Press 2017-10-12T17:39:23+00:00

Marketing

THE Aesthetic Guide

New Technology Enables Rapid Growth of Regenerative Aesthetics

September/October 2017

“We know a whole lot more than we did when Baby Boomers were the age that Millennials are now” – Mara Shorr

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THE Aesthetic Guide

The Keys to Success: Effective Methods to Achieve a Thriving and Profitable Practice

June 2016

“Years ago we had the Yellow Pages. I used to spend $12,000 per month on advertising in the Yellow Pages because it was effective. There was no such thing as the World Wide Web or the Internet. Today, you don’t advertise in the Yellow Pages. It’s like throwing your money away. Instead, you had better be putting that money into your website, SEO and social media.” – Jay Shorr

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Entrepreneur MD

Factors For Success Before Opening a Medical Practice: Part 2

July 2013

“The second part of [marketing] can be in-vertising. People really aren’t aware of that is but it’s internal advertising. It markets to your current patient base because they may not even think of all the things that you do.” –Jay Shorr

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Client Interactions

THE Aesthetic Guide

New Technology Enables Rapid Growth of Regenerative Aesthetics

September/October 2017

“We know a whole lot more than we did when Baby Boomers were the age that Millennials are now” –Mara Shorr

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THE Aesthetic Guide

Experts Identify Effective Patient Outreach and Retention Techniques

May/June 2015

“Selfies are causing people to be more concerned with how they look in photographs than ever before. You can tap into this and other ongoing trends when you are connected via social media.” –Mara Shorr

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Plastic Surgery Practice

Expect Mo’ Mustaches in November

November 2014

“It’s a great way to market to men and make them all feel better about coming to your practice and a community interest feature. Why not raise a campaign asking for pledges for the month of November and, in addition, donate a portion of the revenue from all male patients to a men’s health charity?” – Jay Shorr

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Office Management

Digital Guardian

Healthcare Information Security: The Top Infosec Considerations for Healthcare Organizations Today

April 2017

“If you don’t have an official stamp of approval from your IT department that it’s HIPAA compliant, continue looking for new software.” – Jay and Mara Shorr

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Fundera Ledger

The Best Small Business Management Tips from 30 Top Entrepreneurs

January 2017

“Measure everything. Income and expenses are key in order to find out what you’re spending, how often, and if it’s working, but also important is tracking your time, your marketing return on investment, staff efficiencies, how long you’re spending with your clients/customers, how long it takes you to build your product, etc. You’ll be surprised by what you find!”  -Mara Shorr

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RealSelf

Vegas Cosmetic Surgery and Aesthetic Dermatology: 10th Anniversary in Las Vegas

August 2014

“In five years, I have seen this conference grow from several hundred to several thousands. It’s just an incredible conference that gets bigger and bigger every year. There’re more vendors to display newer products and services every year. There’re more attendees every year and there’re more practice management lectures each and every year as well. It’s never going to get too big. It’s only going to get better.” -Jay Shorr

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Plastic Surgery Practice

In Depth: Dispatches for the Review Wars: Part II: 10 Tips For Managing Your Online Reputation

August 2014

“Only 20% of satisfied patients fill out reviews; but up to 80% will complete the process if prompted in person at the practice.” -Jay Shorr

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Dermatology Times

Practice Performance Goals For Better ROI

June 2014

“The business plan is your baseline. Similar to how a physician takes certain baseline measurements prior to a procedure, you need to know where you are in your business to know where you are going and if you are successful.” -Jay Shorr

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Experience Pros Radio Show Interview

Motivational Management

December 2012

“Anytime that my team or my business has won an award and got a certificate in the name of the business, I put each one of my employees’ names individually and offer them the award as well because I could have never won it without them.” – Jay Shorr

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Plastic Surgery Practice

Leaser Beware!

November 2012

“I had a client who put tons and tons of stuff in the building and was not able to take it with him when he left. He was told he could, as long as he restored the space back to its original condition. Then in a paragraph in the lease it said, ‘Anything installed must remain.”-Jay Shorr 

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THE Aesthetic Guide

Aesthetic TV Merges With Major Show in Vegas

May/June 2012

“TAS practice management sessions were highly attended, which solidifies the notion that the attendees are looking for additional resources and ideas to bring back to their practices.” – Jay Shorr 

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Staffing | Hiring | Firing

Wonolo

29 HR Experts and Hiring Managers Reveal Their Interview Tips for Hiring Top Job Candidates

April 2017

“We always tell our clients to ‘just say no’… if the candidate skips around from job to job, spending less than a year at each past position. We find that in these situations, you’ll just be next on the list and looking for a replacement in no time.” – Mara Shorr

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MedEsthetics

Optimizing Performance: Providing Staff with Both Initial and Ongoing Training Opportunities is Key to Practice Success

October 2016

“The key to successful training is to be clear, concise and consistent, starting from day one.  The practices with the strongest teams start training from the employee’s first day in the office, rather than waiting to catch them doing something wrong, and continue to provide training opportunities throughout that person’s employment.” -Mara Shorr

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Dermatology Times

Preventing Employee Theft, Embezzlement

October 2015

“I do forensic accounting, and if I go into a practice, and there is a thief… I’ll find them.” –Jay Shorr

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Modern Aesthetics TV

A Happy and Productive Staff (Jay and Mara Shorr)

June 2014

“That’s your receptionist. I call them the director of first impressions because that person might just be the one that turns the caller off, so they never get to walk into your door, if that customer or prospective customer doesn’t feel warm on the phone. We always want the prospective patient to hear a smile.” – Jay Shorr 

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Modern Aesthetics TV

Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)

June 2014

“You don’t want to drive your staff out. It cost far more to bring in a new staff member and to train them than it does to keep your existing staff member.” -Jay Shorr

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MedEsthetics

Improving Employee Retention

August 2013

“A great doctor should have a great team that is always one step ahead of his next move.”  -Jay Shorr

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Experience Pros | Radio Show Interview

Theft and Security in the Wordplace

April 2013

“A lock on a door or a building is meant to keep an honest person honest.  A thief is going to break in anyway.” -Jay Shorr

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MedEsthetics

Tips to Retaining Your Most Valuable Employees

January/February 2013

“Many medical practices do not pay their staff competitively. To lose an employee over $.25 to $.50 an hour is one of the most deficient business decisions a medical practice can make, since it costs so much to hire and train a new employee.”  -Jay Shorr

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Plastic Surgery Practice

Are Your Employees Stealing From You?

December 2012

“Some practices also have acronym names. People can write a check to those acronyms.  There is nothing preventing someone from opening a business with that acronym and depositing those checks into their account.”  -Jay Shorr

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Cutting Costs

Business Info Guide

Entrepreneur Interview: Jay A. Shorr, The Best Medical Business Solutions

October 2013

“Improving the profitability of my clients’ practices by increasing revenue, combined with expense reduction, and increasing the level of awareness of the client’s staff is probably the most rewarding part of the business.” –Jay Shorr

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Experience Pros | Radio Show Interview

Cutting Cost

July 2013

“There are more people to sell you supplies than there are people to buy them.” –Jay Shorr

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Entrepreneur MD

Factors For Success Before Opening a Medical Practice: Part 1

July 2013

“The thing we have to do the most is negotiate our best deal up front. You never get a second chance to get your best deal.” –Jay Shorr

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Long Term Success

Orlando Lady Boss

How to Balance Business and Life

April 2017

“Collaboration is better than competition.”- Mara Shorr

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Plastic Surgery Practice

What Happens If I Do Becomes I Don't: Protecting Your Practice From Divorce

September 2014

“A lot of practices are cash poor and equipment rich” –Jay Shorr

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Modern Aesthetics TV

Finding Your Niche (Jay and Mara Shorr)

June 2014

“Create your own little niche and be a specialist at what you do best.” – Jay and Mara Shorr

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Modern Aesthetics TV

The Importance of Planning (Jay and Mara Shorr)

June 2014

“We always equate a business plan to a road map. If you don’t know where you’re going, you don’t know where you’ve been but you also need to know how to get there.” –Jay and Mara Shorr

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Modern Aesthetics TV

Staying Compliant (Jay and Mara Shorr)

June 2014

“Make sure you truly ask the questions before you take action. Never be afraid to ask a question because it can save you a lot of time and money in the long run.” –Jay and Mara Shorr

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Plastic Surgery Practice

Economic Trends May Provide Crystal Ball for Aesthetic Surgeons (Jay Shorr)

May/June 2014

“With the hiring of mid-level practitioners, it became a norm for plastic surgeons to compete with non-core physicians in order to keep market share and an ever-eroding patient base.”  – Jay Shorr

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The Aesthetic Guide

TAS Emerges as Leading Medical Aesthetic Educational and Networking Event

May/June 2014

“If I were looking to hire staff and a prospective employee came to me with an Aesthetic Consultant certification it would be attractive to me because it shows that they have taken the time to increase their knowledge and education.  –Jay Shorr

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The Aesthetic Guide

The Aesthetic Academy Trains Elite Certified Practices

Winter 2013

“The main focus and goal is to present ways to enhance overall profitability through various integrated solutions that are conventional, unconventional and cutting edge.”  -Jay Shorr

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Experience Pros | Radio Show Interview

Preparing for the Unexpected: Three Tips When Owning a Family Business

March 2013

“No insurance company is going to insure a burning building.”  -Jay Shorr

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Becker’s ASC Review

8 Reasons Why Surgery Centers Fail & How to Avoid Them

November 2012

“When there are scheduling nightmares and a doctor can’t get into the operating room, they will take their cases somewhere else.”  -Jay Shorr  

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Becker’s ASC Review

15 Steps for Surgery Centers to Strategically Align With Hospitals

August 2012

“If you are smart, you will attend the functions and meetings at the hospital,” says Jay Shorr, founder and managing partner of The Best Medical Business Solutions. “The hospital will offer a lot of CME for free as part of their continuing education program. The alignment between ASC staffing and hospitals allows you to participate in those events and you have to attend a certain number of meetings to maintain that relationship.”  -Jay Shorr

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About Our Founders

Central Michigan University’s Centralight Alumni Magazine

Thumbs Up, Alums! (Featuring Mara Shorr)

Winter 2013

“In Florida, Mara serves on planning committees and donates her time to raise money and awareness for AIDS prevention and battered women and children.”

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Examiner.com

Mara Shorr: A Woman To Watch

February 2014

“At The Best Medical Business Solutions and The Best Management Business Solutions, (now Shorr Solutions) provide you with the tools needed in proper business management, strengthening your operational, financial and administrative core.” – Mara Shorr

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The Aesthetic Guide

TAS 2017

July 2017

Jay and Mara Shorr coordinated THE Certified Aesthetic Consultant (CAC) certification program, a premier and unique avenue of advancement
within the industry, providing structured and interactive practice building guidance for all levels of aesthetic professionals.

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