How to Keep Your Employees: Top Things Your Staff Needs to Stay for the Long Haul
This may be an area where you find your aesthetic practice struggling in, but have no worry, we are here to help. In this blog post we are informing you how to keep your employees and what they NEED in order to stay for the long haul. Remember your team members are people. As people, we need to feel like we are contributing to something big, bigger than ourselves and we also need to feel valued, appreciated and not taken for granted.
As the owner and medical director of your aesthetic practice, you are the leader of the team. Aim to coach and mentor your employees in their procedure techniques and skills as well as their career goals and work attitude. Also, support and encourage your team. Help them reach their full potential in their abilities and help them build upon their strengths.
Your employees want to feel like they are being challenged in new ways and are being pushed to new heights. When you challenge them, you are also saying you believe in them. What are some ways you can challenge your employees to reach their greatest abilities? Training them to learn and perform a new procedure? Having them step up to lead meetings, taking on a new role in the practice?
Your employees will stay when they are recognized for their hard work and are given the opportunity to increase in what they’re capable of. They like to know there is room for growth in your practice and evolve professionally and personally.
Your team likes to feel like what they do is acknowledged by you and you are grateful towards them for helping your practice succeed, treating your patients well and providing great customer service as well as transformation results. Your team works hard. They also play a big role in your patient reviews and your practice’s reputation. They like it when this is appreciated.
Being valued is beyond showing appreciation. Show your appreciation is due to what they do, valuing your employees is due to who they are. A great team player, one who has a tenacious attitude and doesn’t quit, one who contributes their positive mentality and spirit to the rest of the team, one who makes you laugh, one who has the dedication to perform great work for patients. Valuing them for who they are because there’s only one of them, and they are part of your practice.
On a Mission
Being on a mission to achieve something is exhilarating. A mission is a goal, a vision, an objective. “Why am I doing this?” “Why am I coming to work?”. Establish a mission and share your mission statement with every team member. Share why your practice exists and the difference you want to make in patients’ lives and experiences. When your employees feel like they’re on a mission, they’ll want to stay because there’s purpose to going to work not routine activities.
Empower your team with the tools they need to succeed. This can be achieved by registering them to join you in attending industry conferences and enrolling them in courses to develop their skills. An example of one these courses is the Certified Aesthetic Consultant Program (CAC), an educational curriculum and testing process where your staff can increase their competency and skills critical to aesthetic practice growth. Click here to learn more and how we can help enroll your team!
Finally, an employee will stay with you for the long haul if they are paid well. Being paid well is important and creates a loyal employee because if they have this along with the items we discussed above, they will not want to go anywhere else.
The main key is that you have to care about the people who are working with you and for you and see them beyond employees performing tasks. Your employees are people who have needs and things which they value when it comes to the workplace. Be sure to do these things for your team and you will see great results in the retention and loyalty of your staff.
Your Staff is a Reflection of You:
About Shorr Solutions: Shorr Solutions is a practice management consulting company with offices in South and Central Florida. We work with physicians and medical practices in all 50 states of the U.S. to help them strengthen their operational, financial, and administrative health of their business. Our partners, Jay A. Shorr and Mara L. Shorr are dedicated to helping dental and medical practices in the cosmetic and aesthetic fields save time, money and grow their profits.
We help you focus on what you LOVE to do: practice medicine