About Our Team

Jay Shorr - Aesthetic Consultant

Jay A. Shorr


Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, formerly known as The Best Medical Business Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board-Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past.

A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, THE Aesthetic Show, THE Aesthetic Academy, the Medical Entrepreneur Symposium, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University, a Certified Aesthetic Consultant (Levels I-XIV) at The Aesthetic Show and The Aesthetic Academy, and a member of The Aesthetic Show’s 2019 Scientific Advisory Board, where he is the only non-medical professional nominee.

Jay led Shorr Solutions to receive The Aesthetic Show’s 2019 Best Practice Management Company Award and 2018 TAG! You’re It! Non-Physician Practice Management Innovator Award from The Aesthetic Guide, previously received the Honorable Mention Award for O/R Excellence in medical financial management, and has won the 2017, 2018 & 2019 Aesthetic Everything Award in the Top Presidents category as well as the Top Aesthetic Provider category. In addition, he has served as an author for national industry publications, including Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics, Outpatient Surgery, The Journal of Medical Practice Management, Surge Magazine, ASOCP Connect and more.

Jay served as an advisory board member for the NHL Florida Panthers from 2011-2012.

Meet Jay
Mara Shorr - Aesthetic Consultant

Mara Shorr


Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients.

She is a Level II through XIV Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic and plastic surgery practices located in South Florida.  No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firms based in Orlando, until she joined Shorr Solutions in 2012.

Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, THE Aesthetic Show, THE Aesthetic Academy, The Medical Entrepreneur Symposium, and THE Aesthetic Show’s Certified Aesthetic Consultant program.

Mara led Shorr Solutions to the 2019 Best Practice Management Company Award and 2018 TAG! You’re It! Non-Physician Practice Management Innovator Award from The Aesthetic Guide. In addition, she serves as an Editorial Board Member for Dermascope magazine, lectures as the 2019 Epionce skincare sales National Training Advisor, has consecutively won the 2017, 2018 & 2019 Aesthetic Everything Award in both the Top Executive and Top Aesthetic Provider categories, was a 2019 Orlando Neon Swan Award winner, a nominee for the Orlando Business Journal’s 2013 “40 Under 40″, and has been awarded the honor of 2013 Distinguished Young Alumni from Central Michigan University. A Central Michigan University alumni ambassador and alumni fellow, Mara has written for a number of industry publications, including ASOCP Connect, les nouvelles esthetiques & spa, Skin Inc., Dermascope, Modern Aesthetics, Florida Health Industry, Winter Park-Maitland Observer, Orange Appeal magazine and more!

Meet Mara

Robert Deters


Rob serves as a business analyst for Shorr Solutions. Rob’s journey through the medical aesthetic industry began in 2007 when his family opened their practice. Serving in auxiliary roles in his free time, Rob developed a passion for the industry and the unique perspective he brings to each and every client. Throughout college, Rob worked with several organizations that served as advocates for small business and did freelance business analysis for local non-profits. After graduating with an AA in Business administration and a BA in Economics, Rob entered the corporate world helping small business owners navigate the complex nuances of HR administration and taxes while continuing to help wherever he could at the family practice.

In late 2017, Rob began work at the family practice full time, serving as the director of business operations. Rob’s mission is to be the “go-to guy” for all of his clients’ financial needs. Taking a methodical approach to business planning, Rob takes his time to make sure that all of his clients feel supported as if they were his own family. When he’s not lost in an excel spreadsheet, Rob can be found on the beaches of Cape Cod or behind the wheel of his boat, the Jean Marie.

We’re happy to have Rob on our team!

Meet Rob

Ana Suarez


Ana Suarez serves as the Marketing Manager for Shorr Solutions. She is a marketing and communications professional that brings over a decade of experience in multi-platform marketing strategy and execution, brand development and client-relation management roles. Her expertise is in the healthcare and hospitality industries having worked with companies such as Florida Hospital Medical Group, Universal Studios and Marriott Vacation Club among others. She is known for being an analytical and creative thinker who thrives on developing and implementing successful strategies, plans and processes to accomplish overall business goals. Ana enjoys working closely with clients to help them propel their businesses to their full potential.

We are excited to have Ana on our team! She is based out of sunny Orlando and lives with her family and beautiful children. Their weekends are filled with visits to the theme parks and outdoor activities at the pool.

Meet Ana
Mallory Durrick

Mallory Durrick


Mallory Durrick serves as the marketing consultant for Shorr Solutions. She has over 30 years experience leading corporate marketing and internal communications for various companies across diverse industries. Her methodology is unique and she takes on a strategic approach; coordinating the deliverables of relevant content to fully executing tactics for all marketing campaigns.

Mallory also has experience orchestrating events including trade shows, corporate sponsorships, and client/prospect workshops, webinars, and in-person meetings. She also manages and maintains multi-channel social media venues for personal and corporate accounts.

We are happy to have Mallory be a part of Shorr Solutions. She lives in the suburbs of Philadelphia and enjoys exercising, healthy eating and is also a private chef.

Meet Mallory
Denise Lee

Denise Lee


Denise is a current human communications major at the University of Central Florida with a seven-year background in customer service and sales. Throughout her college career, she has contributed to student organizations allowing her experience as the Director of Public Relations for the Pre-Med American Medical Student Association, and the Secretary of Phi Theta Kappa national honor’s society.

Denise is also currently pursuing a minor in business and has gained her marketing experience through a wonderful internship at Shorr Solutions. She enjoys strengthening her skills and growing her knowledge about the marketing field, dining at local restaurants, exploring areas she’s never been, and dancing.

We’re thrilled to have her with us!

Meet Denise
Mallory Durrick

Matej Susec


Matej is currently an international business major at Rollins College with previous experience in sales and fundraising. So far, he been involved in the Rollins campus community by playing for the varsity basketball team, working as a Phonathon Caller, and being a part of the Investment Club. He is also part of Rollins College President’s list which is an honor for students with outstanding academic achievements.

In his free time Matej enjoys meeting new people and learning new skills and languages. He also likes traveling to different countries and experiencing new cultures.

We’re excited to have him on our team!

Meet Matej

Our Services

Aesthetic Consultant

Meet Us At Our Next Conference!

Shorr Solutions is thrilled to work with a number of cutting-edge conferences. Our partners, Jay A. Shorr and Mara Shorr, are industry staples on the lecture circuit. They bring their hands-on experience and award-winning consulting expertise to each audience.

See Where We’ll Be Next!


Mara Shorr

Chad Erickson“Jay and Mara are a dynamic duo. Their understanding of the inner workings of medical practices is second to none. They have a wealth of knowledge and experience to share with others and are willing to help. You will never question their integrity nor intentions as both are pure. I especially love their ability to break down complex inner-office needs into simple, process driven systems that help practices thrive.”

Chad Erickson | VP of Marketing and Business Development, Advice Media

Chad Erickson“Jay and Mara are a dynamic duo. Their understanding of the inner workings of medical practices is second to none. They have a wealth of knowledge and experience to share with others and are willing to help. You will never question their integrity nor intentions as both are pure. I especially love their ability to break down complex inner-office needs into simple, process driven systems that help practices thrive.”

Chad Erickson | VP of Marketing and Business Development, Advice Media

“Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!”

Rich Castellano, MD | Board Certified Facial Plastic Surgeon & Medical Director, ImageLift, Tampa, FL

Jeff Segal“I have worked with Jay and Mara for years. I consider both to be colleagues and friends. Both are the consummate professionals and deliver substantive value. Both go the extra kilometer for their clients. Strike that, the extra mile. And beyond.”

Jeffrey Segal, M.D., J.D. | Attorney, CEO & Founder, Medical Justice Services, Inc. / Dental Justice / eMerit, Partner: Byrd Adatto

“Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes take off your shoulders the burdens of negotiating, hiring, firing and providing mentoring, as well as a different perspective on the day to day running of a practice.”

Humberto Palladino, MD | Board Certified Plastic Surgeon & Medical Director, Magic Med Spa, Boca Raton, FL

Michael Goldstein“When work begins with Jay and Mara, one promptly observes the experienced, intelligent input that each offers.  Nonetheless, what really separates them from others is their integrity.  I have known the Shorrs for nearly ten years and “integrity” is what first and last comes to mind.”

Michael Goldstein | President, SuterCenter

“Jay and Mara of Shorr Solutions are amazing!!! They are helping me build my business from the ground up, which is no easy task. Not only are they available when I have a question, they also constantly push me to take the next step forward in a supportive way. They also go the extra mile and a half and they really care about their clients. From the very beginning they have been super supportive and helpful. I would recommend them to anyone in a heartbeat.”

Mark Kurzman, MD | Family Medicine Physician & Medical Cannabis Specialist, GreenBridge Medical, Santa Monica, CA

Darren SeigelNot only are Jay and Mara wonderful people, but are also solely focused on improving their clients lives by making their practices run much smoother and much more profitable.  If you are looking to grow your business, you need Jay and Mara on your team.  Many of my clients have worked with them for years and they would be my first call if I were opening a practice.

Darren Seigel | Shareholder & Director, Advice Media

“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant, MD, FACS | Double Board Certified Facial Plastic Surgeon & Medical Director, Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA

jason tuschman“RSI has been supporters of Shorr Solutions for nearly 5 years. Practice administration, human resources, and patient acquisition are always improved with the support of Shorr Solutions. Their advice comes from direct experience running a successful aesthetic practice in a highly competitive market, therefore, the recommendations you receive are objective versus subjective. Most of all their integrity is unquestionable!”

Jason Tuschman | CEO, Red Spot Interactive

“I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business. and their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences and invited talks they have always made themselves just an email or phone call away.”

Shoma Datta - Thomas, MD | Board Certified Aesthetic Gynecologist & Medical Director , DT Gynecology, Harrison, NY

“I’ve been working with Jay Shorr for years. Jay has been instrumental in rearranging some of the administrative and finance issues in our office. I would recommend Jay to anybody. He has always been present when I needed him.”

Normand Miller, MD, FACS, RPVI, RVT | Board Certified Vascular & Cosmetic Surgeon & Medical Director, Aesthetic & Vein Center MD, Salem, NH

jonathan kaplan“I’ve been working with Jay and Mara for a few years now, helping our mutual clients that utilize both, their services and our lead generation services from BuildMyBod Health. They always have their clients’ best interests in mind. It’s been a pleasure working with them, seeing our clients generate more revenue, more leads and making better business decisions with their guidance.”

Jonathan Kaplan, MD | Board Certified Plastic Surgeon, Medical Director, Founder & CEO , Pacific Heights Plastic Surgery & BuildMyBod Health, San Francisco, CA

“One thing that I love is that I can run any question by you and get a valuable response right away.”

Alex Eshaghian, MD, PhD | Cosmetic Surgeon & Medical Director, A E Skin, Encino, CA

Shorr Solutions“We loved working with Mara and Jay! They are both very professional and helpful in all aspects of our practice. They quickly became not only part of our team, but part of our Pierini Family.”

Angelica Pierini, CAC VI | Administrator & Marketing Director, Pierini Esthetic Surgery

Shorr Solutions“Jay Shorr is a wealth of knowledge with practice building and has tremendous insight in the field of Aesthetics. His fierce determination to get the best deal for his client and protect their well-being is an enormous asset to any organization. I have worked with him on multiple deals/projects and witnessed this first hand. He is hard working, dedicated, and will not rest until the job is completed to his satisfaction.”

Ted Porterfield | Director, New Business Initiatives at SkinMedica Inc., An Allergan Company

“I have known Jay Shorr for a number of years and consider Jay one of the most ethical and honest individuals I have met in my life. I have observed Jay deliver the most informative and impressive practice management presentations of all the large number I have attended in the past. Jay can be firm but most of all can be trusted. I would like him to manage my practice and especially be my neighbor.”

Jim Click | Founder and Co-Owner, LeShe Aesthetics LLC