Position Your Practice to Appeal to Multiple Generations
Now more than ever before patients of all different generations are visiting your practice for consults as well as treatments and procedures. Your reception areas are now visited by a diverse group of Baby Boomers, Generation X, Millennials, and even Generation Z. Because of this fascinating fact, it is important to think about how you are marketing to these patients. Take time to hone in on a strategic approach to connect with and target your broad patient demographic.
Read our partners, Jay Shorr and Mara Shorr’s, article for The Aesthetic Guide:“Position Your Practice to Appeal to Multiple Generations”to learn how you can execute different strategies to appeal to your diverse patient groups. In their article, Jay and Mara dive into identifying different patient age ranges, what each are looking for and how to market to each of them. By learning and understanding what each generation is looking for and how to effectively target them with your marketing efforts, you will effectively increase your practice’s awareness, attract qualified prospective patients to call your phone lines and go in for consults and essentially increase your practice’s bottom line.
Are you making following-up with your patients a priority? The problem with not following up is you’re losing revenue for every patient that forgets about their appointment and results in a no-show. Read our blog “How To Make Patient Follow-Up A Priority” to learn how to put a stop to no-show appointments and properly follow-up!
About Shorr Solutions: Shorr Solutions is a practice management consulting company with offices in South and Central Florida. We work with physicians and medical practices in all 50 states of the U.S. to help them strengthen their operational, financial, and administrative health of their business. Our partners, Jay A. Shorr and Mara L. Shorr are focused and dedicated to helping dental and medical practices in the cosmetic and aesthetic fields save time, money and grow their profits.
We help you focus on what you LOVE doing: practicing medicine.