Written Work
We’re proud to write for a number of industry publications! Keep reading below to hear what our partners, Jay Shorr and Mara Shorr, say about the latest industry trends.
Office Management
Competition from Mid-Level Providers
"Experienced mid-level providers have become just as, if not more experienced [...]
- Jay A. Shorr
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Competition from Mid-Level Providers
The Aesthetic Guide
November 2023
New Year’s Resolutions for Your Practice: Tips for a Prosperous 2023
"It is time to put processes in place to protect your practice and brand from [...]
- Jay A. Shorr
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New Year’s Resolutions for Your Practice: Tips for a Prosperous 2023
Modern Aesthetics
February 2023
Getting Into the Holiday Spirit
"If you give small gifts, make sure they are meaningful to the employee."
- Jay A. Shorr and Mara Shorr
Read More
Getting Into the Holiday Spirit
Modern Aesthetics
December 2022
How Can I Beat the Summer Slump?
"Training should always be top of mind. This includes procedural, operational, [...]
- Jay A. Shorr, Mara Shorr, Tiffany Chambers
Read More
How Can I Beat the Summer Slump?
Modern Aesthetics
September 2022
Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?
"Spring has sprung, which means that it’s time for your practice’s annual [...]
- Jay Shorr and Mara Shorr
Read More
Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?
Modern Aesthetics
April 2022
Where Should You Spend $100,000 in Your Practice?
"Marketing is one of the highest priorities to keep your name and face in [...]
- Jay Shorr and Mara Shorr
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Where Should You Spend $100,000 in Your Practice?
Modern Aesthetics
February 2022
What Should Be My Focus for 2022?
"Optimizing and maintaining a digital presence will be critical to long-term [...]
- Jay Shorr, Mara Shorr, Tiffany Chambers
Read More
What Should Be My Focus for 2022?
Modern Aesthetics
December 2021
Exit Strategies and Planning for the Future
"Review all ongoing charges that may have been overlooked. Minimize ordering [...]
- Jay Shorr and Mara Shorr
Read More
Exit Strategies and Planning for the Future
AAOMS Today
May 2021
Spring Into Action: How Should You Prep for a Practice Warm Up?
"Let staff know the updated policies on calling out sick, how longthey need to [...]
- Jay Shorr and Mara Shorr
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Spring Into Action: How Should You Prep for a Practice Warm Up?
Modern Aesthetics
April 2021
Top Mistakes to Avoid When Building A New Practice
“Create a good plan and stick to it. Do not spend a dime or swing a hammer [...]
- Jay Shorr and Mara Shorr
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Top Mistakes to Avoid When Building A New Practice
The Aesthetic Guide
December 2020
What Do I Do Now?
“Now is as good of a time as ever to financially secure what you have worked [...]
- Jay Shorr and Mara Shorr
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What Do I Do Now?
Modern Aesthetics
November 2020
A Good Problem to Have: Where Should I Spend Money in My Practice?
“Now is not the time to invest in new capital equipment. The possibility of [...]
- Jay Shorr and Mara Shorr
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A Good Problem to Have: Where Should I Spend Money in My Practice?
Modern Aesthetics
September 2020
Methods to Improve Team Performance
“When you’re choosing your team, looking for key items during the [...]
- Jay Shorr and Mara Shorr
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Methods to Improve Team Performance
The Aesthetic Guide
July 2020
Practice Resolutions: Where Should You Place Your Focus in the New Year?
“We also encourage practices to not only tighten up their hiring practices [...]
- Jay Shorr and Mara Shorr
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Practice Resolutions: Where Should You Place Your Focus in the New Year?
Modern Aesthetics
January 2020
Certified Aesthetic Consultant Program Delivers Practice Management Accreditation
“CAC is uniquely suited for aesthetic professionals looking for a more [...]
- Mara Shorr
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Certified Aesthetic Consultant Program Delivers Practice Management Accreditation
The Aesthetic Guide
July 2018
Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.
“Don’t get caught up in purchasing the new device by the end of a trade [...]
- Jay Shorr
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Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.
Modern Aesthetics
July 2017
‘Tis the Season (To Utilize Top Management Strategies)
“During the hustle and bustle of the season, do not forget to show the staff [...]
- Jay and Mara Shorr
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‘Tis the Season (To Utilize Top Management Strategies)
Dermascope
November 2016
Who Really Owns the Patients When an Associate Leaves
“The best way to prevent a mess is to address these potential road bumps up [...]
- Jay Shorr
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Who Really Owns the Patients When an Associate Leaves
Plastic Surgery Practice
January 2016
Just Say No To Fee Splitting
“Tie additional compensation to an aggregate of gross or net revenue over a [...]
- Jay Shorr
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Just Say No To Fee Splitting
Plastic Surgery Practice
November 2015
The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner
“By spending time in your business, you’re building relationships that [...]
- Mara Shorr
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The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner
Les Nouvelles Esthetiques & Spa
November 2015
Top 13 Tips From This Year’s ASOCP Practice Management Course
“Your next top candidate must have the ability to not only forecast [...]
- Jay and Mara Shorr
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Top 13 Tips From This Year’s ASOCP Practice Management Course
ASOCP Connect
November 2015
Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting
“Strengthening your practice’s bottom line: from the structuring of a [...]
- Jay and Mara Shorr
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Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting
ASOCP Connect
September 2015
How State Disciplinary Boards Affect the Business of Medicine
“Staffing is one of the highest priorities in your practice. Improper [...]
- Jay Shorr
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How State Disciplinary Boards Affect the Business of Medicine
Modern Aesthetics
January 2015
Crafting a Business Plan
“Develop a strategy for what is really needed for your initial launch vs. [...]
- Jay Shorr
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Crafting a Business Plan
MedEsthetics Magazine
April 2014
The Verdict: Business Plan Writing 101
“Your management team and staffing are critical in this equation, as this [...]
- Jay Shorr
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The Verdict: Business Plan Writing 101
Plastic Surgery Practice
April 2014
Exit Strategies: 6 Steps to Take When Selling Your Spa
“Define your message to the public – before it goes public”
- Jay Shorr
Read More
Exit Strategies: 6 Steps to Take When Selling Your Spa
Les Nouvelles Esthetiques & Spa
December 2013
10 Ways To Become A Better Leader
“Your communication should include clear, concise and consistent training [...]
- Jay Shorr
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10 Ways To Become A Better Leader
MedEsthetics
September 2013
Opening An Aesthetic Practice
” One of the most important elements that will make or break a new business [...]
- Jay Shorr
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Opening An Aesthetic Practice
Modern Aesthetics
January 2013
Practice Management Series: Preparing for the Unexpected, Part 2
” My head swarn – in our home, work and family lives, we had it all and [...]
- Jay Shorr
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Practice Management Series: Preparing for the Unexpected, Part 2
Surge
September 2012
Practice Management Series: Preparing for the Unexpected, Part 1
“I’m inviting you to come along with me and my wife on our journey, one [...]
- Jay Shorr
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Practice Management Series: Preparing for the Unexpected, Part 1
Surge
June 2012
Human Resources
Getting Into the Holiday Spirit
"If you give small gifts, make sure they are meaningful to the employee."
- Jay A. Shorr and Mara Shorr
Read More
Getting Into the Holiday Spirit
Modern Aesthetics
December 2022
Building Your Dream Team
"...experience in the position is an important starting point. After that, [...]
- Mara Shorr
Read More
Building Your Dream Team
The Aesthetic Guide
June 2021
Spring Into Action: How Should You Prep for a Practice Warm Up?
"Let staff know the updated policies on calling out sick, how longthey need to [...]
- Jay Shorr and Mara Shorr
Read More
Spring Into Action: How Should You Prep for a Practice Warm Up?
Modern Aesthetics
April 2021
I just hired a new associate, now what?
“Your new provider must understand the regulations of the state you are [...]
- Jay and Mara Shorr
Read More
I just hired a new associate, now what?
Modern Aesthetics
January 2021
You’re Fired: When to Let An Employee Go
“Drama is infectious, and one bad-tempered team member will soon infiltrate [...]
- – Jay and Mara Shorr
Read More
You’re Fired: When to Let An Employee Go
DERMASCOPE
November 2020
Motivation Maker: 5 Ways to Motivate Employees
“We always use the saying, “When you pay peanuts, you get monkeys. Do you [...]
- Jay and Mara Shorr
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Motivation Maker: 5 Ways to Motivate Employees
DERMASCOPE
June 2019
Hiring: Avoiding Resume Red Flags
“Let’s be honest for a moment. We have sorted through more than a thousand [...]
- – Jay and Mara Shorr
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Hiring: Avoiding Resume Red Flags
DERMASCOPE
March 2019
Business Booms! Knowing When to Hire Additional Staff
“How long does it take to get an appointment to see you or your current [...]
-
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Business Booms! Knowing When to Hire Additional Staff
DERMASCOPE
February 2019
What are the Best Practices for Hiring a Former Employee
“Employers consider themselves lucky if an employee stays more than two [...]
- – Jay and Mara Shorr
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What are the Best Practices for Hiring a Former Employee
DERMASCOPE
August 2018
Top Tips to Consider When Hiring a Strong Staff
“Looking to make an investment in your staff’s education, and the [...]
- Jay and Mara Shorr
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Top Tips to Consider When Hiring a Strong Staff
Orlando Medical News
February 2018
Ensuring The Success of The Male Professional
“Whether a male or female, if the team clashes with itself internally, [...]
- Jay and Mara Shorr
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Ensuring The Success of The Male Professional
DERMASCOPE
June 2017
Rewarding Your Staff: How to Keep Your Rockstar Employees
“Treat your staff as they want to be treated. A lack of respect often stems [...]
- Jay and Mara Shorr
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Rewarding Your Staff: How to Keep Your Rockstar Employees
DERMASCOPE
March 2017
Practice Makes Perfect: What Makes a Good Practice Administrator
“Your next top candidate must have the ability to not only forecast [...]
- Jay and Mara Shorr
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Practice Makes Perfect: What Makes a Good Practice Administrator
ASOCP Connect
November 2016
Grow, Baby, Grow: Adding Another Provider To Your Team
” Invest the time to interview prospective candidates on the phone or via [...]
- Jay and Mara Shorr
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Grow, Baby, Grow: Adding Another Provider To Your Team
MedEsthetics
July 2016
10 Ways Staff Can Promote Your Business
“An unhappy employee is going to tell others how unhappy they are in their [...]
- Jay and Mara Shorr
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10 Ways Staff Can Promote Your Business
Skin Inc.
June 2016
Practice Wing: How Do You Banish the Disaster of Distraction
“Whether it’s a race to see who can sell a certain amount of skincare each [...]
- Jay and Mara Shorr
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Practice Wing: How Do You Banish the Disaster of Distraction
ASOCP Connect
May 2016
8 Tactics For Hiring A Consultant
“While it’s realistic to ask for a free initial consult to make sure both [...]
- Mara Shorr
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8 Tactics For Hiring A Consultant
Skin Inc.
March 2016
Staff Infection: 5 Types of Problem Employees and What to Do About Them
“Adopt a zero tolerance policy for theft. Proof of theft is key. Consider a [...]
- Jay and Mara Shorr
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Staff Infection: 5 Types of Problem Employees and What to Do About Them
Modern Aesthetics
January 2016
10 Things About… Keeping Employees Motivated
“Make an investment in the staff’s education and the education of the spa [...]
- Jay and Mara Shorr
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10 Things About… Keeping Employees Motivated
DERMASCOPE
December 2015
Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse
“Proper training in the beginning ensures that bad habits don’t become bad [...]
- Jay Shorr
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Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse
Plastic Surgery Practice
June 2015
The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates
“Budgeting and projecting are two key responsibilities of a savvy practice [...]
- Jay Shorr
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The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates
Plastic Surgery Practice
May 2015
The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers
“High-level staff members must have more than a basic knowledge of the [...]
- Jay Shorr
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The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers
Plastic Surgery Practice
April 2015
Practice Wing: The Essential Role of Office Personnel
“Remember that “receptionist” you hired? Scratch that title and make [...]
- Jay and Mara Shorr
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Practice Wing: The Essential Role of Office Personnel
ASOCP Connect
March 2015
I Spy: Why Social Media Background Checks Count
“Once you have made hire, policies and procedures regarding employee conduct [...]
- Jay Shorr
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I Spy: Why Social Media Background Checks Count
Plastic Surgery Practice
February 2015
How Can My Staff Help Support Breast Cancer Awareness
“Donate a percentage from the sale of all skin care products sold in the [...]
- Jay Shorr
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How Can My Staff Help Support Breast Cancer Awareness
Plastic Surgery Practice
October 2014
The Shorr Thing: The 7 Best Interview Questions
“The right prospect will have done research prior to the interview. They [...]
- Jay Shorr
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The Shorr Thing: The 7 Best Interview Questions
Plastic Surgery Practice
September 2014
The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)
“Your consultant should offer a routine (weekly/monthly/quarterly) billing [...]
- Jay Shorr
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The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)
Plastic Surgery Practice
June 2014
When and How To Hire A Spa Consultant
“You need to know that your contractor understands the guidelines, rules, [...]
- Mara Shorr
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When and How To Hire A Spa Consultant
Les Nouvelles Esthetiques & Spa
May 2014
How To Hire A Consultant
“Not all consultants are for you (the client), and not all clients are for [...]
- Jay Shorr
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How To Hire A Consultant
Modern Aesthetics
March 2014
Hiring and Retaining Your Winning Employees
“Whether that person is an aesthetician, medical assistant, nurse or [...]
- Jay and Mara Shorr
Read More
Hiring and Retaining Your Winning Employees
MedResults Network E-Newsletter
November 2013
Devices/Technology
Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?
"Spring has sprung, which means that it’s time for your practice’s annual [...]
- Jay Shorr and Mara Shorr
Read More
Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?
Modern Aesthetics
April 2022
Simplified Spa: Top Ways to Use Technology in Your Business
“Embrace technology in your office and find out how it can help you save [...]
- Jay and Mara Shorr
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Simplified Spa: Top Ways to Use Technology in Your Business
DERMASCOPE
July 2019
2017 Technology Update: The practice management tools your practice needs now
“Social media isn’t “set it and forget it.” You still need to make [...]
- Jay and Mara Shorr
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2017 Technology Update: The practice management tools your practice needs now
Modern Aesthetics
June 2017
Male Order Business
“…many practices are quickly learning that men are a whole lot different [...]
- Jay and Mara Shorr
Read More
Male Order Business
Modern Aesthetics
April 2017
Out With The Old, In With The New
“The secret to that practice’s success is likely that they’re using what [...]
- Jay and Mara Shorr
Read More
Out With The Old, In With The New
Modern Aesthetics
February 2017
5 Pitfalls to Avoid When Purchasing a Device
“A new piece of equipment can be an incredible moneymaker and investment, [...]
- Jay Shorr
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5 Pitfalls to Avoid When Purchasing a Device
MedResults Network
November 2016
The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate
“First and foremost, note that we NEVER suggest paying your employees less [...]
- Jay and Mara Shorr
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The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate
MEDIcal Spas
June 2016
Technology Rocks
“Time spent working in your practice as opposed to working on your practice [...]
- Jay and Mara Shorr
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Technology Rocks
Modern Aesthetics
May 2016
‘Meaningful use’ to be defined in three stages
“Meaningful use is a set of criteria that the federal government has [...]
- Jay Shorr
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‘Meaningful use’ to be defined in three stages
Medical Economics
November 2011
How To Pick An EHR System
“Ask vendors whether their new systems are compatible with your old system, [...]
- Jay Shorr
Read More
How To Pick An EHR System
Medical Economics
November 2011
Long Term Success & Leadership
What Should Be My Focus for 2022?
"Optimizing and maintaining a digital presence will be critical to long-term [...]
- Jay Shorr, Mara Shorr, Tiffany Chambers
Read More
What Should Be My Focus for 2022?
Modern Aesthetics
December 2021
Navigating Through Financial Uncertainty
“It may be that your budget is going to need to stretch incredibly thin, so [...]
- Jay Shorr and Mara Shorr
Read More
Navigating Through Financial Uncertainty
Les Nouvelles Esthetiques & Spa
August 2020
Top Mistakes When Opening A New Practice
“We see this issue, again and again when it comes time to sign the lease, [...]
- Jay Shorr and Mara Shorr
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Top Mistakes When Opening A New Practice
DERMASCOPE
July 2020
Multi-Physician Group or Private Practice?
“…both private practice and multi-physician options have pros and cons, [...]
- Jay Shorr and Mara Shorr
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Multi-Physician Group or Private Practice?
The Aesthetic Guide
July 2020
Co-Existing With COVID-19 A Whole New World
“With brick and mortar locations shuttered, patients have been forced to get [...]
- Jay Shorr and Mara Shorr
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Co-Existing With COVID-19 A Whole New World
The Aesthetic Guide
June 2020
How to Deal with Provider Burnout
“Are there weekly to-do list items that can be recurring? Review automated [...]
- Mara Shorr
Read More
How to Deal with Provider Burnout
DERMASCOPE
January 2020
Top Tips for Working with a Business Partner
“First and foremost, pick the right partner. Think of this partnership just [...]
- Jay and Mara Shorr
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Top Tips for Working with a Business Partner
DERMASCOPE
December 2019
Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years
“Realize the power and importance of your online presence. We find this [...]
- Jay and Mara Shorr
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Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years
DERMASCOPE
October 2019
Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team
“Fix issues with staff drama before bringing in another team member who [...]
- Jay and Mara Shorr
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Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team
DERMASCOPE
May 2019
Becoming a Better Leader in your Practice
“Create an open and honest line of communication in your practice. When [...]
- Jay and Mara Shorr
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Becoming a Better Leader in your Practice
IMCAS
February 2019
What to Know When Buying or Leasing A New Office Space
“Review local competition. Who else is in the area that provides the same [...]
- Jay and Mara Shorr
Read More
What to Know When Buying or Leasing A New Office Space
DERMASCOPE
January 2019
Waste Not, Want Not: Where Do Practices Waste the Most Money?
“Whether we’re talking about capital equipment, leases, or the cost of [...]
- Jay and Mara Shorr
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Waste Not, Want Not: Where Do Practices Waste the Most Money?
Modern Aesthetics
July 2018
The Business Breakdown: Small Budget Upgrades
“Make sure employees are trained and educated when it comes to talking about [...]
- Jay and Mara Shorr
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The Business Breakdown: Small Budget Upgrades
DERMASCOPE
April 2018
Top Seven FAQs on Planning Your Exit Strategy
“When selling a practice today , the value is more in the tangible [...]
- Jay and Mara Shorr
Read More
Top Seven FAQs on Planning Your Exit Strategy
Orlando Medical News
April 2018
Collaboration vs competition: How we can work together for stronger results
“Make a note of your main competitors”
- Jay and Mara Shorr
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Collaboration vs competition: How we can work together for stronger results
Journal of Aesthetic Nursing
March 2018
Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy
“Define your message to the public…before it goes public.”
- Jay and Mara Shorr
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Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy
Modern Aesthetics
November 2017
Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal
“A penny saved, is a penny earned.”
- Jay and Mara Shorr
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Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal
Orlando Medical News
October 2017
The Business Breakdown: How to Draft a Contract
“Laws vary from state to state, so skin care professionals should ensure [...]
- Jay and Mara Shorr
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The Business Breakdown: How to Draft a Contract
DERMASCOPE
September 2017
Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?
“There is no right or wrong decision here as different practices have [...]
- Jay and Mara Shorr
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Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?
Modern Aesthetics
September 2017
The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success
” Everything is negotiable, including employee contracts, the lease, [...]
- Jay and Mara Shorr
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The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success
Les Nouvelles Esthetiques & Spa
October 2016
All in the Family: Seven Tips for Working Successfully with Family Members
“It’s all about how you disagree. Listen closely, keep emotions out of it, [...]
- Jay and Mara Shorr
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All in the Family: Seven Tips for Working Successfully with Family Members
Modern Aesthetics
September 2016
Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded
“Speak with the existing clientele. The only way for professionals to know [...]
- Jay and Mara Shorr
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Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded
DERMASCOPE
July 2016
Embezzlement, Fraud and Theft in Your Aesthetic Practice
“Theft plays a large part in diminished profits, as every dollar that walks [...]
- Jay and Mara Shorr
Read More
Embezzlement, Fraud and Theft in Your Aesthetic Practice
Prime Journal
June 2016
Asked and Answered: 4 Most FAQs of 2015
“These security enhancements work to reduce fraud and may even prevent [...]
- Jay Shorr
Read More
Asked and Answered: 4 Most FAQs of 2015
Plastic Surgery Practice
December 2015
How to Hold an Amazing Open House
“Follow up with your guests after the event. Send out an email letting them [...]
- Jay and Mara Shorr
Read More
How to Hold an Amazing Open House
ASOCP Connect
July 2015
How Can You Transition Your Clinic Into a Medical Spa?
“Remember you want your patients to WANT to come back to you. Providing them [...]
- Jay and Mara Shorr
Read More
How Can You Transition Your Clinic Into a Medical Spa?
MEDIcal Spas
June 2015
What’s Your Recipe for a Successful Partnership with a Physician
“Look for a physician’s office who does not offer the same services as you [...]
- Jay and Mara Shorr
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What’s Your Recipe for a Successful Partnership with a Physician
DERMASCOPE
May 2015
Count Your Blessings: Take the Gratitude Challenge
“Be grateful for the amazing patients who make you smile, tell their friends [...]
- Jay Shorr
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Count Your Blessings: Take the Gratitude Challenge
Plastic Surgery Practice
November 2014
Stay Positive, Productive
“Avoid the system of keeping items scattered between a notepad, your email [...]
- Mara Shorr
Read More
Stay Positive, Productive
Winter Park/Maitland Observer
February 2013
Marketing
What Should Be My Focus for 2022?
"Optimizing and maintaining a digital presence will be critical to long-term [...]
- Jay Shorr, Mara Shorr, Tiffany Chambers
Read More
What Should Be My Focus for 2022?
Modern Aesthetics
December 2021
10 Ways Your Staff Can Bring Credential to Your Spa
“While on the phone with a prospective new client, make sure your staff is [...]
- Jay Shorr and Mara Shorr
Read More
10 Ways Your Staff Can Bring Credential to Your Spa
DERMASCOPE
June 2020
What I Did During My COVID-19 Quarantine
“We’ve learned the fine art of repurposing content: Record a video, place [...]
- Jay and Mara Shorr
Read More
What I Did During My COVID-19 Quarantine
Modern Aesthetics
May 2020
Position Your Practice to Appeal to Multiple Generations
“For example, a woman or man interested in a facelift or a blepharoplasty [...]
- Mara Shorr and Jay A. Shorr
Read More
Position Your Practice to Appeal to Multiple Generations
The Aesthetic Guide
July 2019
Top Tips to Keep Your Patients Coming Back to Your Practice
“Email newsletters are one of the best ways to promote your internal [...]
- Mara Shorr and Jay A. Shorr
Read More
Top Tips to Keep Your Patients Coming Back to Your Practice
Orlando Medical News
July 2018
Marketing to Men
“We have a secret: ladies aren’t the only ones receiving cosmetic [...]
- Mara Shorr and Jay A. Shorr
Read More
Marketing to Men
IMCAS Academy
May 2018
How To Negotiate
“The first step in a successful negotiation is to make sure that you have [...]
- Jay Shorr
Read More
How To Negotiate
MedEsthetics
February 2017
Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds
“The world is a diverse place that allows for the enjoyment of [...]
- Mara Shorr
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Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds
Dermascope
September 2016
Marketing Minute: Creating Effective E-Newsletters
“Choose a single message, keep it brief and encourage them to click through [...]
- Jay and Mara Shorr
Read More
Marketing Minute: Creating Effective E-Newsletters
MedEsthetics
May 2016
Marketing To The Modern Man
“Professionals looking to market their services to men should begin by [...]
- Jay and Mara Shorr
Read More
Marketing To The Modern Man
ASOCP Connect
March 2016
To Groupon or Not Groupon
” There is a major difference between offering a discount or reducing your [...]
- Jay and Mara Shorr
Read More
To Groupon or Not Groupon
Modern Aesthetics
March 2016
Marketing to the Modern Man
“Make it easy for prospective clients to act on the message. “
- Jay and Mara Shorr
Read More
Marketing to the Modern Man
Dermascope
March 2016
How to Market Your Online Store
“Utilize social media including Instagram, Pinterest, Facebook and Twitter, [...]
- Mara Shorr
Read More
How to Market Your Online Store
MEDIcal Spas Review
February 2016
Why You Need to Be Tracking Numbers on Your Marketing Efforts
“Once you’ve gathered the data, the most important thing is to use it! If [...]
- Jay and Mara Shorr
Read More
Why You Need to Be Tracking Numbers on Your Marketing Efforts
MedEsthetics
January 2016
Increase Revenue with Online Retail
“Be customer service driven. There is nothing worse than having glitches in [...]
- Mara Shorr
Read More
Increase Revenue with Online Retail
Dermascope
August 2015
Call Me! Tracking Numbers Help Assess Marketing ROI
“Information gleamed from tracking numbers will assist you in budgeting and [...]
- Jay Shorr
Read More
Call Me! Tracking Numbers Help Assess Marketing ROI
Plastic Surgery Practice
July 2015
Top Tips For Creating An E-Newsletter For Your Patients
” Play with subject lines, send dates and times, and link locations to see [...]
- Jay and Mara Shorr
Read More
Top Tips For Creating An E-Newsletter For Your Patients
Modern Aesthetics
May 2015
Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign
“A referral card is an easy way to track which clients are driving business [...]
- Mara Shorr
Read More
Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign
Les Nouvelles Esthetiques & Spa
November 2013
Utilizing Internal Marketing to Boost Your Revenue
“With that knowledge in your possession, marketing to the clients you [...]
- Jay and Mara Shorr
Read More
Utilizing Internal Marketing to Boost Your Revenue
Modern Aesthetics
November 2013
Masculine Marketing: How to Attract and Keep Male Clients
“Doing business without advertising is like winking at a girl in the dark. [...]
- Mara Shorr
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Masculine Marketing: How to Attract and Keep Male Clients
Les Nouvelles Esthetiques & Spa
August 2013
Promote Your Practice
“Email newsletters are one of the best ways to promote your internal [...]
- Jay Shorr
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Promote Your Practice
Medical Economics
November 2011
Workplace Safety & Legal Affairs
Spa Safety: 9 Often-Overlooked Areas
“If you’ve ever heard us lecture, you’ll know that, as practice [...]
- Mara Shorr
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Spa Safety: 9 Often-Overlooked Areas
DERMASCOPE
September 2019
Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It
“No patient photos should be published on ANY marketing channels without the [...]
- Mara Shorr
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Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It
Orlando Medical News
December 2018
Safety in the Medical Workplace-Part 3- Slips, Trips and Falls
” Safety is a culture, both personally and professionally, and cannot be [...]
- Jay Shorr
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Safety in the Medical Workplace-Part 3- Slips, Trips and Falls
Modern Aesthetics
November 2014
Safety in the Medical Workplace-Part 2
“Safety is a culture, both personally and professionally. It cannot be [...]
- Jay Shorr
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Safety in the Medical Workplace-Part 2
Modern Aesthetics
September 2014
Safety in the Medical Workplace-Part 1
“Each and every day, your staff and patients walk in and out of your medical [...]
- Jay Shorr
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Safety in the Medical Workplace-Part 1
Modern Aesthetics
July 2014
Safety in the Medical Workplace
“Safety is a must have, not a nice to have. Make safety a part of your [...]
- Jay Shorr
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Safety in the Medical Workplace
Plastic Surgery Practice
December 2011
Safety in the Medical Workplace
“Safety culture comes from the top down, never from the bottom up. “
- Jay Shorr
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Safety in the Medical Workplace
Medical Economics
October 2011
Patient Interactions
Top Ways You’re Losing Clients
“If your team is putting clients on hold, not calling them by their name, [...]
- Jay and Mara Shorr
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Top Ways You’re Losing Clients
DERMASCOPE
August 2019
Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient
“Remember that setting realistic expectations ahead of time is key. When you [...]
- Jay and Mara Shorr
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Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient
The Aesthetic Guide
May 2019
Is Your Receptionist Killing Your Spa?
“So, what should you look for to see if your front desk team is killing your [...]
- – Jay and Mara Shorr
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Is Your Receptionist Killing Your Spa?
DERASCOPE
April 2019
Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It
“No patient photos should be published on ANY marketing channels without the [...]
- Mara Shorr
Read More
Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It
Orlando Medical News
December 2018
Top Tips to Keep Your Patients Coming Back to Your Practice
“Email newsletters are one of the best ways to promote your internal [...]
- Mara Shorr and Jay A. Shorr
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Top Tips to Keep Your Patients Coming Back to Your Practice
Orlando Medical News
July 2018
Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds
“The world is a diverse place that allows for the enjoyment of [...]
- Mara Shorr
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Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds
Dermascope
September 2016
Four Tips for a Winning Phone Call
“Credentials the provider. If your practice is known for body sculpting, and [...]
- Jay and Mara Shorr
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Four Tips for a Winning Phone Call
MedEsthetics
January 2016
Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign
“A referral card is an easy way to track which clients are driving business [...]
- Mara Shorr
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Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign
Les Nouvelles Esthetiques & Spa
November 2013
Financials & Cutting Costs
Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending
“Make a note on your calendar of all contract expiration dates, from leases [...]
- Jay and Mara Shorr
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Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending
Modern Aesthetics
August 2016
Adding Cash Services to a Typically Insurance-Based Practice
“Be somewhere your clients will want to come and pay for services out of [...]
- Mara Shorr
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Adding Cash Services to a Typically Insurance-Based Practice
Skin Inc.
January 2016
CYA with CNP Transactions
“The patient gave us her husband’s credit card number but she was neither [...]
- Jay Shorr
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CYA with CNP Transactions
Plastic Surgery Practice
September 2015
Your Credit Card Processing Problems: Solved
“Credit Card processors make their money on the rates they charge that are [...]
- Jay Shorr
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Your Credit Card Processing Problems: Solved
Plastic Surgery Practice
August 2015
The Shorr Thing: How much should you charge for your newest procedure?
“Your reputation matters, and it should never be compromised for profit.”
- Jay Shorr
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The Shorr Thing: How much should you charge for your newest procedure?
Plastic Surgery Practice
March 2015
Prepping For Tax Season
“…we must always consider every possible opportunity to take advantage of [...]
- Jay Shorr
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Prepping For Tax Season
DERMASCOPE
February 2015
10 Most Commonly Asked Questions About Collections in the Medical Practice
“The cost of capital and minimizing your accounts receivable is paramount to [...]
- Jay Shorr
Read More
10 Most Commonly Asked Questions About Collections in the Medical Practice
The Journal of Medical Practice Management
January 2015
Saving Money in Your Spa
“A great deal of money is left on the table when your spa uses a third party [...]
- Jay Shorr
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Saving Money in Your Spa
DERMASCOPE
December 2014
Overhead and Operations: Cutting Where It Counts
“To remain a profitable entity, whether a retail operation, manufacturing [...]
- Jay Shorr
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Overhead and Operations: Cutting Where It Counts
The Journal of Medical Practice Management
November 2014
Utilizing the Conversion Cascade to Upgrade Your Clients
“Knowing about the conversion cascade is one thing; knowing how to use it [...]
- Jay and Mara Shorr
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Utilizing the Conversion Cascade to Upgrade Your Clients
DERMASCOPE
October 2014
The Separation of a Traditional Practice vs. Hybrid Concierge Practice
“The field of medicine changes all the time and no one knows what’s next. [...]
- Jay Shorr
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The Separation of a Traditional Practice vs. Hybrid Concierge Practice
Florida Health Industry
July 2013
Are You Prepared For The Conversation Cascade?
“Other services lead to word-of-mouth referrals for new patients. A happy [...]
- Jay Shorr
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Are You Prepared For The Conversation Cascade?
Surge
June 2013
How To Select The Best Credit Card Vendor
“Companies that quote extremely low rates are usually trying to distract you [...]
- Jay Shorr
Read More
How To Select The Best Credit Card Vendor
Modern Aesthetics
May 2013
How To Negotiate With Vendors
“Because the goal is to build a long-lasting relationship with your [...]
- Jay Shorr
Read More
How To Negotiate With Vendors
Skin Inc.
January 2013
Podcast & Radio Interviews
Listen to Shorr Solutions: the Podcast and radio or podcast guest appearances from our team.
Subscribe NowDevices/Technology
TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla
Florida Podcast Network
“Our clients go on to become small business owners and have had zero training on how to own and operate
- Mara Shorr
April 2022
Long Term Success & Leadership
TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla
Florida Podcast Network
“Our clients go on to become small business owners and have had zero training on how to own and operate
- Mara Shorr
April 2022
Crystal Clear – Don’t Let Perfect Get in the Way of Good
True to Form Podcast
“When you look at your marketing efforts… some things can temporarily be paused… you don’t necessarily need a subscription service
- Jay Shorr and Mara Shorr
April 2020
Treat Your Clinic Like a Business, Not a Medical Practice
Brainstorm Digital
“I’m not licensed to practice medicine, but what I specialize in is businesses. It’s what I do everyday. Leave it
- Jay Shorr and Mara Shorr
December 2019
Straight Fire With Mara Shorr
Tenacious We
“Call them by their name. People enjoy the familiarity of you calling them by their name.
- Mara Shorr
February 2019
Things Start-Up Med Spas Need to Know: Identifying Challenges and Finding Solutions
Medical Spa Insider
“You need a minimum of 6 months of working capital because all of the money you intiially bring is probably
- Mara Shorr
August 2018
It’s A Young Thing – Baby Boomers, Gen X, Millenials, and the Physicians Who Treat Them
Young’s Medical Spa Podcast
- Jay Shorr and Mara Shorr
November 2017
Small Business and Family
Method Agency
“Things don’t come to you out of nowhere, there is a lot of hard work that goes into
- Mara Shorr
August 2017
Orlando Lady Boss – How to Balance Business and Life
Orlando Lady Boss
“Things don’t come to you out of nowhere, there is a lot of hard work that goes into
- Mara Shorr
April 2017
Office Management
TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla
Florida Podcast Network
“Our clients go on to become small business owners and have had zero training on how to own and operate
- Mara Shorr
April 2022
Motivational Management
Experience Pros
“Be passionate about it! Your staff will know whether or not you’re just talking about
- Jay Shorr
December 2012
Lead Generation and the Conversion Cascade – Do You Really Know Your Ratios?
Experience Pros
“There has to be an awareness of any advertising or marketing concept that leads to a phone call and that
- Jay Shorr
August 2012
Financials & Cutting Costs
Cutting Overhead and Operations
Experience Pros
“Have everything in your office checked, checked and re-checked. You’d be amazed at the different varying components and prices you’d
- Jay Shorr
July 2013
The Art of Negotiation
Experience Pros
“It has to be a win-win for both parties because if you can’t walk away from the table both of
- Jay Shorr
July 2013
Human Resources
Productivity Incentives For Employees
Experience Pros
“Recognition is so important. They will feel so important in your organization because many times they feel
- Jay Shorr
April 2013
Theft and Security In The Workplace
Experience Pros
“82% of businesses when you ask and get right down to it report that there has been theft in their
- Jay Shorr
April 2013
October 2012
The Benefits of Proper Employee Selection
Experience Pros
“When you do what you’ve always done, you’re going to get what you’ve always
- Jay Shorr
August 2012
Patient Interactions
Experience Pros – How Do I Handle a Difficult Client in My Place of Business
“The right thing to do is get the manager involved and then ask the patient or client what would you
-
November 2012
Is Your Staff Scaring Aways Your Customers
Experience Pros
“The truth is it really starts from the top down and not the bottom
- Jay Shorr
November 2012
Marketing
Negative Publicity of Social Media to Your Business
Experience Pros
“Don’t defend the action of the accusation but say we are willing to right the
- Jay Shorr
October 2012
Press Interviews
Learn more about Shorr Solutions from interviews in the media.
Long Term Success & Leadership
Straight Fire with Mara Shorr
“Call them by their name. People enjoy the familiarity of you calling them by their name. “
Read More
Straight Fire with Mara Shorr
Tenacious Fire
February 2019
How to Balance Business and Life
Orlando Lady Boss
April 2017
What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce
“A lot of practices are cash poor and equipment rich” –Jay Shorr
Read More
What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce
Plastic Surgery Practice
September 2014
Finding Your Niche (Jay and Mara Shorr)
“Create your own little niche and be a specialist at what you do best.”
Read More
Finding Your Niche (Jay and Mara Shorr)
Modern Aesthetics TV
June 2014
The Importance of Planning (Jay and Mara Shorr)
“We always equate a business plan to a road map. If you don’t know where you’re going, you don’t know […]
Read More
The Importance of Planning (Jay and Mara Shorr)
Modern Aesthetics TV
June 2014
Staying Compliant (Jay and Mara Shorr)
“Make sure you truly ask the questions before you take action. Never be afraid to ask a question because it […]
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Staying Compliant (Jay and Mara Shorr)
Modern Aesthetics TV
June 2014
Preparing for the Unexpected: Three Tips When Owning a Family Business
“No insurance company is going to insure a burning building.”
Read More
Preparing for the Unexpected: Three Tips When Owning a Family Business
Experience Pros | Radio Show Interview
March 2013
8 Reasons Why Surgery Centers Fail & How to Avoid Them
“The hospital will offer a lot of CME for free as part of their continuing education program. The alignment between […]
Read More
8 Reasons Why Surgery Centers Fail & How to Avoid Them
Becker's ASC Review
August 2012
About Us
Shorr Solutions Win Awards for Innovation
“Shorr Solutions founders, Jay and Mara Shorr, have won the coveted Non-Physician Practice Management Innovator Award at the TAG! You’re […]
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Shorr Solutions Win Awards for Innovation
Dermascope
October 2018
Mara Shorr: A Woman to Watch
“At The Best Medical Business Solutions and The Best Management Business Solutions, (now Shorr Solutions) provide you with the tools […]
Read More
Mara Shorr: A Woman to Watch
Examiner.com
February 2014
Thumbs Up, Alums! (Featuring Mara Shorr)
“In Florida, Mara serves on planning committees and donates her time to raise money and awareness for AIDS prevention and […]
Read More
Thumbs Up, Alums! (Featuring Mara Shorr)
Central Michigan University's Centralight Alumni Magazine
January 2013
Financials & Cutting Costs
Group Purchasing: Saving Money By Alligning With Other Physicians
“Even though volume orders affect pricing, small practices should consider joining a GPO, and the easiest way is to talk […]
Read More
Group Purchasing: Saving Money By Alligning With Other Physicians
Medical Economics
October 2018
Cutting Cost
“There are more people to sell you supplies than there are people to buy them.”
Read More
Cutting Cost
Experience Pros | Radio Show Interview
July 2013
Factors For Success Before Opening a Medical Practice: Part 1
“The thing we have to do the most is negotiate our best deal up front. You never get a second […]
Read More
Factors For Success Before Opening a Medical Practice: Part 1
Entrepreneur MD
July 2013
Human Resources
Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success
“The practices with the strongest teams start training from the employee’s first day in the office, rather than waiting to […]
Read More
Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success
MedEsthetics
October 2016
Preventing Employee Theft, Embezzlement
“I do forensic accounting, and if I go into a practice, and there is a thief… I’ll find them.”
Read More
Preventing Employee Theft, Embezzlement
Dermatology Times
October 2015
Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)
“You don’t want to drive your staff out. It cost far more to bring in a new staff member and […]
Read More
Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)
Modern Aesthetics TV
June 2014
A Happy and Productive Staff (Jay and Mara Shorr)
“That’s your receptionist. I call them the director of first impressions because that person might just be the one that […]
Read More
A Happy and Productive Staff (Jay and Mara Shorr)
Modern Aesthetics TV
June 2014
Improving Employee Retention
“A great doctor should have a great team that is always one step ahead of his next move.”
Read More
Improving Employee Retention
MedEsthetics
August 2013
Theft and Security in the Workplace
“A lock on a door or a building is meant to keep an honest person honest. A thief is going […]
Read More
Theft and Security in the Workplace
Experience Pros | Radio Show Interview
April 2013
Are Your Employees Stealing From You?
“Some practices also have acronym names. People can write a check to those acronyms. There is nothing preventing someone from […]
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Are Your Employees Stealing From You?
Plastic Surgery Practice
December 2012
Marketing
The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice
“I used to spend $12,000 per month on advertising in the Yellow Pages because it was effective. There was no […]
Read More
The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice
The Aesthetic Guide
June 2016
Factors For Success Before Opening a Medical Practice: Part 2
“The second part of [marketing] can be in-vertising. People really aren’t aware of that is but it’s internal advertising. It […]
Read More
Factors For Success Before Opening a Medical Practice: Part 2
Entrepreneur MD
July 2013
Patient Interactions
Expect Mo’ Mustaches in November
“It’s a great way to market to men and make them all feel better about coming to your practice and […]
Read More
Expect Mo’ Mustaches in November
Plastic Surgery Practice
November 2014
Office Management
In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation
“Only 20% of satisfied patients fill out reviews; but up to 80% will complete the process if prompted in person […]
Read More
In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation
Plastic Surgery Practice
August 2014
Practice Performance Goals For Better ROI
“The business plan is your baseline. Similar to how a physician takes certain baseline measurements prior to a procedure, you […]
Read More
Practice Performance Goals For Better ROI
Dermatology Times
June 2014
Motivational Management
“Anytime that my team or my business has won an award and got a certificate in the name of the […]
Read More
Motivational Management
Experience Pros Radio Show Interview
December 2012
Leaser Beware!
“I had a client who put tons and tons of stuff in the building and was not able to take […]
Read More
Leaser Beware!
Plastic Surgery Practice
November 2012
Aesthetic TV Merges With Major Show in Vegas
“TAS practice management sessions were highly attended, which solidifies the notion that the attendees are looking for additional resources and […]
Read More
Aesthetic TV Merges With Major Show in Vegas
Tje Aesthetic Guide
June 2012
