Starting Your Aesthetic Practice

Whether you’re separating from your current medical practice partners, no longer want to work for another doctor, or are opening a new location for your existing practice, “CONGRATULATIONS!” Starting your own new aesthetic medical practice is a big step.

However, if this transition seems overwhelming, you’re not alone. That’s why we, as medical practice startup consultants, are proud to coach and assist you with the following stages in your exciting new venture:

  • Site selection and negotiation
  • Selection and negotiation of equipment and vendors (examples include injectables, skincare, general supplies, biomedical hazardous waste, patient financing, credit card processing, EMR and phone technology, insurance options and more!)
  • Human resource policies and implementation
  • Process and protocol creation for each aspect of the practice
  • Management of marketing and branding launch and roll-out

Ready to be strong and remarkable from day one?

Choose one of our practice opening packages below!

Do It With You

The Shorr Concierge Launch

When time is of the essence, boutique, customized coaching is your best option, having seasoned experts manage your negotiations, vendor relationships and staffing. This bespoke and comprehensive service tier puts Shorr Solutions proven expertise and real-world track record to work for your new practice.

Benefits of “The Shorr Concierge Launch” (Do It With You) Package:

  • Practice opening checklist, including deadlines
  • Key implementation assistance and access to Shorr Solutions’ vendor contacts
  • Up to 7 job descriptions
  • Access to 300+ practice protocols and templates (up to 10 per month) for your practice
  • Set up of patient financing program(s)
  • Creation of business plan (optional, at a separate fee)
  • Contracts reviewed and negotiated·
  • Coaching calls
  • Additional one-on-one assistance as needed

With decades of industry experience, we know that opening your own practice can be a stressful and involved process. In addition, you often “don’t know what you don’t know”. Let us guide your every step, ensure you have a strong foundation, proper road map and every detail for your new aesthetic medical practice is wrapped up in a bow!

Ready to open your dream

aesthetic practice with our help?


Schedule a FREE 30-minute consultation with our award-winning team of experts to see if we’re the right fit to help you achieve your goals! (The meeting is completely complimentary with no strings attached).

Frequently Asked Questions

There is a lot of strategy that goes behind deciding on the perfect location for your new aesthetic practice. With our help, we will put together a geographic and demographic analysis that provides the data to help us determine where the right location actually is for you. The report includes an analysis of factors such as age, gender, income, housing, and competition.

No two aesthetic practices are alike but many perform the same services. Selecting the equipment you need in your new aesthetic practice really depends on what procedures you will be performing and the demographic location your practice is in. You want to be careful to have the patient base to drive revenue so you do not end up with a laser or equipment graveyard. Every aesthetic practice has the infamous “equipment graveyard,” basically meaning that everyone has pieces of equipment that they bought and do not use. Lastly, do not get caught up with aggressive salespeople. Make sure you know the equipment you want.

There are five steps when hiring new staff:

  1. Recruiting
  2. Interviewing
  3. Hiring
  4. Training
  5. Incentivizing

A third-party practice management consulting firm like our team of experts or a qualified team of professionals you’d like to work with can assist you in hiring new staff for your aesthetic practice!

The process of opening a new aesthetic practice can take 6 months to a year.

You should start planning to open your aesthetic practice the moment you decide you want to open it. It is never too early! As practice management consultants we can assist you in your complete process. We’ll assist you in finding your perfect location and will conduct a feasibility study on demographic and geographic factors, as well as assess your competition. We’ll also assist you in planning your vendor management, staffing, capital equipment for the production of revenue, and figuring out what makes your practice different and special. You also have to make sure that you have an electronic medical system, website, and computers set up before you open. We’ll work on setting these up with you as well.

Real Client Stories

Most consultants only focus on bringing in more revenue, but few pay attention to revenue that is leaking out. Jay and Mara of Shorr Solutions did an excellent job of combing through ways to keep more of what our practice was earning. They more than paid for themselves.

Heather Furnas, MD

Board-Certified Plastic Surgeon, Plastic Surgery Associates, Santa Rosa, CA

Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!

Rich Castellano, MD

Board-Certified Facial Plastic Surgeon & Medical Director, ImageLift, The Villages, FL

I have been a client of Shorr Solutions for several years. Jay, Mara and Ana are a pleasure to work with. I feel more like family than a client. They have been incredibly helpful to me and my practice with regard to management and increasing productivity. They are on top of any issue that arises and take a hands on approach. It has been a real pleasure being connected to Shorr Solutions and I would highly recommend them to anyone running a medical practice.

Michael Kurzman, MD

Board-Certified General & Cosmetic Dermatology, Michael Kurzman, MD, Staten Island, NY

Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes off your shoulders the burdens of negotiating, hiring, firing and providing mentoring, as well as a different perspective on the day to day running of a practice.

Humberto Palladino, MD

Board-Certified Plastic Surgeon & Medical Director, MagicSurgeon, Ft. Lauderdale, FL

Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.

Jonathan Grant, MD

Double Board Certified Facial Plastic Surgeon & Medical Director,
Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA

We appreciate the assistance you both have provided over the past 2 years.  When we started our relationship, we asked that we be “taught how to fish” as opposed to being given a fish directly.  While we continue to learn and grow, you have certainly accomplished that task… We thank you both for all your assistance and guidance over the past 2 years, and will certainly not hesitate to recommend you both to those in need.

Jason Hall, MD, FACS & Amanda Hall, PA-C

Double Board-Certified Plastic Surgeon and Physician Assistant, Trillium Plastic Surgery, Knoxville, TN

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