Finding the Ideal Marketing Assistant for Your Aesthetic Practice

Are you an aesthetic practice owner, administrator or manager aiming to elevate your marketing strategies and effectively promote your services? Finding the right marketing assistant can significantly impact your practice’s visibility and growth. At Shorr Solutions, we specialize in helping aesthetic practices like yours recruit top-tier marketing professionals to drive your marketing initiatives forward. In this blog post, we’ll delve into the essential responsibilities of a marketing assistant, the benefits of hiring one and how Shorr Solutions can streamline your recruitment process.

The Role of a Marketing Assistant in Your Aesthetic Practice

A marketing assistant plays a pivotal role in supporting and executing the marketing strategies of your aesthetic practice. Their responsibilities are diverse and require a blend of creativity, technical skills and strategic thinking. Key tasks include:

  • Social Media Management: Creating and scheduling social media posts, designing graphics and editing videos to engage your audience effectively.
  • Email Marketing: Assisting with the creation and execution of email marketing campaigns, including bi-weekly or monthly e-newsletters and e-blasts.
  • Content Management: Adding new content to your website, such as events, blog posts, videos, webinars, etc., to keep your audience informed and engaged. If you have a third party managing your website, your marketing assistant would collaborate with them to achieve these tasks.
  • Marketing Analytics: Drafting quarterly marketing reports and analyzing data with management to identify areas for improvement. Your marketing assistant would also meet with your website company every month to understand how the marketing efforts are performing.
  • Digital Strategy: Collaborating with management to brainstorm and implement innovative digital marketing strategies.
  • Administrative Support: Performing tasks such as updating email marketing lists, managing leads in CRM systems and other administrative duties as assigned.

Our Approach to Recruiting a Marketing Assistant

At Shorr Solutions, we understand that finding the right marketing assistant can be a challenging and time-consuming process. That’s why we offer specialized recruitment services tailored to your specific needs. Whether you prefer to be part of the process or want us to handle it entirely, we have options to suit your preferences.

 

What Are Your Options?

Option 1: Doing it With You

If you choose to do it with us, we’ll collaborate closely with you throughout the recruitment process. We’ll assist in drafting job descriptions, creating offer letters/contracts, conducting interviews with candidates and providing our expert feedback to help you make informed decisions. This option is perfect for practice owners who want to be actively involved in the hiring process while benefiting from our expertise and guidance.

Option 2: Doing it For You

If you prefer to leave the recruitment process entirely in our hands, we offer a full-service option where we take care of everything from start to finish. This includes posting job listings on various channels, crafting job descriptions and offer letters/contracts, screening candidates, conducting interviews, coordinating on-site interviews for you to meet our top choices and handling all hiring paperwork. We’ll handle every aspect of the recruitment process.

Getting Started with Our Help

Ready to take the next step in hiring the perfect marketing assistant for your aesthetic practice? Schedule a free 30-minute consult with us to get started! To learn more about how we can assist you in recruiting personnel ranging from front desk staff to medical assistants, nurse practitioners, practice administrators and more, visit our ‘Recruiting and Hiring New Staff’ page. With our support, you can streamline the recruitment process and discover the ideal candidate to elevate your practice to new heights.


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Real Client Stories

“Jay and Mara Shorr helped me out when I needed it the most. I would not be where I am today without them. I have seen firsthand how they can help you save millions and make millions of dollars in your practice. Working with Shorr Solutions is one of the best decisions I have made in my practice. Thank you Mara and Jay, you will always have my trust!”

Rich Castellano, MD

Board-Certified Facial Plastic Surgeon & Medical Director, ImageLift, The Villages, FL

“The Merriam-Webster dictionary defines the word superlative as an adjective used “to indicate the greatest degree of a particular quality.” When I think of this word, I think of Shorr Solutions. It is my great pleasure to recommend Shorr Solutions. Jay and Mara Shorr have served as my business consultants for over five years and have proven to be invaluable. I first met Jay and Mara at a training course they organized at a national conference. They regularly speak at national and international conferences and write for many prestigious journals. Jay and Mara provide a wealth of insight and knowledge to help with the business and marketing aspects of my medical practice. Jay and Mara taught me things I never learned in medical school, but are critical to running a successful practice, such as how to deal with difficult patients, how to get patients in the door by appropriate marketing, providing financing options for patients, helping with medical waste disposal, providing discounts on conference registration, how to recruit and train exceptional staff, and much more. They provide a variety of services including negotiating the best deals on purchasing and maintaining capital equipment, providing legal advice, preparing an employee handbook, preparing letters for patients, avoiding litigation, applying for financing for medical space, and much more. Overall, they have saved me much more money than I have invested in them. They have undoubtedly been an asset to my practice.”

Alex Eshaghian, MD, PhD

Cosmetic Surgeon & Medical Director, AE Skin, Encino, CA

“Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes off your shoulders the burdens of negotiating, hiring, firing and providing mentoring, as well as a different perspective on the day to day running of a practice.”

Humberto Palladino, MD

Board-Certified Plastic Surgeon & Medical Director, MagicSurgeon, Ft. Lauderdale, FL

“We appreciate the assistance you both have provided over the past 2 years.  When we started our relationship, we asked that we be “taught how to fish” as opposed to being given a fish directly.  While we continue to learn and grow, you have certainly accomplished that task… We thank you both for all your assistance and guidance over the past 2 years, and will certainly not hesitate to recommend you both to those in need.”

Jason Hall, MD, FACS & Amanda Hall, PA-C

Double Board-Certified Plastic Surgeon and Physician Assistant, Trillium Plastic Surgery, Knoxville, TN

“Jay and Mara are a dynamic duo. Their understanding of the inner workings of medical practices is second to none. They have a wealth of knowledge and experience to share with others and are willing to help. You will never question their integrity nor intentions as both are pure. I especially love their ability to break down complex inner-office needs into simple, process-driven systems that help practices thrive.”

Chad Erickson

VP of Marketing and Business Development, Advice Media

“Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.”

Jonathan Grant, MD

Double Board Certified Facial Plastic Surgeon & Medical Director,
Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA

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