HARO: Easy Press Leads For Your Medical Practice
Posted on March 27, 2017
Often, medical practices ask us how to get national press. We stress that features in your local publications are equally, if not more, important. However, we also know there’s credibility with non-paid advertising, and that it can be gotten when it comes to national coverage.
One of the easiest ways for your medical practice to know which journalists are looking to be pitched is which stories are a FREE service.
Yes, we said FREE.
“Help a Reporter Out,” also known as HARO, is a site that allows journalists, bloggers, and authors to connect with sources for specific stories. This could send leads into your inbox. This site is deadline-driven and can work public relations magic for your practice.
For example, writers may be looking to speak to someone in your area and localize a national story with a celebrity angle on a new cosmetic treatment. They would do pieces for a holiday on ways to stay healthy during a chaotic season. They could even do a piece on summer beauty tips, which are also common favorites. There are 30-70 leads in each email and they are sent three times each day. There’s no better way to get this many leads sent straight to you.
Unsure if it works? We’ve connected with writers at Plastic Surgery Practice on employee theft, what to know when leasing a new office, and Becker’s ASC Review on why surgery centers fail. In addition, we have an ongoing relationship with the Experience Pros radio show, holding regular interviews about positive work practices, thanks to HARO. (Our full list of pieces for which Jay’s been interviewed is available here.)
Interested in learning more? We’re happy to share our knowledge!
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About Shorr Solutions:
Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.
We let you focus on what you LOVE to do: practice medicine.Learn About Our Services