Please ensure Javascript is enabled for purposes of website accessibility Take a Look at Shorr Solutions in the Media

Written Work

We’re proud to write for a number of industry publications! Keep reading below to hear what our partners, Jay Shorr and Mara Shorr, say about the latest industry trends.

Human Resources

Building Your Dream Team

"...experience in the position is an important starting point. After that, [...]

- Mara Shorr

Read More

Building Your Dream Team

The Aesthetic Guide

June 2021

Spring Into Action: How Should You Prep for a Practice Warm Up?

"Let staff know the updated policies on calling out sick, how longthey need to [...]

- Jay Shorr and Mara Shorr

Read More

Spring Into Action: How Should You Prep for a Practice Warm Up?

Modern Aesthetics

April 2021

I just hired a new associate, now what?

“Your new provider must understand the regulations of the state you are [...]

- Jay and Mara Shorr

Read More

I just hired a new associate, now what?

Modern Aesthetics

January 2021

You’re Fired: When to Let An Employee Go

“Drama is infectious, and one bad-tempered team member will soon infiltrate [...]

- – Jay and Mara Shorr

Read More

You’re Fired: When to Let An Employee Go

DERMASCOPE

November 2020

Motivation Maker: 5 Ways to Motivate Employees

“We always use the saying, “When you pay peanuts, you get monkeys. Do you [...]

- Jay and Mara Shorr

Read More

Motivation Maker: 5 Ways to Motivate Employees

DERMASCOPE

June 2019

Hiring: Avoiding Resume Red Flags

“Let’s be honest for a moment. We have sorted through more than a thousand [...]

- – Jay and Mara Shorr

Read More

Hiring: Avoiding Resume Red Flags

DERMASCOPE

March 2019

Business Booms! Knowing When to Hire Additional Staff

“How long does it take to get an appointment to see you or your current [...]

-

Read More

Business Booms! Knowing When to Hire Additional Staff

DERMASCOPE

February 2019

What are the Best Practices for Hiring a Former Employee

“Employers consider themselves lucky if an employee stays more than two [...]

- – Jay and Mara Shorr

Read More

What are the Best Practices for Hiring a Former Employee

DERMASCOPE

August 2018

Top Tips to Consider When Hiring a Strong Staff

“Looking to make an investment in your staff’s education, and the [...]

- Jay and Mara Shorr

Read More

Top Tips to Consider When Hiring a Strong Staff

Orlando Medical News

February 2018

Ensuring The Success of The Male Professional

“Whether a male or female, if the team clashes with itself internally, [...]

- Jay and Mara Shorr

Read More

Ensuring The Success of The Male Professional

DERMASCOPE

June 2017

Rewarding Your Staff: How to Keep Your Rockstar Employees

“Treat your staff as they want to be treated. A lack of respect often stems [...]

- Jay and Mara Shorr

Read More

Rewarding Your Staff: How to Keep Your Rockstar Employees

DERMASCOPE

March 2017

Practice Makes Perfect: What Makes a Good Practice Administrator

“Your next top candidate must have the ability to not only forecast [...]

- Jay and Mara Shorr

Read More

Practice Makes Perfect: What Makes a Good Practice Administrator

ASOCP Connect

November 2016

Grow, Baby, Grow: Adding Another Provider To Your Team

” Invest the time to interview prospective candidates on the phone or via [...]

- Jay and Mara Shorr

Read More

Grow, Baby, Grow: Adding Another Provider To Your Team

MedEsthetics

July 2016

10 Ways Staff Can Promote Your Business

“An unhappy employee is going to tell others how unhappy they are in their [...]

- Jay and Mara Shorr

Read More

10 Ways Staff Can Promote Your Business

Skin Inc.

June 2016

Practice Wing: How Do You Banish the Disaster of Distraction

“Whether it’s a race to see who can sell a certain amount of skincare each [...]

- Jay and Mara Shorr

Read More

Practice Wing: How Do You Banish the Disaster of Distraction

ASOCP Connect

May 2016

8 Tactics For Hiring A Consultant

“While it’s realistic to ask for a free initial consult to make sure both [...]

- Mara Shorr

Read More

8 Tactics For Hiring A Consultant

Skin Inc.

March 2016

Staff Infection: 5 Types of Problem Employees and What to Do About Them

“Adopt a zero tolerance policy for theft. Proof of theft is key. Consider a [...]

- Jay and Mara Shorr

Read More

Staff Infection: 5 Types of Problem Employees and What to Do About Them

Modern Aesthetics

January 2016

10 Things About… Keeping Employees Motivated

“Make an investment in the staff’s education and the education of the spa [...]

- Jay and Mara Shorr

Read More

10 Things About… Keeping Employees Motivated

DERMASCOPE

December 2015

Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse

“Proper training in the beginning ensures that bad habits don’t become bad [...]

- Jay Shorr

Read More

Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse

Plastic Surgery Practice

June 2015

The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates

“Budgeting and projecting are two key responsibilities of a savvy practice [...]

- Jay Shorr

Read More

The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates

Plastic Surgery Practice

May 2015

The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers

“High-level staff members must have more than a basic knowledge of the [...]

- Jay Shorr

Read More

The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers

Plastic Surgery Practice

April 2015

Practice Wing: The Essential Role of Office Personnel

“Remember that “receptionist” you hired? Scratch that title and make [...]

- Jay and Mara Shorr

Read More

Practice Wing: The Essential Role of Office Personnel

ASOCP Connect

March 2015

I Spy: Why Social Media Background Checks Count

“Once you have made hire, policies and procedures regarding employee conduct [...]

- Jay Shorr

Read More

I Spy: Why Social Media Background Checks Count

Plastic Surgery Practice

February 2015

How Can My Staff Help Support Breast Cancer Awareness

“Donate a percentage from the sale of all skin care products sold in the [...]

- Jay Shorr

Read More

How Can My Staff Help Support Breast Cancer Awareness

Plastic Surgery Practice

October 2014

The Shorr Thing: The 7 Best Interview Questions

“The right prospect will have done research prior to the interview. They [...]

- Jay Shorr

Read More

The Shorr Thing: The 7 Best Interview Questions

Plastic Surgery Practice

September 2014

The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)

“Your consultant should offer a routine (weekly/monthly/quarterly) billing [...]

- Jay Shorr

Read More

The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)

Plastic Surgery Practice

June 2014

When and How To Hire A Spa Consultant

“You need to know that your contractor understands the guidelines, rules, [...]

- Mara Shorr

Read More

When and How To Hire A Spa Consultant

Les Nouvelles Esthetiques & Spa

May 2014

How To Hire A Consultant

“Not all consultants are for you (the client), and not all clients are for [...]

- Jay Shorr

Read More

How To Hire A Consultant

Modern Aesthetics

March 2014

Hiring and Retaining Your Winning Employees

“Whether that person is an aesthetician, medical assistant, nurse or [...]

- Jay and Mara Shorr

Read More

Hiring and Retaining Your Winning Employees

MedResults Network E-Newsletter

November 2013

Office Management

Exit Strategies and Planning for the Future

"Review all ongoing charges that may have been overlooked. Minimize ordering [...]

- Jay Shorr and Mara Shorr

Read More

Exit Strategies and Planning for the Future

AAOMS Today

May 2021

Spring Into Action: How Should You Prep for a Practice Warm Up?

"Let staff know the updated policies on calling out sick, how longthey need to [...]

- Jay Shorr and Mara Shorr

Read More

Spring Into Action: How Should You Prep for a Practice Warm Up?

Modern Aesthetics

April 2021

Top Mistakes to Avoid When Building A New Practice

“Create a good plan and stick to it. Do not spend a dime or swing a hammer [...]

- Jay Shorr and Mara Shorr

Read More

Top Mistakes to Avoid When Building A New Practice

The Aesthetic Guide

December 2020

What Do I Do Now?

“Now is as good of a time as ever to financially secure what you have worked [...]

- Jay Shorr and Mara Shorr

Read More

What Do I Do Now?

Modern Aesthetics

November 2020

A Good Problem to Have: Where Should I Spend Money in My Practice?

“Now is not the time to invest in new capital equipment. The possibility of [...]

- Jay Shorr and Mara Shorr

Read More

A Good Problem to Have: Where Should I Spend Money in My Practice?

Modern Aesthetics

September 2020

Methods to Improve Team Performance

“When you’re choosing your team, looking for key items during the [...]

- Jay Shorr and Mara Shorr

Read More

Methods to Improve Team Performance

The Aesthetic Guide

July 2020

Practice Resolutions: Where Should You Place Your Focus in the New Year?

“We also encourage practices to not only tighten up their hiring practices [...]

- Jay Shorr and Mara Shorr

Read More

Practice Resolutions: Where Should You Place Your Focus in the New Year?

Modern Aesthetics

January 2020

Certified Aesthetic Consultant Program Delivers Practice Management Accreditation

“CAC is uniquely suited for aesthetic professionals looking for a more [...]

- Mara Shorr

Read More

Certified Aesthetic Consultant Program Delivers Practice Management Accreditation

The Aesthetic Guide

July 2018

Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.

“Don’t get caught up in purchasing the new device by the end of a trade [...]

- Jay Shorr

Read More

Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.

Modern Aesthetics

July 2017

‘Tis the Season (To Utilize Top Management Strategies)

“During the hustle and bustle of the season, do not forget to show the staff [...]

- Jay and Mara Shorr

Read More

‘Tis the Season (To Utilize Top Management Strategies)

Dermascope

November 2016

Who Really Owns the Patients When an Associate Leaves

“The best way to prevent a mess is to address these potential road bumps up [...]

- Jay Shorr

Read More

Who Really Owns the Patients When an Associate Leaves

Plastic Surgery Practice

January 2016

Just Say No To Fee Splitting

“Tie additional compensation to an aggregate of gross or net revenue over a [...]

- Jay Shorr

Read More

Just Say No To Fee Splitting

Plastic Surgery Practice

November 2015

The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner

“By spending time in your business, you’re building relationships that [...]

- Mara Shorr

Read More

The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner

Les Nouvelles Esthetiques & Spa

November 2015

Top 13 Tips From This Year’s ASOCP Practice Management Course

“Your next top candidate must have the ability to not only forecast [...]

- Jay and Mara Shorr

Read More

Top 13 Tips From This Year’s ASOCP Practice Management Course

ASOCP Connect

November 2015

Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting

“Strengthening your practice’s bottom line: from the structuring of a [...]

- Jay and Mara Shorr

Read More

Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting

ASOCP Connect

September 2015

How State Disciplinary Boards Affect the Business of Medicine

“Staffing is one of the highest priorities in your practice. Improper [...]

- Jay Shorr

Read More

How State Disciplinary Boards Affect the Business of Medicine

Modern Aesthetics

January 2015

Crafting a Business Plan

“Develop a strategy for what is really needed for your initial launch vs. [...]

- Jay Shorr

Read More

Crafting a Business Plan

MedEsthetics Magazine

April 2014

The Verdict: Business Plan Writing 101

“Your management team and staffing are critical in this equation, as this [...]

- Jay Shorr

Read More

The Verdict: Business Plan Writing 101

Plastic Surgery Practice

April 2014

Exit Strategies: 6 Steps to Take When Selling Your Spa

“Define your message to the public – before it goes public”

- Jay Shorr

Read More

Exit Strategies: 6 Steps to Take When Selling Your Spa

Les Nouvelles Esthetiques & Spa

December 2013

10 Ways To Become A Better Leader

“Your communication should include clear, concise and consistent training [...]

- Jay Shorr

Read More

10 Ways To Become A Better Leader

MedEsthetics

September 2013

Opening An Aesthetic Practice

” One of the most important elements that will make or break a new business [...]

- Jay Shorr

Read More

Opening An Aesthetic Practice

Modern Aesthetics

January 2013

Practice Management Series: Preparing for the Unexpected, Part 2

” My head swarn – in our home, work and family lives, we had it all and [...]

- Jay Shorr

Read More

Practice Management Series: Preparing for the Unexpected, Part 2

Surge

September 2012

Practice Management Series: Preparing for the Unexpected, Part 1

“I’m inviting you to come along with me and my wife on our journey, one [...]

- Jay Shorr

Read More

Practice Management Series: Preparing for the Unexpected, Part 1

Surge

June 2012

Long Term Success & Leadership

Navigating Through Financial Uncertainty

“It may be that your budget is going to need to stretch incredibly thin, so [...]

- Jay Shorr and Mara Shorr

Read More

Navigating Through Financial Uncertainty

Les Nouvelles Esthetiques & Spa

August 2020

Top Mistakes When Opening A New Practice

“We see this issue, again and again when it comes time to sign the lease, [...]

- Jay Shorr and Mara Shorr

Read More

Top Mistakes When Opening A New Practice

DERMASCOPE

July 2020

Multi-Physician Group or Private Practice?

“…both private practice and multi-physician options have pros and cons, [...]

- Jay Shorr and Mara Shorr

Read More

Multi-Physician Group or Private Practice?

The Aesthetic Guide

July 2020

Co-Existing With COVID-19 A Whole New World

“With brick and mortar locations shuttered, patients have been forced to get [...]

- Jay Shorr and Mara Shorr

Read More

Co-Existing With COVID-19 A Whole New World

The Aesthetic Guide

June 2020

How to Deal with Provider Burnout

“Are there weekly to-do list items that can be recurring? Review automated [...]

- Mara Shorr

Read More

How to Deal with Provider Burnout

DERMASCOPE

January 2020

Top Tips for Working with a Business Partner

“First and foremost, pick the right partner. Think of this partnership just [...]

- Jay and Mara Shorr

Read More

Top Tips for Working with a Business Partner

DERMASCOPE

December 2019

Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years

“Realize the power and importance of your online presence. We find this [...]

- Jay and Mara Shorr

Read More

Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years

DERMASCOPE

October 2019

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

“Fix issues with staff drama before bringing in another team member who [...]

- Jay and Mara Shorr

Read More

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

DERMASCOPE

May 2019

Becoming a Better Leader in your Practice

“Create an open and honest line of communication in your practice. When [...]

- Jay and Mara Shorr

Read More

Becoming a Better Leader in your Practice

IMCAS

February 2019

What to Know When Buying or Leasing A New Office Space

“Review local competition. Who else is in the area that provides the same [...]

- Jay and Mara Shorr

Read More

What to Know When Buying or Leasing A New Office Space

DERMASCOPE

January 2019

Thee Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money?

“Whether we’re talking about capital equipment, leases, or the cost of [...]

- Jay and Mara Shorr

Read More

Thee Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money?

Modern Aesthetics

July 2018

The Business Breakdown: Small Budget Upgrades

“Make sure employees are trained and educated when it comes to talking about [...]

- Jay and Mara Shorr

Read More

The Business Breakdown: Small Budget Upgrades

DERMASCOPE

April 2018

Top Seven FAQs on Planning Your Exit Strategy

“When selling a practice today , the value is more in the tangible [...]

- Jay and Mara Shorr

Read More

Top Seven FAQs on Planning Your Exit Strategy

Orlando Medical News

April 2018

Collaboration vs competition: How we can work together for stronger results

“Make a note of your main competitors”

- Jay and Mara Shorr

Read More

Collaboration vs competition: How we can work together for stronger results

Journal of Aesthetic Nursing

March 2018

Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy

“Define your message to the public…before it goes public.”

- Jay and Mara Shorr

Read More

Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy

Modern Aesthetics

November 2017

Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal

“A penny saved, is a penny earned.”

- Jay and Mara Shorr

Read More

Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal

Orlando Medical News

October 2017

The Business Breakdown: How to Draft a Contract

“Laws vary from state to state, so skin care professionals should ensure [...]

- Jay and Mara Shorr

Read More

The Business Breakdown: How to Draft a Contract

DERMASCOPE

September 2017

Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?

“There is no right or wrong decision here as different practices have [...]

- Jay and Mara Shorr

Read More

Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?

Modern Aesthetics

September 2017

The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success

” Everything is negotiable, including employee contracts, the lease, [...]

- Jay and Mara Shorr

Read More

The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success

Les Nouvelles Esthetiques & Spa

October 2016

All in the Family: Seven Tips for Working Successfully with Family Members

“It’s all about how you disagree. Listen closely, keep emotions out of it, [...]

- Jay and Mara Shorr

Read More

All in the Family: Seven Tips for Working Successfully with Family Members

Modern Aesthetics

September 2016

Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded

“Speak with the existing clientele. The only way for professionals to know [...]

- Jay and Mara Shorr

Read More

Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded

DERMASCOPE

July 2016

Embezzlement, Fraud and Theft in Your Aesthetic Practice

“Theft plays a large part in diminished profits, as every dollar that walks [...]

- Jay and Mara Shorr

Read More

Embezzlement, Fraud and Theft in Your Aesthetic Practice

Prime Journal

June 2016

Asked and Answered: 4 Most FAQs of 2015

“These security enhancements work to reduce fraud and may even prevent [...]

- Jay Shorr

Read More

Asked and Answered: 4 Most FAQs of 2015

Plastic Surgery Practice

December 2015

How to Hold an Amazing Open House

“Follow up with your guests after the event. Send out an email letting them [...]

- Jay and Mara Shorr

Read More

How to Hold an Amazing Open House

ASOCP Connect

July 2015

How Can You Transition Your Clinic Into a Medical Spa?

“Remember you want your patients to WANT to come back to you. Providing them [...]

- Jay and Mara Shorr

Read More

How Can You Transition Your Clinic Into a Medical Spa?

MEDIcal Spas

June 2015

What’s Your Recipe for a Successful Partnership with a Physician

“Look for a physician’s office who does not offer the same services as you [...]

- Jay and Mara Shorr

Read More

What’s Your Recipe for a Successful Partnership with a Physician

DERMASCOPE

May 2015

Count Your Blessings: Take the Gratitude Challenge

“Be grateful for the amazing patients who make you smile, tell their friends [...]

- Jay Shorr

Read More

Count Your Blessings: Take the Gratitude Challenge

Plastic Surgery Practice

November 2014

Stay Positive, Productive

“Avoid the system of keeping items scattered between a notepad, your email [...]

- Mara Shorr

Read More

Stay Positive, Productive

Winter Park/Maitland Observer

February 2013

Marketing

10 Ways Your Staff Can Bring Credential to Your Spa

“While on the phone with a prospective new client, make sure your staff is [...]

- Jay Shorr and Mara Shorr

Read More

10 Ways Your Staff Can Bring Credential to Your Spa

DERMASCOPE

June 2020

What I Did During My COVID-19 Quarantine

“We’ve learned the fine art of repurposing content: Record a video, place [...]

- Jay and Mara Shorr

Read More

What I Did During My COVID-19 Quarantine

Modern Aesthetics

May 2020

Position Your Practice to Appeal to Multiple Generations

“For example, a woman or man interested in a facelift or a blepharoplasty [...]

- Mara Shorr and Jay A. Shorr

Read More

Position Your Practice to Appeal to Multiple Generations

The Aesthetic Guide

July 2019

Top Tips to Keep Your Patients Coming Back to Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Mara Shorr and Jay A. Shorr

Read More

Top Tips to Keep Your Patients Coming Back to Your Practice

Orlando Medical News

July 2018

Marketing to Men

“We have a secret: ladies aren’t the only ones receiving cosmetic [...]

- Mara Shorr and Jay A. Shorr

Read More

Marketing to Men

IMCAS Academy

May 2018

How To Negotiate

“The first step in a successful negotiation is to make sure that you have [...]

- Jay Shorr

Read More

How To Negotiate

MedEsthetics

February 2017

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

“The world is a diverse place that allows for the enjoyment of [...]

- Mara Shorr

Read More

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

Dermascope

September 2016

Marketing Minute: Creating Effective E-Newsletters

“Choose a single message, keep it brief and encourage them to click through [...]

- Jay and Mara Shorr

Read More

Marketing Minute: Creating Effective E-Newsletters

MedEsthetics

May 2016

Marketing To The Modern Man

“Professionals looking to market their services to men should begin by [...]

- Jay and Mara Shorr

Read More

Marketing To The Modern Man

ASOCP Connect

March 2016

To Groupon or Not Groupon

” There is a major difference between offering a discount or reducing your [...]

- Jay and Mara Shorr

Read More

To Groupon or Not Groupon

Modern Aesthetics

March 2016

Marketing to the Modern Man

“Make it easy for prospective clients to act on the message. “

- Jay and Mara Shorr

Read More

Marketing to the Modern Man

Dermascope

March 2016

How to Market Your Online Store

“Utilize social media including Instagram, Pinterest, Facebook and Twitter, [...]

- Mara Shorr

Read More

How to Market Your Online Store

MEDIcal Spas Review

February 2016

Why You Need to Be Tracking Numbers on Your Marketing Efforts

“Once you’ve gathered the data, the most important thing is to use it! If [...]

- Jay and Mara Shorr

Read More

Why You Need to Be Tracking Numbers on Your Marketing Efforts

MedEsthetics

January 2016

Increase Revenue with Online Retail

“Be customer service driven. There is nothing worse than having glitches in [...]

- Mara Shorr

Read More

Increase Revenue with Online Retail

Dermascope

August 2015

Call Me! Tracking Numbers Help Assess Marketing ROI

“Information gleamed from tracking numbers will assist you in budgeting and [...]

- Jay Shorr

Read More

Call Me! Tracking Numbers Help Assess Marketing ROI

Plastic Surgery Practice

July 2015

Top Tips For Creating An E-Newsletter For Your Patients

” Play with subject lines, send dates and times, and link locations to see [...]

- Jay and Mara Shorr

Read More

Top Tips For Creating An E-Newsletter For Your Patients

Modern Aesthetics

May 2015

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

“A referral card is an easy way to track which clients are driving business [...]

- Mara Shorr

Read More

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

Les Nouvelles Esthetiques & Spa

November 2013

Utilizing Internal Marketing to Boost Your Revenue

“With that knowledge in your possession, marketing to the clients you [...]

- Jay and Mara Shorr

Read More

Utilizing Internal Marketing to Boost Your Revenue

Modern Aesthetics

November 2013

Masculine Marketing: How to Attract and Keep Male Clients

“Doing business without advertising is like winking at a girl in the dark. [...]

- Mara Shorr

Read More

Masculine Marketing: How to Attract and Keep Male Clients

Les Nouvelles Esthetiques & Spa

August 2013

Promote Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Jay Shorr

Read More

Promote Your Practice

Medical Economics

November 2011

Spa Safety: 9 Often-Overlooked Areas

“If you’ve ever heard us lecture, you’ll know that, as practice [...]

- Mara Shorr

Read More

Spa Safety: 9 Often-Overlooked Areas

DERMASCOPE

September 2019

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

“No patient photos should be published on ANY marketing channels without the [...]

- Mara Shorr

Read More

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

Orlando Medical News

December 2018

Safety in the Medical Workplace-Part 3- Slips, Trips and Falls

” Safety is a culture, both personally and professionally, and cannot be [...]

- Jay Shorr

Read More

Safety in the Medical Workplace-Part 3- Slips, Trips and Falls

Modern Aesthetics

November 2014

Safety in the Medical Workplace-Part 2

“Safety is a culture, both personally and professionally. It cannot be [...]

- Jay Shorr

Read More

Safety in the Medical Workplace-Part 2

Modern Aesthetics

September 2014

Safety in the Medical Workplace-Part 1

“Each and every day, your staff and patients walk in and out of your medical [...]

- Jay Shorr

Read More

Safety in the Medical Workplace-Part 1

Modern Aesthetics

July 2014

Safety in the Medical Workplace

“Safety is a must have, not a nice to have. Make safety a part of your [...]

- Jay Shorr

Read More

Safety in the Medical Workplace

Plastic Surgery Practice

December 2011

Safety in the Medical Workplace

“Safety culture comes from the top down, never from the bottom up. “

- Jay Shorr

Read More

Safety in the Medical Workplace

Medical Economics

October 2011

Patient Interactions

Top Ways You’re Losing Clients

“If your team is putting clients on hold, not calling them by their name, [...]

- Jay and Mara Shorr

Read More

Top Ways You’re Losing Clients

DERMASCOPE

August 2019

Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient

“Remember that setting realistic expectations ahead of time is key. When you [...]

- Jay and Mara Shorr

Read More

Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient

The Aesthetic Guide

May 2019

Is Your Receptionist Killing Your Spa?

“So, what should you look for to see if your front desk team is killing your [...]

- – Jay and Mara Shorr

Read More

Is Your Receptionist Killing Your Spa?

DERASCOPE

April 2019

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

“No patient photos should be published on ANY marketing channels without the [...]

- Mara Shorr

Read More

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

Orlando Medical News

December 2018

Top Tips to Keep Your Patients Coming Back to Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Mara Shorr and Jay A. Shorr

Read More

Top Tips to Keep Your Patients Coming Back to Your Practice

Orlando Medical News

July 2018

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

“The world is a diverse place that allows for the enjoyment of [...]

- Mara Shorr

Read More

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

Dermascope

September 2016

Four Tips for a Winning Phone Call

“Credentials the provider. If your practice is known for body sculpting, and [...]

- Jay and Mara Shorr

Read More

Four Tips for a Winning Phone Call

MedEsthetics

January 2016

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

“A referral card is an easy way to track which clients are driving business [...]

- Mara Shorr

Read More

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

Les Nouvelles Esthetiques & Spa

November 2013

Devices/Technology

Simplified Spa: Top Ways to Use Technology in Your Business

“Embrace technology in your office and find out how it can help you save [...]

- Jay and Mara Shorr

Read More

Simplified Spa: Top Ways to Use Technology in Your Business

DERMASCOPE

July 2019

2017 Technology Update: The practice management tools your practice needs now

“Social media isn’t “set it and forget it.” You still need to make [...]

- Jay and Mara Shorr

Read More

2017 Technology Update: The practice management tools your practice needs now

Modern Aesthetics

June 2017

Male Order Business

“…many practices are quickly learning that men are a whole lot different [...]

- Jay and Mara Shorr

Read More

Male Order Business

Modern Aesthetics

April 2017

Out With The Old, In With The New

“The secret to that practice’s success is likely that they’re using what [...]

- Jay and Mara Shorr

Read More

Out With The Old, In With The New

Modern Aesthetics

February 2017

5 Pitfalls to Avoid When Purchasing a Device

“A new piece of equipment can be an incredible moneymaker and investment, [...]

- Jay Shorr

Read More

5 Pitfalls to Avoid When Purchasing a Device

MedResults Network

November 2016

The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate

“First and foremost, note that we NEVER suggest paying your employees less [...]

- Jay and Mara Shorr

Read More

The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate

MEDIcal Spas

June 2016

Technology Rocks

“Time spent working in your practice as opposed to working on your practice [...]

- Jay and Mara Shorr

Read More

Technology Rocks

Modern Aesthetics

May 2016

‘Meaningful use’ to be defined in three stages

“Meaningful use is a set of criteria that the federal government has [...]

- Jay Shorr

Read More

‘Meaningful use’ to be defined in three stages

Medical Economics

November 2011

How To Pick An EHR System

“Ask vendors whether their new systems are compatible with your old system, [...]

- Jay Shorr

Read More

How To Pick An EHR System

Medical Economics

November 2011

Financials & Cutting Costs

Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending

“Make a note on your calendar of all contract expiration dates, from leases [...]

- Jay and Mara Shorr

Read More

Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending

Modern Aesthetics

August 2016

Adding Cash Services to a Typically Insurance-Based Practice

“Be somewhere your clients will want to come and pay for services out of [...]

- Mara Shorr

Read More

Adding Cash Services to a Typically Insurance-Based Practice

Skin Inc.

January 2016

CYA with CNP Transactions

“The patient gave us her husband’s credit card number but she was neither [...]

- Jay Shorr

Read More

CYA with CNP Transactions

Plastic Surgery Practice

September 2015

Your Credit Card Processing Problems: Solved

“Credit Card processors make their money on the rates they charge that are [...]

- Jay Shorr

Read More

Your Credit Card Processing Problems: Solved

Plastic Surgery Practice

August 2015

The Shorr Thing: How much should you charge for your newest procedure?

“Your reputation matters, and it should never be compromised for profit.”

- Jay Shorr

Read More

The Shorr Thing: How much should you charge for your newest procedure?

Plastic Surgery Practice

March 2015

Prepping For Tax Season

“…we must always consider every possible opportunity to take advantage of [...]

- Jay Shorr

Read More

Prepping For Tax Season

DERMASCOPE

February 2015

10 Most Commonly Asked Questions About Collections in the Medical Practice

“The cost of capital and minimizing your accounts receivable is paramount to [...]

- Jay Shorr

Read More

10 Most Commonly Asked Questions About Collections in the Medical Practice

The Journal of Medical Practice Management

January 2015

Saving Money in Your Spa

“A great deal of money is left on the table when your spa uses a third party [...]

- Jay Shorr

Read More

Saving Money in Your Spa

DERMASCOPE

December 2014

Overhead and Operations: Cutting Where It Counts

“To remain a profitable entity, whether a retail operation, manufacturing [...]

- Jay Shorr

Read More

Overhead and Operations: Cutting Where It Counts

The Journal of Medical Practice Management

November 2014

Utilizing the Conversion Cascade to Upgrade Your Clients

“Knowing about the conversion cascade is one thing; knowing how to use it [...]

- Jay and Mara Shorr

Read More

Utilizing the Conversion Cascade to Upgrade Your Clients

DERMASCOPE

October 2014

The Separation of a Traditional Practice vs. Hybrid Concierge Practice

“The field of medicine changes all the time and no one knows what’s next. [...]

- Jay Shorr

Read More

The Separation of a Traditional Practice vs. Hybrid Concierge Practice

Florida Health Industry

July 2013

Are You Prepared For The Conversation Cascade?

“Other services lead to word-of-mouth referrals for new patients. A happy [...]

- Jay Shorr

Read More

Are You Prepared For The Conversation Cascade?

Surge

June 2013

How To Select The Best Credit Card Vendor

“Companies that quote extremely low rates are usually trying to distract you [...]

- Jay Shorr

Read More

How To Select The Best Credit Card Vendor

Modern Aesthetics

May 2013

How To Negotiate With Vendors

“Because the goal is to build a long-lasting relationship with your [...]

- Jay Shorr

Read More

How To Negotiate With Vendors

Skin Inc.

January 2013

Podcast & Radio Interviews

Listen to Shorr Solutions: the Podcast and radio or podcast guest appearances from our team.

Subscribe Now

Long Term Success & Leadership

Crystal Clear – Don’t Let Perfect Get in the Way of Good

True to Form Podcast

“When you look at your marketing efforts… some things can temporarily be paused… you don’t necessarily need a subscription service

- Jay Shorr and Mara Shorr

April 2020

Treat Your Clinic Like a Business, Not a Medical Practice

Brainstorm Digital

“I’m not licensed to practice medicine, but what I specialize in is businesses. It’s what I do everyday. Leave it

- Jay Shorr and Mara Shorr

December 2019

Straight Fire With Mara Shorr

Tenacious We

“Call them by their name. People enjoy the familiarity of you calling them by their name.

- Mara Shorr

February 2019

Things Start-Up Med Spas Need to Know: Identifying Challenges and Finding Solutions

Medical Spa Insider

“You need a minimum of 6 months of working capital because all of the money you intiially bring is probably

- Mara Shorr

August 2018

November 2017

Small Business and Family

Method Agency

“Things don’t come to you out of nowhere, there is a lot of hard work that goes into

- Mara Shorr

August 2017

Orlando Lady Boss – How to Balance Business and Life

Orlando Lady Boss

“Things don’t come to you out of nowhere, there is a lot of hard work that goes into

- Mara Shorr

April 2017

Financials & Cutting Costs

Cutting Overhead and Operations

Experience Pros

“Have everything in your office checked, checked and re-checked. You’d be amazed at the different varying components and prices you’d

- Jay Shorr

July 2013

The Art of Negotiation

Experience Pros

“It has to be a win-win for both parties because if you can’t walk away from the table both of

- Jay Shorr

July 2013

Human Resources

Productivity Incentives For Employees

Experience Pros

“Recognition is so important. They will feel so important in your organization because many times they feel

- Jay Shorr

April 2013

Theft and Security In The Workplace

Experience Pros

“82% of businesses when you ask and get right down to it report that there has been theft in their

- Jay Shorr

April 2013

Employee Theft In Your Workplace

Experience Pros

“Theft comes in multiple

- Jay Shorr

October 2012

The Benefits of Proper Employee Selection

Experience Pros

“When you do what you’ve always done, you’re going to get what you’ve always

- Jay Shorr

August 2012

Office Management

Motivational Management

Experience Pros

“Be passionate about it! Your staff will know whether or not you’re just talking about

- Jay Shorr

December 2012

Lead Generation and the Conversion Cascade – Do You Really Know Your Ratios?

Experience Pros

“There has to be an awareness of any advertising or marketing concept that leads to a phone call and that

- Jay Shorr

August 2012

Patient Interactions

Experience Pros – How Do I Handle a Difficult Client in My Place of Business

“The right thing to do is get the manager involved and then ask the patient or client what would you

-

November 2012

Is Your Staff Scaring Aways Your Customers

Experience Pros

“The truth is it really starts from the top down and not the bottom

- Jay Shorr

November 2012

Marketing

Negative Publicity of Social Media to Your Business

Experience Pros

“Don’t defend the action of the accusation but say we are willing to right the

- Jay Shorr

October 2012

Press Interviews

Learn more about Shorr Solutions from interviews in the media.

Long Term Success & Leadership

Straight Fire with Mara Shorr

“Call them by their name. People enjoy the familiarity of you calling them by their name. “

Read More

Straight Fire with Mara Shorr

Tenacious Fire

February 2019

How to Balance Business and Life

“Collaboration is better than competition.”

Read More

How to Balance Business and Life

Orlando Lady Boss

April 2017

What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce

“A lot of practices are cash poor and equipment rich” –Jay Shorr

Read More

What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce

Plastic Surgery Practice

September 2014

Finding Your Niche (Jay and Mara Shorr)

“Create your own little niche and be a specialist at what you do best.”

Read More

Finding Your Niche (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

The Importance of Planning (Jay and Mara Shorr)

“We always equate a business plan to a road map. If you don’t know where you’re going, you don’t know […]

Read More

The Importance of Planning (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

Staying Compliant (Jay and Mara Shorr)

“Make sure you truly ask the questions before you take action. Never be afraid to ask a question because it […]

Read More

Staying Compliant (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

Preparing for the Unexpected: Three Tips When Owning a Family Business

“No insurance company is going to insure a burning building.”

Read More

Preparing for the Unexpected: Three Tips When Owning a Family Business

Experience Pros | Radio Show Interview

March 2013

8 Reasons Why Surgery Centers Fail & How to Avoid Them

“The hospital will offer a lot of CME for free as part of their continuing education program. The alignment between […]

Read More

8 Reasons Why Surgery Centers Fail & How to Avoid Them

Becker's ASC Review

August 2012

About Us

Shorr Solutions Win Awards for Innovation

“Shorr Solutions founders, Jay and Mara Shorr, have won the coveted Non-Physician Practice Management Innovator Award at the TAG! You’re […]

Read More

Shorr Solutions Win Awards for Innovation

Dermascope

October 2018

Mara Shorr: A Woman to Watch

“At The Best Medical Business Solutions and The Best Management Business Solutions, (now Shorr Solutions) provide you with the tools […]

Read More

Mara Shorr: A Woman to Watch

Examiner.com

February 2014

Thumbs Up, Alums! (Featuring Mara Shorr)

“In Florida, Mara serves on planning committees and donates her time to raise money and awareness for AIDS prevention and […]

Read More

Thumbs Up, Alums! (Featuring Mara Shorr)

Central Michigan University's Centralight Alumni Magazine

January 2013

Financials & Cutting Costs

Group Purchasing: Saving Money By Alligning With Other Physicians

“Even though volume orders affect pricing, small practices should consider joining a GPO, and the easiest way is to talk […]

Read More

Group Purchasing: Saving Money By Alligning With Other Physicians

Medical Economics

October 2018

Cutting Cost

“There are more people to sell you supplies than there are people to buy them.”

Read More

Cutting Cost

Experience Pros | Radio Show Interview

July 2013

Factors For Success Before Opening a Medical Practice: Part 1

“The thing we have to do the most is negotiate our best deal up front. You never get a second […]

Read More

Factors For Success Before Opening a Medical Practice: Part 1

Entrepreneur MD

July 2013

Human Resources

Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success

“The practices with the strongest teams start training from the employee’s first day in the office, rather than waiting to […]

Read More

Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success

MedEsthetics

October 2016

Preventing Employee Theft, Embezzlement

“I do forensic accounting, and if I go into a practice, and there is a thief… I’ll find them.”

Read More

Preventing Employee Theft, Embezzlement

Dermatology Times

October 2015

Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)

“You don’t want to drive your staff out. It cost far more to bring in a new staff member and […]

Read More

Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

A Happy and Productive Staff (Jay and Mara Shorr)

“That’s your receptionist. I call them the director of first impressions because that person might just be the one that […]

Read More

A Happy and Productive Staff (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

Improving Employee Retention

“A great doctor should have a great team that is always one step ahead of his next move.”

Read More

Improving Employee Retention

MedEsthetics

August 2013

Theft and Security in the Workplace

“A lock on a door or a building is meant to keep an honest person honest.  A thief is going […]

Read More

Theft and Security in the Workplace

Experience Pros | Radio Show Interview

April 2013

Are Your Employees Stealing From You?

“Some practices also have acronym names. People can write a check to those acronyms.  There is nothing preventing someone from […]

Read More

Are Your Employees Stealing From You?

Plastic Surgery Practice

December 2012

Marketing

The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice

“I used to spend $12,000 per month on advertising in the Yellow Pages because it was effective. There was no […]

Read More

The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice

The Aesthetic Guide

June 2016

Factors For Success Before Opening a Medical Practice: Part 2

“The second part of [marketing] can be in-vertising. People really aren’t aware of that is but it’s internal advertising. It […]

Read More

Factors For Success Before Opening a Medical Practice: Part 2

Entrepreneur MD

July 2013

Patient Interactions

Expect Mo’ Mustaches in November

“It’s a great way to market to men and make them all feel better about coming to your practice and […]

Read More

Expect Mo’ Mustaches in November

Plastic Surgery Practice

November 2014

Office Management

In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation

“Only 20% of satisfied patients fill out reviews; but up to 80% will complete the process if prompted in person […]

Read More

In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation

Plastic Surgery Practice

August 2014

Practice Performance Goals For Better ROI

“The business plan is your baseline. Similar to how a physician takes certain baseline measurements prior to a procedure, you […]

Read More

Practice Performance Goals For Better ROI

Dermatology Times

June 2014

Motivational Management

“Anytime that my team or my business has won an award and got a certificate in the name of the […]

Read More

Motivational Management

Experience Pros Radio Show Interview

December 2012

Leaser Beware!

“I had a client who put tons and tons of stuff in the building and was not able to take […]

Read More

Leaser Beware!

Plastic Surgery Practice

November 2012

Aesthetic TV Merges With Major Show in Vegas

“TAS practice management sessions were highly attended, which solidifies the notion that the attendees are looking for additional resources and […]

Read More

Aesthetic TV Merges With Major Show in Vegas

Tje Aesthetic Guide

June 2012

Questions? Contact Us

  • By submitting this form, you are consenting to receive marketing emails from: Shorr Solutions. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Trusted Expertise