00:00:04:10 – 00:00:49:04
Jay Shorr
Welcome to Shorr Solutions: The Podcast. And I’m your host, Jay Shorr, CEO and founder of Shorr Solutions. We are a team of national and award winning practice management consultants with experience running a multimillion dollar cosmetic, dermatology and plastic surgery practice. We’re here to share strategies and insights that will help you grow your practice viciously and profitably. In each episode will explore the steps and actionable insights to guide you through your journey to increase efficiency, boost revenue and decrease costs. Tune in and discover how to improve your patient experience and take your aesthetic practice to the next level.
00:00:49:06 – 00:01:57:16
Jay Shorr
Welcome to another episode of Shorr Solutions: The Podcast, and our title today is Connect, Learn and Grow: Why Conferences Matter for Your Career. And today I have the honor of having a very special guest on today, Dr. Randy Waldman and Doctor Randy Waldman and I go back a long way at the start of these conferences. And Dr. Waldman is a facial plastic surgeon in Lexington, Kentucky with Waldman, Chance, and Turner. He is also the founder, organizer, and program chair of multiple conferences inclusive of MAC (Multispecialty Aesthetic Conference) Global Aesthetics and formerly, VCS (The Vegas Cosmetic Surgery Show). But presently, now it’s just Global and MAC. And we have one coming up very, very shortly in Hilton Head. And I’m certainly looking forward to that. This is a resurgence. So welcome, Dr. Waldman, and thank you for taking time out of your busy day to meet with us.
00:01:57:18 – 00:02:06:27
Dr. Randolph Waldman
I appreciate it. Thank you very much for having me on. It’s truly an honor, and we have done a lot of things together over a fair number of years. We won’t say how many.
00:02:06:29 – 00:02:42:15
Jay Shorr
Well, I don’t know that I even had hair then. All right, so it really won’t matter. But for those of you that will be listening in the future, I really want to share that Dr. Waldman is a very instrumental part in my growth and development in this industry. As far as being faculty organizer, course directors of different things, because I started after selling the practice. Right, even before selling our dermatology plastic surgery practice. And Dr. Waldman was gracious enough to have me on one of the originating conferences.
00:02:42:15 – 00:03:27:12
Dr. Randolph Waldman
Well, you know, it’s definitely been a great relationship, and I appreciate all the help that you’ve given us over the years. And you were one of the first innovators to really recognize, along with me, the importance of teaching people how to run a business, how to run a practice, which is really a business. And we started that, that process 20 years ago, long before everybody else really decided that it needed to be a small part of their program. But as you know, it’s not a small part of our programs. It’s an essential track that is every bit as important as any of the clinical track. So I think that you were very instrumental in those early years and helping kind of guard my process and my thinking process. And, you know, it’s developed and come a long way since then.
00:03:27:14 – 00:05:15:11
Jay Shorr
I’m very big with education, as a matter of fact, everyone knows me, knows that I, on faculty at Florida Atlantic University in the College of Executive Education teaching medical business management to physicians, people in med school, and people that want to enter this field. My whole world is about teaching. I don’t like to get into the politics of everything, but to me, it’s all about educating people who want to get into the medical profession, whether it is a surgeon, whether it is a core physician, even whether it’s a nurse practitioner or physician assistant/associate, whatever they want to be called now, aestheticians and even office management, because one of my key slides that I always share, that medicine is one of the most respected professions today, but we never lose sight of the fact that medicine is a business. And that’s why we’re here. So let’s get right into the meat and potatoes of what we’d like to speak about. And that’s why should you attend conferences, Dr. Waldman, you run two of the larger conferences domestically in our industry. And I always want to know, people say, well, why should I attend a conference? And there’s three main answers to that. The first is to network because some people don’t have any other way to see your old medical school friends, your colleagues, sometimes even your competition. But healthy competition is very, very healthy. Secondly, what about the education that you get out of it? And it also ensures credibility because you’re learning from the top notch doctors like Dr. Waldman and all of his other colleagues, in addition to all the knowledge that you get that makes you credible. So, Dr. Waldman, let’s start talking about networking, education and credibility.
00:05:15:13 – 00:06:34:05
Dr. Randolph Waldman
Well, networking to me, I’m glad you put that first because I think that’s that’s one of the things that you really can’t get in any other format or forum networking. I often learn more in, as they say, in the back of the room than in the front of the room. We spend a lot of time with colleagues that are at the meetings and find out what they’re really doing. They don’t always talk about it on the podium. Maybe that’s not their topic, but we can find out a lot about their practice, the state of the industry. And then it’s not just networking with colleagues, it’s networking with people like you, but it’s also networking with our industry colleagues and friends, whether it’s in the exhibit hall or somewhere outside the exhibit hall. And that gives us really a feel for which way the winds are blowing, which is really important. And and again, I don’t think that you can get that online and it just gets us out. And I think that’s healthy. We were all in prison. I shouldn’t use that word, probably, but it’s true. During Covid, we were. And I think we we learned what it was to get out of prison or to be in prison. And I don’t think that most of us, after a few months liked it. And I think that, you know, meetings allow you to go network and be part of really exciting industry.
00:06:34:08 – 00:06:40:11
Jay Shorr
I was very disappointed doing things virtually. It’s just not the same. All right.
00:06:40:14 – 00:07:32:11
Dr. Randolph Waldman
I did some podcasts early on to try to help people through dermatology times. If you remember, and had you on one of those podcasts. And it’s amazing, the audience that we had because people were hungry for knowledge, everybody was wondering, you know, is this the end? You know, Armageddon is here. And how do we navigate the legal landmines that are out there with our practices? I think that was a very valuable thing. One of the more valuable things that I’ve been part of. But it was a different time. And we were in our dining rooms and in our kitchens and and we were worried about the state of the world, the state of the industry. But when that time came and went, then I think it became even more apparent to most of us the value of live conferences and being able to get together with people. That’s what we’re made to do. And I, I’m a strong believer in that.
00:07:32:13 – 00:08:36:03
Jay Shorr
Yeah. I really missed meeting the people and the friends that I had seen all these years and sharing a lot of the knowledge. So when it gets to the education part, what was the vision that you had that said, you know what I think business is important because many of these conferences have cadavers, that many of these conference have the neurotoxin dermal fillers. Many of these conferences have, you know, professional surgeons in the industry that are teaching, they’re feeling of the newest and latest and greatest techniques, how to do specific types of surgery, because yours was basically one of the first. It was a surgical conference, not just an aesthetic conference, but what was your vision to bring education to the business side? Because you have concurrent in your conferences? There isn’t a break. That’s just a couple hours here and a couple hours there. It is as full a track on the education of business side physicians and non physicians. So why that vision as a surgeon?
00:08:36:05 – 00:10:57:17
Dr. Randolph Waldman
Well let’s start with the concept that I had early on. And that was that I got tired of being you know, an executive board for our society. And I, I actually got really tired of seeing, the different specialties not interact. So Vegas cosmetic surgery really represented the very first, true, true multi-specialty meeting. Now, as you know, what is a multi-specialty meeting? Well, it’s not just having a surgical meeting with 1 or 2 invited dermatologists or 1 or 2 invited business people or ocular plastics. It’s really about having something for everyone from each specialty when they enter the door to go to a that’s a true multi-specialty meeting. And they’re not many of them, you know, in the world. So that’s the first concept. But the second concept is that I am a practice CEO,, a long term practice CEO. I have a, three doctor surgical practice two general plastic surgeons and myself as a facial plastic surgeon. We’ve been together, a long time, so I know you know what the quandaries are out there. I look at it like, what do I want to hear as a doctor in the Midwest or the South? Whichever you think Kentucky is. What do I want to hear when I go to a conference? And I know that I want to learn more about business. But more important, even I want to take my staff to the meeting and let them learn some of the things that I try to teach. But maybe I’m a little bit too busy in the operating room to teach them how to be the best patient coordinator, or how to be the best office manager. I turn to people like you to help me teach them in that type of environment, and when they go there, they’re totally committed to the process. They’re not sitting here answering the phones or anything else. They’re there to learn. So it’s not just for doctors. It’s also very important the doctors consider bringing their staffs. We have, you know, this, we have some offices, even the offices that you’ve consulted with that bring six or more people to a conference, and I’ll get a note afterwards, and they’ll tell me how valuable that experience was for them in many ways, not just the education, but interacting with other office staffs and asking them how they do things. So the networking goes well beyond doctors. It goes well beyond just industry. It now has evolved to go to our staff as well.
00:10:57:19 – 00:11:55:03
Jay Shorr
Very interesting that you say that because in the last meeting that you had in Miami Beach for global, I had six of my team there. The purpose that I did that, it allowed them to network with other like minded professionals. And my request to them is you don’t have to go to the evening events, but you must go to everything during the day. All right. And during lunch, I don’t want you to sit together. I want you all to sit at different tables so that you meet different people. You just might learn something. And they were blown away because they had never been to such a meeting where they were able to meet their peers and hear all different types of things. Let’s talk about credibility. How do you feel having gone to meetings your whole entire career? Because I’ve been doing this for the last 15 years and going to different conferences in another industry prior to this, how do you feel that it gives people credibility?
00:11:55:03 – 00:12:30:17
Dr. Randolph Waldman
Well, I think that, you know, it gives the credibility becomes, you know, with their colleagues, number one and number two, hopefully with their staff and then number three with their patients. And so I think there’s credibility gained by being an expert. And I think our patients like to know we actually will put on you know, have our our people answer the phone when I’m away that Dr. Waldman’s, away teaching at an important medical conference that he organizes. So you’re making your doctor look like an expert. And that gives a comfort level to the patients that are on the phone. So that’s an important thing.
00:12:30:20 – 00:13:13:08
Jay Shorr
I always think it gives people credibility because it allows you to know that you’re going far beyond what you’re already doing for more education. All right. So let’s talk about trends that are shaping the aesthetic industry today. Right. Insights from our industry leaders like yourself. Access to the latest products, techniques and technology I have to share with you. And you know, it’s also staying competitive in a rapidly evolving field because I go to these different meetings and I probably do a dozen of these a year, and I am shocked at all the new devices surgical, non-surgical, aesthetic that actually are in the industry. So what do you feel are the trends that are shaping the industry now?
00:13:13:10 – 00:15:31:09
Dr. Randolph Waldman
Well, that’s, that’s, that’s the the part about participating in what’s going on in the exhibit hall and talking to industry about what products they’ve got and that type of thing. And I do a lot of that at meetings. I’m sure a lot of people do. It’s a way of staying on the cutting edge, and that’s really what your patients want. So I can go in to a consult room and say, yeah, you know, I’ve heard of what you’re talking about, and I’ve looked at it very carefully. This is my opinion of it, and they’re very there’s very little because of the number of meetings that I’m involved with, there’s very little that I haven’t heard about. There’s still some new things out there. And there’s things to, you know, that are in development. And that’s the exciting part of it. The interesting thing is, Jay and I have a great phrase as a surgeon, the more things change, the more they stay the same. And so we still have a place for the tried and true, and we still have a place for surgery. Some of the latest developments, though, are somewhat I guess they’re things that patients want to know about and they want to know if they work. And we’ve got to be that interface to really have the credibility. And we go back to that word credibility. I’m saying to them, yeah, I think that that may be something that you should look at or that we should look at or. No, I’ve checked that out and I really don’t think it’s proven. I don’t see the science behind it. And I like to, you know, base my, my thoughts and my opinions on science. I don’t like experimental patients. So some of the stuff that you get at meetings really tells you, does this really work? Is this really something that my colleagues are using? So if I’m thinking about a new technology, I’m going to go to 5 to 7 of my colleagues that already have it. And I’m going to say, okay, is it in the corner gathering dust? Are you really using it? And what’s your ROI on that? You know, because in the end, you know, there are practices and practices and particularly the non-surgical practices that invest heavily in the technology because it’s what they offer. It’s like if you only have a hammer in your toolbox and everything looks like a nail, we’ve all heard that, and that’s so true. So they go out and about all this technology, but the technology cost a lot of money. And I mean you have to really look, can I, can I have an effective ROI in my community with my patient base? Is that my business model? And that’s something that every practice has to determine for themselves.
00:15:31:11 – 00:16:16:03
Jay Shorr
So that brings me back to, you know, in my former practice. And for those of you listening, I’ll make a disclaimer that I always make when I talk about my former practice. I am not a physician. I always make that disclaimer because I don’t want people thinking, since I talk about my practice, that I am a doctor in the state of Florida, you can be a partner or own a medical practice. All right, so with that, I remember we were a surgical non-surgical, but we had about a dozen lasers in our office, you know, for the medspa side. And every practice like us or something has a graveyard. So you have to be very prudent in your investment to see if you’re getting your money back, because there’s a version 2.0. What a 3.0 that’s coming right behind. As soon as you buy.
00:16:16:06 – 00:17:01:08
Paige Hamilton
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00:17:01:10 – 00:17:33:02
Jay Shorr
So now moving on. Let’s talk about unique knowledge that conferences offer, not just yours, but all of them. You have workshop panels, you’ve got Q&A, you’ve got legal panels, you have hands on demo and practical tips to enhance your career. You know, how is it that when you speak about expert led workshops, panels and Q&A sessions, you’ve got an amazing team that helps with this? But how do you come up with this?
00:17:33:05 – 00:23:29:18
Dr. Randolph Waldman
You know, I spend a lot of time thinking about it, and to me, I like to think this anyway, but I think that what separates kind of our conferences from other conferences is that there’s a continuity to it, because it’s always me. It’s not a different chairman for every meeting. And that’s what happens within the societies. And some put more work and time into it than others. I put probably 500 to 1000 hours into each meeting that I do. It’s it’s a it’s my nighttime passion. I do it when I’m doing other stuff in my office at home. But I have to, you know, I do a lot of it in between patients or in between surgeries. And I’m very fortunate to have a large network that I’ve developed. I’ve done 58 major meetings now that I’ve choreographed, if you will, some under a society banner, in some under Vegas cosmetic surgery banner and now under, Multi-Specialty aesthetic conference and global aesthetics conference banners. And my, my main push there and the thing that I think separates what we do is content. And what do I mean by content? What’s exactly what you just said, that’s all content, but it’s all different content. So if one of the dilemmas and, you know, we all have to deal with lawyers and I’m not talking about malpractice, I’m talking about HR, I’m talking about, you know, corporate organization, I’m talking about taxation, and I’m talking about all those other things. And I could sit here and list everything that we have to use lawyers for. So, you know, we we have, occasionally we’ll have a legal forum as you know, you were part of it this last year in Miami Beach. And, it may not be the most people in any track, but it’s the but the what people get out of that is, you know, a lot of free hours of legal counsel and advice. And we’re fortunate that the legal people that come to us for the tops in the country, that would be charging $1,000 an hour for consultation. And yet they open up and talk about all this stuff, and it’s like a CliffsNotes of what you need to know. So I’m using the legal forum is just one example, but there are many examples of how I see dilemmas within my own practice. And what do I need to learn? And I think if I wasn’t a physician and I wasn’t the CEO and long time, you know, director of my own practice and developer of my own practice, I brought in now, not as young as they used to be, but two younger plastic surgeons with me. So I have the experience of putting all this together. But I also have the experience of not knowing what I was doing with a lot of things, and then trying to figure out how to share that with other people through experts like yourself, or like the legal people that we have. And then my network of doctors, I think that I looked at it last year, I was playing around with it, and I think we have had well over 1000 physicians over the years that have been part of it, maybe something like 15 or 1700 different physicians that have been part of these meetings that I’ve done. So it puts me on a familiar basis with all of these people, and I know who the best educators are, but what? But it’s always what you don’t know. So I will go to industry and I will go to people like you, Jay Shorr you know that. And I may go to other people in your industry or other people in the pharma industry. And I’ll say, tell me the up and coming speakers, because what I like to do with my meetings is to to continue to add new and younger and energetic, and hungry speakers to my forum, because I know that those people are going to work very hard to, give a great presentation. So I’m always trying to refresh my faculty by about 25 to 35% each year. And that, you know, this year we have a long list of people that I’ve been fortunate to be introduced to for the next global aesthetics conference. And, you know, that’s our bigger conference, that that conference will have somewhere around 150 faculty members. The MAC meeting in Hilton Head was developed to have a small, smaller and more intimate type of meeting. We have about 55 or 60 faculty, so you can really get to know those people and and sit with those people at lunch and pick their brains because these are among the top dermatologists, plastic surgeons, facial plastic surgeons, plastic surgeons, and even med spa owners in the country. So very excited about having a little bit of a smaller niche, because it allows me to interact with people a little bit more than it is at the larger meeting. I think that’s the other part that in our own practice, many people have taught us over the years how to treat patients. It’s a different standard than in some offices. So in a plastic surgery office, you know, our, our patient is somewhat a client. That’s a bad word. We like to use the word patient, but it is a client. Just like I might be a client of yours. On a business side. So we learned our staff learns how to treat people, that come in and may put $20,000 down on the table for a procedure. It’s. It’s a different standard. It’s the Ritz-Carlton standard. And that’s what we want to try to do. Well, we try to do that with our meetings. So what we’ve done is instead of the society norm, where it becomes like a governmental thing in a bureaucracy and they’re there because they have to be. I want my staff to be there. They’re the same staff that I have in my office, so they’ve learned to treat people in a fashion that they would want themselves treated. And so we try to welcome people to our conferences. We try to make it very user friendly. We try to have contacts that they’re familiar with. And again, this is what the staff that I trained in our own office and we just try to hold ourselves to a higher level. So it’s content. And then it’s the ability to treat our attendees in a fashion that they treat their own patients.
00:23:29:23 – 00:23:39:22
Jay Shorr
So you made a comment that you’ve done 58 of these, and I’ve only done 40 with you. So I want to know, where did I miss the boat?
00:23:39:25 – 00:23:55:02
Dr. Randolph Waldman
Newport Beach, maybe the Newport Beach conferences, the ski meetings. I don’t think we’ve ever had you to those. And I did about six of those. And then I, I did about ten, I think eight meetings under the AAFPRS banner, you know, as I was on the executive board of that group and program chair.
00:23:55:05 – 00:26:10:13
Jay Shorr
Yeah, I do 2 or 3 of those per year. But I’m sure glad that we’re doing this in Hilton Head, because it’s a hard flight to go out to San Diego. Plus it’s going to be a good time golfing. So with the credibility that these conferences boost, you know it. It’s able you’re able with your faculty that you picked the opportunity present their own work and the amount of CMEs that your conferences offer. I know a lot of the doctors, a lot of my clients, because I ask my clients to come there and they need X amount of CMS, and I really don’t know very many conferences. And like I said, I speak at a dozen of where you can get the amount of CMS in one meeting. All right. To help you meet the quota that you need for state licensure. And, you know, lastly, I think it showcases your dedication to growth and with the art of social media today, quite honestly, when you go to these conferences and this is part of my team, by the way, just so you know, I don’t normally kiss on my staff, even though that is my step. The woman that I am kissing is indeed my wife. All right. I want to make that perfectly clear so that people don’t say, does he really do that with his staff? No, that is my wife. So, you know, let’s get into conferences that address real world problems in aesthetics. This this next slide is for med talks is actually a true graphic that I took when I was lecturing at the conference. And naturally I was on Friday. But look at the actual schedule that you put together. And that was just in that one room because it talked about case studies, problem solving, how you have guidance on regulatory updates and compliance, just like you mentioned with the legal Eagles that we had, that you can never, ever get as much information about what you should, shouldn’t and can’t do. And then tips for managing client expectations and feedback. So let’s talk about that for a quick second about how the conferences address your real world problems and aesthetics. How do you come up with these specific med talks?
00:26:10:15 – 00:27:18:14
Dr. Randolph Waldman
Again, I think that the magic to it is that I’ve done so many, I’ve got a feel for what people want to hear. I have my own dilemmas in my own practice, so I know what I want to hear as a physician with a, you know, a multi physician practice and a fairly large environment. You know, there’s one other thing that I probably haven’t haven’t mentioned, but I know that you go to these types of meetings and all types of meetings, but there are trade shows and then there are conferences and conferences. You confer and you talk to other people, whether it’s in industry or among each other. And I think that, you know, more and more there is a trend going towards more of a European model, if you will, which is the European model is more of a trade show that people go to, like the Las Vegas electronic show or the what is it, the Las Vegas Car show. Those are trade shows. And I think that that is a danger point in which I start seeing our meetings that are almost bought and sold and controlled by industry. And I’m all about our conferences being controlled by someone like me.
00:27:18:17 – 00:27:21:08
Jay Shorr
Yeah, it’s called pay to Play is my words.
00:27:21:09 – 00:29:10:28
Dr. Randolph Waldman
That’s exactly right. And I still think I’m still a big believer. Now maybe I’m going to get, you know, knocked off the pedestal at some point and it’s not going to be that way. And maybe I’m going to be the last of the Mohicans. But I still believe in content. I still believe in separation of industry. I still believe in pharma guidelines. I think they’re there for a reason and we follow them to the tee. You know, we’re scrutinized by our accreditation group and, and so, it’s very important to me to be what I, what I’m usually termed people, usually referred to GAC or MAC as high end conferences. And that’s the reason our high end, because of how we approach the model, that doesn’t mean we don’t have a vibrant exhibit hall. That doesn’t mean that we don’t need sponsorship money to keep the tuition low. Of course. We do. We have to have that. But it’s still driven by doing the right thing in my whole philosophy is if I put people in the seats because I’ve got good content, then the industry will follow rather than having industry drive the attendance. So it’s still the content that drives the attendance and that that comes from, you know, from what what I see out there, it comes from the Abstracts that people submit. We generally will get, Jay, somewhere around between 600 and 800 abstracts per conference. And from those 800, then I’ve got to whittle it down to 200 to 300. I’ve got to mix it up with some panels so that I can try to engender a little bit of discussion and even some minor disagreements at times. We want to have, you know, different opinions. And so it’s just it’s just a feel for it. And again, I think that the difference is that it’s the same person doing it all the time.
00:29:10:29 – 00:31:14:04
Jay Shorr
Yeah. You know, look, we all know that conferences, every one of them needs to survive on vendors. All right. Make no mistake about that. Absolutely. And any conference that doesn’t have vendors is not going to be a good conference. But one of the other reasons, before I became a faculty member, I used to attend conferences when I was not on the circuit because I wanted to see what is the latest and the greatest out there. So although it is a money, it is a revenue stream for the conference owners and directors. The attendees want to see the different technology that’s out there. I don’t care if it’s website, social media, I don’t care if it’s EMR or I don’t care if it’s non-surgical lasers. I don’t care if it’s instruments and tools. I come to see. Now, me, from a practice management side, what can I recommend to my client base? That’s the newest, the latest, the greatest out there for the least amount of investment, for the most amount of quality. And that’s what the conferences bring. All right. It’s a comparison of the vendors it’s all about. Can it help you as a practice to increase you know, your profitability. And that’s why I ask you each and every conference for a discount code, you know, as one of your marketing partners for my database of several thousand people that when I send it out, come to these conferences and you can get a discount on behalf of Shorr Solutions. All right. That’s important. So what personal benefits come from attending? We have success stories. We have a renewed career passion and insights to a new career path. Let’s talk about the career path for a second. For people that come in that are just getting into the industry, how does it help them to meet great physicians and surgeons like yourself, and even maybe have a place in their world to work?
00:31:14:06 – 00:33:29:22
Dr. Randolph Waldman
You just network with so many people in that exhibit hall and outside in the foyer or outside the exhibit hall. You know, it reminds me of my own practice that you were in the town with the large university, the University of Kentucky. And we will, you know, occasionally hire either part time, people for our front desk, that are students or maybe right after school. They don’t know what they want to do. They’ll come work for us in the front desk. We know we’re not going to keep that person long term, but I can’t even begin to tell you how many people have worked for us, not knowing what they wanted to do after school. And all of a sudden, you turn around, you look up in there, said, hey, I just got accepted into PA, got accepted in nursing school. I got a job with the pharmaceutical company, is, you know, a local rep. It happens all the time. And I’m more proud of that. It’s like your kids have gone and found something. They’re found their passion and found something in their life that they like to do. And that to me, that that may be the highest point of, of my practice is taking young people in and and showing them what we do and showing them maybe something different. And, you know, some of them started off as patients, but, but we, you know, we enjoy success of those that work for us. And it’s really the same thing with the meeting people that attend the meeting that find themselves or find what they want, even if they’re, you know, not physicians. We we welcome, by the way, non physicians to our meeting. And we have a lot of nurse practitioners or advanced aesthetic health care providers, as I think the more appropriate term now in our industry, which includes nurse practitioners and PAs and injectors and RNs and that type of thing. So we welcome those people to our meeting as well. We are in the business of educating and trying to make our industry better and better for our patients mostly. So that’s what we’re trying to ultimately benefit is the patient. Patient safety is paramount and we try to teach a lot of that. So, you know, I’m very proud of the work that we’ve done over a number of years. And if we’ve had an effect, a positive effect on, you know, the lives of our patients, then you know that that’s a reward in and of itself.
00:33:29:22 – 00:33:33:25
Jay Shorr
Sometimes you never hear all those accolades, all right. But they’re there.
00:33:33:27 – 00:34:28:00
Dr. Randolph Waldman
But, you know, they’re there. And I that’s consider myself Jay, I’ve told you this before. I can hear you say, what are you. I’m a choreographer, you know, just as if you were choreographing a Broadway play or choreographing on a smaller scale, a wedding. It’s a matter of organizing and putting people together and putting them in the best position, and then ultimately look at the outcome at the end of the day and say, job well done, you know, or I always come back from a meeting. My staff will tell you and my staff will tell you that we’ll say, we’ll sit and we’ll have a roundtable and say, you know, tell me the things that you thought were just great at this meeting. And then maybe, though I will also say, and here’s the things we want to do differently in 2025. So you always have a list of those things. We always try to make it better than the previous year. There’s nothing. There is no perfection. But we try to get as close as we can, you know, to that.
00:34:28:03 – 00:34:37:02
Jay Shorr
So, you know, are you ready to invest in your future going into conferences? So what’s the next step for advancing somebody’s career?
00:34:37:05 – 00:34:46:00
Dr. Randolph Waldman
I love that, I love that word investment in your future. I really hadn’t considered that we should put that somewhere as a tagline, but. So that was very creative.
00:34:46:03 – 00:34:50:04
Jay Shorr
Hey, I want credit, I want credit, I can use that at your next meeting.
00:34:50:06 – 00:35:23:07
Dr. Randolph Waldman
It is, it is an investment going to a meeting. It’s an investment. You spend a little bit of money for the registration and spend a little bit of money for the hotel room. We try to we we try to have continuity in our meetings and at least have a nice destination that people can enjoy themselves a little bit. But we’re very serious about education. So it is an investment in your future. It’s an investment in your practice. It’s an investment in how you do things. It’s an investment to, you know, for teaching your staff. It’s a it’s a total investment for the practice. So I love that word. That’s exactly what it it’s great.
00:35:23:10 – 00:36:05:27
Jay Shorr
As we wrap it up, I do want to put a plug in for MAC, qll right, that will be in Hilton Head. And here I am at the last MAC conference, I think we… that was in San Diego. All right. You know, as a Shorr Solutions attendee, we’re offering a 10% off use code. SHORR10 there it is on your screen. We’re looking forward to March 27th to the 30th and Hilton Head South Carolina for the multi-specialty aesthetic Conference MAC 2025. You know, my personal thanks to Dr. Waldman, we go back a dozen years maybe.
00:36:06:00 – 00:36:23:07
Dr. Randolph Waldman
Yeah, it was, as it was, when you were involved with your wife’s, your late wife’s dermatology practice, and I, you know, you certainly are one of the leading IT people in our industry, in terms of practice consulting and, have a great reputation.
00:36:23:10 – 00:36:51:22
Jay Shorr
Thank you. My personal thanks to you for allowing me to be in this now for with you for 15 years of these conferences, minus a year or two break because of what I had to go through. But, ladies and gentlemen, thank you for attending another episode of Shorr Solution: The Podcast episode number 124* with my special guest, doctor Randy Waldman. Until next time, good luck. God bless.
00:36:51:25 – 00:37:31:29
Jay Shorr
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