Shorr Solutions: The Podcast

Shorr Solutions: The Podcast

Welcome to Shorr Solutions: The Podcast! Join our Shorr Solutions partner, Mara Shorr, as she delves into the business side of medical cosmetics and divulges what it takes to succeed in the industry. A seasoned professional and industry pro, Mara lends her advice and experience as she’s joined by colleagues, marketing professionals, cosmetic medical practice owners and providers and legal experts to give YOU the behind-the-scenes advice you’re craving… with a side of humor and kindness along the way.

Episodes

Listen to our podcast episodes on your favorite platform here!

Influencer

Episode 27

Influencer Partnerships: Top Tips for Your Aesthetic Practice w/ Mara Shorr

October 2020

Host Mara Shorr delves into how to find the best influencer to work with your practice, and inciteful tips to ensure you both understand each other’s needs. Tune in to learn about steps you can take to ensure you both get the most out of your partnership!

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Episode 26

‘Tis the Season! Community Giving in Your Aesthetic Practice w/ Mara Shorr

October 2020

You’re not just an aesthetic practice that provides fabulous treatments and gives patient discounts, but also a community partner. Tune in to this mini episode to learn a few different ways your aesthetic practice can give back and use the holidays to do good!

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Episode 25

5 Tips for Using the Xeomin Partnership with Gwyneth Paltrow in Your Practice w/ Mara Shorr

September 2020

Host Mara Shorr discusses the recent Xeomin partnership with Gwyneth Paltrow and how you can leverage not only this partnership but any celebrity spokesperson partnership with vendors of products you carry. 

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Unprecedented

Episode 24

When We're OVER the Word Unprecedented w/ Mara Shorr

September 2020

It may seem as though there is only one word to perfectly describe the difficult times we are in: ‘unprecedented.’ We found ourselves seeing the word over and over again. But we are over it, and chances are, your patients are too! Tune in now as host Mara Shorr lists nine creative alternatives you can use!

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Hire

Episode 23

How to Hire Your Next Rockstar Employee w/ Mara Shorr

September 2020

Host Mara Shorr chats directly with YOU to answer some frequently asked questions about the hiring process including where to find qualified candidates, red flags to watch out for on resumes, and how to conduct the interview. Tune in now to learn more!

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Understanding the Psychology of Your Patient

Episode 22

Understanding the Psychology of Your Patient w/Mara Shorr and Greg Lewen, M.D.

September 2020

As a double board-certified ophthalmologist specializing in oculoplastic and reconstructive surgery, Dr. Lewen talks about the importance of discussing your patients’ feelings about the procedure beforehand, evaluating their needs from a psychosocial standpoint, and taking proper care of yourself. Listen now!

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aging face

Episode 21

Working with the Aging Face Patient w/Mara Shorr and Jonathan Grant, M.D.

September 2020

Jonathan Grant, M.D., joins host Mara Shorr to talk about how he’s grown his aging face population, trends he’s seen through COVID, and that time a patient bargained with him using… salmon.  Listen to learn about dealing with negotiators… and whether or not he took the barter. 

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Episode 20

Back From the Archives: Founding Shorr Solutions w/Mara Shorr and Jay Shorr

August 2020

Tune in once more as host Mara Shorr interviews none other than her business partner – and father! – Jay Shorr to cover the very beginning of how they founded Shorr Solutions ​and how they grew it from a side hustle to a national, award-winning practice management company. Listen now!

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Episode 19

The Science Behind Skincare w/Mara Shorr and Carl Thornfeldt, M.D.

August 2020

Dr. Carl, as he is known within the aesthetic community, discusses the ins and outs of how science applies in human medicine, understanding inflammation, and conducting safety studies on your products. Listen now!

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Sell Skincare

Episode 18

How to Sell Skincare in Your Practice w/Mara Shorr and Josh DeBlasio

August 2020

As the Executive Vice President of ClarityRx, Josh discusses why you should sell skincare in your practice, the importance of tailoring a specific regimen to each individual, and putting the focus on meeting your patients’ expectations. Listen now!

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How to Make Money

Episode 17

How To Make Money While You Sleep w/ Mara Shorr and Sam Peek

July 2020

As the founder and CEO of Incredible Marketing, Sam dives into how you can generate quality leads through an online chat, autoresponders, and a monthly membership program. ALSO, tune in to learn all about what goes into a successful marketing campaign!

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Grow your practice

Episode 16

How to Grow Your Practice Through Digital Efforts w/ Mara Shorr and Kaitlyn Study

July 2020

As the founder and creative director of South Street and Co., Kaitlyn provides valuable insight into the world of SEO, how online reviews can affect your practice and the best ways to be found by your target audience. Listen now to learn helpful tips on how to grow your practice!

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Representation

Episode 15

BLM – Why Representation Matters to Your Patients w/ Mara Shorr and Anjail Mitchell

July 2020

As a customer success manager for a major medical education event company, Anjail talks about how lack of representation, proper education on treating skin of color, and inclusive marketing all play a role in patient perspective, and may collectively act as a barrier to entry.

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injectable-only practice

Episode 14

Building a Niche Empire Through an Injectable-Only Practice w/ Alexa Costa, NP, and Alexandra Rogers, NP

June 2020

As established entrepreneurs and practice owners of LexRx, they discuss what it’s like having an injectable-only practice, how they have increased their skincare sales by 86%, and how proper branding can make or break your practice. Listen now to learn more!

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Running your practice by the data

Episode 13

Running Your Practice by the Data w/ Mara Shorr and Alex Eshaghian, M.D., PhD.

June 2020

Founder of A E Skin medical spa, Dr. Alex (as he is known by his patients) describes the perks of having a private label skincare line, his most effective marketing initiatives, and how he worked to brand his celebratory-driven cosmetic medical practice while still being the sole provider.

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Build Your Local Brand

Episode 12

Working With Partners to Build Your Local Brand w/ Mara Shorr and Erica Paolicelli

June 2020

As a partner of Three Brothers Wineries and Estates and host of the Tenacious We podcast, Erica discusses growing your business while working with a business partner, when to grow your team, and when it’s time to pivot.

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disparity in the medical community

Episode 11

#BLM: Bias and Disparity in the Medical Community and How to Change the Future w/ Mara Shorr and Dr. Brittny Howell

May 2020

Host Mara Shorr has an honest, open discussion with board-certified vascular surgeon and coach Dr. Brittny Howell about what it’s like to be a black female surgeon in our medical space, the lack of representation of BIPOC, how she’s had those conversations with her children… and the next steps for change.

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Loan Forgiveness

Episode 10

Reopening, Loan Forgiveness, and Compliance w/ Mara Shorr and Alex Thiersch

May 2020

As the founder and director of the American Med Spa Association (AmSpa), as well as the managing partner for the law firm ByrdAdatto’s Chicago office, Alex addresses liabilities to consider when reopening.

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Let's Talk Feminine Health

Episode 09

Let's Talk Feminine Health w/ Mara Shorr and Paula Di Marco Young

May 2020

As the CEO of VSPOT Medi Spa in Philadelphia, PA and host of her very own podcast: It’s a Young Thing, Paula stresses the importance of normalizing discussions of feminine health, and effective marketing strategies for women’s health.

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Leveraging media relations

Episode 08

Leveraging Media Relations During a Crisis w/ Mara Shorr and Denise Mann

May 2020

As an established editor for multiple publications including  Practical Dermatology and Modern Aesthetics magazine, Denise discusses how to handle media relations in the midst of COVID-19.

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Passion Aesthetic educator

Episode 07

From ICU to Passionate Aesthetic Educator w/ Mara Shorr and Lori Robertson

May 2020

As the co-founder of the online educational school, The Aesthetic Immersion, and the partner/lead practitioner of the Skin Perfect Medical Aesthetics practice at the Brea, CA location, Lori discusses her passion as an aesthetic educator and why proper education is a must.

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Reopening Post COVID-19

Episode 06

Getting Real About Reopening Post-COVID-19 w/ Mara Shorr and Jérômine Pantanacce

May 2020

As the established Director of Operations for Michael Perskey, M.D., Jérômine discusses some potential obstacles to keep in mind when reopening post-COVID-19, and how to gracefully handle these issues.

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Digital Media Strategy

Episode 05

Running Your Digital Media Strategy by the Numbers w/ Mara Shorr and Chad Erickson

May 2020

As the Vice President of Strategy for Advice Media, our special guest Chad Erickson shares crucial marketing tactics to accelerate your practice’s revenue post-COVID-19, as well as how you can better market to your current and prospective patients through advanced digital media strategies.

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The Power of Positivity

Episode 04

The Power of Positivity w/ Mara Shorr and Rich Castellano, M.D.

May 2020

Using the power of positivity, host Mara Shorr chats with Rich Castellano, M.D., medical director of ImageLift, and founder of Practice Profitability MD. Learn how he went from the brink of bankruptcy to a $4.5M practice and has not just survived, but THRIVED during COVID-19.

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Price Transparency

Episode 03

Price Transparency w/ Mara Shorr and Jonathan Kaplan, M.D.

May 2020

Tune in to gain insight as Dr. Kaplan discusses the benefits & importance of price transparency to gain more patients, effective at-home marketing strategies to put to use during COVID-19 & how he started his successful practice.

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Compliance Issues in Telemedicine

Episode 02

Compliance Issues in Telemedicine w/ Mara Shorr and Brad Adatto

April 2020

Our own Mara Shorr is joined by Brad Adatto, a partner in the healthcare law firm ByrdAdatto. Listen as they discuss compliance in the age of telemedicine… and what you can be doing to prepare for life after COVID-19 in your medical practice or small business.

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Shorr Solutions: The Podcast - Founding Shorr Solutions

Episode 01

Founding Shorr Solutions w/ Mara Shorr and Jay Shorr

April 2020

Our own Mara Shorr is joined by her father (and our founding partner) Jay Shorr in our FIRST PODCAST EPISODE EVER! Listen as she dishes about what it’s like working together, how they turned tragedy into triumph to start our company & if they still think working with family is a good idea.

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Shorr Solutions: The Podcast

Welcome to Shorr Solutions: The Podcast w/ Mara Shorr

April 2020

Meet Mara Shorr, our partner and host of our brand new podcast, Shorr Solutions: The Podcast! In this episode, you’ll learn what you can expect, what makes our show different, and what you’ll come to hear in upcoming episodes. 

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