Skip to content
Shorr Solutions: The Podcast
Welcome to Shorr Solutions: The Podcast! Join our co-hosts and father-daughter team, Mara Shorr and Jay Shorr, as they dive into the business side of cosmetic and aesthetic medicine and divulge what it takes to succeed in the industry. As seasoned professionals and industry pros, Mara and Jay lend you their expertise and experience (often joined by colleagues, marketing professionals, practice owners, providers, legal experts, and more) to give YOU the behind-the-scenes advice you’re craving… with a side of humor and kindness along the way!
Episodes
Listen to our podcast episodes on your favorite platform here!
Episode 42
Buying or Selling a Practice: Increasing the Chances it's a Positive Experience With Jonathan Kaplan, M.D., M.P.H.April 2021
Co-hosts Mara Shorr and Jay Shorr are joined by board-certified plastic surgeon Jonathan Kaplan, M.D., M.P.H., owner and medical director of Pacific Heights Plastic Surgery and founder of BuildMyBod to discuss Dr. Kaplan’s experience purchasing his now successful aesthetic medical practice.
Episode 41
Top Mistakes Providers Make When Opening a New OfficeMarch 2021
No matter how long you’ve been in practice, or how much experience (or cash!) you bring to the table, going out on your own is never easy. From selecting a space to selecting your equipment, hiring your staff to figuring out how to provide benefits, the creation of your business plan is just the tip of the iceberg.
Episode 40
What's New? New Year, New President, New Vaccine, New Policies With Brad AdattoMarch 2021
Co-hosts Mara Shorr and Jay Shorr speak with Bradford Adatto, Partner of ByrdAdatto Health Care Law Firm, to inform you of the new rules the administration has pledged to initiate. Tune in for updates on extremely relevant information that will impact your medical practice!
Episode 39
Who We Are and What We DoFebruary 2021
In this episode of Shorr Solutions: The Podcast, “Who We Are and What We Do”, co-hosts Mara Shorr and Jay Shorr explain what it’s like working with Shorr Solutions. Tune in to learn about what services we provide, who our typical clients are, how we work with practices remotely, and more!
Episode 38
A Cautionary Tale With ByrdAdattoFebruary 2021
Tune in to this episode as Mara and Jay share valuable life lessons, business mistakes to avoid, and at the end of the episode, Michael and Brad discuss the 4 C’s of business planning: Cost, Compensation, Control, and Contingencies. Plus, legal mistakes to steer clear of in order to avoid future dumpster fires.
Episode 37
Bridging the Age Gap: Working with Millennials and Baby Boomers in the Same Bussiness w/ Co-Host Jay ShorrJanuary 2021
Join co-hosts Mara Shorr and Jay Shorr in this episode of Shorr Solutions: The Podcast, “Bridging the Age Gap: Working with Millennials and Baby Boomers in the Same Bussiness”, to hear from two separate generations how to make the best of the melting pot and turn it into gold!
Episode 36
How Much is My Practice Worth w/ Co-Host Jay ShorrJanuary 2021
In this episode of Shorr Solutions: The Podcast, “How Much is My Practice Worth”, co-hosts Mara Shorr and Jay Shorr review how to determine the true value of your aesthetic practice, and when the right time to get started on a valuation of your aesthetic practice truly is.
Episode 35
How to Relate to Millennial Patients in Your Aesthetic Practice w/ Co-Host Jay ShorrDecmeber 2020
In this episode of Shorr Solutions: The Podcast, “How to Relate to Millennial Patients in Your Aesthetic Practice”, co-hosts Mara Shorr and Jay Shorr dive into how to attract more millennial patients to your aesthetic practice and how to relate to them through effective marketing.
Episode 34
How to Book More Appointments in 2020 and Into 2021 w/ Kelly SmithDecmeber 2020
In this episode, host Mara Shorr teams up with Kelly Smith, the founder and CFO of Projected Growth Consulting, to provide insight into how you can increase your medical spa sales in any economy.
Episode 33
Top 10 Tips to Becoming a Better Leader in Your PracticeDecmeber 2020
In this episode of Shorr Solutions: The Podcast, “Top 10 Tips to Becoming a Better Leader in Your Practice”, host Mara Shorr will cover how to handle conflict amongst your team, how to improve your own leadership skills, and what you’re doing WRONG that could be costing you quality staff members. Listen now!
Episode 32
Why Your Patient Care Coordinator is Losing Your Practice MoneyNovember 2020
Host Mara Shorr describes what your patient care coordinator may be doing wrong that is costing you revenue, how to fix these mistakes, and how to improve their communication and sales skills!
Episode 31
How to Keep Your Patients Coming Back for More With Proper Follow-UpNovember 2020
Host Mara Shorr discusses how to ensure your team is following-up properly with patients by verifying your receptionist has extensive training in welcoming and scheduling patients and continuing to reach out when they may need a follow-up appointment.
Episode 30
Looking Ahead to 2021 w/ Co-Host Jay ShorrNovember 2020
Co-hosts Jay Shorr and Mara Shorr share immediate processes for improving revenue momentum in Q4 2020 and foundations for running your practice efficiently in Q1 2021 (and beyond). Tune in to learn how to fine-tune the art of closing MORE LEADS (even in today’s new landscape)!
Episode 29
How to Prevent Employee Theft in Your Aesthetic Practice w/ Co-Host Jay ShorrOctober 2020
Host Mara Shorr is once again joined by none other than her business partner – and father – Jay Shorr. Tune in as they discuss the warning signs of theft and what to do when you’ve caught a staff member stealing, as well as how to stop theft in its tracks and prevent it from happening in the first place.
Episode 28
How to be a Master Negotiator in Your Aesthetic Practice w/ Mara ShorrOctober 2020
Host Mara Shorr sheds light on helpful negotiation tips that will serve your practice for a lifetime such as how to discern if you’re getting the best price, how to understand the other party’s objective, and how to find a happy medium – just to name a few!
Episode 27
Influencer Partnerships: Top Tips for Your Aesthetic Practice w/ Mara ShorrOctober 2020
Host Mara Shorr delves into how to find the best influencer to work with your practice, and inciteful tips to ensure you both understand each other’s needs. Tune in to learn about steps you can take to ensure you both get the most out of your partnership!
Episode 26
‘Tis the Season! Community Giving in Your Aesthetic Practice w/ Mara ShorrOctober 2020
You’re not just an aesthetic practice that provides fabulous treatments and gives patient discounts, but also a community partner. Tune in to this mini episode to learn a few different ways your aesthetic practice can give back and use the holidays to do good!
Episode 25
5 Tips for Using the Xeomin Partnership with Gwyneth Paltrow in Your Practice w/ Mara ShorrSeptember 2020
Host Mara Shorr discusses the recent Xeomin partnership with Gwyneth Paltrow and how you can leverage not only this partnership but any celebrity spokesperson partnership with vendors of products you carry.
Episode 24
When We're OVER the Word Unprecedented w/ Mara ShorrSeptember 2020
It may seem as though there is only one word to perfectly describe the difficult times we are in: ‘unprecedented.’ We found ourselves seeing the word over and over again. But we are over it, and chances are, your patients are too! Tune in now as host Mara Shorr lists nine creative alternatives you can use!
Episode 23
How to Hire Your Next Rockstar Employee w/ Mara ShorrSeptember 2020
Host Mara Shorr chats directly with YOU to answer some frequently asked questions about the hiring process including where to find qualified candidates, red flags to watch out for on resumes, and how to conduct the interview. Tune in now to learn more!
Episode 22
Understanding the Psychology of Your Patient w/Mara Shorr and Greg Lewen, M.D.September 2020
As a double board-certified ophthalmologist specializing in oculoplastic and reconstructive surgery, Dr. Lewen talks about the importance of discussing your patients’ feelings about the procedure beforehand, evaluating their needs from a psychosocial standpoint, and taking proper care of yourself. Listen now!
Episode 21
Working with the Aging Face Patient w/Mara Shorr and Jonathan Grant, M.D.September 2020
Jonathan Grant, M.D., joins host Mara Shorr to talk about how he’s grown his aging face population, trends he’s seen through COVID, and that time a patient bargained with him using… salmon. Listen to learn about dealing with negotiators… and whether or not he took the barter.
Episode 20
Back From the Archives: Founding Shorr Solutions w/Mara Shorr and Jay ShorrAugust 2020
Tune in once more as host Mara Shorr interviews none other than her business partner – and father! – Jay Shorr to cover the very beginning of how they founded Shorr Solutions and how they grew it from a side hustle to a national, award-winning practice management company. Listen now!
Episode 19
The Science Behind Skincare w/Mara Shorr and Carl Thornfeldt, M.D.August 2020
Dr. Carl, as he is known within the aesthetic community, discusses the ins and outs of how science applies in human medicine, understanding inflammation, and conducting safety studies on your products. Listen now!
Episode 18
How to Sell Skincare in Your Practice w/Mara Shorr and Josh DeBlasioAugust 2020
As the Executive Vice President of ClarityRx, Josh discusses why you should sell skincare in your practice, the importance of tailoring a specific regimen to each individual, and putting the focus on meeting your patients’ expectations. Listen now!
Episode 17
How To Make Money While You Sleep w/ Mara Shorr and Sam PeekJuly 2020
As the founder and CEO of Incredible Marketing, Sam dives into how you can generate quality leads through an online chat, autoresponders, and a monthly membership program. ALSO, tune in to learn all about what goes into a successful marketing campaign!
Episode 16
How to Grow Your Practice Through Digital Efforts w/ Mara Shorr and Kaitlyn StudyJuly 2020
As the founder and creative director of South Street and Co., Kaitlyn provides valuable insight into the world of SEO, how online reviews can affect your practice and the best ways to be found by your target audience. Listen now to learn helpful tips on how to grow your practice!
Episode 15
BLM – Why Representation Matters to Your Patients w/ Mara Shorr and Anjail MitchellJuly 2020
As a customer success manager for a major medical education event company, Anjail talks about how lack of representation, proper education on treating skin of color, and inclusive marketing all play a role in patient perspective, and may collectively act as a barrier to entry.
Episode 14
Building a Niche Empire Through an Injectable-Only Practice w/ Alexa Costa, NP, and Alexandra Rogers, NPJune 2020
As established entrepreneurs and practice owners of LexRx, they discuss what it’s like having an injectable-only practice, how they have increased their skincare sales by 86%, and how proper branding can make or break your practice. Listen now to learn more!
Episode 13
Running Your Practice by the Data w/ Mara Shorr and Alex Eshaghian, M.D., PhD.June 2020
Founder of A E Skin medical spa, Dr. Alex (as he is known by his patients) describes the perks of having a private label skincare line, his most effective marketing initiatives, and how he worked to brand his celebratory-driven cosmetic medical practice while still being the sole provider.
Episode 12
Working With Partners to Build Your Local Brand w/ Mara Shorr and Erica PaolicelliJune 2020
As a partner of Three Brothers Wineries and Estates and host of the Tenacious We podcast, Erica discusses growing your business while working with a business partner, when to grow your team, and when it’s time to pivot.
Episode 11
#BLM: Bias and Disparity in the Medical Community and How to Change the Future w/ Mara Shorr and Dr. Brittny HowellMay 2020
Host Mara Shorr has an honest, open discussion with board-certified vascular surgeon and coach Dr. Brittny Howell about what it’s like to be a black female surgeon in our medical space, the lack of representation of BIPOC, how she’s had those conversations with her children… and the next steps for change.
Episode 10
Reopening, Loan Forgiveness, and Compliance w/ Mara Shorr and Alex ThierschMay 2020
As the founder and director of the American Med Spa Association (AmSpa), as well as the managing partner for the law firm ByrdAdatto’s Chicago office, Alex addresses liabilities to consider when reopening.
Episode 09
Let's Talk Feminine Health w/ Mara Shorr and Paula Di Marco YoungMay 2020
As the CEO of VSPOT Medi Spa in Philadelphia, PA and host of her very own podcast: It’s a Young Thing, Paula stresses the importance of normalizing discussions of feminine health, and effective marketing strategies for women’s health.
Episode 08
Leveraging Media Relations During a Crisis w/ Mara Shorr and Denise MannMay 2020
As an established editor for multiple publications including Practical Dermatology and Modern Aesthetics magazine, Denise discusses how to handle media relations in the midst of COVID-19.
Episode 07
From ICU to Passionate Aesthetic Educator w/ Mara Shorr and Lori RobertsonMay 2020
As the co-founder of the online educational school, The Aesthetic Immersion, and the partner/lead practitioner of the Skin Perfect Medical Aesthetics practice at the Brea, CA location, Lori discusses her passion as an aesthetic educator and why proper education is a must.
Episode 06
Getting Real About Reopening Post-COVID-19 w/ Mara Shorr and Jérômine PantanacceMay 2020
As the established Director of Operations for Michael Perskey, M.D., Jérômine discusses some potential obstacles to keep in mind when reopening post-COVID-19, and how to gracefully handle these issues.
Episode 05
Running Your Digital Media Strategy by the Numbers w/ Mara Shorr and Chad EricksonMay 2020
As the Vice President of Strategy for Advice Media, our special guest Chad Erickson shares crucial marketing tactics to accelerate your practice’s revenue post-COVID-19, as well as how you can better market to your current and prospective patients through advanced digital media strategies.
Episode 04
The Power of Positivity w/ Mara Shorr and Rich Castellano, M.D.May 2020
Using the power of positivity, host Mara Shorr chats with Rich Castellano, M.D., medical director of ImageLift, and founder of Practice Profitability MD. Learn how he went from the brink of bankruptcy to a $4.5M practice and has not just survived, but THRIVED during COVID-19.
Episode 03
Price Transparency w/ Mara Shorr and Jonathan Kaplan, M.D.May 2020
Tune in to gain insight as Dr. Kaplan discusses the benefits & importance of price transparency to gain more patients, effective at-home marketing strategies to put to use during COVID-19 & how he started his successful practice.
Episode 02
Compliance Issues in Telemedicine w/ Mara Shorr and Brad AdattoApril 2020
Our own Mara Shorr is joined by Brad Adatto, a partner in the healthcare law firm ByrdAdatto. Listen as they discuss compliance in the age of telemedicine… and what you can be doing to prepare for life after COVID-19 in your medical practice or small business.
Episode 01
Founding Shorr Solutions w/ Mara Shorr and Jay ShorrApril 2020
Our own Mara Shorr is joined by her father (and our founding partner) Jay Shorr in our FIRST PODCAST EPISODE EVER! Listen as she dishes about what it’s like working together, how they turned tragedy into triumph to start our company & if they still think working with family is a good idea.
Welcome to Shorr Solutions: The Podcast w/ Mara Shorr
April 2020
Meet Mara Shorr, our partner and host of our brand new podcast, Shorr Solutions: The Podcast! In this episode, you’ll learn what you can expect, what makes our show different, and what you’ll come to hear in upcoming episodes.
