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We’re proud to write for a number of industry publications! Keep reading below to hear what our partners, Jay Shorr and Mara Shorr, say about the latest industry trends.

Office Management

Competition from Mid-Level Providers

"Experienced mid-level providers have become just as, if not more experienced [...]

- Jay A. Shorr

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TAG magazine

Competition from Mid-Level Providers

The Aesthetic Guide

November 2023

New Year’s Resolutions for Your Practice: Tips for a Prosperous 2023

"It is time to put processes in place to protect your practice and brand from [...]

- Jay A. Shorr

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Modern Aesthetic February 2023

New Year’s Resolutions for Your Practice: Tips for a Prosperous 2023

Modern Aesthetics

February 2023

Getting Into the Holiday Spirit

"If you give small gifts, make sure they are meaningful to the employee."

- Jay A. Shorr and Mara Shorr

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Getting Into the Holiday Spirit

Getting Into the Holiday Spirit

Modern Aesthetics

December 2022

How Can I Beat the Summer Slump?

"Training should always be top of mind. This includes procedural, operational, [...]

- Jay A. Shorr, Mara Shorr, Tiffany Chambers

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How Can I Beat The Summer Slump?

How Can I Beat the Summer Slump?

Modern Aesthetics

September 2022

Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?

"Spring has sprung, which means that it’s time for your practice’s annual [...]

- Jay Shorr and Mara Shorr

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SPRING CLEANING YOUR PRACTICE: WHAT SHOULD YOU KEEP, TOSS, OR CHANGE?

Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?

Modern Aesthetics

April 2022

Where Should You Spend $100,000 in Your Practice?

"Marketing is one of the highest priorities to keep your name and face in [...]

- Jay Shorr and Mara Shorr

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Where Should You Spend 0,000 in Your Practice?

Where Should You Spend $100,000 in Your Practice?

Modern Aesthetics

February 2022

What Should Be My Focus for 2022?

"Optimizing and maintaining a digital presence will be critical to long-term [...]

- Jay Shorr, Mara Shorr, Tiffany Chambers

Read More
2022 Resolutions That Will Make Your Aesthetic Practice Thrive

What Should Be My Focus for 2022?

Modern Aesthetics

December 2021

Exit Strategies and Planning for the Future

"Review all ongoing charges that may have been overlooked. Minimize ordering [...]

- Jay Shorr and Mara Shorr

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Exit strategies and planning for the future

Exit Strategies and Planning for the Future

AAOMS Today

May 2021

Spring Into Action: How Should You Prep for a Practice Warm Up?

"Let staff know the updated policies on calling out sick, how longthey need to [...]

- Jay Shorr and Mara Shorr

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Preparing Your Practice for the Summer

Spring Into Action: How Should You Prep for a Practice Warm Up?

Modern Aesthetics

April 2021

Top Mistakes to Avoid When Building A New Practice

“Create a good plan and stick to it. Do not spend a dime or swing a hammer [...]

- Jay Shorr and Mara Shorr

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The Aesthetic Guide magazine cover featuring woman with long dark hair and pink makeup

Top Mistakes to Avoid When Building A New Practice

The Aesthetic Guide

December 2020

What Do I Do Now?

“Now is as good of a time as ever to financially secure what you have worked [...]

- Jay Shorr and Mara Shorr

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Should Your Aesthetic Practice Improve in 2021 Banner

What Do I Do Now?

Modern Aesthetics

November 2020

A Good Problem to Have: Where Should I Spend Money in My Practice?

“Now is not the time to invest in new capital equipment. The possibility of [...]

- Jay Shorr and Mara Shorr

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Modern Aesthetics magazine cover titled 'Beauty Around the World' with diverse people figures

A Good Problem to Have: Where Should I Spend Money in My Practice?

Modern Aesthetics

September 2020

Methods to Improve Team Performance

“When you’re choosing your team, looking for key items during the [...]

- Jay Shorr and Mara Shorr

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The Aesthetic Guide magazine cover featuring a woman with bold makeup and text about microneedling devices

Methods to Improve Team Performance

The Aesthetic Guide

July 2020

Practice Resolutions: Where Should You Place Your Focus in the New Year?

“We also encourage practices to not only tighten up their hiring practices [...]

- Jay Shorr and Mara Shorr

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Modern Aesthetics magazine cover with vibrant yellow and pink gradient background and text about United Front event

Practice Resolutions: Where Should You Place Your Focus in the New Year?

Modern Aesthetics

January 2020

Certified Aesthetic Consultant Program Delivers Practice Management Accreditation

“CAC is uniquely suited for aesthetic professionals looking for a more [...]

- Mara Shorr

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Aesthetic magazine cover featuring a woman in red with text about skin technology and aesthetics

Certified Aesthetic Consultant Program Delivers Practice Management Accreditation

The Aesthetic Guide

July 2018

Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.

“Don’t get caught up in purchasing the new device by the end of a trade [...]

- Jay Shorr

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Modern Aesthetics magazine cover showing woman's back with skin treatment markings and text about skin in the game

Let’s Negotiate: Shorr-fire tips for getting the best deal on your next device.

Modern Aesthetics

July 2017

‘Tis the Season (To Utilize Top Management Strategies)

“During the hustle and bustle of the season, do not forget to show the staff [...]

- Jay and Mara Shorr

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Dermascope magazine November 2016 cover featuring woman's face with text about hyperpigmentation and vitiligo

‘Tis the Season (To Utilize Top Management Strategies)

Dermascope

November 2016

Who Really Owns the Patients When an Associate Leaves

“The best way to prevent a mess is to address these potential road bumps up [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover featuring surgeon holding tablet with text 'On the Mark'

Who Really Owns the Patients When an Associate Leaves

Plastic Surgery Practice

January 2016

Just Say No To Fee Splitting

“Tie additional compensation to an aggregate of gross or net revenue over a [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover with surgeon holding injectable device, headline 'Lady Parts'

Just Say No To Fee Splitting

Plastic Surgery Practice

November 2015

The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner

“By spending time in your business, you’re building relationships that [...]

- Mara Shorr

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Les Nouvelles Esthétique & Spa magazine cover featuring woman in gray turtleneck

The Ultimate Multi-Tasker: Challenges of Being Both Owner and Practitioner

Les Nouvelles Esthetiques & Spa

November 2015

Top 13 Tips From This Year’s ASOCP Practice Management Course

“Your next top candidate must have the ability to not only forecast [...]

- Jay and Mara Shorr

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ASOCP Connect magazine cover with thank you message and photos of conference attendees

Top 13 Tips From This Year’s ASOCP Practice Management Course

ASOCP Connect

November 2015

Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting

“Strengthening your practice’s bottom line: from the structuring of a [...]

- Jay and Mara Shorr

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ASOCP Connect magazine cover with 'time' text and 'it's about time' tagline

Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual Meeting

ASOCP Connect

September 2015

How State Disciplinary Boards Affect the Business of Medicine

“Staffing is one of the highest priorities in your practice. Improper [...]

- Jay Shorr

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Modern Aesthetics magazine cover with sketch portrait and 'I QUIT' headline

How State Disciplinary Boards Affect the Business of Medicine

Modern Aesthetics

January 2015

Crafting a Business Plan

“Develop a strategy for what is really needed for your initial launch vs. [...]

- Jay Shorr

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Med Aesthetics magazine cover featuring Dr. Zein Obagi in suit and tie

Crafting a Business Plan

MedEsthetics Magazine

April 2014

The Verdict: Business Plan Writing 101

“Your management team and staffing are critical in this equation, as this [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover featuring man in blazer, headline 'Double Take'

The Verdict: Business Plan Writing 101

Plastic Surgery Practice

April 2014

Exit Strategies: 6 Steps to Take When Selling Your Spa

“Define your message to the public – before it goes public”

- Jay Shorr

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Les Nouvelles Esthétique & Spa magazine cover featuring woman with long dark hair

Exit Strategies: 6 Steps to Take When Selling Your Spa

Les Nouvelles Esthetiques & Spa

December 2013

10 Ways To Become A Better Leader

“Your communication should include clear, concise and consistent training [...]

- Jay Shorr

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MedEsthetics magazine cover with Milan Shah, MD and Darshan Shah, MD

10 Ways To Become A Better Leader

MedEsthetics

September 2013

Opening An Aesthetic Practice

” One of the most important elements that will make or break a new business [...]

- Jay Shorr

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Modern Aesthetics magazine cover with colorful text reading 'The Art of Branding'

Opening An Aesthetic Practice

Modern Aesthetics

January 2013

Practice Management Series: Preparing for the Unexpected, Part 2

” My head swarn – in our home, work and family lives, we had it all and [...]

- Jay Shorr

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SURGE magazine cover featuring Global Innovations and Controversies in Cosmetic Surgery

Practice Management Series: Preparing for the Unexpected, Part 2

Surge

September 2012

Practice Management Series: Preparing for the Unexpected, Part 1

“I’m inviting you to come along with me and my wife on our journey, one [...]

- Jay Shorr

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SURGE magazine cover with silhouette of person and text 'The Hair Issue'

Practice Management Series: Preparing for the Unexpected, Part 1

Surge

June 2012

Human Resources

Getting Into the Holiday Spirit

"If you give small gifts, make sure they are meaningful to the employee."

- Jay A. Shorr and Mara Shorr

Read More
Getting Into the Holiday Spirit

Getting Into the Holiday Spirit

Modern Aesthetics

December 2022

Building Your Dream Team

"...experience in the position is an important starting point. After that, [...]

- Mara Shorr

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Building Your Dream Team

Building Your Dream Team

The Aesthetic Guide

June 2021

Spring Into Action: How Should You Prep for a Practice Warm Up?

"Let staff know the updated policies on calling out sick, how longthey need to [...]

- Jay Shorr and Mara Shorr

Read More
Preparing Your Practice for the Summer

Spring Into Action: How Should You Prep for a Practice Warm Up?

Modern Aesthetics

April 2021

I just hired a new associate, now what?

“Your new provider must understand the regulations of the state you are [...]

- Jay and Mara Shorr

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Modern Aesthetics magazine cover, January-February issue, featuring injectable syringe illustration with "Calling the Shots" theme

I just hired a new associate, now what?

Modern Aesthetics

January 2021

You’re Fired: When to Let An Employee Go

“Drama is infectious, and one bad-tempered team member will soon infiltrate [...]

- – Jay and Mara Shorr

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Dermascope magazine November 2019 cover featuring smiling woman with text 'Healthy Aging'

You’re Fired: When to Let An Employee Go

DERMASCOPE

November 2020

Motivation Maker: 5 Ways to Motivate Employees

“We always use the saying, “When you pay peanuts, you get monkeys. Do you [...]

- Jay and Mara Shorr

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Dermascope magazine cover featuring woman with sun-exposed skin and text about skin conditions and mature skin

Motivation Maker: 5 Ways to Motivate Employees

DERMASCOPE

June 2019

Hiring: Avoiding Resume Red Flags

“Let’s be honest for a moment. We have sorted through more than a thousand [...]

- – Jay and Mara Shorr

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Dermascope magazine 2019 cover featuring woman receiving spa treatment with text 'Massage Therapies Understanding Ingredients'

Hiring: Avoiding Resume Red Flags

DERMASCOPE

March 2019

Business Booms! Knowing When to Hire Additional Staff

“How long does it take to get an appointment to see you or your current [...]

-

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Dermascope magazine February 2019 cover featuring smiling woman's face with text 'Hormonal Acne Medical Esthetic'

Business Booms! Knowing When to Hire Additional Staff

DERMASCOPE

February 2019

What are the Best Practices for Hiring a Former Employee

“Employers consider themselves lucky if an employee stays more than two [...]

- – Jay and Mara Shorr

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Dermascope magazine August 2018 cover featuring smiling woman with curly hair

What are the Best Practices for Hiring a Former Employee

DERMASCOPE

August 2018

Top Tips to Consider When Hiring a Strong Staff

“Looking to make an investment in your staff’s education, and the [...]

- Jay and Mara Shorr

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Medical News Orlando newspaper cover with UCF Lake Nona health facility photo and profile of George J. Haidukewych, MD

Top Tips to Consider When Hiring a Strong Staff

Orlando Medical News

February 2018

Ensuring The Success of The Male Professional

“Whether a male or female, if the team clashes with itself internally, [...]

- Jay and Mara Shorr

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Dermascope magazine June 2017 cover with blonde woman in red sleeveless top against ocean background, featuring aging skin and Michelle D'Aloisio-Giampa

Ensuring The Success of The Male Professional

DERMASCOPE

June 2017

Rewarding Your Staff: How to Keep Your Rockstar Employees

“Treat your staff as they want to be treated. A lack of respect often stems [...]

- Jay and Mara Shorr

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Dermascope magazine March 2017 cover featuring smiling woman with text 'Sun Care & Aromatherapy'

Rewarding Your Staff: How to Keep Your Rockstar Employees

DERMASCOPE

March 2017

Practice Makes Perfect: What Makes a Good Practice Administrator

“Your next top candidate must have the ability to not only forecast [...]

- Jay and Mara Shorr

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ASOCP Connect magazine November-December 2016 cover with pressure gauge dial and text about dermatology breakthroughs

Practice Makes Perfect: What Makes a Good Practice Administrator

ASOCP Connect

November 2016

Grow, Baby, Grow: Adding Another Provider To Your Team

” Invest the time to interview prospective candidates on the phone or via [...]

- Jay and Mara Shorr

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Med Esthetics magazine July 2016 cover featuring smiling brunette woman and article about Ruth Gerald's approach to internal marketing

Grow, Baby, Grow: Adding Another Provider To Your Team

MedEsthetics

July 2016

10 Ways Staff Can Promote Your Business

“An unhappy employee is going to tell others how unhappy they are in their [...]

- Jay and Mara Shorr

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Skin-Inc-June-2016

10 Ways Staff Can Promote Your Business

Skin Inc.

June 2016

Practice Wing: How Do You Banish the Disaster of Distraction

“Whether it’s a race to see who can sell a certain amount of skincare each [...]

- Jay and Mara Shorr

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ASOCPconnect magazine cover for May-June Vol. 1 No. 3 featuring water splashes and article titles including Harmony, Island Trends, PracticeWing, S3 Facelift, and dial-a-doctor

Practice Wing: How Do You Banish the Disaster of Distraction

ASOCP Connect

May 2016

8 Tactics For Hiring A Consultant

“While it’s realistic to ask for a free initial consult to make sure both [...]

- Mara Shorr

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Skin Inc magazine March 2016 cover featuring sun graphics and skincare topics

8 Tactics For Hiring A Consultant

Skin Inc.

March 2016

Staff Infection: 5 Types of Problem Employees and What to Do About Them

“Adopt a zero tolerance policy for theft. Proof of theft is key. Consider a [...]

- Jay and Mara Shorr

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Modern Aesthetics magazine cover January 2016 featuring split face showing generation gap skin comparison

Staff Infection: 5 Types of Problem Employees and What to Do About Them

Modern Aesthetics

January 2016

10 Things About… Keeping Employees Motivated

“Make an investment in the staff’s education and the education of the spa [...]

- Jay and Mara Shorr

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Dermascope magazine cover featuring smiling woman with long brown hair and text about aesthetics and skin treatments

10 Things About… Keeping Employees Motivated

DERMASCOPE

December 2015

Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse

“Proper training in the beginning ensures that bad habits don’t become bad [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover featuring surgeon wearing surgical headlight examining patient's ear

Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s Remorse

Plastic Surgery Practice

June 2015

The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates

“Budgeting and projecting are two key responsibilities of a savvy practice [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover May 2015 with team of medical professionals in white coats in clinic hallway

The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management Candidates

Plastic Surgery Practice

May 2015

The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers

“High-level staff members must have more than a basic knowledge of the [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover April 2015 featuring two men in business suits outdoors at dusk

The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice Managers

Plastic Surgery Practice

April 2015

Practice Wing: The Essential Role of Office Personnel

“Remember that “receptionist” you hired? Scratch that title and make [...]

- Jay and Mara Shorr

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ASCP Connect magazine cover, March-April Vol. 1 No. 2, featuring articles on trends, anti-aging, and practice management

Practice Wing: The Essential Role of Office Personnel

ASOCP Connect

March 2015

I Spy: Why Social Media Background Checks Count

“Once you have made hire, policies and procedures regarding employee conduct [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover February 2015 featuring cyclist in black gear riding on bridge

I Spy: Why Social Media Background Checks Count

Plastic Surgery Practice

February 2015

How Can My Staff Help Support Breast Cancer Awareness

“Donate a percentage from the sale of all skin care products sold in the [...]

- Jay Shorr

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Plastic Surgery Practice magazine cover featuring a woman in blue scrubs holding surgical instruments in a medical office

How Can My Staff Help Support Breast Cancer Awareness

Plastic Surgery Practice

October 2014

The Shorr Thing: The 7 Best Interview Questions

“The right prospect will have done research prior to the interview. They [...]

- Jay Shorr

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PSP magazine cover September 2014 with male clinician and headline '#AllAboutAcne'

The Shorr Thing: The 7 Best Interview Questions

Plastic Surgery Practice

September 2014

The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)

“Your consultant should offer a routine (weekly/monthly/quarterly) billing [...]

- Jay Shorr

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PSP magazine cover June 2014 with female clinician and headline 'Easy on the Eyes'

The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)

Plastic Surgery Practice

June 2014

When and How To Hire A Spa Consultant

“You need to know that your contractor understands the guidelines, rules, [...]

- Mara Shorr

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Woman with voluminous upswept hair styled with pink roses against gradient background

When and How To Hire A Spa Consultant

Les Nouvelles Esthetiques & Spa

May 2014

How To Hire A Consultant

“Not all consultants are for you (the client), and not all clients are for [...]

- Jay Shorr

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Modern Aesthetics magazine cover featuring globe with cityscape and text 'Innovation'

How To Hire A Consultant

Modern Aesthetics

March 2014

Hiring and Retaining Your Winning Employees

“Whether that person is an aesthetician, medical assistant, nurse or [...]

- Jay and Mara Shorr

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MedResults Network logo with tagline 'Free Membership. Priceless Savings.'

Hiring and Retaining Your Winning Employees

MedResults Network E-Newsletter

November 2013

Devices/Technology

Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?

"Spring has sprung, which means that it’s time for your practice’s annual [...]

- Jay Shorr and Mara Shorr

Read More
SPRING CLEANING YOUR PRACTICE: WHAT SHOULD YOU KEEP, TOSS, OR CHANGE?

Spring Cleaning Your Practice: What Should You Keep, Toss, or Change?

Modern Aesthetics

April 2022

Simplified Spa: Top Ways to Use Technology in Your Business

“Embrace technology in your office and find out how it can help you save [...]

- Jay and Mara Shorr

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Dermascope magazine cover featuring woman with long brown hair smiling at beach

Simplified Spa: Top Ways to Use Technology in Your Business

DERMASCOPE

July 2019

2017 Technology Update: The practice management tools your practice needs now

“Social media isn’t “set it and forget it.” You still need to make [...]

- Jay and Mara Shorr

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Modern Aesthetics magazine cover with colorful abstract design and Positive Energy headline

2017 Technology Update: The practice management tools your practice needs now

Modern Aesthetics

June 2017

Male Order Business

“…many practices are quickly learning that men are a whole lot different [...]

- Jay and Mara Shorr

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Modern Aesthetics magazine cover with blonde woman and His/Hers headline

Male Order Business

Modern Aesthetics

April 2017

Out With The Old, In With The New

“The secret to that practice’s success is likely that they’re using what [...]

- Jay and Mara Shorr

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Modern Aesthetics magazine cover with woman's legs in pink heels and When I Grow Up headline

Out With The Old, In With The New

Modern Aesthetics

February 2017

5 Pitfalls to Avoid When Purchasing a Device

“A new piece of equipment can be an incredible moneymaker and investment, [...]

- Jay Shorr

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MedResults Network logo with tagline 'Free Membership. Priceless Savings.'

5 Pitfalls to Avoid When Purchasing a Device

MedResults Network

November 2016

The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate

“First and foremost, note that we NEVER suggest paying your employees less [...]

- Jay and Mara Shorr

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Medical Spas Review June 2016 cover featuring illuminated spa pool at night

The Top 5 Items in Your Practice That You Didn’t Know You Could Negotiate

MEDIcal Spas

June 2016

Technology Rocks

“Time spent working in your practice as opposed to working on your practice [...]

- Jay and Mara Shorr

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Modern Aesthetics May 2016 cover with bold text 'BREAKING POINT' and four close-up facial expressions

Technology Rocks

Modern Aesthetics

May 2016

‘Meaningful use’ to be defined in three stages

“Meaningful use is a set of criteria that the federal government has [...]

- Jay Shorr

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Medical Economics logo

‘Meaningful use’ to be defined in three stages

Medical Economics

November 2011

How To Pick An EHR System

“Ask vendors whether their new systems are compatible with your old system, [...]

- Jay Shorr

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Medical Economics logo

How To Pick An EHR System

Medical Economics

November 2011

Long Term Success & Leadership

What Should Be My Focus for 2022?

"Optimizing and maintaining a digital presence will be critical to long-term [...]

- Jay Shorr, Mara Shorr, Tiffany Chambers

Read More
2022 Resolutions That Will Make Your Aesthetic Practice Thrive

What Should Be My Focus for 2022?

Modern Aesthetics

December 2021

Navigating Through Financial Uncertainty

“It may be that your budget is going to need to stretch incredibly thin, so [...]

- Jay Shorr and Mara Shorr

Read More
Les Nouvelles Esthetique & Spa American Edition August 2020 cover featuring woman in white wide-brimmed hat

Navigating Through Financial Uncertainty

Les Nouvelles Esthetiques & Spa

August 2020

Top Mistakes When Opening A New Practice

“We see this issue, again and again when it comes time to sign the lease, [...]

- Jay Shorr and Mara Shorr

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Dermascope July 2020 cover featuring smiling woman with reddish-brown hair against coral background

Top Mistakes When Opening A New Practice

DERMASCOPE

July 2020

Multi-Physician Group or Private Practice?

“…both private practice and multi-physician options have pros and cons, [...]

- Jay Shorr and Mara Shorr

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The Aesthetic Guide July-August 2020 cover featuring shirtless man with arms crossed

Multi-Physician Group or Private Practice?

The Aesthetic Guide

July 2020

Co-Existing With COVID-19 A Whole New World

“With brick and mortar locations shuttered, patients have been forced to get [...]

- Jay Shorr and Mara Shorr

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The Aesthetic Guide magazine cover featuring a woman with bold makeup and text about microneedling devices

Co-Existing With COVID-19 A Whole New World

The Aesthetic Guide

June 2020

How to Deal with Provider Burnout

“Are there weekly to-do list items that can be recurring? Review automated [...]

- Mara Shorr

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Dermascope January 2020 cover featuring woman with gray and pink-streaked hair and red lipstick

How to Deal with Provider Burnout

DERMASCOPE

January 2020

Top Tips for Working with a Business Partner

“First and foremost, pick the right partner. Think of this partnership just [...]

- Jay and Mara Shorr

Read More
Dermascope December 2019 cover featuring smiling woman in white turtleneck with text about treating acne

Top Tips for Working with a Business Partner

DERMASCOPE

December 2019

Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years

“Realize the power and importance of your online presence. We find this [...]

- Jay and Mara Shorr

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Dermascope October 2019 cover featuring close-up of woman's smiling face with text about skin design and hyperpigmentation

Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five Years

DERMASCOPE

October 2019

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

“Fix issues with staff drama before bringing in another team member who [...]

- Jay and Mara Shorr

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Dermascope magazine cover featuring woman's face with text about chemical exfoliation and summer skincare

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

DERMASCOPE

May 2019

Becoming a Better Leader in your Practice

“Create an open and honest line of communication in your practice. When [...]

- Jay and Mara Shorr

Read More
Woman holding yellow speech bubble at office desk with laptop, colleagues visible in background

Becoming a Better Leader in your Practice

IMCAS

February 2019

What to Know When Buying or Leasing A New Office Space

“Review local competition. Who else is in the area that provides the same [...]

- Jay and Mara Shorr

Read More
Dermascope magazine cover with woman's face and neck, text highlighting hair removal and body treatments

What to Know When Buying or Leasing A New Office Space

DERMASCOPE

January 2019

Waste Not, Want Not: Where Do Practices Waste the Most Money?

“Whether we’re talking about capital equipment, leases, or the cost of [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover with race cars and text about overcoming competitive challenges in aesthetic practice

Waste Not, Want Not: Where Do Practices Waste the Most Money?

Modern Aesthetics

July 2018

The Business Breakdown: Small Budget Upgrades

“Make sure employees are trained and educated when it comes to talking about [...]

- Jay and Mara Shorr

Read More
Dermascope magazine cover featuring woman in pink hat

The Business Breakdown: Small Budget Upgrades

DERMASCOPE

April 2018

Top Seven FAQs on Planning Your Exit Strategy

“When selling a practice today , the value is more in the tangible [...]

- Jay and Mara Shorr

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Orlando Medical News cover article on cloud service providers for medical practices featuring CEO Chris Cosby

Top Seven FAQs on Planning Your Exit Strategy

Orlando Medical News

April 2018

Collaboration vs competition: How we can work together for stronger results

“Make a note of your main competitors”

- Jay and Mara Shorr

Read More
Journal of Aesthetic Nursing cover with colorful abstract artwork and article titles

Collaboration vs competition: How we can work together for stronger results

Journal of Aesthetic Nursing

March 2018

Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy

“Define your message to the public…before it goes public.”

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover with woman wearing black hat and text Blinded by the Plight

Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy

Modern Aesthetics

November 2017

Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal

“A penny saved, is a penny earned.”

- Jay and Mara Shorr

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Orlando Medical News cover on Florida compliance and telehealth regulations with practitioner using ultrasound

Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their Goal

Orlando Medical News

October 2017

The Business Breakdown: How to Draft a Contract

“Laws vary from state to state, so skin care professionals should ensure [...]

- Jay and Mara Shorr

Read More
Dermascope magazine cover with woman touching her face and "Beauty & Retail" text

The Business Breakdown: How to Draft a Contract

DERMASCOPE

September 2017

Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?

“There is no right or wrong decision here as different practices have [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover with "Trade Secrets" headline and silhouette image

Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?

Modern Aesthetics

September 2017

The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success

” Everything is negotiable, including employee contracts, the lease, [...]

- Jay and Mara Shorr

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Les Nouvelles Esthétique & Spa magazine cover featuring a man with styled dark hair

The Ins and Outs of Running a Day Spa: Strategies for Long-Term Success

Les Nouvelles Esthetiques & Spa

October 2016

All in the Family: Seven Tips for Working Successfully with Family Members

“It’s all about how you disagree. Listen closely, keep emotions out of it, [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover October 2016 with woman's face surrounded by gold sparkles and text 'Skin Compatibility'

All in the Family: Seven Tips for Working Successfully with Family Members

Modern Aesthetics

September 2016

Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded

“Speak with the existing clientele. The only way for professionals to know [...]

- Jay and Mara Shorr

Read More
Dermascope magazine June 2016 cover featuring woman in gray sweater seated against tufted background

Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded

DERMASCOPE

July 2016

Embezzlement, Fraud and Theft in Your Aesthetic Practice

“Theft plays a large part in diminished profits, as every dollar that walks [...]

- Jay and Mara Shorr

Read More
PRIME magazine October 2016 cover showing side profile of woman's face with injection needle and text 'Management of Filler and Botox Complications'

Embezzlement, Fraud and Theft in Your Aesthetic Practice

Prime Journal

June 2016

Asked and Answered: 4 Most FAQs of 2015

“These security enhancements work to reduce fraud and may even prevent [...]

- Jay Shorr

Read More
PSP magazine December 2015 cover with man in profile and text 'Z is for Zwivel'

Asked and Answered: 4 Most FAQs of 2015

Plastic Surgery Practice

December 2015

How to Hold an Amazing Open House

“Follow up with your guests after the event. Send out an email letting them [...]

- Jay and Mara Shorr

Read More
ASOCPconnect magazine cover July-August Vol. 1 No. 4 featuring red, white and blue design with American flags

How to Hold an Amazing Open House

ASOCP Connect

July 2015

How Can You Transition Your Clinic Into a Medical Spa?

“Remember you want your patients to WANT to come back to you. Providing them [...]

- Jay and Mara Shorr

Read More
Medical Spas Review magazine cover with woman floating in water and tropical palm trees, headline reads 'The Key to Happiness is Happy'

How Can You Transition Your Clinic Into a Medical Spa?

MEDIcal Spas

June 2015

What’s Your Recipe for a Successful Partnership with a Physician

“Look for a physician’s office who does not offer the same services as you [...]

- Jay and Mara Shorr

Read More
Dermascope magazine May 2015 cover featuring close-up of young woman's face with green number 40 badge

What’s Your Recipe for a Successful Partnership with a Physician

DERMASCOPE

May 2015

Count Your Blessings: Take the Gratitude Challenge

“Be grateful for the amazing patients who make you smile, tell their friends [...]

- Jay Shorr

Read More
PSP magazine November 2014 cover showing woman in medical scrubs holding aesthetic device with headline 'Body Talk'

Count Your Blessings: Take the Gratitude Challenge

Plastic Surgery Practice

November 2014

Stay Positive, Productive

“Avoid the system of keeping items scattered between a notepad, your email [...]

- Mara Shorr

Read More
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Stay Positive, Productive

Winter Park/Maitland Observer

February 2013

Marketing

What Should Be My Focus for 2022?

"Optimizing and maintaining a digital presence will be critical to long-term [...]

- Jay Shorr, Mara Shorr, Tiffany Chambers

Read More
2022 Resolutions That Will Make Your Aesthetic Practice Thrive

What Should Be My Focus for 2022?

Modern Aesthetics

December 2021

10 Ways Your Staff Can Bring Credential to Your Spa

“While on the phone with a prospective new client, make sure your staff is [...]

- Jay Shorr and Mara Shorr

Read More
Dermascope magazine June 2020 cover featuring woman's profile with headline 'Shedding on Skin: Dermatitis Education'

10 Ways Your Staff Can Bring Credential to Your Spa

DERMASCOPE

June 2020

What I Did During My COVID-19 Quarantine

“We’ve learned the fine art of repurposing content: Record a video, place [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics May-June 2020 magazine cover with yellow background and white text reading Five Things to Know

What I Did During My COVID-19 Quarantine

Modern Aesthetics

May 2020

Position Your Practice to Appeal to Multiple Generations

“For example, a woman or man interested in a facelift or a blepharoplasty [...]

- Mara Shorr and Jay A. Shorr

Read More
Woman with red lips and purple earrings on The Aesthetic Guide 2019 magazine cover

Position Your Practice to Appeal to Multiple Generations

The Aesthetic Guide

July 2019

Top Tips to Keep Your Patients Coming Back to Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Mara Shorr and Jay A. Shorr

Read More
Orlando Medical News July 2018 cover featuring article Physician Recruiters Shifting Focus and profile of Josie Weiss, PhD

Top Tips to Keep Your Patients Coming Back to Your Practice

Orlando Medical News

July 2018

Marketing to Men

“We have a secret: ladies aren’t the only ones receiving cosmetic [...]

- Mara Shorr and Jay A. Shorr

Read More
Man examining his hairline and forehead with both hands

Marketing to Men

IMCAS Academy

May 2018

How To Negotiate

“The first step in a successful negotiation is to make sure that you have [...]

- Jay Shorr

Read More
Med Aesthetics magazine cover featuring Dr. Zein Obagi in suit and tie

How To Negotiate

MedEsthetics

February 2017

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

“The world is a diverse place that allows for the enjoyment of [...]

- Mara Shorr

Read More
Dermascope magazine cover featuring woman with glowing skin, titled Ethnic Skin & Acid-Chem

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

Dermascope

September 2016

Marketing Minute: Creating Effective E-Newsletters

“Choose a single message, keep it brief and encourage them to click through [...]

- Jay and Mara Shorr

Read More
Stratica magazine cover featuring man in suit, David Alessi MD article on fractional RF and facial aesthetics

Marketing Minute: Creating Effective E-Newsletters

MedEsthetics

May 2016

Marketing To The Modern Man

“Professionals looking to market their services to men should begin by [...]

- Jay and Mara Shorr

Read More
ASOCP Connect Spring/March-April 2016 magazine cover featuring woman's body, 11th Annual Cosmetic Conference and Spring 2016 shaping topics

Marketing To The Modern Man

ASOCP Connect

March 2016

To Groupon or Not Groupon

” There is a major difference between offering a discount or reducing your [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover with woman's torso, Branded For Life article about aesthetic procedures

To Groupon or Not Groupon

Modern Aesthetics

March 2016

Marketing to the Modern Man

“Make it easy for prospective clients to act on the message. “

- Jay and Mara Shorr

Read More
Person receiving facial massage or treatment on DERMASCOPE March 2016 magazine cover with Men & Retail text

Marketing to the Modern Man

Dermascope

March 2016

How to Market Your Online Store

“Utilize social media including Instagram, Pinterest, Facebook and Twitter, [...]

- Mara Shorr

Read More
Medi Spas Review magazine cover with crystal chandelier, 30 Years Spa & Wellness Design Success

How to Market Your Online Store

MEDIcal Spas Review

February 2016

Why You Need to Be Tracking Numbers on Your Marketing Efforts

“Once you’ve gathered the data, the most important thing is to use it! If [...]

- Jay and Mara Shorr

Read More
Med Aesthetics magazine cover featuring Dr. Zein Obagi in suit and tie

Why You Need to Be Tracking Numbers on Your Marketing Efforts

MedEsthetics

January 2016

Increase Revenue with Online Retail

“Be customer service driven. There is nothing worse than having glitches in [...]

- Mara Shorr

Read More
Dermascope magazine cover featuring woman's smiling profile, Sensitive Skin and Sun Patrol articles

Increase Revenue with Online Retail

Dermascope

August 2015

Call Me! Tracking Numbers Help Assess Marketing ROI

“Information gleamed from tracking numbers will assist you in budgeting and [...]

- Jay Shorr

Read More
Man in blue shirt standing next to aircraft engine, Plastic Surgery Practice magazine cover titled Top Gun

Call Me! Tracking Numbers Help Assess Marketing ROI

Plastic Surgery Practice

July 2015

Top Tips For Creating An E-Newsletter For Your Patients

” Play with subject lines, send dates and times, and link locations to see [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover June 2015 featuring To The Core badge seal

Top Tips For Creating An E-Newsletter For Your Patients

Modern Aesthetics

May 2015

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

“A referral card is an easy way to track which clients are driving business [...]

- Mara Shorr

Read More
Les Nouvelles Esthétiques & Spa magazine cover November 2013 featuring woman with platinum blonde bangs hairstyle

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

Les Nouvelles Esthetiques & Spa

November 2013

Utilizing Internal Marketing to Boost Your Revenue

“With that knowledge in your possession, marketing to the clients you [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics magazine cover December 2013 featuring woman's hands holding book with On The Bookshelf text

Utilizing Internal Marketing to Boost Your Revenue

Modern Aesthetics

November 2013

Masculine Marketing: How to Attract and Keep Male Clients

“Doing business without advertising is like winking at a girl in the dark. [...]

- Mara Shorr

Read More
Les Nouvelles Esthétiques & Spa magazine cover August 2013 featuring man with dark shoulder-length hair

Masculine Marketing: How to Attract and Keep Male Clients

Les Nouvelles Esthetiques & Spa

August 2013

Promote Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Jay Shorr

Read More
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Promote Your Practice

Medical Economics

November 2011

Spa Safety: 9 Often-Overlooked Areas

“If you’ve ever heard us lecture, you’ll know that, as practice [...]

- Mara Shorr

Read More
Dermascope magazine cover featuring woman's face with text 'Expert Exfoliation'

Spa Safety: 9 Often-Overlooked Areas

DERMASCOPE

September 2019

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

“No patient photos should be published on ANY marketing channels without the [...]

- Mara Shorr

Read More
Orlando Medical News cover with headline 'Artificial Intelligence Helps Protect New Mothers at Orlando Health'

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

Orlando Medical News

December 2018

Safety in the Medical Workplace-Part 3- Slips, Trips and Falls

” Safety is a culture, both personally and professionally, and cannot be [...]

- Jay Shorr

Read More
Modern Aesthetics magazine cover with close-up of lips and text 'SATISFACTION OUT OF J OUT IT'

Safety in the Medical Workplace-Part 3- Slips, Trips and Falls

Modern Aesthetics

November 2014

Safety in the Medical Workplace-Part 2

“Safety is a culture, both personally and professionally. It cannot be [...]

- Jay Shorr

Read More
Modern Aesthetics October 2014 cover with dollar bill image and text 'THE 0,000 ISSUE'

Safety in the Medical Workplace-Part 2

Modern Aesthetics

September 2014

Safety in the Medical Workplace-Part 1

“Each and every day, your staff and patients walk in and out of your medical [...]

- Jay Shorr

Read More
Modern Aesthetics August 2014 cover with man's face and text 'MAN POWER'

Safety in the Medical Workplace-Part 1

Modern Aesthetics

July 2014

Safety in the Medical Workplace

“Safety is a must have, not a nice to have. Make safety a part of your [...]

- Jay Shorr

Read More
Plastic Surgery Practice magazine cover featuring surgeon wearing surgical headlight examining patient's ear

Safety in the Medical Workplace

Plastic Surgery Practice

December 2011

Safety in the Medical Workplace

“Safety culture comes from the top down, never from the bottom up. “

- Jay Shorr

Read More
Medical Economics logo

Safety in the Medical Workplace

Medical Economics

October 2011

Patient Interactions

Top Ways You’re Losing Clients

“If your team is putting clients on hold, not calling them by their name, [...]

- Jay and Mara Shorr

Read More
Man in gray blazer and white shirt on DERMASCOPE August 2019 magazine cover

Top Ways You’re Losing Clients

DERMASCOPE

August 2019

Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient

“Remember that setting realistic expectations ahead of time is key. When you [...]

- Jay and Mara Shorr

Read More
The Aesthetic Guide magazine cover with woman's face and text about skin rejuvenation and anti-aging procedures

Salvaging a Damaged Patient Relationship and Identifying the Red Flag Patient

The Aesthetic Guide

May 2019

Is Your Receptionist Killing Your Spa?

“So, what should you look for to see if your front desk team is killing your [...]

- – Jay and Mara Shorr

Read More
Dermascope magazine April 2019 cover featuring smiling man with text 'Hyperpigmentation Equipment and Tools'

Is Your Receptionist Killing Your Spa?

DERASCOPE

April 2019

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

“No patient photos should be published on ANY marketing channels without the [...]

- Mara Shorr

Read More
Orlando Medical News cover with headline 'Artificial Intelligence Helps Protect New Mothers at Orlando Health'

Top 8 Ways You’re Violating HIPAA… and You Don’t Even Know It

Orlando Medical News

December 2018

Top Tips to Keep Your Patients Coming Back to Your Practice

“Email newsletters are one of the best ways to promote your internal [...]

- Mara Shorr and Jay A. Shorr

Read More
Orlando Medical News July 2018 cover featuring article Physician Recruiters Shifting Focus and profile of Josie Weiss, PhD

Top Tips to Keep Your Patients Coming Back to Your Practice

Orlando Medical News

July 2018

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

“The world is a diverse place that allows for the enjoyment of [...]

- Mara Shorr

Read More
Dermascope magazine cover featuring woman with glowing skin, titled Ethnic Skin & Acid-Chem

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

Dermascope

September 2016

Four Tips for a Winning Phone Call

“Credentials the provider. If your practice is known for body sculpting, and [...]

- Jay and Mara Shorr

Read More
MedEsthetics magazine cover January 2016 featuring Julius Few, MD in white coat with article on Botox care and causes

Four Tips for a Winning Phone Call

MedEsthetics

January 2016

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

“A referral card is an easy way to track which clients are driving business [...]

- Mara Shorr

Read More
Les Nouvelles Esthétiques & Spa magazine cover November 2013 featuring woman with platinum blonde bangs hairstyle

Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing Campaign

Les Nouvelles Esthetiques & Spa

November 2013

Financials & Cutting Costs

Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending

“Make a note on your calendar of all contract expiration dates, from leases [...]

- Jay and Mara Shorr

Read More
Modern Aesthetics August 2016 cover featuring torn paper revealing partial faces with text 'COVER YOUR ASSETS'

Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease Spending

Modern Aesthetics

August 2016

Adding Cash Services to a Typically Insurance-Based Practice

“Be somewhere your clients will want to come and pay for services out of [...]

- Mara Shorr

Read More
Skin Inc January 2016 cover with heart shape made of colorful fruits and vegetables, text 'Nutrition for Healthy Skin'

Adding Cash Services to a Typically Insurance-Based Practice

Skin Inc.

January 2016

CYA with CNP Transactions

“The patient gave us her husband’s credit card number but she was neither [...]

- Jay Shorr

Read More
PSP September 2015 cover with male physician wearing surgical headlamp, text 'In Your Face'

CYA with CNP Transactions

Plastic Surgery Practice

September 2015

Your Credit Card Processing Problems: Solved

“Credit Card processors make their money on the rates they charge that are [...]

- Jay Shorr

Read More
PSP August 2015 cover with male surgeon in operating room, text 'On His Own'

Your Credit Card Processing Problems: Solved

Plastic Surgery Practice

August 2015

The Shorr Thing: How much should you charge for your newest procedure?

“Your reputation matters, and it should never be compromised for profit.”

- Jay Shorr

Read More
PSP Plastic Surgery Practice magazine cover featuring surgeon using microscope, headline 'Crisis Point'

The Shorr Thing: How much should you charge for your newest procedure?

Plastic Surgery Practice

March 2015

Prepping For Tax Season

“…we must always consider every possible opportunity to take advantage of [...]

- Jay Shorr

Read More
Dermascope magazine cover showing woman's face with pink lipstick, text 'Social Media' and 'Summer Skin'

Prepping For Tax Season

DERMASCOPE

February 2015

10 Most Commonly Asked Questions About Collections in the Medical Practice

“The cost of capital and minimizing your accounts receivable is paramount to [...]

- Jay Shorr

Read More
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10 Most Commonly Asked Questions About Collections in the Medical Practice

The Journal of Medical Practice Management

January 2015

Saving Money in Your Spa

“A great deal of money is left on the table when your spa uses a third party [...]

- Jay Shorr

Read More
Dermascope magazine cover featuring woman with blue eyes and pink winter hat, text 'Technology' and 'Body Treatments'

Saving Money in Your Spa

DERMASCOPE

December 2014

Overhead and Operations: Cutting Where It Counts

“To remain a profitable entity, whether a retail operation, manufacturing [...]

- Jay Shorr

Read More
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Overhead and Operations: Cutting Where It Counts

The Journal of Medical Practice Management

November 2014

Utilizing the Conversion Cascade to Upgrade Your Clients

“Knowing about the conversion cascade is one thing; knowing how to use it [...]

- Jay and Mara Shorr

Read More
Dermascope magazine cover showing woman with long brown hair in yellow top, text 'Add-Ons' and 'Expanding Esthetics'

Utilizing the Conversion Cascade to Upgrade Your Clients

DERMASCOPE

October 2014

The Separation of a Traditional Practice vs. Hybrid Concierge Practice

“The field of medicine changes all the time and no one knows what’s next. [...]

- Jay Shorr

Read More
FHI Communications logo with medical caduceus symbol inside blue globe silhouette

The Separation of a Traditional Practice vs. Hybrid Concierge Practice

Florida Health Industry

July 2013

Are You Prepared For The Conversation Cascade?

“Other services lead to word-of-mouth referrals for new patients. A happy [...]

- Jay Shorr

Read More
SURGE magazine cover featuring topics on consult-to-postop best practices with two hands in medical gloves

Are You Prepared For The Conversation Cascade?

Surge

June 2013

How To Select The Best Credit Card Vendor

“Companies that quote extremely low rates are usually trying to distract you [...]

- Jay Shorr

Read More
Modern Aesthetics magazine cover with text 'DOCTORS AND LAWYERS WHO'S GOT YOUR BACK?'

How To Select The Best Credit Card Vendor

Modern Aesthetics

May 2013

How To Negotiate With Vendors

“Because the goal is to build a long-lasting relationship with your [...]

- Jay Shorr

Read More
SKIN INC magazine cover for 25th Anniversary issue with collage of skincare products, treatments, and professionals

How To Negotiate With Vendors

Skin Inc.

January 2013

Microphone icon representing podcasts and radio interviews Podcast & Radio Interviews

Listen to Shorr Solutions: the Podcast and radio or podcast guest appearances from our team.

Subscribe Now

Devices/Technology

Podcast play button icon

TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla

Florida Podcast Network

“Our clients go on to become small business owners and have had zero training on how to own and operate

- Mara Shorr

April 2022

techxploration-episode-7

Long Term Success & Leadership

Podcast play button icon

TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla

Florida Podcast Network

“Our clients go on to become small business owners and have had zero training on how to own and operate

- Mara Shorr

April 2022

techxploration-episode-7
Podcast play button icon

Crystal Clear – Don’t Let Perfect Get in the Way of Good

True to Form Podcast

“When you look at your marketing efforts… some things can temporarily be paused… you don’t necessarily need a subscription service

- Jay Shorr and Mara Shorr

April 2020

True to Form Podcast featuring Tim Sawyer, Crystal Clear and TouchMD logos
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Treat Your Clinic Like a Business, Not a Medical Practice

Brainstorm Digital

“I’m not licensed to practice medicine, but what I specialize in is businesses. It’s what I do everyday. Leave it

- Jay Shorr and Mara Shorr

December 2019

Podcast thumbnail: How I Scaled My Aesthetic Clinic, hosted by Miriam Shariv with guests Mara and Jay Shorr
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Straight Fire With Mara Shorr

Tenacious We

“Call them by their name. People enjoy the familiarity of you calling them by their name.

- Mara Shorr

February 2019

Woman sitting in leather chair in modern office with text 'Tenacious IVs'
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Things Start-Up Med Spas Need to Know: Identifying Challenges and Finding Solutions

Medical Spa Insider

“You need a minimum of 6 months of working capital because all of the money you intiially bring is probably

- Mara Shorr

August 2018

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November 2017

It's a Young Thing podcast cover with Nurse Paula Young discussing aesthetic procedures
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Small Business and Family

Method Agency

“Things don’t come to you out of nowhere, there is a lot of hard work that goes into

- Mara Shorr

August 2017

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Orlando Lady Boss – How to Balance Business and Life

Orlando Lady Boss

“Things don’t come to you out of nowhere, there is a lot of hard work that goes into

- Mara Shorr

April 2017

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Office Management

Podcast play button icon

TECHxploration – Building a Business in a Niche Market and MBW Becoming the New Tesla

Florida Podcast Network

“Our clients go on to become small business owners and have had zero training on how to own and operate

- Mara Shorr

April 2022

techxploration-episode-7
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Motivational Management

Experience Pros

“Be passionate about it! Your staff will know whether or not you’re just talking about

- Jay Shorr

December 2012

Experience Pros logo
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Lead Generation and the Conversion Cascade – Do You Really Know Your Ratios?

Experience Pros

“There has to be an awareness of any advertising or marketing concept that leads to a phone call and that

- Jay Shorr

August 2012

Experience Pros logo

Financials & Cutting Costs

Podcast play button icon

Cutting Overhead and Operations

Experience Pros

“Have everything in your office checked, checked and re-checked. You’d be amazed at the different varying components and prices you’d

- Jay Shorr

July 2013

Experience Pros logo
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The Art of Negotiation

Experience Pros

“It has to be a win-win for both parties because if you can’t walk away from the table both of

- Jay Shorr

July 2013

Experience Pros logo

Human Resources

Podcast play button icon

Productivity Incentives For Employees

Experience Pros

“Recognition is so important. They will feel so important in your organization because many times they feel

- Jay Shorr

April 2013

Experience Pros logo
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Theft and Security In The Workplace

Experience Pros

“82% of businesses when you ask and get right down to it report that there has been theft in their

- Jay Shorr

April 2013

Experience Pros logo
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Employee Theft In Your Workplace

Experience Pros

“Theft comes in multiple

- Jay Shorr

October 2012

Experience Pros logo
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The Benefits of Proper Employee Selection

Experience Pros

“When you do what you’ve always done, you’re going to get what you’ve always

- Jay Shorr

August 2012

Experience Pros logo

Patient Interactions

Podcast play button icon

Experience Pros – How Do I Handle a Difficult Client in My Place of Business

“The right thing to do is get the manager involved and then ask the patient or client what would you

-

November 2012

Experience Pros logo
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Is Your Staff Scaring Aways Your Customers

Experience Pros

“The truth is it really starts from the top down and not the bottom

- Jay Shorr

November 2012

Experience Pros logo

Marketing

Podcast play button icon

Negative Publicity of Social Media to Your Business

Experience Pros

“Don’t defend the action of the accusation but say we are willing to right the

- Jay Shorr

October 2012

Experience Pros logo

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Learn more about Shorr Solutions from interviews in the media.

Long Term Success & Leadership

Straight Fire with Mara Shorr

“Call them by their name. People enjoy the familiarity of you calling them by their name. “

Read More
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Straight Fire with Mara Shorr

Tenacious Fire

February 2019

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How to Balance Business and Life

“Collaboration is better than competition.”

Read More
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How to Balance Business and Life

Orlando Lady Boss

April 2017

PDF document icon

What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce

“A lot of practices are cash poor and equipment rich” –Jay Shorr

Read More
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What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce

Plastic Surgery Practice

September 2014

PDF document icon

Finding Your Niche (Jay and Mara Shorr)

“Create your own little niche and be a specialist at what you do best.”

Read More
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Finding Your Niche (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

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The Importance of Planning (Jay and Mara Shorr)

“We always equate a business plan to a road map. If you don’t know where you’re going, you don’t know […]

Read More
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The Importance of Planning (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

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Staying Compliant (Jay and Mara Shorr)

“Make sure you truly ask the questions before you take action. Never be afraid to ask a question because it […]

Read More
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Staying Compliant (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

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Preparing for the Unexpected: Three Tips When Owning a Family Business

“No insurance company is going to insure a burning building.”

Read More
Experience Pros logo

Preparing for the Unexpected: Three Tips When Owning a Family Business

Experience Pros | Radio Show Interview

March 2013

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8 Reasons Why Surgery Centers Fail & How to Avoid Them

“The hospital will offer a lot of CME for free as part of their continuing education program. The alignment between […]

Read More
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8 Reasons Why Surgery Centers Fail & How to Avoid Them

Becker's ASC Review

August 2012

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About Us

Shorr Solutions Win Awards for Innovation

“Shorr Solutions founders, Jay and Mara Shorr, have won the coveted Non-Physician Practice Management Innovator Award at the TAG! You’re […]

Read More
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Shorr Solutions Win Awards for Innovation

Dermascope

October 2018

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Mara Shorr: A Woman to Watch

“At The Best Medical Business Solutions and The Best Management Business Solutions, (now Shorr Solutions) provide you with the tools […]

Read More
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Mara Shorr: A Woman to Watch

Examiner.com

February 2014

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Thumbs Up, Alums! (Featuring Mara Shorr)

“In Florida, Mara serves on planning committees and donates her time to raise money and awareness for AIDS prevention and […]

Read More
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Thumbs Up, Alums! (Featuring Mara Shorr)

Central Michigan University's Centralight Alumni Magazine

January 2013

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Financials & Cutting Costs

Group Purchasing: Saving Money By Alligning With Other Physicians

“Even though volume orders affect pricing, small practices should consider joining a GPO, and the easiest way is to talk […]

Read More
Medical Economics logo

Group Purchasing: Saving Money By Alligning With Other Physicians

Medical Economics

October 2018

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Cutting Cost

“There are more people to sell you supplies than there are people to buy them.”

Read More
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Cutting Cost

Experience Pros | Radio Show Interview

July 2013

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Factors For Success Before Opening a Medical Practice: Part 1

“The thing we have to do the most is negotiate our best deal up front. You never get a second […]

Read More
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Factors For Success Before Opening a Medical Practice: Part 1

Entrepreneur MD

July 2013

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Human Resources

Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success

“The practices with the strongest teams start training from the employee’s first day in the office, rather than waiting to […]

Read More
MedEsthetics logo

Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success

MedEsthetics

October 2016

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Preventing Employee Theft, Embezzlement

“I do forensic accounting, and if I go into a practice, and there is a thief… I’ll find them.”

Read More
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Preventing Employee Theft, Embezzlement

Dermatology Times

October 2015

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Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)

“You don’t want to drive your staff out. It cost far more to bring in a new staff member and […]

Read More
Modern Aesthetics logo

Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

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A Happy and Productive Staff (Jay and Mara Shorr)

“That’s your receptionist. I call them the director of first impressions because that person might just be the one that […]

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A Happy and Productive Staff (Jay and Mara Shorr)

Modern Aesthetics TV

June 2014

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Improving Employee Retention

“A great doctor should have a great team that is always one step ahead of his next move.”

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Improving Employee Retention

MedEsthetics

August 2013

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Theft and Security in the Workplace

“A lock on a door or a building is meant to keep an honest person honest.  A thief is going […]

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Theft and Security in the Workplace

Experience Pros | Radio Show Interview

April 2013

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Are Your Employees Stealing From You?

“Some practices also have acronym names. People can write a check to those acronyms.  There is nothing preventing someone from […]

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Are Your Employees Stealing From You?

Plastic Surgery Practice

December 2012

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Marketing

The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice

“I used to spend $12,000 per month on advertising in the Yellow Pages because it was effective. There was no […]

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The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice

The Aesthetic Guide

June 2016

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Factors For Success Before Opening a Medical Practice: Part 2

“The second part of [marketing] can be in-vertising. People really aren’t aware of that is but it’s internal advertising. It […]

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Factors For Success Before Opening a Medical Practice: Part 2

Entrepreneur MD

July 2013

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Patient Interactions

Expect Mo’ Mustaches in November

“It’s a great way to market to men and make them all feel better about coming to your practice and […]

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Expect Mo’ Mustaches in November

Plastic Surgery Practice

November 2014

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Office Management

In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation

“Only 20% of satisfied patients fill out reviews; but up to 80% will complete the process if prompted in person […]

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In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Onlilne Reputation

Plastic Surgery Practice

August 2014

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Practice Performance Goals For Better ROI

“The business plan is your baseline. Similar to how a physician takes certain baseline measurements prior to a procedure, you […]

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Practice Performance Goals For Better ROI

Dermatology Times

June 2014

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Motivational Management

“Anytime that my team or my business has won an award and got a certificate in the name of the […]

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Motivational Management

Experience Pros Radio Show Interview

December 2012

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Leaser Beware!

“I had a client who put tons and tons of stuff in the building and was not able to take […]

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Leaser Beware!

Plastic Surgery Practice

November 2012

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Aesthetic TV Merges With Major Show in Vegas

“TAS practice management sessions were highly attended, which solidifies the notion that the attendees are looking for additional resources and […]

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Aesthetic TV Merges With Major Show in Vegas

Tje Aesthetic Guide

June 2012

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