Written Work
Long Term Success
Orlando Medical News
Top Seven FAQs on Planning Your Exit StrategyApril 2018
“When selling a practice today , the value is more in the tangible assets.”
– Jay and Mara Shorr
Dermascope
The Business Breakdown: Small Budget UpgradesApril 2018
“Make sure employees are trained and educated when it comes to talking about the skin care lines carried at the spa.”
– Jay and Mara Shorr
Journal of Aesthetic Nursing
Collaboration vs competition: How we can work together for stronger resultsMarch 2018
“Make a note of your main competitors”
– Jay and Mara Shorr
Modern Aesthetics
Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy.November/December 2017
“Define your message to the public…before it goes public.”
– Jay and Mara Shorr
Orlando Medical News
Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their GoalOctober 2017
“A penny saved, is a penny earned.”
– Jay and Mara Shorr
Modern Aesthetics
Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?September/October 2017
“There is no right or wrong decision here as different practices have different needs, budgets, and assets.”
– Jay and Mara Shorr
Dermascope
The Business Breakdown: How to Draft a ContractSeptember 2017
“Laws vary from state to state, so skin care professionals should ensure that there is enforceability where they reside or work in the event of a lawsuit.”
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
The Ins and Outs of Running a Day Spa: Strategies for Long-Term SuccessOctober 2016
” Everything is negotiable, including employee contracts, the lease, equipment and more. Don’t fall into the trap of paying sticker price for anything”
– Jay and Mara Shorr
Modern Aesthetics
All in the Family: Seven Tips for Working Successfully with Family MembersSeptember/October 2016
“It’s all about how you disagree. Listen closely, keep emotions out of it, and always choose a private spot for the discussion.”
– Jay and Mara Shorr
Dermascope
Facelift for the Spa: How, Why, and When a Spa Should Be RebrandedJuly 2016
“Speak with the existing clientele. The only way for professionals to know what clients really want, versus what the professional thinks they want, is to ask”
– Jay and Mara Shorr
Prime Journal
Embezzlement, Fraud and Theft in Your Aesthetic PracticeJune 2016
“Theft plays a large part in diminished profits, as every dollar that walks out of your practice is a pure profit dollar”
– Jay and Mara Shorr
Plastic Surgery Practice
Asked and Answered: 4 Most FAQs of 2015December 2015
“These security enhancements work to reduce fraud and may even prevent grand-scale hacking.”
– Jay Shorr
ASOCP Connect
How to Hold an Amazing Open HouseJuly/August 2015
“Follow up with your guests afer the event. Send out an email letng them know how much you enjoyed having them at the event, and that you’re extending your specials for that night JUST FOR THEM.”
– Jay and Mara Shorr
MEDIcal Spas
How Can You Transition Your Clinic Into a Medical Spa?June 2015
“Remember you want your patients to WANT to come back to you. Providing them with ongoing monthly e-newsletter updates about your specials and services will keep you top of mind.” – Jay and Mara Shorr
Dermascope
What’s Your Recipe for a Successful Partnership with a PhysicianMay 2015
“You are a spa owner looking to refer clients to a physician and want a physician’s office to refer clients to you. Look for a physician’s office who does not offer the same services as you and vice versa. You want the relationship to be seen as collaboration, not competition. ”
– Jay and Mara Shorr
Plastic Surgery Practice
Count Your Blessings: Take the Gratitude ChallengeNovember 2014
“Be grateful for the amazing patients who make you smile, tell their friends and family about you, happily comply with your postop instructions, and write you those great notes of appreciation, not to mention stellar online reviews. ”
– Jay Shorr
Winter Park/Maitland Observer
Stay Positive, ProductiveFebruary 2013
“Avoid the system of keeping items scattered between a notepad, your email system and, my personal favorite, on scrap pieces of paper floating around your desk.”
– Mara Shorr
Office Management
Dermascope
What's Your Recipe for Dealing with Pushy Clients?December 2017
“Discussing prices with clients is not always comfortable ”
– Jay and Mara Shorr
Modern Aesthetics
Let’s Negotiate:Shorr-fire tips for getting the best deal on your next device.July/August 2017
“Don’t get caught up in purchasing the new device by the end of a trade show because of a “show special.” Vendors are constantly at a show.”
– Jay Shorr
Dermascope
‘Tis the Season (To Utilize Top Management Strategies)November 2016
“During the hustle and bustle of the season, do not forget to show the staff how much they are appreciated. ”
– Jay and Mara Shorr
Plastic Surgery Practice
Who Really Owns the Patients When an Associate LeavesJanuary 2016
“The best way to prevent a mess is to address these potential road bumps up front and in advance.” – Jay Shorr
ASOCP Connect
Top 13 Tips From This Year’s ASOCP Practice Management CourseNovember/December 2015
“Your next top candidate must have the ability to not only forecast financial plans, but also have that superb ability to analyze the results, and make immediate adjustments during the year. ”
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
The Ultimate Multi-Tasker: Challenges of Being Both Owner and PractitionerNovember 2015
“By spending time in your business, you’re building relationships that benefit your business.”
– Mara Shorr
Plastic Surgery Practice
Just Say No To Fee SplittingNovember 2015
“Tie additional compensation to an aggregate of gross or net revenue over a period of time, so it can be classified as a bonus, not comission based on revenue. ”
– Jay Shorr
ASOCP Connect
Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual MeetingSeptember/October 2015
“Strengthening your practice’s bottom line: from the structuring of a business plan, to negotiating with vendors, to lowering your credit card processing fees, every item you do matters and keeps you further from the red. ”
– Jay and Mara Shorr
Modern Aesthetics
How State Disciplinary Boards Affect the Business of MedicineJanuary/February 2015
“Staffing is one of the highest priorities in your practice. Improper employee selection and training will make or break you.”
– Jay Shorr
Plastic Surgery Practice
The Verdict: Business Plan Writing 101April 2014
“Your management team and staffing are critical in this equation, as this may be one of the highest fixedcost items in your entire business plan.”
– Jay Shorr
MedEsthetics Magazine
Crafting a Business PlanApril 2014
“Develop a strategy for what is really needed for your inital launch vs. what you want to offer in the long-term.” – Jay Shorr
Les Nouvelles Esthetiques & Spa
Exit Strategies: 6 Steps to Take When Selling Your SpaDecember 2013
“Define your message to the public – before it goes public”
– Jay Shorr
MedEsthetics
10 Ways To Become A Better LeaderSeptember/October 2013
“Your communication should include clear, consise and consistent training for each and every level of personnel in your organization”
– Jay Shorr
Modern Aesthetics
Opening An Aesthetic PracticeJanuary/February 2013
” One of the most important elements that will make or break a new business is location.”
– Jay Shorr
Surge
Practice Management Series: Preparing for the Unexpected, Part 2Fall 2012
” My head swarn – in our home, work and family lives, we had it all and this just wasn’t possible.”
– Jay Shorr
Surge
Practice Management Series: Preparing for the Unexpected, Part 1Summer 2012
“I’m inviting you to come along with me and my wife on our journey, one we’ve only just begun ourselves.”
– Jay Shorr
Workplace Safety
Modern Aesthetics
Safety in the Medical Workplace- Part 3- Slips, Trips and FallsNovember/December 2014
“It’s important to know that work related slips, trips, and falls frequently relate to an increased rate of disabling injuries that will impact your practice with your staff not being able to care for patients properly, reduced productivity, extensive amount of time away from your practice, and lastly, expensive injury claims.”
– Jay Shorr
Modern Aesthetics
Safety in the Medical Workplace- Part 2September/October 2014
“Safety is a culture, both personally and professionally. It cannot be thought of as a burden, but rather an added value to your patients and your staff.”
– Jay Shorr
Modern Aesthetics
Safety in the Medical Workplace - Part 1July/August 2014
“Each and every day, your staff and patients walk in and out of your medical facility like a horse with blinders. They all come through the front door expecting to never be in harm’s way in respect to their personal safety. ”
– Jay Shorr
Plastic Surgery Practice
Safety in the Medical WorkplaceDecember 2011
“Safety is a must have, not a nice to have. Make safety a part of your mission statement, and follow through.”
– Jay Shorr
Medical Economics
Safety in the Medical WorkplaceOctober 2011
“Safety culture comes from the top down, never from the bottom up. ”
– Jay Shorr
Devices/Technology
Modern Aesthetics
2017 Technology Update:The practice management tools your practice needs now.June 2017
“Social media isn’t “set it and forget it.” You still need to make sure that your team is replying to comments, monitoring discussions, and pulling any pre-scheduled posts that conflict with current events.”
– Jay and Mara Shorr
Modern Aesthetics
Male Order BusinessApril 2017
“Male cosmetic surgery is on the rise, and many practices are quickly learning that men are a whole lot different than women in terms of what services they seek, their attention spans, their pain threshold, and their comfort level in your office or surgical suite.”
– Jay and Mara Shorr
Modern Aesthetics
Out With The Old, In With The NewFebruary 2017
“The secret to that practice’s success is likely that they’re using what works and ditching what doesn’t.”
– Jay and Mara Shorr
MedResults Network
5 Pitfalls to Avoid When Purchasing a DeviceNovember 2016
“A new piece of equipment can be an incredible moneymaker and investment, but not knowing the items discussed above can start building… you guessed it… your laser graveyard.”
– Jay Shorr
MEDIcal Spas
The Top 5 Items in Your Practice That You Didn't Know You Could NegotiateJune 2016
“First and foremost, note that we NEVER suggest paying your employees less than they are worth”
– Jay and Mara Shorr
Modern Aesthetics
Technology RocksMay/June 2016
“T ime spent working in your practice as opposed to working on your practice will yield a more robust revenue stream, greater job satisfaction, and a better work-life balance, and there are a plethora of tools available today that will help you do just that. ”
– Jay and Mara Shorr
Medical Economics
How To Pick An EHR SystemNovember 2011
“Ask vendors whether their new systems are compatible with your old system, so that merging data can be a simple process.”
– Jay Shorr
Medical Economics
'Meaningful use' to be defined in three stagesNovember 2011
“Meaningful use is a set of criteria that the federal government has established to define the terms, conditions, and standards that an electronic health records (EHR) system must have.”
– Jay Shorr
Cutting Costs
Dermascope
Saving Money in Your SpaDecember 2014
“A great deal of money is left on the table when your spa uses a third party financing company to assist in securing financing for clients.”
– Jay Shorr
Modern Aesthetics
Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease SpendingAugust 2016
“Make a note on your calendar of all contract expiration dates, from leases on equipment, Internet marketing companies, hazardous waste vendors, pre-paid warranties, etc. ”
– Jay and Mara Shorr
Skin Inc.
Adding Cash Services to a Typically Insurance-Based PracticeJanuary 2016
“Be somewhere your clients will want to come and pay for services out of their own pocket.”
– Mara Shorr
Plastic Surgery Practice
CYA with CNP TransactionsSeptember 2015
“The patient gave us her husband’s credit card number but she was neither a co-applicant or an authorized user. My defense? I had none.”
– Jay Shorr
Plastic Surgery Practice
Your Credit Card Processing Problems: SolvedAugust 2015
“Credit Card processors make their money on the rates they charge that are over and above the interchange rate, plus a small fee per transaction.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: How much should you charge for your newest procedure?March 2015
“Your reputation matters, and it should never be compromised for profit.”
– Jay Shorr
Dermascope
Prepping For Tax SeasonFebruary 2015
“As we start the process of preparing for our annual tax returns for our personal lives and professional businesses, we must always consider every possible opportunity to take advantage of all the legal tax-saving advantages in order to minimize our personal and business tax liability.”
– Jay Shorr
The Journal of Medical Practice Management
10 Most Commonly Asked Questions About Collections in the Medical PracticeJanuary/February 2015
“The cost of capital and minimizing your accounts recieveable is paramount to your success and profitability in your practice.”
– Jay Shorr
The Journal of Medical Practice Management
Overhead and Operations: Cutting Where It CountsNovember/December 2014
“To remain a profitable entity, whether a retail operation, manufacturing plant, or a medical practice, the common demoninator is the same: where can you cut your cost, increase your revenue, and maintain additional profitabilty?”
– Jay Shorr
Dermascope
Utilizing the Conversion Cascade to Upgrade Your ClientsOctober 2014
“Knowing about the conversion cascade is one thing; knowing how to use it effectively is another”
– Jay and Mara Shorr
Florida Health Industry
The Seperation of a Traditional Practice vs. Hybrud Concierge PracticeJuly 2013
“The field of medicine changes all the time and no one knows what’s next. At least both the physician and patient now have options to choose from, and that’s the beauty of modernized medicine in the United States.”
– Jay Shorr
Modern Aesthetics
How To Select The Best Credit Card VendorMay/June 2013
“Companies that quote extremely low rates are usually trying to distract you from additional fees, causing you to pay much more in the long run. ”
– Jay Shorr
Surge
Are You Prepared For The Conversation Cascade?Summer 2013
“Other services lead to word-of-mouth referrals for new patients. A happy patient is sure to tell his or her friends about the experience; track referrals in your CRM system, and remember to say thank you!”
– Jay Shorr
Skin Inc.
How To Negotiate With VendorsJanuary 2013
“Because the goal is to build a long-lasting relationship with your suppliers, pick and choose battles in order to have more ammunition for future negotiations.”
– Jay Shorr
MedEsthetics
How To NegotiateSeptember/October 2012
“The first step in a successful negotiation is to make sure that you have your facts in order, that is, you have done your “due diligence.”
– Jay Shorr
Staffing/Hiring/Firing
Dermascope
Rewarding Your Staff: How to Keep Your Rockstar EmployeesMarch 2017
“Treat your staff as they want to be treated. A lack of respect often stems from a lack of a proper example. Making your workplace a positive environment is critical. ”
-Jay and Mara Shorr
Dermascope
10 Things About... Keeping Employees MotivatedDecember 2015
“Make an investment in the staff’s education and the education of the spa by taking employees to an industry conference.”
-Jay and Mara Shorr
Orlando Medical News
Top Tips to Consider When Hiring a Strong StaffFebruary 2018
“Looking to make an investment in your staff’s education, and the education of your practice? Consider taking them to an industry conference. We can almost guarantee they’ll come back motivated and servicing your patients better than ever!”
-Jay and Mara Shorr
Dermascope
Ensuring The Success of The Male ProfessionalJune 2017
“Whether a male or female, if the team clashes with itself internally, clients are surely going to see the issues externally, thus the reason to have had key staff members involved in the interview process.”
-Jay and Mara Shorr
ASOCP Connect
Practice Makes Perfect: What Makes a Good Practice AdministratorNovember/December 2016
“Your next top candidate must have the ability to not only forecast financial plans, but also have that superb ability to analyze the results, and make immediate adjustments during the year.”
– Jay and Mara Shorr
MedEsthetics
Grow, Baby, Grow: Adding Another Provider To Your TeamJuly 2016
” Invest the time to interview prospective candidates on the phone or via Facetime or Skype if they’re out of town, and then in person. Several times. Interview them solo, with your practice administrator and then with other members of your staff. Your team members may see red flags that you don’t.”
– Jay and Mara Shorr
Skin Inc.
10 Ways Staff Can Promote Your BusinessJune 2016
“An unhappy employee is going to tell others how unhappy they are in their workplace; a happy employee is also going to tell people how happy they are in their workplace.”
– Jay and Mara Shorr
ASOCP Connect
Practice Wing: How Do You Banish the Disaster of DistractionMay/June 2016
Skin Inc.
8 Tatics For Hiring A ConsultantMarch 2016
“While it’s realistic to ask for a free inital consult to make sure both parties are a fit for one another , you can’t expect to pick a consultants brain unpaid for months.”
– Mara Shorr
Modern Aesthetics
Staff Infection: 5 Types of Problem Employees and What to Do About ThemJanuary/February 2016
“Adopt a zero tolerance policy for theft. Proof of theft is key. Consider a lie detector test if necessary”
– Jay and Mara Shorr
MedEsthetics
Four Tips for a Winning Phone CallJanuary 2016
“Credentials the provider. If your practice is known for body sculpting, and the caller is interested in that, let him or her know they’ve come to the right place!”
– Jay and Mara Shorr
Plastic Surgery Practice
Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s RemorseJune 2015
“Proper training in the beginning ensures that bad habits don’t become bad practices.” – Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management CandidatesMay 2015
“Budgeting and projecting are two key responsibilities of a savvy practice manager. Any candidate should have experience completing such a prospectus.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice ManagersApril 2015
“High-level staff members must have more than a basic knowledge of the services you perform and the products you sell to train new-hires and manage patient expectations.”
– Jay Shorr
Plastic Surgery Practice
I Spy: Why Social Media Background Checks CountFebruary 2015
“Once you have made hire, policies and procedures regarding employee conduct on social media should be firmly established.”
– Jay Shorr
ASOCP Connect
Practice Wing: The Essential Role of Office PersonnelMarch/April 2015
” Include plenty of practicebranded marketing in your reception area, including your custom brochures and photo books of Before and After collections, a television monitor showcasing your services, framed signage promoting your gift cards and e-newsletter promotions, beautifully displayed retail products and more. ”
– Jay and Mara Shorr
Plastic Surgery Practice
How Can My Staff Help Support Breast Cancer AwarenessOctober 2014
“Think pink! Wear pink wrist bracelets and pink-jeweled bows on your lapels. Donate a percentage from the sale of all skin care products sold in the month of October to the Susan G. Komen Breast Cancer Foundation or another meaningful breast cancer charity”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: The 7 Best Interview QuestionsSeptember 2014
“The right prospect will have done research prior to the interview. They should know about the procedures you perform, as well as some basic biographical and background information about you and your practice.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)June 2014
“Your consultant should offer a routine (weekly/monthly/quarterly) billing statement that accounts for all of the time and money spent on your practice’s behalf.”
-Jay Shorr
Les Nouvelles Esthetiques & Spa
When and How To Hire A Spa ConsultantMay 2014
“You need to know that your contractor understands the guidelines, rules, regulations and laws within the beauty, esthetic and cosmetic industries. ”
– Mara Shorr
Modern Aesthetics
How To Hire A ConsultantMarch/April 2014
“Not all consultants are for you (the client), and not all clients are for the right consultant. ”
– Jay Shorr
MedResults Network E-Newsletter
Hiring and Retaining Your Winning EmployeesNovember 2013
“Whether that person is an aesthetician, medical assistant, nurse or receptionist, all members of your practice are incredibly important: they represent you, your brand and the manner in which you are perceived by your patients and the public as a whole.”
– Jay and Mara Shorr
Florida Health Industry
4 Tips for Proper Employee SelectionApril 2013
” From poor bedside manner to employee theft and clerical errors in your practice management software, curb the issues before they arise with a few of these simple selection tips.”
– Jay and Mara Shorr
Marketing
Dermascope
Marketing to the Modern ManMarch 2016
“Make it easy for prospective clients to act on the message. ”
– Jay and Mara Shorr
Dermascope
Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural BackgroundsSeptember 2016
“The world is a diverse place that allows for the enjoyment of cross-cultural interaction. As a result, skin care professionals must be careful when trying to fit their spa’s culture into a sea of sameness…”
– Mara Shorr
MedEsthetics
Marketing Minute: Creating Effective E-NewslettersMay 2016
“Choose a single message, keep it brief and encourage them to click through for more information if your message catches their eye.”
– Jay and Mara Shorr
Modern Aesthetics
To Groupon or Not GrouponMarch/April 2016
” There is a major difference between offering a discount or reducing your retail price compared with lowering the offer far below the actual value of your services. ”
– Jay and Mara Shorr
ASOCP Connect
Marketing To The Modern ManMarch 2016
“Professionals looking to market their services to men should begin by retargeting their current services to hold a special, male twist.”
– Jay and Mara Shorr
MEDIcal Spas Review
How to Market Your Online StoreFebruary 2016
“Utilize social media including Instagram, Pinterest, Facebook and Twitter, to gain additional attention. Hashtags are key here; if you don’t understand how to use them, ask your favorite social media expert.”
– Mara Shorr
MedEsthetics
Why You Need to Be Tracking Numbers on Your Marketing EffortsJanuary 2016
“Once you’ve gathered the data, the most important thing is to use it! If you see that you’re not getting any phone calls from a particularly expensive marketing spend, it may be time to re-examine that effort.”
– Jay and Mara Shorr
Dermascope
Increase Revenue with Online RetailAugust 2015
“Be customer service driven. There is nothing worse than having glitches in the system and not being able to get in touch with a company representative.”
– Mara Shorr
Plastic Surgery Practice
Call Me! Tracking Numbers Help Assess Marketing ROIJuly 2015
“Information gleamed from tracking numbers will assist you in budgeting and planning for future advertising and marketing campaigns because you want to spend on campaigns that produce measurable results”
– Jay Shorr
Modern Aesthetics
Top Tips For Creating An E-Newsletter For Your PatientsMay/June 2015
” Play with subject lines, send dates and times, and link locations to see what works best for you.”
– Jay and Mara Shorr
Modern Aesthetics
Utilizing Internal Marketing to Boost Your RevenueNovember/December 2013
“With that knowledge in your possession, marketing to the clients you already have should be your strongest campaign, given that it’s often easier, not to mention cheaper, to do so”
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing CampaignNovember 2013
“A referral card is an easy way to track which clients are driving bussiness back to you”
– Mara Shorr
Les Nouvelles Esthetiques & Spa
Masculine Marketing: How to Attract and Keep Male ClientsAugust 2013
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.”
– Mara Shorr
Medical Economics
Promote Your PracticeNovember 2011
“Email newsletters are one of the best ways to promote your internal initiatives, in addition to sharing information with your patients.”
– Jay Shorr
Additional Services
“I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business.”
“One thing that I love is that I can run any question by you and get a valuable response right away.”
“I have heard Jay speak for years at national meetings. He always is the highlight of the program. My greatest regret is, “Why did I wait so long to work with Jay?” He treats your business like it is his business, and as an entrepreneur himself he knows how important the smallest details can be. You owe it to yourself to get to know Jay and his team. His fees are a very minor investment for the savings and increased productivity he will help you bring into your office. I give him my highest recommendation.”
“We loved working with Mara and Jay! They are both very professional and helpful in all aspects of our practice. They quickly became not only part of our team, but part of our Pierini Family.”
“We are able to have the benefit of an MBA-level consultant without having to hire one full time. We have used Jay Shorr for numerous projects, including human resource management and vendor relations. He is an excellent negotiator and has already saved us over five times what we have paid him. Glad he’s on our side.”
“I’ve been working with Jay Shorr for years. Jay has been instrumental in rearranging some of the administrative and finance issues in our office. I would recommend Jay to anybody. He has always been present when I needed him.”
“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me tat least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”
“Jay Shorr is a wealth of knowledge with practice building and has tremendous insight in the field of Aesthetics. His fierce determination to get the best deal for his client and protect their well-being is an enormous asset to any organization. I have worked with him on multiple deals/projects and witnessed this first hand. He is hard working, dedicated, and will not rest until the job is completed to his satisfaction.”
“I have known Jay Shorr for a number of years and consider Jay one of the most ethical and honest individual I have met in my life. I have observed Jay deliver the most informative and impressive practice management presentations of all the large number I have attended in the past. Jay can be firm but most of all can be trusted. I would like him to manage my practice and especially be my neighbor.”