The COVID-19 shutdowns truly made us change the way we do business and even offer our advice to aesthetic medical practices. During our time in quarantine (as a remote company our team had always worked from home, so life didn’t change much in this aspect), we engaged in a new game called “Content Creation”.

We call it a game, but in reality, it was a new approach for us to educate our clients and non-clients on how to best manage their aesthetic/medical practices during the shutdowns. Since people looked to us as the experts, content creation took center stage and we created COVID-19 related resources such as informational videos and blog posts, started a new podcast series called Shorr Solutions: The Podcast, and even started our own new webinar series: Shorr Solutions: The Webinar all to get valuable, helpful, and expert information out as quickly as possible.

To learn more about what our award-winning partners, Jay Shorr and Mara Shorr, did during the COVID-19 shutdowns, as well as other experts in our field, read our article for Modern Aesthetics magazine, “What I Did During My COVID-19 Quarantine”, for more insight!