Our Story: How We Started

Following his retirement from corporate America, Jay became the practice owner for one of South Florida’s top cosmetic dermatology and plastic surgery practices. It was a multi-million dollar practice with three locations, an operating room and 29 employees. In 2011, the medical director, his wife… was diagnosed with stage four cancer. Several months later, when she lost her short battle with cancer, Jay knew it was his calling to share his knowledge of running a successful practice with the aesthetic medical community. At the time, his daughter, Mara Shorr, was the owner of her own marketing company. She decided to jump in and help her dad through his grief, both personally and professionally. She partnered with him until 2023 to build our company and was pivotal to the success we have today.

The rest is history and Jay turned a side hustle into something larger than he’d ever imagined.

It’s Nice to

Meet You!

Shorr Solutions was founded in 2011 and is now an award-winning, nationally-known practice management consulting company helping aesthetic practices across the U.S. improve their operational, financial and administrative health.


Jay A. Shorr, BA, MBM-C, CAC I-XVI

CEO and Founder

“I’m not licensed to practice medicine, but what I specialize in is business. It’s what I do every day. Leave it to a solid professional that doesn’t have to figure it out, but has done it and has the wales on their back to prove it.”

Patricia X. Shorr

VP of Conference Sales

“I help develop meaningful relationships with conference attendees, ensuring to answer their questions and inform about how our services can ignite their practice’s growth!”

Individual Team Members

Ana Suarez

Client Success Manager

“I help you improve your marketing strategies, hire rockstar staff and accomplish your overall business goals so you can do more of what you love to do: practice cosmetic medicine.”

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Denise Lee

Project Manager

“I get the honor of managing our internal systems and workflow as well as our marketing projects so you know who we are, what we do and how we can help you!”

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Cristian Devoz

Business Development Analyst

“I assist with our company’s marketing projects and campaigns as well as the strategic growth of our clients’ practices based on numbers and analytics.”

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Team Mascot

“My role is the most fun! I get to bring cuteness and fun to our team and lovingly cuddle or play with you!”

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Questions? Contact Us

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Trusted Expertise

What to Look for When Designing Your State-of-the-Art Aesthetic Practice