Who We Are 2018-02-21T20:41:24+00:00

About Our Team

Jay Shorr - Aesthetic Consultant

Jay A. Shorr


Jay A. Shorr, BA, MBM-C, CAC I-XII is the founder and managing partner of Shorr Solutions, formerly known as The Best Medical Business Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past.

A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, THE Aesthetic Show, THE Aesthetic Academy, the Medical Entrepreneur Symposium, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University and a Certified Aesthetic Consultant (Levels I-XII) from The Aesthetic Practice Association (TAPA)

Jay previously received the Honorable Mention Award for O/R Excellence in medical financial management, and won the 2017 Aesthetic Everything Award in the Top Presidents category.  In addition, he has served as an author for national industry publications, including Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics, Outpatient Surgery, The Journal of Medical Practice Management, Surge Magazine, ASOCP Connect and more.

Jay served as an advisory board member for the NHL Florida Panthers from 2011-2012.

Meet Jay
Mara Shorr - Aesthetic Consultant

Mara Shorr


Mara Shorr, BS, CAC II-XII, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients.

She is a Level II through XII Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology,  cosmetic and plastic surgery practices located in South Florida.  No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firms based in Orlando, until she joined Shorr Solutions in 2012.

Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, THE Aesthetic Show, THE Aesthetic Academy, The Medical Entrepreneur Symposium, and THE Aesthetic Show’s Certified Aesthetic Consultant program.

She serves as an Editorial Board Member for Dermascope magazine, and was a winner of a 2017 Aesthetic Everything award in the Top Executive category, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″ and awarded the honor of 2013 Distinguished Young Alumni from Central Michigan University. A Central Michigan University alumni ambassador and alumni fellow, Mara has written for a number of industry publications, including ASOCP Connect, les nouvelles esthetiques & spa, Skin Inc., Dermascope, Modern Aesthetics, Florida Health Industry, Winter Park-Maitland Observer, Orange Appeal magazine and more!

Meet Mara
Charmane' Ackerman

Charmané Ackerman


Charmané Ackerman serves as the marketing assistant for Shorr Solutions. She is currently a student and attends Seminole State College. Her major is in marketing which is why we’ve taken her on as our marketing assistant. As a valuable asset to the team, she applies her years of retail and sales experience to help Shorr Solutions. Moreover, her experience helps clients like you grow and excel. In addition, Charmané is also knowledgeable about web-development. Of course, she is frequently updating our website for us to give you the best information possible.

In her spare time, she loves to cook, travel, and spend time with loved ones. Charmané’s favorite dish to prepare is lamb rib chops with herb-potatoes and corn on the cob. Her favorite place that she has visited so far has been Aspen, Colorado.  Also, spending time with loved ones is a given for her, because of how outgoing she is. Overall, we look forward to growing with her at Shorr Solutions.

Meet Charmané
Mallory Durrick

Mallory Durrick


Mallory Durrick serves as the marketing consultant for Shorr Solutions. She has over 30 years experience leading corporate marketing and internal communications for various companies across diverse industries. Her methodology is unique and she takes on a strategic approach; coordinating the deliverables of relevant content to fully executing tactics for all marketing campaigns.

Mallory also has experience orchestrating events including trade shows, corporate sponsorships, and client/prospect workshops, webinars, and in-person meetings. She also manages and maintains multi-channel social media venues for personal and corporate accounts.

We are happy to have Mallory be a part of Shorr Solutions. She lives in the suburbs of Philadelphia and enjoys exercising, healthy eating and is also a private chef.

Meet Mallory

Additional Services

Aesthetic Consultant


Shorr Solutions is thrilled to work with a number of cutting-edge conferences. Our partners, Jay A. Shorr and Mara Shorr, are industry staples on the lecture circuit. They bring their hands-on experience to each audience. Moreno, we look forward to seeing you on location or giving you the tools to increase your knowledge from the comfort of your own desk.

Where We’ll Be Next


Vegas Cosmetic Surgery

June 6 - June 10

The Aesthetic Show

July 5 - July 8


October 31 - November 4

We’re Your Prescription for Success


Shorr Solutions“One thing that I love is that I can run any question by you and get a valuable response right away.”

Alex Eshaghian | MD, PhD, A E Skin, Encino, CA

Shorr Solutions

“I have heard Jay speak for years at national meetings. He always is the highlight of the program. My greatest regret is, “Why did I wait so long to work with Jay?” He treats your business like it is his business, and as an entrepreneur himself he knows how important the smallest details can be. You owe it to yourself to get to know Jay and his team. His fees are a very minor investment for the savings and increased productivity he will help you bring into your office. I give him my highest recommendation.”

Rich Castellano | MD, ImageLift

Shorr Solutions“We loved working with Mara and Jay! They are both very professional and helpful in all aspects of our practice. They quickly became not only part of our team, but part of our Pierini Family.”

Angelica Pierini | CAC, VI, Pierini Esthetic Surgery, Miami, FL

Shorr Solutions

“We are able to have the benefit of an MBA-level consultant without having to hire one full time. We have used Jay Shorr for numerous projects, including human resource management and vendor relations. He is an excellent negotiator and has already saved us over five times what we have paid him. Glad he’s on our side.”

Steven Bengelsdorf | MD , The Franklin Center for Skin and Laser Surgery

Shorr Solutions

“I’ve been working with Jay Shorr for years. Jay has been instrumental in rearranging some of the administrative and finance issues in our office. I would recommend Jay to anybody. He has always been present when I needed him.”

Normand Miller | MD , Aesthetic & Vein Center MD

Shorr Solutions

“Thank you for all the hard work….the turn around in the office, in basically every consideration,  has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me tat least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant |MD, Cascade Facial Surgery & Aesthetics

Shorr Solutions“Jay Shorr is a wealth of knowledge with practice building and has tremendous insight in the field of Aesthetics. His fierce determination to get the best deal for his client and protect their well-being is an enormous asset to any organization. I have worked with him on multiple deals/projects and witnessed this first hand. He is hard working, dedicated, and will not rest until the job is completed to his satisfaction.”

Ted Porterfield | Director, New Business Initiatives at SkinMedica Inc., An Allergan Company

Shorr Solutions“I have known Jay Shorr for a number of years and consider Jay one of the most ethical and honest individual I have met in my life. I have observed Jay deliver the most informative and impressive practice management presentations of all the large number I have attended in the past. Jay can be firm but most of all can be trusted. I would like him to manage my practice and especially be my neighbor.”

Jim Click | Founder and Co-Owner, LeShe Aesthetics LLC