00:00:05:08 – 00:00:45:01
Mara Shorr
Welcome to Shorr Solutions: The Podcast. I’m your host, Mara Shorr. I am a partner in the medical practice management company. Yes, Shorr Solutions. Who is the other partner, you may ask. Easy answer. That would be my father. Our founding partner, Jay Shorr. Together, we now have an amazing team and clients across the country. Listen as I chat, converse, strategize and commiserate with brilliant guests, colleagues, friends, clients, and influencers. It’s time to listen, learn, and be inspired. Welcome to Shorr Solutions: The Podcast.
00:00:45:03 – 00:01:11:08
Mara Shorr
Hello. I am your Host, Mara Shorr , and I am back for another episode this week and this is going to be another solo episode. I always welcome your feedback. Do you love these episodes or do you miss the guests? Another perspective on the podcast, Let me know. But in the meantime, it’s that time of year again and I want to talk and have a conversation with you about giving back.
00:01:11:10 – 00:01:39:07
Mara Shorr
This is the time of year, as difficult as life has been in 2020 and y’all, we know 2020 has been a year unlike any other. Cannot stress that enough. The memes have been flying about what the heck is going on this year, but this has been certainly not an easy year. However, we know that there are so many different ways that your practice can continue to give back and continue to help others in the community.
00:01:39:09 – 00:02:13:00
Mara Shorr
Now, as a consulting company, we work with our clients who are aesthetic and cosmetic practices across the country. So we work with our clients every year to create some really strong giveback campaigns. And so with that, I want to have a conversation with you about some different ways and different ideas in how you can give back. It is now October, so as a recording this podcast, it is October, and October comes with several things we know that October comes with breast cancer awareness.
00:02:13:02 – 00:02:42:07
Mara Shorr
We know that October also comes with Domestic Violence Awareness Month. Now, when we worked with one of our previous practices, we created an entire campaign around bra donations. Yes, you heard that right. Bra donations. So there are a couple things and a couple different angles that we took with this particular campaign. Number one, they paired and partnered up with a domestic violence shelter in their community.
00:02:42:07 – 00:03:03:06
Mara Shorr
It was a shelter that was known and had a really strong reputation, a women’s shelter. And we know that often women who have undergone and are dealing with domestic violence, when they choose to actually leave their home, it could quite possibly be in the middle of the night in their pajamas with only the clothes that are on their backs.
00:03:03:06 – 00:03:28:12
Mara Shorr
And quite honestly, sometimes that means that they’re not wearing a bra. That means that they have gone out into the world without something as simple as a bra. Now, on the other side, if you are a practice that does body work and your patients are undergoing this transformation, often that means that their bra sizes have changed. Now, when your bra size changes, that means you need new bras and therefore don’t have a need for your previous bras.
00:03:28:14 – 00:03:52:14
Mara Shorr
So men I know that this may sound like a little bit of a TMI, but let’s be honest, we’re all in the industry. So with that, we created a campaign that if a patient brought in their new or gently used laundered bra or bras. Then the practice would offer a discount up to a certain value off of any procedure.
00:03:52:18 – 00:04:18:18
Mara Shorr
So we want to look at is this 10% for your practice or is this 15 or 20%? But create not only the promotion around it, but have a bin in your front reception area that these items can be donated. You want to make sure you’re promoting this effort so that people can actually know that it’s going on and that they’re actually able to take advantage of this.
00:04:18:20 – 00:04:45:06
Mara Shorr
This is a great community service piece. Let social media know, but influencers know. Let others know what you’re doing and what this partnership looks like. With that, find out what the rules are to have those bras donated. So work with the particular domestic violence shelter. What does that need to look like? So we want to make sure that we have all of that smoothed out and you really are adhering to those rules.
00:04:45:08 – 00:05:11:01
Mara Shorr
Other items, instead of new or gently used bras, look at the same concept when it comes to a canned food drive to help join the fight against hunger and also look at toy drives. Whether you are partnering with a children’s hospital, whether you’re dealing with a domestic violence shelter, a family shelter, etc.. But pick an organization in your particular communities.
00:05:11:01 – 00:05:35:14
Mara Shorr
You want this to be really community focused, that you’re able to create an entire campaign around this and you’re able to actually get your team involved. So get your staff involved here and get them talking about the campaign on their social channels. Create material that your patients are able to talk about this campaign, whether it’s toys, whether it’s canned food, whether it’s domestic violence.
00:05:35:14 – 00:06:02:13
Mara Shorr
You want to make sure that you are really creating something that the community can get behind. Now, make sure I’m going to give you a short checklist. You are creating social media posts, stories, e-newsletter, flier, a poster in your front desk slash reception area. Also, make sure that you have something a flier behind plexiglass or something like that behind a frame in the restroom.
00:06:02:15 – 00:06:30:09
Mara Shorr
This is a great time to update your on hold messaging. Put something on your website’s home page, and include it in your front desk team’s phone scripts so that they can inform and encourage patients to partner with you when scheduling the appointment. So this shouldn’t be something that you need your patients to ask about with every appointment need make sure that you’re telling your patients about this particular endeavor and a way that you are partnering with.
00:06:30:09 – 00:06:53:05
Mara Shorr
Also, be sure to specify any date in which you’ll be taking donations, any sort of deadlines for the promotion, etc. because you don’t want to, for example, end up with a dozen used bras after that the campaign is over. And so you want to make sure that you and your community advocate. Yep, that’s what we’re going to call your community advocates all get behind this.
00:06:53:07 – 00:07:15:09
Mara Shorr
Again, this is how we can really marry community getting with your cosmetic practice and make sure you are letting media know influencers know your team know and your patients know. So if you are looking for a great way to give back, if you want to chat one on one, I encourage you. Send me an email. Visit our website.
00:07:15:09 – 00:07:42:01
Mara Shorr
Send a Contact us form. Connect with us on social media @Shorr Solutions all the way. We are here to help and are so incredibly proud when our practices really focus on community giving. We always say collaboration beats competition every time. Thanks so much for joining me for another episode of Shorr Solutions: The Podcast.
00:07:42:03 – 00:08:29:17
Mara Shorr
So that wraps up today’s episode of Shorr Solutions: The Podcast. We hope that you’ve gotten as much out of this episode as we have, and if you have, I’d like for you to like it, rate us and share this episode with your friends, colleagues and the rest of your team. Remember to follow us on social media @Shorr Solutions and send me a message directly. I love hearing from you. Plus, sign up for our newsletter to be the first to find out about our latest tips on running your practice more efficiently. Dealing with the issues like drama and money in your practice, and see our latest videos and blog posts before anybody else. Now’s the time to join at shorrsolutions.com and click on the e-newsletter button in the top right hand corner. We’ll see you next time. And remember, subscribe and leave us a review.
