Starting Your Aesthetic Practice


Whether you’re separating from your current medical practice partners, no longer want to work for another doctor, or are opening a new location for your existing practice, “CONGRATULATIONS!” Starting your own new aesthetic medical practice is a big step.



However, if this transition seems overwhelming, you’re not alone. That’s why we, as medical practice startup consultants, are proud to coach and assist you with the following stages in your exciting new venture:

  • Site selection and negotiation
  • Selection and negotiation of equipment and vendors (examples include injectables, skincare, general supplies, biomedical hazardous waste, patient financing, credit card processing, EMR and phone technology, insurance options and more!)
  • Human resource policies and implementation
  • Process and protocol creation for each aspect of the practice
  • Management of marketing and branding launch and roll-out


Ready to be strong and remarkable from day one?

Choose one of our practice opening packages below!


Do It With You

The Shorr Concierge Launch

When time is of the essence, boutique, customized coaching is your best option, having seasoned experts manage your negotiations, vendor relationships and staffing. This bespoke and comprehensive service tier puts Shorr Solutions proven expertise and real-world track record to work for your new practice.

Benefits of “The Shorr Concierge Launch” (Do It With You) Package:

  • Guidance of each and every step of your success with our expert practice opening checklist
  • Key implementation assistance and access to Shorr Solutions’ vendor contacts
  • Proper legal setup and compliance of your new aesthetic practice
  • Exclusive access to our Tool Kit, a library of 300+  protocols, consent forms, HR forms and policies, job descriptions, phone scripts, conversion tracking tools and MORE!
  • Set up of patient financing program(s)
  • Creation of business plan (optional, at a separate fee)
  • Contracts reviewed and negotiated
  • Marketing plan and strategy for your grand opening and beyond for your growth and increased revenue generation
  • Coaching calls
  • Additional one-on-one assistance as needed

With decades of industry experience, we know that opening your own practice can be a stressful and involved process. In addition, you often “don’t know what you don’t know”. Let us guide your every step, ensure you have a strong foundation, proper road map and every detail for your new aesthetic medical practice is wrapped up in a bow!

Ready to open your dream

aesthetic practice with our help?


Schedule a FREE 30-minute consultation with our award-winning team of experts to get started and learn how we can help!

Frequently Asked Questions

There is a lot of strategy that goes behind deciding on the perfect location for your new aesthetic practice. With our help, we will put together a geographic and demographic analysis that provides the data to help us determine where the right location actually is for you. The report includes an analysis of factors such as age, gender, income, housing, and competition.

No two aesthetic practices are alike but many perform the same services. Selecting the equipment you need in your new aesthetic practice really depends on what procedures you will be performing and the demographic location your practice is in. You want to be careful to have the patient base to drive revenue so you do not end up with a laser or equipment graveyard. Every aesthetic practice has the infamous “equipment graveyard,” basically meaning that everyone has pieces of equipment that they bought and do not use. Lastly, do not get caught up with aggressive salespeople. Make sure you know the equipment you want.

There are five steps when hiring new staff:

  1. Recruiting
  2. Interviewing
  3. Hiring
  4. Training
  5. Incentivizing

A third-party practice management consulting firm like our team of experts or a qualified team of professionals you’d like to work with can assist you in hiring new staff for your aesthetic practice!

The process of opening a new aesthetic practice can take 6 months to a year.

You should start planning to open your aesthetic practice the moment you decide you want to open it. It is never too early! As practice management consultants we can assist you in your complete process. We’ll assist you in finding your perfect location and will conduct a feasibility study on demographic and geographic factors, as well as assess your competition. We’ll also assist you in planning your vendor management, staffing, capital equipment for the production of revenue, and figuring out what makes your practice different and special. You also have to make sure that you have an electronic medical system, website, and computers set up before you open. We’ll work on setting these up with you as well.

Real Client Stories

“We retained Jay and Mara as we were expanding our practice. We wanted advice as we transitioned from 4000 ft.² and 15 employees to 10,000 ft.² and over 30 employees. Jay and Mara did a site visit and they were exceptionally friendly, helpful, and professional! I just re-read, for the fourth or fifth time, the site visit report and I’m amazed at how much of it we implemented and how much it has helped us move forward! We now have a hugely successful medical and cosmetic dermatology practice with 36 employees and we see 125-150 patients per day. Our gross collections and our compensation have both more than doubled! Staff turnover is low and patient/staff satisfaction is high! We love our work, our patients, and our staff! We greatly appreciate the Shorr’s spot-on advice and ideas to get our expansion headed in the right direction!!”

Steve Musick, MD and Angela Nauman-Musick, APRN

Board Certified Dermatologist & Board Certified Family Nurse Practitioner, Musick Dermatology and Advanced Clinical Spa, Swansea, IL

“Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!”

Rich Castellano, MD

Board-Certified Facial Plastic Surgeon & Medical Director, ImageLift, The Villages, FL

“The Merriam-Webster dictionary defines the word superlative as an adjective used “to indicate the greatest degree of a particular quality.” When I think of this word, I think of Shorr Solutions. It is my great pleasure to recommend Shorr Solutions. Jay and Mara Shorr have served as my business consultants for over five years and have proven to be invaluable. I first met Jay and Mara at a training course they organized at a national conference. They regularly speak at national and international conferences and write for many prestigious journals. Jay and Mara provide a wealth of insight and knowledge to help with the business and marketing aspects of my medical practice. Jay and Mara taught me things I never learned in medical school, but are critical to running a successful practice, such as how to deal with difficult patients, how to get patients in the door by appropriate marketing, providing financing options for patients, helping with medical waste disposal, providing discounts on conference registration, how to recruit and train exceptional staff, and much more. They provide a variety of services including negotiating the best deals on purchasing and maintaining capital equipment, providing legal advice, preparing an employee handbook, preparing letters for patients, avoiding litigation, applying for financing for medical space, and much more. Overall, they have saved me much more money than I have invested in them. They have undoubtedly been an asset to my practice.”

Alex Eshaghian, MD, PhD

Cosmetic Surgeon & Medical Director, AE Skin, Encino, CA

“Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes off your shoulders the burdens of negotiating, hiring, firing and providing mentoring, as well as a different perspective on the day to day running of a practice.”

Humberto Palladino, MD

Board-Certified Plastic Surgeon & Medical Director, MagicSurgeon, Ft. Lauderdale, FL

“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant, MD

Double Board Certified Facial Plastic Surgeon & Medical Director,
Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA

“We appreciate the assistance you both have provided over the past 2 years.  When we started our relationship, we asked that we be “taught how to fish” as opposed to being given a fish directly.  While we continue to learn and grow, you have certainly accomplished that task… We thank you both for all your assistance and guidance over the past 2 years, and will certainly not hesitate to recommend you both to those in need.”

Jason Hall, MD, FACS & Amanda Hall, PA-C

Double Board-Certified Plastic Surgeon and Physician Assistant, Trillium Plastic Surgery, Knoxville, TN

“Very responsive and heavily armed with vast knowledge of best surgical practices and practical application to everyday management! Highly recommend to new practice managers! Jay and his team can save you countless hours of research and paperwork.”

Nan Maddox

Practice Administrator, Natural Results Plastic Surgery, Scottsdale, AZ

“I have been a client of Shorr Solutions for several years. Jay, Mara and Ana are a pleasure to work with. I feel more like family than a client. They have been incredibly helpful to me and my practice with regard to management and increasing productivity. They are on top of any issue that arises and take a hands on approach. It has been a real pleasure being connected to Shorr Solutions and I would highly recommend them to anyone running a medical practice.”

Michael Kurzman, MD

Board-Certified General & Cosmetic Dermatology, Michael Kurzman, MD, Staten Island, NY

“I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business. and their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences and invited talks they have always made themselves just an email or phone call away.”

Shoma Datta-Thomas, MD

Board-Certified Aesthetic Gynecologist & Medical Director, Maiden Lane Medical, New York, NY

“Most consultants only focus on bringing in more revenue, but few pay attention to revenue that is leaking out. Jay and Mara of Shorr Solutions did an excellent job of combing through ways to keep more of what our practice was earning. They more than paid for themselves.”

Heather Furnas, MD

Board-Certified Plastic Surgeon, Plastic Surgery Associates, Santa Rosa, CA

“I think that your company Shorr Solutions is just amazing. I have had many clients, I think that anybody who needs to open up a practice or needs a business plan or needs anything should certainly go to Shorr Solutions, and it’s a pleasure working with both of you.”

Allyson Avila

Healthcare Attorney, Gordon Rees Scully Mansukhani, LLP

“I signed the documents for the loan from Frost Bank yesterday. I can start drawing from the funds and depositing! They said that our application was the most organized that they have ever seen and that was the reason that they could turn it around so quickly!  Thank you so much! Great job!!!”

Angela Sturm, MD

Double Board-Certified, Facial Plastic Surgeon, Angela Sturm, MD, Bellaire, TX

“With very little knowledge of opening a business myself, I entrusted Shorr Solutions to help guide me through the process as I embarked on the journey of owning a MedSpa.

They have been knowledgeable, thorough, and supportive throughout the entire process. I will continue to grow my business relationship with Shorr; and the lessons I have learned along the way will go with me far beyond the doors of my MedSpa.”

Devin Fancher, FNP-C

Nurse Practitioner & Owner, Luxe Aesthetics & Wellness, Red Bay, AL

“Extremely knowledgeable on all aspects of opening and managing aesthetic practices. Knowledge comes from experience of having lived all aspects of the business. I am an Oculofacial Surgeon who opened a single practitioner office. I highly recommend a consultation.”

Caroline Vargason, MD PhD

Board Certified Oculofacial Plastic Surgeon & Owner, Nava Face & Eye, Nampa, ID

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