About Our Team

Jay Shorr - Aesthetic Consultant

Jay A. Shorr


Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, formerly known as The Best Medical Business Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past.

A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, The Aesthetic Show, The Aesthetic Academy, the Medical Entrepreneur Symposium, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University, a Certified Aesthetic Consultant (Levels I-XIV) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show Scientific Advisory Board.

Jay led Shorr Solutions to a 2018 TAG! You’re It! Non-Physician Practice Management Innovator Award from The Aesthetic Show, and previously received the Honorable Mention Award for O/R Excellence in medical financial management, and won the 2017 & 2018 Aesthetic Everything Award in the Top Presidents category.  In addition, he has served as an author for national industry publications, including Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics, Outpatient Surgery, The Journal of Medical Practice Management, Surge Magazine, ASOCP Connect and more.

Jay served as an advisory board member for the NHL Florida Panthers from 2011-2012.

Meet Jay
Mara Shorr - Aesthetic Consultant

Mara Shorr


Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients.

She is a Level II through XIV Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology,  cosmetic and plastic surgery practices located in South Florida.  No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firms based in Orlando, until she joined Shorr Solutions in 2012.

Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Aesthetic Show, The Aesthetic Academy, The Medical Entrepreneur Symposium, and The Aesthetic Show’s Certified Aesthetic Consultant program.

Mara led Shorr Solutions to a 2018 TAG! You’re It! Non-Physician Practice Management Innovator Award from The Aesthetic Show.  In addition, she serves as an Editorial Board Member for Dermascope magazine, and was a consecutive winner of the 2017 & 2018 Aesthetic Everything award in the Top Executive category, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″ and awarded the honor of 2013 Distinguished Young Alumni from Central Michigan University. A Central Michigan University alumni ambassador and alumni fellow, Mara has written for a number of industry publications, including ASOCP Connect, les nouvelles esthetiques & spa, Skin Inc., Dermascope, Modern Aesthetics, Florida Health Industry, Winter Park-Maitland Observer, Orange Appeal magazine and more!

Meet Mara
Mallory Durrick

Mallory Durrick


Mallory Durrick serves as the marketing consultant for Shorr Solutions. She has over 30 years experience leading corporate marketing and internal communications for various companies across diverse industries. Her methodology is unique and she takes on a strategic approach; coordinating the deliverables of relevant content to fully executing tactics for all marketing campaigns.

Mallory also has experience orchestrating events including trade shows, corporate sponsorships, and client/prospect workshops, webinars, and in-person meetings. She also manages and maintains multi-channel social media venues for personal and corporate accounts.

We are happy to have Mallory be a part of Shorr Solutions. She lives in the suburbs of Philadelphia and enjoys exercising, healthy eating and is also a private chef.

Meet Mallory
Mallory Durrick

Denise Lee

Marketing Assistant

Denise is a current Human Communications major at the University of Central Florida with a seven-year background of customer service and sales. She has contributed to student organizations giving her experience operating as the director of public relations for the Pre-Med American Medical Student Association, and secretary of the national honor’s society, Phi Theta Kappa.

Denise is also pursuing a minor in business and has gained her marketing experience through an internship at Shorr Solutions. She is a campaigner for the National Campaign for Financial Literacy and enjoys dining at local restaurants, exploring areas she’s never been, and dancing.

We’re thrilled to have her with us!

Meet Denise

Additional Services

Aesthetic Consultant


Shorr Solutions is thrilled to work with a number of cutting-edge conferences. Our partners, Jay A. Shorr and Mara Shorr, are industry staples on the lecture circuit. They bring their hands-on experience to each audience. Moreno, we look forward to seeing you on location or giving you the tools to increase your knowledge from the comfort of your own desk.

Where We’ll Be Next

2018 – 2019

Epionce Advanced Clinical Training (California)

May 4 @ 8:00 am - 5:00 pm UTC+0

The Aesthetic Show 2019

July 11 - July 14

IMCAS Americas 2019

August 1 - August 3

5 Continent-Congress 2019

August 29 - September 1

Epionce Advanced Clinical Training (Illinois)

September 21 @ 8:00 am - 5:00 pm UTC+0

Epionce Advanced Clinical Training (Tennessee)

October 19 @ 8:00 am - 5:00 pm UTC+0

The Aesthetic Academy 2019 (Texas)

November 8 - November 9

We’re Your Prescription for Success


Client Testimonials

“I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business. and their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences and invited talks they have always made themselves just an email or phone call away.”

Shoma Datta | MD, DT Gynecology

Shorr Solutions“One thing that I love is that I can run any question by you and get a valuable response right away.”

Alex Eshaghian | MD, PhD, A E Skin

Shorr Solutions

“Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!”

Rich Castellano | MD, ImageLift

Shorr Solutions“We loved working with Mara and Jay! They are both very professional and helpful in all aspects of our practice. They quickly became not only part of our team, but part of our Pierini Family.”

Angelica Pierini | CAC, VI, Pierini Esthetic Surgery

Shorr Solutions

“We are able to have the benefit of an MBA-level consultant without having to hire one full time. We have used Jay Shorr for numerous projects, including human resource management and vendor relations. He is an excellent negotiator and has already saved us over five times what we have paid him. Glad he’s on our side.”

Steven Bengelsdorf | MD , The Franklin Center for Skin and Laser Surgery

Shorr Solutions

“I’ve been working with Jay Shorr for years. Jay has been instrumental in rearranging some of the administrative and finance issues in our office. I would recommend Jay to anybody. He has always been present when I needed him.”

Normand Miller | MD , Aesthetic & Vein Center MD

Shorr Solutions

“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me tat least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant |MD, Cascade Facial Surgery & Aesthetics

Shorr Solutions“Jay Shorr is a wealth of knowledge with practice building and has tremendous insight in the field of Aesthetics. His fierce determination to get the best deal for his client and protect their well-being is an enormous asset to any organization. I have worked with him on multiple deals/projects and witnessed this first hand. He is hard working, dedicated, and will not rest until the job is completed to his satisfaction.”

Ted Porterfield | Director, New Business Initiatives at SkinMedica Inc., An Allergan Company

Shorr Solutions“I have known Jay Shorr for a number of years and consider Jay one of the most ethical and honest individuals I have met in my life. I have observed Jay deliver the most informative and impressive practice management presentations of all the large number I have attended in the past. Jay can be firm but most of all can be trusted. I would like him to manage my practice and especially be my neighbor.”

Jim Click | Founder and Co-Owner, LeShe Aesthetics LLC

“It is rare to find partners who “care” about your project as much as you, but this has truly been the case with Shorr Solutions. I myself see a long and fruitful relationship with this wonderful father – daughter team and believe their work is a true asset to any medical professional. Their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences and invited talks they have always made themselves just an email or phone call away.”

Shoma Datta | MD, DT Gynecology