Starting Your Aesthetic Practice
Whether you’re separating from your current medical practice partners, no longer want to work for another doctor, or are opening a new location for your existing practice, “CONGRATULATIONS!” Starting your own new aesthetic medical practice is a big step.
However, if this transition seems overwhelming, you’re not alone. That’s why we, as medical practice startup consultants, are proud to coach and assist you with the following stages in your exciting new venture:
- Site selection and negotiation
- Selection and negotiation of equipment and vendors (examples include injectables, skincare, general supplies, biomedical hazardous waste, patient financing, credit card processing, EMR and phone technology, insurance options and more!)
- Human resource policies and implementation
- Process and protocol creation for each aspect of the practice
- Management of marketing and branding launch and roll-out
Ready to be strong and remarkable from day one?
Choose one of our practice opening packages below!
Do It With You
The Shorr Concierge Launch
When time is of the essence, boutique, customized coaching is your best option, having seasoned experts manage your negotiations, vendor relationships and staffing. This bespoke and comprehensive service tier puts Shorr Solutions proven expertise and real-world track record to work for your new practice.
Benefits of “The Shorr Concierge Launch” (Do It With You) Package:
- Guidance of each and every step of your success with our expert practice opening checklist
- Key implementation assistance and access to Shorr Solutions’ vendor contacts
- Proper legal setup and compliance of your new aesthetic practice
- Exclusive access to our Tool Kit, a library of 300+ protocols, consent forms, HR forms and policies, job descriptions, phone scripts, conversion tracking tools and MORE!
- Set up of patient financing program(s)
- Creation of business plan (optional, at a separate fee)
- Contracts reviewed and negotiated
- Marketing plan and strategy for your grand opening and beyond for your growth and increased revenue generation
- Coaching calls
- Additional one-on-one assistance as needed
With decades of industry experience, we know that opening your own practice can be a stressful and involved process. In addition, you often “don’t know what you don’t know”. Let us guide your every step, ensure you have a strong foundation, proper road map and every detail for your new aesthetic medical practice is wrapped up in a bow!
Schedule a FREE consultation with our award-winning team of experts to get started and learn how we can help!
Frequently Asked Questions
There is a lot of strategy that goes behind deciding on the perfect location for your new aesthetic practice. With our help, we will put together a geographic and demographic analysis that provides the data to help us determine where the right location actually is for you. The report includes an analysis of factors such as age, gender, income, housing, and competition.
No two aesthetic practices are alike but many perform the same services. Selecting the equipment you need in your new aesthetic practice really depends on what procedures you will be performing and the demographic location your practice is in. You want to be careful to have the patient base to drive revenue so you do not end up with a laser or equipment graveyard. Every aesthetic practice has the infamous “equipment graveyard,” basically meaning that everyone has pieces of equipment that they bought and do not use. Lastly, do not get caught up with aggressive salespeople. Make sure you know the equipment you want.
There are five steps when hiring new staff:
- Recruiting
- Interviewing
- Hiring
- Training
- Incentivizing
A third-party practice management consulting firm like our team of experts or a qualified team of professionals you’d like to work with can assist you in hiring new staff for your aesthetic practice!
The process of opening a new aesthetic practice can take 6 months to a year.
You should start planning to open your aesthetic practice the moment you decide you want to open it. It is never too early! As practice management consultants we can assist you in your complete process. We’ll assist you in finding your perfect location and will conduct a feasibility study on demographic and geographic factors, as well as assess your competition. We’ll also assist you in planning your vendor management, staffing, capital equipment for the production of revenue, and figuring out what makes your practice different and special. You also have to make sure that you have an electronic medical system, website, and computers set up before you open. We’ll work on setting these up with you as well.
“We retained Jay and Mara as we were expanding our practice. We wanted advice as we transitioned from 4000 ft.² and 15 employees to 10,000 ft.² and over 30 employees. Jay and Mara did a site visit and they were exceptionally friendly, helpful, and professional! I just re-read, for the fourth or fifth time, the site visit report and I’m amazed at how much of it we implemented and how much it has helped us move forward! We now have a hugely successful medical and cosmetic dermatology practice with 36 employees and we see 125-150 patients per day. Our gross collections and our compensation have both more than doubled! Staff turnover is low and patient/staff satisfaction is high! We love our work, our patients, and our staff! We greatly appreciate the Shorr’s spot-on advice and ideas to get our expansion headed in the right direction!!”