How to Market to Men

Clearly, we understand that making the transition in your marketing is going to take some effort. Marketing to men can be quite a challenge. Especially, when you’re used to filling your promotional materials with flowers, clear female skin, and shades of pink.

However, keep in mind that the market is there if you know how to tap into it.

Moreover, we know there are certain fears your potential male patients have to overcome. They have to make sure that they keep their masculine look without looking too “soft” or feminine. Then, there’s getting over the fear that they’ll be perceived as too vain if their “bros” discover they’re getting treated. They have to think about or go through a lot, which is why it is very important to market well enough to make them feel comfortable enough to come in.

From “Brotox” (BOTOX Cosmetic to treat men) to sports back facials, the possibilities are endless.

In conclusion, click here to read more as Mara Shorr shares her Shorr-Fire tips on how to market to your male audience in Les Nouvelles Estheuiques & Spa magazine, “Masculine Marketing: How to Attract and Keep Male Clients.”

If you’re looking to speak about how to bring in more male patients, contact us here.

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About Shorr Solutions:

Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.


We let you focus on what you LOVE to do: practice medicine.

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