How To Use Internal Marketing To Boost Revenue in Your Medical Practice or Medspa
There are countless ways to market to consumers. Whether you’re considering billboards, radio or television commercials, print ad campaigns, or social media sponsored or boosted posts in your campaigns, the options are limitless when it comes to marketing concepts to bring in new patients to your medical practice or medical spa. However, we find that, when we get started with a number of new clients, they’re ignoring their top demographic: marketing to existing patients.
As our partner and vice president of marketing and business development, Mara Shorr has her finger on the pulse of what’s new and how to get clients through the door.
We encourage each of our clients to consider the following when creating an internal marketing strategy for their medical practice:
- Refer-a-friend campaigns (after checking with your attorney to avoid violating anti-kickback laws!)
- Social media marketing
- E-newsletter campaigns
- Patient surveys
- Patient birthday specials
- Customized practice brochures
- Customized, branded canvases in your reception area
- Customized Before and After photo books of YOUR office’s own patient photos
Click here to read Mara Shorr’s article in Les Nouvelles Esthetiques & Spa magazine, “Boost Sales with an Internal Marketing Campaign,” as she shares her secrets on how to successfully execute an internal marketing campaign.
Click here to read Mara Shorr’s article in Modern Aesthetics magazine, “Utilizing Internal Marketing to Boost Your Practice’s Revenue,” as she expels her wisdom on email marketing and client appreciation parties.
Want more information on how to implement an internal marketing campaign? Want to run some ideas by us? Contact us here!
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About Shorr Solutions:
Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.
We let you focus on what you LOVE to do: practice medicine.Learn About Our Services