About Our Team

Shorr Solutions
Jay Shorr

Jay A. Shorr


Jay A. Shorr, BA, MBM-C, CAC I-XVI is the founding partner of Shorr Solutions, a Florida-based medical practice consulting firm assisting aesthetic practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board-Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past. He never lost his passion for running a practice and now uses his wealth of knowledge to coach medical providers in increasing efficiency, increasing revenue, and decreasing costs in their aesthetic practices.

A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, The Aesthetic Show, The Aesthetic Academy, the Medical Entrepreneur Symposium, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University, a Certified Aesthetic Consultant (Levels I-XVI) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show’s 2019, 2020 Scientific Advisory Board, where he is the only non-medical professional appointee.

Jay led Shorr Solutions to receive The Aesthetic Show’s prestigious 2019 Best Practice Management Company and 2018 TAG! You’re It! Non-Physician Practice Management Innovator awards, previously received the Honorable Mention Award for O/R Excellence in medical financial management, and has won the 2020, 2019, 2018, & 2017 Aesthetic Everything Awards in the Top Presidents category as well as the Top Aesthetic Provider category. In addition, he has served as an author for national industry publications, including Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics, Outpatient Surgery, The Journal of Medical Practice Management, Surge Magazine, ASOCP Connect and more.

Jay Shorr is currently appointed to the adjunct faculty at Florida Atlantic University where he teaches the Medical Business Management course for their School of Business, and formerly served as an advisory board member for the NHL Florida Panthers from 2011-2012.

Meet Jay
Mara Shorr

Mara Shorr


Mara Shorr, BS, CAC II-XVI, is a partner for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients.

She is a Level II through XVI Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic and plastic surgery practices located in South Florida.  No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firm based in Orlando, until she joined Shorr Solutions in 2012.

Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Aesthetic Show, The Aesthetic Academy, The Medical Entrepreneur Symposium, and THE Aesthetic Show’s Certified Aesthetic Consultant program.

Mara led Shorr Solutions to the prestigious 2019 Best Practice Management Company and 2018 TAG! You’re It! Non-Physician Practice Management Innovator awards from The Aesthetic Show. In addition, she serves as an Editorial Board Member for DERMASCOPE magazine, lectured as the 2019 Epionce skincare sales National Training Advisor, has consecutively won the 2020, 2019, 2018 & 2017 Aesthetic Everything Award in both the Top Executive and Top Aesthetic Provider categories, was a 2019 Orlando Neon Swan Award winner, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″, and has been awarded the honor of 2013 Distinguished Young Alumni from Central Michigan University. A Central Michigan University alumni ambassador and alumni fellow, Mara has written for a number of industry publications, including ASOCP Connect, Les Nouvelles Esthetiques & Spa, DERMASCOPE Magazine, Modern Aesthetics, Florida Health Industry, Winter Park-Maitland Observer, Orange Appeal magazine and more!

Meet Mara
Ana Suarez

Ana Suarez


Ana Suarez serves as the Marketing Manager for Shorr Solutions. She is a marketing and communications professional that brings over a decade of experience in multi-platform marketing strategy and execution, brand development and client-relation management roles. Her expertise is in the healthcare and hospitality industries having worked with companies such as Florida Hospital Medical Group, Universal Studios and Marriott Vacation Club among others. She is known for being an analytical and creative thinker who thrives on developing and implementing successful strategies, plans and processes to accomplish overall business goals. Ana enjoys working closely with clients to help them propel their businesses to their full potential.

We are excited to have Ana on our team! She is based out of sunny Orlando and lives with her family and beautiful children. Their weekends are filled with visits to the theme parks and outdoor activities at the pool.

Meet Ana
Denise Lee

Denise Lee


Denise serves as the Marketing Coordinator for our team. Focused on growing the internal marketing side of our company, Denise first entered the fascinating and creative world of marketing through an internship at Shorr Solutions where she gained strong skills and experience in different marketing strategies, tools, software, and tactics. She graduated from the University of Central Florida with a degree in Human Communications and has helped to create marketing campaigns and launch the promotions of new products and services.

A lover of all things marketing and business development, Denise enjoys strengthening her skills and growing her knowledge about branding, social media and digital marketing as well as how to authentically connect with clients. When she’s not “in the office” (our team works from home!) she can be found dining at local restaurants, dancing Latin music, or reading a lifestyle/cooking magazine.

We’re thrilled to have her with us!

Meet Denise
Denise Lee

Serena Velez


Serena is currently a music technology major at Broward College and will also be pursuing her bachelors in music business. Combining her five year experience in customer service with her abilities to manage and manipulate audio, she makes a valuable addition to the marketing team as our podcast editor and mixer. Her primary focus is to utilize her audio capabilities to assist in the launch of our new podcast series as well as exciting video projects we will execute.

Serena is thrilled to extend her marketing knowledge from the music industry to the business world. In her free time she enjoys writing music, performing at events, and going on adventures to new places!

We’re glad to have her join the family!

Meet Serena
Denise Lee

Lindsay Gehring


Lindsay is currently a business management major and communication studies minor at Rollins College. She is a student-athlete on the varsity softball team where she has earned all-conference and all-region honors for her efforts on the field. In the classroom she was named to the President’s List for the 2019-2020 school year, and is a member of the Student-Athlete Advisory Committee. She brings with her about a year of experience in business development through her previous internships.

Lindsay is thrilled to start learning the ins and outs of marketing. She is very excited to work with and learn from this amazing team. In her free time she enjoys coaching, boating, and CrossFit.

We’re thrilled to have her with us!

Meet Lindsay

Our Services

Aesthetic Consultant

Meet Us At Our Next Conference!

Shorr Solutions is thrilled to work with a number of cutting-edge conferences. Our partners, Jay A. Shorr and Mara Shorr, are industry staples on the lecture circuit. They bring their hands-on experience and award-winning consulting expertise to each audience.

See Where We’ll Be Next!
Jay Shorr and Mara Shorr - Father-Daughter Team


Chad Erickson

“Jay and Mara are a dynamic duo. Their understanding of the inner workings of medical practices is second to none. They have a wealth of knowledge and experience to share with others and are willing to help. You will never question their integrity nor intentions as both are pure. I especially love their ability to break down complex inner-office needs into simple, process-driven systems that help practices thrive.”

Chad Erickson | VP of Marketing and Business Development, Advice Media

“We appreciate the assistance you both have provided over the past 2 years.  When we started our relationship, we asked that we be “taught how to fish” as opposed to being given a fish directly.  While we continue to learn and grow, you have certainly accomplished that task… We thank you both for all your assistance and guidance over the past 2 years, and will certainly not hesitate to recommend you both to those in need.”

Jason Hall, MD, FACS Double Board Certified Plastic Surgeon and Amanda Hall, | Trillium Plastic Surgery, Knoxville, TN
Mark Kurzman, MD

“Jay and Mara of Shorr Solutions are amazing!!! They are helping me build my business from the ground up, which is no easy task. Not only are they available when I have a question, but they also constantly push me to take the next step forward in a supportive way. They also go the extra mile and a half and they really care about their clients. From the very beginning, they have been super supportive and helpful. I would recommend them to anyone in a heartbeat.”

Mark Kurzman, MD | Family Medicine Physician & Medical Cannabis Specialist, GreenBridge Medical, Santa Monica, CA
Kimberly Carpin, MD

“Thank you for making this takeover process 100% better than my last go around. I appreciate every moment you spend with me, and I am so blessed to have made you part of my team.”

Kimberly Carpin, MD | Board Certified Plastic & Reconstructive Surgeon & Medical Director, Kim Carpin MD Plastic Surgery & Acqua Medspa, Webster, TX
Chad Erickson

“Jay and Mara are a dynamic duo. Their understanding of the inner workings of medical practices is second to none. They have a wealth of knowledge and experience to share with others and are willing to help. You will never question their integrity nor intentions as both are pure. I especially love their ability to break down complex inner-office needs into simple, process-driven systems that help practices thrive.”

Chad Erickson | VP of Marketing and Business Development, Advice Media
Rich Castellano, MD

“Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!”

Rich Castellano, MD | Board Certified Facial Plastic Surgeon & Medical Director, ImageLift, Tampa, FL
Angela Sturm, MD

“I signed the documents for the loan from Frost Bank yesterday. I can start drawing from the funds and depositing! They said that our application was the most organized that they have ever seen and that was the reason that they could turn it around so quickly!  Thank you so much! Great job!!!”

Angela Sturm, MD | Double Board Certified AbOto ABFPRS Facial Plastic Surgeon & Medical Director, Dr. Angela Sturm, Houston, TX
Jeff Segal

“I have worked with Jay and Mara for years. I consider both to be colleagues and friends. Both are the consummate professionals and deliver substantive value. Both go the extra kilometer for their clients. Strike that, the extra mile. And beyond.”

Jeffrey Segal, M.D., J.D. | Attorney, CEO & Founder, Medical Justice Services, Inc. / Dental Justice / eMerit, Partner: Byrd Adatto
Humberto Palladino, MD

“Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes off your shoulders the burdens of negotiating, hiring, firing and providing mentoring, as well as a different perspective on the day to day running of a practice.”

Humberto Palladino, MD | Board Certified Plastic Surgeon & Medical Director, Top Aesthetics, Miami, FL
Brooks Scurry, FNP-BC

“Mara and Jay are dynamic, likable, and incredibly knowledgeable on their subject matter. You can tell they are a well-oiled machine that genuinely enjoys what they do and working with their team.”

Brooks Scurry, FNP-BC | Nurse Practitioner, What Wrinkle Aesthetics
Michael Goldstein

“When work begins with Jay and Mara, one promptly observes the experienced, intelligent input that each offers.  Nonetheless, what really separates them from others is their integrity.  I have known the Shorrs for nearly ten years and “integrity” is what first and last comes to mind.”

Michael Goldstein | President, SutureCenter
Darren Seigel

Not only are Jay and Mara wonderful people, but are also solely focused on improving their clients lives by making their practices run much smoother and much more profitable.  If you are looking to grow your business, you need Jay and Mara on your team.  Many of my clients have worked with them for years and they would be my first call if I were opening a practice.

Darren Seigel | Shareholder & Director, Advice Media
Jonathan Grant, MD

“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant, MD, FACS | Double Board Certified Facial Plastic Surgeon & Medical Director, Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA
Jason Tuschman

“RSI has been supporters of Shorr Solutions for nearly 5 years. Practice administration, human resources, and patient acquisition are always improved with the support of Shorr Solutions. Their advice comes from direct experience running a successful aesthetic practice in a highly competitive market, therefore, the recommendations you receive are objective versus subjective. Most of all their integrity is unquestionable!”

Jason Tuschman | CEO, Red Spot Interactive
Shoma Datta-Thomas

“I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business. and their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences and invited talks they have always made themselves just an email or phone call away.”

Shoma Datta - Thomas, MD | Board Certified Aesthetic Gynecologist & Medical Director , DT Gynecology, Harrison, NY
Normand Miller, MD

“I’ve been working with Jay Shorr for years. Jay has been instrumental in rearranging some of the administrative and finance issues in our office. I would recommend Jay to anybody. He has always been present when I needed him.”

Normand Miller, MD, FACS, RPVI, RVT | Board Certified Vascular & Cosmetic Surgeon & Medical Director, Aesthetic & Vein Center MD, Salem, NH
Jonathan Kaplan, MD

“I’ve been working with Jay and Mara for a few years now, helping our mutual clients that utilize both, their services and our lead generation services from BuildMyBod Health. They always have their clients’ best interests in mind. It’s been a pleasure working with them, seeing our clients generate more revenue, more leads and making better business decisions with their guidance.”

Jonathan Kaplan, MD | Board Certified Plastic Surgeon, Medical Director, Founder & CEO , Pacific Heights Plastic Surgery & BuildMyBod Health, San Francisco, CA
Alex Eshaghian, MD

“One thing that I love is that I can run any question by you and get a valuable response right away.”

Alex Eshaghian, MD, PhD | Cosmetic Surgeon & Medical Director, A E Skin, Encino, CA
Angelica Pierini

“We loved working with Mara and Jay! They are both very professional and helpful in all aspects of our practice. They quickly became not only part of our team, but part of our Pierini Family.”

Angelica Pierini, CAC VI | Administrator & Marketing Director, Pierini Esthetic Surgery
Ted Porterfield

“Jay Shorr has a wealth of knowledge with practice building and has tremendous insight in the field of Aesthetics. His fierce determination to get the best deal for his client and protect their well-being is an enormous asset to any organization. I have worked with him on multiple deals/projects and witnessed this first hand. He is hard-working, dedicated, and will not rest until the job is completed to his satisfaction.”

Ted Porterfield | Director, New Business Initiatives at SkinMedica Inc., An Allergan Company
Jim Click

“I have known Jay Shorr for a number of years and consider Jay one of the most ethical and honest individuals I have met in my life. I have observed Jay deliver the most informative and impressive practice management presentations of all the large number I have attended in the past. Jay can be firm but most of all can be trusted. I would like him to manage my practice and especially be my neighbor.”

Jim Click | Founder and Co-Owner, LeShe Aesthetics LLC