medical practice, there’s a lot to take in. Between figuring out how to pick your office space, how to scout your competition, and [...]
How To Handle Difficult Patients and Difficult Clients
You’ve been there before: you take on a new patient or client, and the next thing you know, you're dealing with a negotiator, a hypochondriac, a non-compliant patient, or... well, [...]
Why You Should Perform A Social Media Background Check
Social media. It’s the one aspect of the internet (and your smart phone) that's nearly impossible to escape. While social media can be a successful way to keep in contact [...]
Who Owns The Patient Post Breakup?
Hiring a new physician is an adventure. They can take on patients to lighten your load, help your medical practice grow and allow YOU the ability to bring more patients [...]
How to Market to Men
Clearly, we understand that making the transition in your marketing is going to take some effort. Marketing to men can be quite a challenge. Especially, when you’re used to filling [...]
How To Use Internal Marketing To Boost Revenue in Your Medical Practice or Medspa
There are countless way to market to consumers. Whether you're considering billboards, radio or television commercials, print ad campaigns or social media sponsored or boosted posts in your campaigns, the [...]
How To Track Your Medical Practice or Medspa Marketing Efforts
Marketing is a major part of any business, let alone a cosmetic or aesthetic medical practice or medspa. It allows you to reach a new clientele as well makes sure [...]
How to Create a Business Plan
We've seen it time and time again: as it comes time to create either your business plan or your long-term strategic plan, you don't know where to start. While the [...]
How to Provide Safety In The Medical Workplace
If you've heard us lecture before, you've heard us say that safety is the number one priority in your medical practice. The safety of your staff, the safety of your [...]
How to Manage Questions About Collections: Top 10 Most FAQs About Collections in Your Medical Practice
As a medical practice, there’s plenty of ways clients may try to pay for their treatments. While some of our clients still have some portion of their patient income come [...]
How to Hire the Right Practice Administrator
Your practice administrator or practice manager is the person who is supposed to help take your practice to the next level. With all the newly placed responsibility on someone else, [...]
How to Hire Staff (and Your Next Winning Team!)
There’s nothing like a good home team, one that you can depend on and always make working a joy. You can always depend on them and they are what [...]
How to Prepare For the Unexpected
Being prepared for the unexpected in your medical practice is a thought that doesn’t cross your mind often. Today, we are going to talk about how to prepare for the [...]
How to Deal With Negative Feedback Online
Social Media. As a practice administrator, doctor, aesthetician, nurse practitioner, physicians assistant or a surgeon, you take pride in your work and the work of your office. Whether it’s giving [...]
How To Negotiate
Negotiations are the wheels that keep the American economy working. In today’s world, everything is negotiable, and still, at times, you may not know where to start. Let’s talk about [...]
How to Handle Working with Outside Facilities
As a surgeon, there’s a sense of pride in all the work you do. Your work is your art. Even Picasso had a vision for his paintings, and he might have [...]
How to Find Help: Shorr-Fire Tips for Hiring a New Consultant
Hiring a new consultant is a major decision for any business. A strong consultant can help you reduce expenses, increase revenue and build a strong team. The wrong consultant will [...]
How to Market Your Online Store
You’ve done it. You’ve decided to launch your new online store with your merchandise, skincare line, and all of the services your clients and patients have been asking for. Now [...]
How To Tell If You’re Ready To Be On Your Own
As an employee, there are certain business details that are beyond your daily scope of work. (You come to work and enjoy doing the job you love, but don’t worry [...]
How to Work with Family in Your Business
As a family-owned and operated business, we're a proud father-daughter duo. Jay Shorr and Mara Shorr understand the opportunities (and challenges) associated with working with family. We've seen everything from [...]
How To Motivate Your Staff During The Slow Season
With summer in full swing, you may notice the staff seems a little “distracted.” They're focused on swimming pools and jumping waves, sand castles and late nights. It’s understandable... but [...]
How To Manage Your Practice: Top 13 Tips
Have you been wondering how to improve the flow of your office? Want to launch that new digital marketing campaign but not quite sure where to start? What about getting [...]
To GroupOn Or Not?
Groupon. The craze that swept the nation. With so many businesses using Groupon as a marketing strategy, it can appear to be a lucrative strategy to increase traffic in your [...]
How to Create a Strong E-Newsletter
We all get them: e-newsletters. Filling up your inbox faster than you can delete them, with promises of one-day sales and show specials. Some you read as soon as they [...]
How To Achieve Long Term Success (and Be In It for The Long Haul)
The time has finally come! It’s Opening Day for your brand new spa, medical practice of medspa! You've trained through years of schooling, working for other people and done your [...]
How To Get Rid Of Theft in Your Practice
As much as we may not like to admit it, theft can be a serious issue within any practice. Whether it be employees embezzling money through bogus vendor accounts or [...]
How to Determine If It’s Time to Rebrand
Your brand is everything. It’s the driving force behind your medical practice, medspa or spa, and what clients buy into as part of who you are. As time progresses, the [...]
How to Spot the Top 5 Items You Can Negotiate
There are certain aspects of owning a medical practice that just come with the territory, like leasing (or buy) office lease, credit card processing fees and purchasing office supplies, just [...]
How To Save Money In Your Medical Practice
You’re spending... and spending... and spending like it's going out of style. Whether we’re talking about credit card processing fees or simply restocking supplies for your office, EVERYTHING has a [...]
How To Put Your Technology To Use
In today’s world, technology rules everything. You’re in constant contact with family and friends regardless of locations and time difference. You utilize technology in your personal life on a regular [...]
How To Successfully Grow Your Team
Business is booming and the pressure is on. By now, you know it’s time to add another provider to your team. Maybe it’s another physician, surgeon, aesthetician, nurse or physicians [...]
How To Purchase A Laser
That dear old friend: Mr. Laser. It was the brand new, innovative, top-of-the-line piece of equipment to hit the market when you first bought it. Whether you bought it for [...]
Effective Business Leadership Styles-Infographic
From time to time, we, at The Best Medical Business Solutions, are lucky enough to be contacted by companies looking to share their great infographics. When that happens, we love [...]
The Cost of Stress On Your Business
From time to time, we see infographics we really enjoy. We were lucky enough to receive an email from the team at Enmast.com, letting us know they thought readers of [...]
Selling Your Spa or Medical Practice
Whether it’s been a few years or a few decades since you’ve built your medical practice or spa, there comes a time in the lives of almost all physicians and [...]
Article Roundup: Charging For a New Procedure, Prepping For Tax Season and Social Media Background Checks
At Shorr Solutions, we’re proud to write for a variety of industry publications. We have monthly columns in Plastic Surgery Practice, Modern Aesthetics and ASOCP Connect, for instance, and write regularly [...]
Your Prescription to Maintain Independence From Hospitals
As we enter the New Year, we have seen an ever increasing amount of physicians selling their practices to large groups and hospital-based establishments. Soon to be a thing of [...]
Wedding Photos, Marketing Tips and Breast Cancer Awareness
Content on our blog has been slower than normal; blame that on catching up after a full calendar of spring and summer of conferences, traveling to see clients across the [...]
Article Roundup: Hiring A New Practice Manager AND Essential Office Personnel
At Shorr Solutions, we’re proud to write for a variety of industry publications. We have monthly columns in Plastic Surgery Practice, Modern Aesthetics and ASOCP Connect, for instance, and write regularly [...]
Article Roundup: Your New Practice Manager And Transitioning Into A Medical Spa
At Shorr Solutions, we’re proud to write for a variety of industry publications. We have monthly columns in several publications, like Plastic Surgery Practice, for instance, and are guest contributors to [...]
Cut Your Patient Financing Costs
At Shorr Solutions, we offer a variety of different programs that help our clients improve their efficiency and reduce their expenses. From our credit card processing program to our text [...]
Building a Business Plan
New doctors and business owners ask us questions all the time about how to build a business plan. Some of these questions are: What should they include? Why do they need [...]
5 Tips When Working With Family
Growing up, I’m not sure either my father or I ever dreamed we would be business partners. Fortunately, life clearly had a different plan for us. (You can read the [...]
Theft Prevention In Your Practice
We’re proud to work with a number of industry publications and serve as expert sources. Not to mention, we also serve for the topic of discussion for industry media as [...]
What To Consider When Hiring a New Employee
Selecting the proper employee can make or break your medical practice, no matter what your specialty. In fact, this is so much so that Jay Shorr wrote a piece on [...]
Safety in the Medical Workplace
First, Let's start this blog post with some background information. Indeed, Our founder, Jay Shorr started his career in medicine as a paramedic in Pennsylvania. Jay left the field for [...]
HARO: Easy Press Leads For Your Medical Practice
Often, medical practices ask us how to get national press. We stress that features in your local publications are equally, if not more, important. However, we also know there’s credibility [...]
Announcement: Our Non-Medical Division!
All things considered, the past two and a half years have been a time of growth. It has grown for us both professionally and personally. Overtime, we’ve started several companies, [...]
Remembering Janee
Often, the voice you're hearing in our blogs belongs to me, Mara Shorr. I’m not only the vice president of marketing and business development, but Jay Shorr's daughter. Jay is [...]
Our Family’s Story: How We Started “Shorr Solutions”
One of the most common questions Jay and I get is: How did Shorr Solutions get started? Honestly, it's a longer story than one might think, but it's important to remember [...]
Top 3 Negotiating Tips
We find that many of our clients have fallen into a common trap which is a poorly negotiated contract. A poorly negotiated deal will work against you whether it’s a [...]
Proper Employee Selection
Let's be honest: Choosing the right employees for your practice can make or break your business. After all, your receptionist is the first face and voice your patients see when [...]
LinkedIn: Grow Your Presence in 5 Steps
Founder, Jay Shorr, has mastered the art of utilizing social media site LinkedIn to continue developing relationships. It’s all come naturally as an educator. One of his favorite expressions is, [...]
“Best of” Articles: Opening Your Medical Practice
Whether you’re a brand new physician or a seasoned professional, we’ve spoken with someone just like you. Therefore, at every conference, we hear from many doctors that they are thinking [...]
Credentialing The Doctor
I’m going to admit it: Earlier this month, Shorr Solutions made the same mistake that we see many of our clients make. In just a few short weeks, I (Mara [...]
Press Release- Shorr Solutions Hired to Create A4M’s First Practice Management Certification
Tamarac, Fla. (August 26, 2013) – Shorr Solutions is proud to have been appointed as the certification developer and organizer for the American Academy of Anti-Aging Medicine (A4M). This is for [...]
Article Roundup: Become A Better Leader, Know Your ROI and Learn How To Deal With A Difficult Patient
This week at Shorr Solutions, we’re collecting a round-up of our recently published articles. We lecture and speak on a variety of medical practice management topics. More so, aiding medical [...]
2013 Central Michigan University Alumni Awards
From time to time, we like to share a bit of our lives with you through a “less text, more photo” blog post. This past weekend, Jay Shorr and I [...]
Are You Invalidating Your Equipment Warranties?
Over the past few years, either Jay Shorr or myself have written on a number of topics. Today, we received an email from a client asking for our suggestion on [...]
Getting Ready: Vegas Cosmetic Surgery, Here We Come!
At Shorr Solutions, it’s no secret that we travel, A lot. From conferences to client site visits, we’re on the road a few dozen weekends each year. Obviously, we’re excited [...]
5 Tips For Business Travel
As you know by now, Jay Shorr and I travel on a regular basis. Whether it’s to visit with our national clients or speak at national conferences, we could be [...]
Article Roundup: Marketing Tips for Your Practice
Over the years, Jay Shorr and I have written and lectured about marketing. Thus, we thought we’d take this opportunity to highlight some of our favorite pieces and send along [...]
Article Roundup: Hiring A New Practice Manager AND Marketing 2.0 Tips!
Shorr Solutions is proud to write for a variety of industry publications. We have monthly columns in Plastic Surgery Practice, Modern Aesthetics, and ASOCP Connect. We write on a regular basis for [...]
How Do I Pay My Med Spa Providers and Staff Legally
In today's blog post, we would like to discuss the importance of proper med spa payment. Business owners should always pay for performance that way they can maximize their earning [...]