Practice Coaching
Our Coaching Services
Shorr Solutions delivers comprehensive consulting services tailored to your medical practice’s unique needs and goals. We take multiple health coaching roles and work closely with you to identify opportunities, overcome challenges, and implement proven strategies for sustainable growth. Here is an overview of our services:
Financial
- Financial Analysis & Coaching
- P&L/Chart of Accounts Review
- Financial Forecasting
- Feasibility Study
- Vendors Research, Selection & Negotiation
- Equipment Selection & Negotiation/ROI
- Financial Excel Spreadsheet Creation & Customization
- Business Plan Development
Lead Management / Sales
- Conversion Cascade Sales Training
- Phone Sales Skills Training & Coaching
- Phone Calls Handling Evaluation Reports
- Mystery Shopping Calls & Assessments
- CRM Vendor Research & Selection
- Lead Management Sales Funnel Process Evaluation & Development
- Lead Management Spreadsheet Creation
Legal
- Business Structure Formation
- LLC / Corporation
- MSO / MSA / Delegation Agreement
- Operating Agreement
- Medical Director Agreement
- Local / State Business Licenses
- Sales Tax
- Occupational License
- Biomedical Waste Permit
- Contract Creation / Negotiation
- Vendors / Equipment Purchase
- Employment Agreement
- Independent Contractor
Marketing
- Marketing Analytics & Metrics Evaluation
- SEO, Website, Social, Ad Campaigns, E-newsletters, Events, Etc.
- Comprehensive Marketing Strategy / Plan
- Social Media Content Plan
- Monthly Promotions & Packages
- E-newsletters Development
- In-Office Event Plan & Guidance
- Grand Opening Event Planning
- Marketing Vendor Research & Selection
- Recurring Marketing Strategy Meetings
- Patient Reviews Implementation Process
- Managing Marketing Staff
Human Resources
- Recruiting / Hiring / Firing
- Resume Review
- Conduct Interviews
- Offer Letter / Hiring Forms
- Onboarding Plan / Forms / Checklists
- Performance Evaluations
- Termination Process
- Employee Background Checks
- Job Description Creation / Review
- Employee Handbook Development
- Compensation Structures
Business Development
- Practice Manager Training Course
- Comprehensive HR Training Course
- HIPAA / OSHA / Workplace Violence
- Employee Crisis Management
- Business & Workers Comp Insurance
- Tool Kit: Practice Policies and Protocols
- Service Menu & Pricing Strategies
- Creation of Monthly Services Memberships
- Opening a New Practice
- Selling a Practice
- Exit Strategies

The Shorr Solution Approach
As a dedicated practice owner, you constantly balance quality care with business growth. Here are some indicators that a deeper analysis could benefit your practice:
Phase 1 | Start Strong
Every Shorr Solutions engagement begins with our proprietary Shorr Audit, uniquely designed to give us and your team a clear path forward – pinpointing your strengths and opportunities from Day 1.
Based on the unique profile and priorities we develop with our audit, we then execute our proven “Operations 180” methodology, where together we will:
- Establish and refine your practice’s protocols – creating a cohesive, aligned team that operates smoothly without micromanagement
- Analyze your marketing – from social media and website usage to print collateral and in-practice materials
- Gain a clear understanding of your financials with an initial profit and loss analysis
- Review your existing contracts to discover savings potential and opportunities to maximize your vendor relationships
- Observe and coach your team on phone/sales skills and lead conversion – providing tailored feedback and strategies to ensure no lead is lost. Our expert coaching focuses on refining communication skills, enhancing customer interactions, and effectively addressing potential patients’ needs.
- Coach your team to success with biweekly one-on-one coaching calls
Phase 2 | Transform
With a firm foundation in place, Shorr Solutions will work closely alongside your team to enhance and redefine every facet of your business growth. As practice owners ourselves, there is no task too large, too small, too routine, or too out-of-the-ordinary for our experts. We find the perfect solution for medical practices of all sizes and types.
In the Transform phase of your Shorr Solutions engagement, you can look forward to:
- Maximizing your practice’s savings potential – including finding new sources for partners with our vetted merchant processing affiliates to financing and materials vendors
- Empowering your team to attract, convert, and retain more patients – with complimentary access to our step-by-step sales funnel training: the Conversion Cascade online course ($499 value!)
- Safeguarding your financials through the year with a quarterly profit and loss analysis
- Building a team of “A Players” by reviewing your hiring needs and providing strong HR management assistance to handle the myriad of HR issues that can affect your practice
- Continuing to observe and coach your team on phone/sales skills and lead conversion to ensure that they are maintaining best practices when interacting with potential and returning patients. At this stage, we also guide the team in implementing lead management tools to enhance workflow and follow up with leads.
- Reviewing marketing results with bi-weekly sessions on expanding your channels and enhancing your collateral
- Coaching your team to success with biweekly one-on-one coaching calls
Phase 3 | Optimize and Enhance
Excellence is not a one-time event but an ongoing process. In Phase 3 of your Shorr Solutions engagement, we elevate standards across your practice and leverage the metrics of our existing success. Empowered with this data, we ensure long-term growth in all areas of your practice.
In this key phase, you can rely on Shorr Solutions for:
- Mapping the course for ongoing success – with long-term growth planning based on decades of experience as practice owners
- Compelling marketing for every season – with continued support and insight into your promotions, key treatments/procedures, and messaging throughout the entire year
- Continuing to observe and coach your team on phone/sales skills and lead conversion – this continues to involve listening to your team’s calls to provide feedback on their strengths and areas of opportunity, assisting in setting SMART goals, reviewing conversion ratios, and holding them accountable for their progress.
- Keeping your team aligned and thriving – with an ongoing evaluation of conversion rates to address and mitigate any inconsistencies
- Coaching your team to success with biweekly one-on-one coaching calls
Phase 4 | Grow & Endure
At the pinnacle of our “Operations 180” process, we will ensure your practice has the tools, insights, and best practices to realize consistent growth year after year.
Bringing the wealth of our tools and training together in the Grow & Endure phase of your Shorr Solutions engagement, your practice will benefit from:
- A long-term growth plan – a clear path forward for the next 12 months after our year together, based on the results and metrics
- A sequential, priority-focused action guide – Providing each member of your team with clear responsibilities for the 12 months ahead
- Coaching your team to success with biweekly one-on-one coaching calls customized to your ongoing needs inside your practice

Why Is Medical Practice Coaching Essential In Today's Environment?
Medical practice coaching is essential for survival and growth in today’s rapidly evolving healthcare landscape. Medical centers face unprecedented challenges, such as:
- Increasing competition
- Growing demand for integrative medicine
- Complex regulatory requirements
- Shifting patient expectations
- Advancing technologies
Without expert guidance, medical practices risk falling behind in operational efficiency, missing revenue opportunities, or struggling with staff retention. Professional coaching provides the strategic insight and proven methodologies needed to navigate these challenges successfully, helping you and your medical assistants optimize operations, maximize profitability, and deliver superior patient care. In an environment where excellence is no longer optional, having an experienced coach can mean the difference between merely surviving and truly thriving.

Client Stories





