Position Your Practice to Appeal to Multiple Generations

Now more than ever before patients of all different generations are visiting your practice for consultations as well as treatments and procedures. Your reception areas are now visited by a diverse group of Baby Boomers, Generation X, Millennials, and even Generation Z. Because of this fascinating trend, it is important to think about how you are marketing to these patients. Take time to hone in on a strategic approach to connect with and target your broad patient demographic.

Read the article published in The Aesthetic Guide written by our partners, Jay Shorr and Mara Shorr, “Position Your Practice to Appeal to Multiple Generations” to learn how you can execute different strategies to appeal to your diverse patient groups. In their article, Jay and Mara dive into identifying different patient age ranges, what each is looking for and how to market to each of them. By understanding what each generation is looking for and how to effectively target them with your marketing efforts, you will effectively increase your practice’s awareness, attract qualified prospective patients to call your phone lines, increase your revenue and your practice’s bottom line.

 Are you making following up with your patients a priority? The problem with not following up is you’re losing revenue for every patient that forgets about their appointment and results in a no-show. Read our blog “How To Make Patient Follow-Up A Priority” to learn how to put a stop to no-show appointments and properly follow-up!