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OUR WRITTEN WORK
We’re proud to write for a number of industry publications! Keep reading below to hear what our partners, Jay Shorr and Mara Shorr, say about the latest industry trends.
Staffing/Hiring/Firing
Modern Aesthetics
I Just Hired a New Associate. Now What?January/February 2021
“Your new provider must understand the regulations of the state you are practicing in because not all states are similar.”
– Jay and Mara Shorr
DERMASCOPE
You're Fired: When to Let An Employee GoNovember 2019
“Drama is infectious, and one bad-tempered team member will soon infiltrate your otherwise happy spa.”
– Jay and Mara Shorr
DERMASCOPE
Is Your Receptionist Killing Your Spa?April 2019
“So, what should you look for to see if your front desk team is killing your spa?”
– Jay and Mara Shorr
DERMASCOPE
Hiring: Avoiding Resume Red FlagsMarch 2019
“Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks!”
– Jay and Mara Shorr
DERMASCOPE
Business Booms! Knowing When to Hire Additional StaffFebruary 2019
“How long does it take to get an appointment to see you or your current team? If the answer is several months, then it may be the correct time to add additional staff, since the prospective or current client may seek the treatment of your competitor, otherwise”
– Jay and Mara Shorr
DERMASCOPE
What are the Best Practices for Hiring a Former Employee?August 2018
“Employers consider themselves lucky if an employee stays more than two years and spending a decade or more with an employer is almost non-existent.”
– Jay and Mara Shorr
DERMASCOPE
Rewarding Your Staff: How to Keep Your Rockstar EmployeesMarch 2017
“Treat your staff as they want to be treated. A lack of respect often stems from a lack of a proper example. Making your workplace a positive environment is critical. “
-Jay and Mara Shorr
DERMASCOPE
10 Things About... Keeping Employees MotivatedDecember 2015
“Make an investment in the staff’s education and the education of the spa by taking employees to an industry conference.”
-Jay and Mara Shorr
Orlando Medical News
Top Tips to Consider When Hiring a Strong StaffFebruary 2018
“Looking to make an investment in your staff’s education, and the education of your practice? Consider taking them to an industry conference.”
-Jay and Mara Shorr
DERMASCOPE
Ensuring The Success of The Male ProfessionalJune 2017
“Whether a male or female, if the team clashes with itself internally, clients are surely going to see the issues externally, thus the reason to have had key staff members involved in the interview process.”
-Jay and Mara Shorr
ASOCP Connect
Practice Makes Perfect: What Makes a Good Practice AdministratorNovember/December 2016
“Your next top candidate must have the ability to not only forecast financial plans, but also have that superb ability to analyze the results, and make immediate adjustments during the year.”
– Jay and Mara Shorr
MedEsthetics
Grow, Baby, Grow: Adding Another Provider To Your TeamJuly 2016
” Invest the time to interview prospective candidates on the phone or via Facetime or Skype if they’re out of town, and then in person. Several times.”
– Jay and Mara Shorr
Skin Inc.
10 Ways Staff Can Promote Your BusinessJune 2016
“An unhappy employee is going to tell others how unhappy they are in their workplace; a happy employee is also going to tell people how happy they are in their workplace.”
– Jay and Mara Shorr
ASOCP Connect
Practice Wing: How Do You Banish the Disaster of DistractionMay/June 2016
“Whether it’s a race to see who can sell a certain amount of skincare each week (or month) or another treatment package you’re looking to grow, come up with something that is both attainable and a bit of a stretch.”
– Jay and Mara Shorr
Skin Inc.
8 Tatics For Hiring A ConsultantMarch 2016
“While it’s realistic to ask for a free inital consult to make sure both parties are a fit for one another , you can’t expect to pick a consultants brain unpaid for months.”
– Mara Shorr
Modern Aesthetics
Staff Infection: 5 Types of Problem Employees and What to Do About ThemJanuary/February 2016
“Adopt a zero tolerance policy for theft. Proof of theft is key. Consider a lie detector test if necessary”
– Jay and Mara Shorr
MedEsthetics
Four Tips for a Winning Phone CallJanuary 2016
“Credentials the provider. If your practice is known for body sculpting, and the caller is interested in that, let him or her know they’ve come to the right place!”
– Jay and Mara Shorr
Plastic Surgery Practice
Is Your New Practice Manager Up To Task? 4 Steps to Avoid Hirer’s RemorseJune 2015
“Proper training in the beginning ensures that bad habits don’t become bad practices.” – Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Hire Away: 6 Must-Ask Interview Questions For All Practice Management CandidatesMay 2015
“Budgeting and projecting are two key responsibilities of a savvy practice manager. Any candidate should have experience completing such a prospectus.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Help Wanted: 6 Skills of Highly Effective Practice ManagersApril 2015
“High-level staff members must have more than a basic knowledge of the services you perform and the products you sell to train new-hires and manage patient expectations.”
– Jay Shorr
Plastic Surgery Practice
I Spy: Why Social Media Background Checks CountFebruary 2015
“Once you have made hire, policies and procedures regarding employee conduct on social media should be firmly established.”
– Jay Shorr
ASOCP Connect
Practice Wing: The Essential Role of Office PersonnelMarch/April 2015
“Remember that “receptionist” you hired? Scratch that title and make sure s/he is represented properly as your Director of First Impressions, because when patients first dial your digits, that’s who they’ll be speaking with.”
– Jay and Mara Shorr
Plastic Surgery Practice
How Can My Staff Help Support Breast Cancer AwarenessOctober 2014
“Donate a percentage from the sale of all skin care products sold in the month of October to the Susan G. Komen Breast Cancer Foundation or another meaningful breast cancer charity”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: The 7 Best Interview QuestionsSeptember 2014
“The right prospect will have done research prior to the interview. They should know about the procedures you perform, as well as some basic biographical and background information about you and your practice.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: Made in the Shade (7 Signs Your New Consultant Is Shady)June 2014
“Your consultant should offer a routine (weekly/monthly/quarterly) billing statement that accounts for all of the time and money spent on your practice’s behalf.”
-Jay Shorr
Les Nouvelles Esthetiques & Spa
When and How To Hire A Spa ConsultantMay 2014
“You need to know that your contractor understands the guidelines, rules, regulations and laws within the beauty, esthetic and cosmetic industries. “
– Mara Shorr
Modern Aesthetics
How To Hire A ConsultantMarch/April 2014
“Not all consultants are for you (the client), and not all clients are for the right consultant. “
– Jay Shorr
MedResults Network E-Newsletter
Hiring and Retaining Your Winning EmployeesNovember 2013
“Whether that person is an aesthetician, medical assistant, nurse or receptionist… they represent you, your brand and the manner in which you are perceived by your patients and the public as a whole.”
– Jay and Mara Shorr
Office Management
The Aesthetic Guide
Top Mistakes to Avoid When Building A New PracticeDecember 2020
“Create a good plan and stick to it. Do not spend a dime or swing a hammer before creating a solid plan. This plan should include a detailed budget, a realistic timeline, and any other goals you have for the space.”
– Jay Shorr and Mara Shorr
Modern Aesthetics
What Do I Do Now?November/December 2020
“Now is as good of a time as ever to financially secure what you have worked for all of your life and protect your loved ones in the event of any catastrophe.”
– Jay Shorr and Mara Shorr
Modern Aesthetics
A Good Problem to Have: Where Should I Spend Money in My Practice?September/October 2020
“Now is not the time to invest in new capital equipment. The possibility of having to close again while incurring additional debt is not in your best interest. Stick with what you have for now.”
– Jay Shorr and Mara Shorr
The Aesthetic Guide
Methods to Improve Team PerformanceJuly 2020
“When you’re choosing your team, looking for key items during the interview process can make all the difference between a ‘staff member’ and a ‘team member’.”
– Jay Shorr and Mara Shorr
Modern Aesthetics
Practice Resolutions: Where Should You Place Your Focus in the New Year?January 2020
“We also encourage practices to not only tighten up their hiring practices and protocols, but to establish strong onboarding processes for new team members. “
– Jay Shorr and Mara Shorr
The Aesthetic Guide
Certified Aesthetic Consultant Program Delivers Practice Management AccreditationJuly 2018
“CAC is uniquely suited for aesthetic professionals looking for a more indepth education in all facets of practice management, which is rarely covered in medical school.”
-Mara Shorr
Modern Aesthetics
Let’s Negotiate:Shorr-fire tips for getting the best deal on your next device.July/August 2017
“Don’t get caught up in purchasing the new device by the end of a trade show because of a “show special.” Vendors are constantly at a show.”
– Jay Shorr
Dermascope
‘Tis the Season (To Utilize Top Management Strategies)November 2016
“During the hustle and bustle of the season, do not forget to show the staff how much they are appreciated. “
– Jay and Mara Shorr
Plastic Surgery Practice
Who Really Owns the Patients When an Associate LeavesJanuary 2016
“The best way to prevent a mess is to address these potential road bumps up front and in advance.” – Jay Shorr
ASOCP Connect
Top 13 Tips From This Year’s ASOCP Practice Management CourseNovember/December 2015
“Your next top candidate must have the ability to not only forecast financial plans, but also have that superb ability to analyze the results, and make immediate adjustments during the year. “
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
The Ultimate Multi-Tasker: Challenges of Being Both Owner and PractitionerNovember 2015
“By spending time in your business, you’re building relationships that benefit your business.”
– Mara Shorr
Plastic Surgery Practice
Just Say No To Fee SplittingNovember 2015
“Tie additional compensation to an aggregate of gross or net revenue over a period of time, so it can be classified as a bonus, not comission based on revenue. “
– Jay Shorr
ASOCP Connect
Top 10 Reasons to Attend the Practice Management Sessions at ASOCP’s Annual MeetingSeptember/October 2015
“Strengthening your practice’s bottom line: from the structuring of a business plan, to negotiating with vendors, to lowering your credit card processing fees, every item you do matters and keeps you further from the red. “
– Jay and Mara Shorr
Modern Aesthetics
How State Disciplinary Boards Affect the Business of MedicineJanuary/February 2015
“Staffing is one of the highest priorities in your practice. Improper employee selection and training will make or break you.”
– Jay Shorr
Plastic Surgery Practice
The Verdict: Business Plan Writing 101April 2014
“Your management team and staffing are critical in this equation, as this may be one of the highest fixedcost items in your entire business plan.”
– Jay Shorr
MedEsthetics Magazine
Crafting a Business PlanApril 2014
“Develop a strategy for what is really needed for your inital launch vs. what you want to offer in the long-term.” – Jay Shorr
Les Nouvelles Esthetiques & Spa
Exit Strategies: 6 Steps to Take When Selling Your SpaDecember 2013
“Define your message to the public – before it goes public”
– Jay Shorr
MedEsthetics
10 Ways To Become A Better LeaderSeptember/October 2013
“Your communication should include clear, consise and consistent training for each and every level of personnel in your organization”
– Jay Shorr
Modern Aesthetics
Opening An Aesthetic PracticeJanuary/February 2013
” One of the most important elements that will make or break a new business is location.”
– Jay Shorr
Surge
Practice Management Series: Preparing for the Unexpected, Part 2Fall 2012
” My head swarn – in our home, work and family lives, we had it all and this just wasn’t possible.”
– Jay Shorr
Surge
Practice Management Series: Preparing for the Unexpected, Part 1Summer 2012
“I’m inviting you to come along with me and my wife on our journey, one we’ve only just begun ourselves.”
– Jay Shorr
Long Term Success
Les Nouvelles Esthetiques & Spa
Navigating Through Financial UncertaintyAugust 2020
“It may be that your budget is going to need to stretch incredibly thin, so make a thoughtful analysis of what is essential to the operation of your business. Make sure you have a tight grip on your finances, both business and personal. “
– Jay Shorr and Mara Shorr
The Aesthetic Guide
Multi-Physician Group or Private Practice?July/August 2020
“…both private practice and multi-physician options have pros and cons, and whether you decide to go solo or team up with other doctors, it is important to have a solid plan moving forward and to rely on your existing resources.”
– Jay Shorr and Mara Shorr
DERMASCOPE
Top Mistakes When Opening A New PracticeJuly 2020
“We see this issue, again and again when it comes time to sign the lease, practices often do not consider what they need now compared to what they will need for the duration of the lease.”
– Jay Shorr and Mara Shorr
The Aesthetic Guide
Co-Existing With COVID-19 A Whole New WorldJune 2020
“With brick and mortar locations shuttered, patients have been forced to get their favorite skincare products through other means. In response to the outbreak, many practices have enhanced their online retail operations.”
– Jay Shorr and Mara Shorr
DERMASCOPE
How to Deal with Provider BurnoutJanuary 2020
“Are there weekly to-do list items that can be recurring? Review automated systems on ordering your supplies in the office and even review an automated grocery delivery service.”
– Mara Shorr
DERMASCOPE
Top Tips for Working with a Business PartnerDecember 2019
“First and foremost, pick the right partner. Think of this partnership just like you would a marriage.
You’ll be sharing finances, a (work) family, parenting (leadership) styles, and more.”
– Jay and Mara Shorr
DERMASCOPE
Top Things to Keep in Mind if You Plan to Sell Your Spa or Medical Practice in the Next Five YearsOctober 2019
“Realize the power and importance of your online presence. We find this situation over and over again: you’ve built a website that is now outdated and drives zero traffic to your location.”
– Jay and Mara Shorr
DERMASCOPE
Motivation Maker: 5 Ways to Motivate EmployeesJune 2019
“We always use the saying, “When you pay peanuts, you get monkeys. Do you want a talented group of people working in your office… Pay them what they are worth!”
– Jay and Mara Shorr
The Aesthetic Guide
Salvaging a Damaged Patient Relationship and Identifying the Red Flag PatientMay/June 2019
“Remember that setting realistic expectations ahead of time is key. When you are resolving an issue with a patient, be sure to listen without being offensive or defensive. “
– Jay and Mara Shorr
DERMASCOPE
Best Spa Boss: 7 Golden Rules for Cultivating a Happy TeamMay 2019
“Fix issues with staff drama before bringing in another team member who could be contaminated by the mess.”
– Jay and Mara Shorr
IMCAS
Becoming a Better Leader in your PracticeFebruary 2019
“Create an open and honest line of communication in your practice. When issues arise, listen to both sides of the story, but keep the conversation from turning into a “he said, she said” scenario.”
– Jay and Mara Shorr
DERMASCOPE
What to Know When Buying or Leasing A New Office SpaceJanuary 2019
“Review local competition. Who else is in the area that provides the same services? Although this may not affect the pricing or your negotiation capabilities, this will help determine how valuable the space is to you.”
– Jay and Mara Shorr
Modern Aesthetics
Three Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money?July/August 2018
“Whether we’re talking about capital equipment, leases, or the cost of supplies, review before signing!”
– Jay and Mara Shorr
Orlando Medical News
Top Seven FAQs on Planning Your Exit StrategyApril 2018
“When selling a practice today , the value is more in the tangible assets.”
– Jay and Mara Shorr
DERMASCOPE
The Business Breakdown: Small Budget UpgradesApril 2018
“Make sure employees are trained and educated when it comes to talking about the skin care lines carried at the spa.”
– Jay and Mara Shorr
Journal of Aesthetic Nursing
Collaboration vs competition: How we can work together for stronger resultsMarch 2018
“Make a note of your main competitors”
– Jay and Mara Shorr
Modern Aesthetics
Exit Stage Left: Five smart steps for cultivating a hiccup-free exit strategy.November/December 2017
“Define your message to the public…before it goes public.”
– Jay and Mara Shorr
Orlando Medical News
Strategic Planning: Top Three Reasons Medical Practices Fail to Reach Their GoalOctober 2017
“A penny saved, is a penny earned.”
– Jay and Mara Shorr
Modern Aesthetics
Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents?September/October 2017
“There is no right or wrong decision here as different practices have different needs, budgets, and assets.”
– Jay and Mara Shorr
DERMASCOPE
The Business Breakdown: How to Draft a ContractSeptember 2017
“Laws vary from state to state, so skin care professionals should ensure that there is enforceability where they reside or work in the event of a lawsuit.”
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
The Ins and Outs of Running a Day Spa: Strategies for Long-Term SuccessOctober 2016
” Everything is negotiable, including employee contracts, the lease, equipment and more. Don’t fall into the trap of paying sticker price for anything”
– Jay and Mara Shorr
Modern Aesthetics
All in the Family: Seven Tips for Working Successfully with Family MembersSeptember/October 2016
“It’s all about how you disagree. Listen closely, keep emotions out of it, and always choose a private spot for the discussion.”
– Jay and Mara Shorr
DERMASCOPE
Facelift for the Spa: How, Why, and When a Spa Should Be RebrandedJuly 2016
“Speak with the existing clientele. The only way for professionals to know what clients really want, versus what the professional thinks they want, is to ask”
– Jay and Mara Shorr
Prime Journal
Embezzlement, Fraud and Theft in Your Aesthetic PracticeJune 2016
“Theft plays a large part in diminished profits, as every dollar that walks out of your practice is a pure profit dollar”
– Jay and Mara Shorr
Plastic Surgery Practice
Asked and Answered: 4 Most FAQs of 2015December 2015
“These security enhancements work to reduce fraud and may even prevent grand-scale hacking.”
– Jay Shorr
ASOCP Connect
How to Hold an Amazing Open HouseJuly/August 2015
“Follow up with your guests afer the event. Send out an email letng them know how much you enjoyed having them at the event, and that you’re extending your specials for that night JUST FOR THEM.”
– Jay and Mara Shorr
MEDIcal Spas
How Can You Transition Your Clinic Into a Medical Spa?June 2015
“Remember you want your patients to WANT to come back to you. Providing them with ongoing monthly e-newsletter updates about your specials and services will keep you top of mind.” – Jay and Mara Shorr
DERMASCOPE
What’s Your Recipe for a Successful Partnership with a PhysicianMay 2015
“Look for a physician’s office who does not offer the same services as you and vice versa. You want the relationship to be seen as collaboration, not competition.”
– Jay and Mara Shorr
Plastic Surgery Practice
Count Your Blessings: Take the Gratitude ChallengeNovember 2014
“Be grateful for the amazing patients who make you smile, tell their friends and family about you, happily comply with your postop instructions, and write you those great notes of appreciation, not to mention stellar online reviews. “
– Jay Shorr
Winter Park/Maitland Observer
Stay Positive, ProductiveFebruary 2013
“Avoid the system of keeping items scattered between a notepad, your email system and, my personal favorite, on scrap pieces of paper floating around your desk.”
– Mara Shorr
Marketing
DERMASCOPE
10 Ways Your Staff Can Bring Credential to Your SpaJune 2020
“While on the phone with a prospective new client, make sure your staff is doing their part to sing your praises.”
– Jay Shorr and Mara Shorr
Modern Aesthetics
What I Did During My COVID-19 QuarantineMay/June 2020
“We’ve learned the fine art of repurposing content: Record a video, place it on our blog, promote it on our social media channels and in our e-newsletter content.”
– Jay and Mara Shorr
DERMASCOPE
Top Ways You're Losing ClientsAugust 2019
“If your team is putting clients on hold, not calling them by their name, not collecting phone numbers in case the call gets cut off, not collecting e-mail addresses to your e-newsletter list… you’re losing clients. Period.”
– Jay and Mara Shorr
The Aesthetic Guide
Position Your Practice to Appeal to Multiple GenerationsJuly 2019
“For example, a woman or man interested in a facelift or a blepharoplasty isn’t going to feel the same connection if the model is in his or her early- to-mid-20s, versus if the model is in his or her mid-50s to 60s.”
– Mara Shorr and Jay A. Shorr
Orlando Medical News
Top Tips to Keep Your Patients Coming Back to Your PracticeJuly 2018
“Email newsletters are one of the best ways to promote your internal initiatives, in addition to sharing information with your patients.”
– Mara Shorr and Jay A. Shorr
IMCAS Academy
Marketing to MenMay 2018
“We have a secret: ladies aren’t the only ones receiving cosmetic procedures anymore! Men have become increasingly interested in receiving a variety of treatments to receive a refreshed, less tired appearance.”
– Mara Shorr and Jay A. Shorr
Dermascope
Marketing to the Modern ManMarch 2016
“Make it easy for prospective clients to act on the message. “
– Jay and Mara Shorr
Dermascope
Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural BackgroundsSeptember 2016
“The world is a diverse place that allows for the enjoyment of cross-cultural interaction. As a result, skin care professionals must be careful when trying to fit their spa’s culture into a sea of sameness…”
– Mara Shorr
MedEsthetics
Marketing Minute: Creating Effective E-NewslettersMay 2016
“Choose a single message, keep it brief and encourage them to click through for more information if your message catches their eye.”
– Jay and Mara Shorr
Modern Aesthetics
To Groupon or Not GrouponMarch/April 2016
” There is a major difference between offering a discount or reducing your retail price compared with lowering the offer far below the actual value of your services. “
– Jay and Mara Shorr
ASOCP Connect
Marketing To The Modern ManMarch 2016
“Professionals looking to market their services to men should begin by retargeting their current services to hold a special, male twist.”
– Jay and Mara Shorr
MEDIcal Spas Review
How to Market Your Online StoreFebruary 2016
“Utilize social media including Instagram, Pinterest, Facebook and Twitter, to gain additional attention. Hashtags are key here; if you don’t understand how to use them, ask your favorite social media expert.”
– Mara Shorr
MedEsthetics
Why You Need to Be Tracking Numbers on Your Marketing EffortsJanuary 2016
“Once you’ve gathered the data, the most important thing is to use it! If you see that you’re not getting any phone calls from a particularly expensive marketing spend, it may be time to re-examine that effort.”
– Jay and Mara Shorr
Dermascope
Increase Revenue with Online RetailAugust 2015
“Be customer service driven. There is nothing worse than having glitches in the system and not being able to get in touch with a company representative.”
– Mara Shorr
Plastic Surgery Practice
Call Me! Tracking Numbers Help Assess Marketing ROIJuly 2015
“Information gleamed from tracking numbers will assist you in budgeting and planning for future advertising and marketing campaigns because you want to spend on campaigns that produce measurable results”
– Jay Shorr
Modern Aesthetics
Top Tips For Creating An E-Newsletter For Your PatientsMay/June 2015
” Play with subject lines, send dates and times, and link locations to see what works best for you.”
– Jay and Mara Shorr
Modern Aesthetics
Utilizing Internal Marketing to Boost Your RevenueNovember/December 2013
“With that knowledge in your possession, marketing to the clients you already have should be your strongest campaign, given that it’s often easier, not to mention cheaper, to do so”
– Jay and Mara Shorr
Les Nouvelles Esthetiques & Spa
Invitation to Engage With Your Guests: Boost Sales With An Internal Marketing CampaignNovember 2013
“A referral card is an easy way to track which clients are driving bussiness back to you”
– Mara Shorr
Les Nouvelles Esthetiques & Spa
Masculine Marketing: How to Attract and Keep Male ClientsAugust 2013
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.”
– Mara Shorr
Medical Economics
Promote Your PracticeNovember 2011
“Email newsletters are one of the best ways to promote your internal initiatives, in addition to sharing information with your patients.”
– Jay Shorr
Workplace Safety
DERMASCOPE
Spa Safety: 9 Often-Overlooked AreasSeptember 2019
“If you’ve ever heard us lecture, you’ll know that, as practice management consultants who focus on the aesthetic space, we continuously say that safety needs to be one of your top priorities.”
– Mara Shorr
Orlando Medical News
Top 8 Ways You're Violating HIPAA... and You Don't Even Know ItDecember 2018
“No patient photos should be published on ANY marketing channels without the patients’ express written consent! Don’t assume your staff has completed this process. Remember, YOU are ultimately the responsible party.”
– Mara Shorr
Modern Aesthetics
Safety in the Medical Workplace- Part 3- Slips, Trips and FallsNovember/December 2014
” Safety is a culture, both personally and professionally, and cannot be thought of as a burden, but rather an added value to your patients and your staff.”
– Jay Shorr
Modern Aesthetics
Safety in the Medical Workplace- Part 2September/October 2014
“Safety is a culture, both personally and professionally. It cannot be thought of as a burden, but rather an added value to your patients and your staff.”
– Jay Shorr
Modern Aesthetics
Safety in the Medical Workplace - Part 1July/August 2014
“Each and every day, your staff and patients walk in and out of your medical facility like a horse with blinders. They all come through the front door expecting to never be in harm’s way in respect to their personal safety. “
– Jay Shorr
Plastic Surgery Practice
Safety in the Medical WorkplaceDecember 2011
“Safety is a must have, not a nice to have. Make safety a part of your mission statement, and follow through.”
– Jay Shorr
Medical Economics
Safety in the Medical WorkplaceOctober 2011
“Safety culture comes from the top down, never from the bottom up. “
– Jay Shorr
Devices/Technology
DERMASCOPE
Simplified Spa: Top Ways to Use Technology in Your BusinessJuly 2019
“Embrace technology in your office and find out how it can help you save time and money along the way.”
– Jay and Mara Shorr
Modern Aesthetics
2017 Technology Update:The practice management tools your practice needs now.June 2017
“Social media isn’t “set it and forget it.” You still need to make sure that your team is replying to comments, monitoring discussions, and pulling any pre-scheduled posts that conflict with current events.”
– Jay and Mara Shorr
Modern Aesthetics
Male Order BusinessApril 2017
“…many practices are quickly learning that men are a whole lot different than women in terms of what services they seek, their attention spans, their pain threshold, and their comfort level in your office or surgical suite.”
– Jay and Mara Shorr
Modern Aesthetics
Out With The Old, In With The NewFebruary 2017
“The secret to that practice’s success is likely that they’re using what works and ditching what doesn’t.”
– Jay and Mara Shorr
MedResults Network
5 Pitfalls to Avoid When Purchasing a DeviceNovember 2016
“A new piece of equipment can be an incredible moneymaker and investment, but not knowing the items discussed above can start building… you guessed it… your laser graveyard.”
– Jay Shorr
MEDIcal Spas
The Top 5 Items in Your Practice That You Didn't Know You Could NegotiateJune 2016
“First and foremost, note that we NEVER suggest paying your employees less than they are worth”
– Jay and Mara Shorr
Modern Aesthetics
Technology RocksMay/June 2016
“Time spent working in your practice as opposed to working on your practice will yield a more robust revenue stream, greater job satisfaction, and a better work-life balance…”
– Jay and Mara Shorr
Medical Economics
How To Pick An EHR SystemNovember 2011
“Ask vendors whether their new systems are compatible with your old system, so that merging data can be a simple process.”
– Jay Shorr
Medical Economics
'Meaningful use' to be defined in three stagesNovember 2011
“Meaningful use is a set of criteria that the federal government has established to define the terms, conditions, and standards that an electronic health records (EHR) system must have.”
– Jay Shorr
Cutting Costs
Modern Aesthetics
Boost Your Bottom Line: 10 Shorr-Fire Tips To Increase Income And Decrease SpendingAugust 2016
“Make a note on your calendar of all contract expiration dates, from leases on equipment, Internet marketing companies, hazardous waste vendors, pre-paid warranties, etc. “
– Jay and Mara Shorr
Skin Inc.
Adding Cash Services to a Typically Insurance-Based PracticeJanuary 2016
“Be somewhere your clients will want to come and pay for services out of their own pocket.”
– Mara Shorr
Plastic Surgery Practice
CYA with CNP TransactionsSeptember 2015
“The patient gave us her husband’s credit card number but she was neither a co-applicant or an authorized user. My defense? I had none.”
– Jay Shorr
Plastic Surgery Practice
Your Credit Card Processing Problems: SolvedAugust 2015
“Credit Card processors make their money on the rates they charge that are over and above the interchange rate, plus a small fee per transaction.”
– Jay Shorr
Plastic Surgery Practice
The Shorr Thing: How much should you charge for your newest procedure?March 2015
“Your reputation matters, and it should never be compromised for profit.”
– Jay Shorr
DERMASCOPE
Prepping For Tax SeasonFebruary 2015
“…we must always consider every possible opportunity to take advantage of all the legal tax-saving advantages in order to minimize our personal and business tax liability.”
– Jay Shorr
The Journal of Medical Practice Management
10 Most Commonly Asked Questions About Collections in the Medical PracticeJanuary/February 2015
“The cost of capital and minimizing your accounts recieveable is paramount to your success and profitability in your practice.”
– Jay Shorr
The Journal of Medical Practice Management
Overhead and Operations: Cutting Where It CountsNovember/December 2014
“To remain a profitable entity, whether a retail operation, manufacturing plant, or a medical practice, the common demoninator is the same: where can you cut your cost, increase your revenue, and maintain additional profitabilty?”
– Jay Shorr
DERMASCOPE
Saving Money in Your SpaDecember 2014
“A great deal of money is left on the table when your spa uses a third party financing company to assist in securing financing for clients.”
– Jay Shorr
DERMASCOPE
Utilizing the Conversion Cascade to Upgrade Your ClientsOctober 2014
“Knowing about the conversion cascade is one thing; knowing how to use it effectively is another”
– Jay and Mara Shorr
Florida Health Industry
The Seperation of a Traditional Practice vs. Hybrud Concierge PracticeJuly 2013
“The field of medicine changes all the time and no one knows what’s next. At least both the physician and patient now have options to choose from, and that’s the beauty of modernized medicine in the United States.”
– Jay Shorr
Modern Aesthetics
How To Select The Best Credit Card VendorMay/June 2013
“Companies that quote extremely low rates are usually trying to distract you from additional fees, causing you to pay much more in the long run. “
– Jay Shorr
Surge
Are You Prepared For The Conversation Cascade?Summer 2013
“Other services lead to word-of-mouth referrals for new patients. A happy patient is sure to tell his or her friends about the experience; track referrals in your CRM system, and remember to say thank you!”
– Jay Shorr
Skin Inc.
How To Negotiate With VendorsJanuary 2013
“Because the goal is to build a long-lasting relationship with your suppliers, pick and choose battles in order to have more ammunition for future negotiations.”
– Jay Shorr
MedEsthetics
How To NegotiateSeptember/October 2012
“The first step in a successful negotiation is to make sure that you have your facts in order, that is, you have done your “due diligence.”
– Jay Shorr
