Ready to transform your vision of an aesthetic practice into reality? We understand that opening a medical business is both exciting and challenging. As award-winning consultants with decades of experience in the aesthetic medicine industry, Shorr Solutions has helped countless practitioners navigate the complexities of launching their dream practice. From securing financing and developing business plans to implementing efficient operational systems and ensuring compliance, our expert team provides comprehensive guidance at every step. Let us be your trusted partner in creating a successful, profitable aesthetic practice that stands out in today’s competitive market.
Opening An Aesthetic Practice
Ready to transform your vision of an aesthetic practice into reality? We understand that opening a medical business is both exciting and challenging. As award-winning consultants with decades of experience in the aesthetic medicine industry, Shorr Solutions has helped countless practitioners navigate the complexities of launching their dream practice. From securing financing and developing business plans to implementing efficient operational systems and ensuring compliance, our expert team provides comprehensive guidance at every step. Let us be your trusted partner in creating a successful, profitable aesthetic practice that stands out in today’s competitive market.
Opening a medical practice in today’s market presents many opportunities and challenges. While the aesthetic industry grows exponentially, success requires careful planning and expert guidance. The complexity lies in creating a sustainable business model that thrives in a competitive landscape. It is much easier to open a profitable practice with the help of professional consultants like Shorr Solutions.
Key Challenges and Considerations:
- Securing adequate funding and managing start-up costs (which can vary between $70,000 and $500,000)
- Navigating state regulations and licensing requirements
- Selecting the right location and negotiating lease terms
- Choosing and purchasing appropriate equipment and technology for aesthetic procedures
- Developing effective marketing strategies to attract and retain patients
- Building and training a skilled team of professionals
- Implementing efficient operational systems and protocols
- Establishing competitive pricing while ensuring profitability
- Creating a distinctive brand in a saturated market
- Managing insurance, liability, and compliance requirements
With Shorr Solutions as your partner, these challenges become manageable on your journey to success. Our experienced team has guided numerous practitioners through the opening process, providing proven strategies that minimize risks and maximize opportunities. We understand that each medical aesthetics practice is unique, so we tailor our approach to align with your goals, resources, and market conditions.
The Shorr Concierge Launch provides hands-on support for opening a successful aesthetic practice, guiding you through every critical step. With expert assistance, our package helps you navigate vendor relationships, staffing, legal compliance, and the creation of essential protocols.
You will gain access to a comprehensive toolkit featuring consent forms, HR policies, job descriptions, and tracking tools. Additional services include reviewing and negotiating contracts, setting up patient financing programs, and developing a marketing strategy to drive growth. With ongoing coaching and personalized support, our program equips you with the resources and expertise to launch your practice confidently and efficiently.
- Guidance at every step of your success with our comprehensive checklist
- Implementation assistance and access to Shorr Solutions’ vendor contacts
- Proper legal setup and compliance of your new aesthetic practice
- Exclusive access to our Tool Kit, a library of 300+ protocols, consent forms, HR policies, job descriptions, phone scripts, conversion tracking tools, and MORE!
- Setting up of patient financing program(s)
- Creation of business plan (optional, at a separate fee)
- Contracts reviewed and negotiated
- Marketing plan and strategy for your grand opening and beyond for your growth and increased revenue generation
- Coaching calls
- Additional one-on-one assistance as needed
Opening your own aesthetics business is an exciting journey, and with Shorr Solutions as your guide, you will have a clear path to follow every step of the way. Here is an outline of the key milestones to ensure your practice launches successfully:
Staffing and Training
Every Shorr Solutions engagement begins with our proprietary Shorr Audit, uniquely designed to give us and your team a clear path forward – pinpointing your strengths and opportunities from Day 1.
Based on the unique profile and priorities we develop with our audit, we then execute our proven “Operations 180” methodology, where together we will:
- Establish and refine your practice’s protocols – creating a cohesive, aligned team that operates smoothly without micromanagement
- Analyze your marketing – from social media and website usage to print collateral and in-practice materials
- Gain a clear understanding of your financials from social media and website usage to print collateral and in-practice materials
- Review your existing contracts to discover savings potential and opportunities to maximize your vendor relationshipss
- Observe and coach your team on phone/sales skills and lead conversion – providing tailored feedback and strategies to ensure no lead is lost. Our expert coaching focuses on refining communication skills, enhancing customer interactions, and effectively addressing potential patients’ needs.
- Coach your team to success with biweekly one-on-one coaching calls
Operational Systems and Protocols
With a firm foundation in place, Shorr Solutions will work closely alongside your team to enhance and redefine every facet of your business growth. As practice owners ourselves, there is no task too large, too small, too routine, or too out-of-the-ordinary for our experts. We find the perfect solution for medical practices of all sizes and types.
In the Transform phase of your Shorr Solutions engagement, you can look forward to:
- Maximizing your practice’s savings potential – including finding new sources for partners with our vetted merchant processing affiliates to financing and materials vendors
- Empowering your team to attract, convert, and retain more patients –with compimentary access to our step-by-step sales funnel training:l the Conversion Cascade online course ($499 value!)
- Safeguarding your financials through the year with a quarterly profit and loss analysis
- Building a team of “A Players” by reviewing your hiring needs and providing strong HR management assistance to handle the myriad of HR issues that can affect your practice
- Continuing to observe and coach your team on phone/sales skills and lead conversion to ensure that they are maintaining best practices when interacting with potential and returning patients. At this stage, we also guide the team in implementing lead management tools to enhance workflow and follow up with leads.
- Reviewing marketing results with bi-weekly sessions on expanding your channels and enhancing your collateral
- Coaching your team to success with biweekly one-on-one coaching calls
Branding and Marketing
Excellence is not a one-time event but an ongoing process. In Phase 3 of your Shorr Solutions engagement, we elevate standards across your practice and leverage the metrics of our existing success. Empowered with this data, we ensure long-term growth in all areas of your practice.
In this key phase, you can rely on Shorr Solutions for:
- Mapping the course for ongoing success – with long-term growth planning based on decades of experience as practice owners
- Compelling marketing for every season – with continued support and insight into your promotions, key treatments/procedures, and messaging throughout the entire year
- Continuing to observe and coach your team on phone/sales skills and lead conversion – this continues to involve listening to your team’s calls to provide feedback on their strengths and areas of opportunity, assisting in setting SMART goals, reviewing conversion ratios, and holding them accountable for their progress.
- Keeping your team aligned and thriving – with an ongoing evaluation of conversion rates to address and mitigate any inconsistencies
- Coaching your team to success with biweekly one-on-one coaching calls
Practice Launch and Beyond
At the pinnacle of our “Operations 180” process, we will ensure your practice has the tools, insights, and best practices to realize consistent growth year after year.
Bringing the wealth of our tools and training together in the Grow & Endure phase of your Shorr Solutions engagement, your practice will benefit from:
- A long-term growth plan – a clear path forward for the next 12 months after our year together, based on the results and metrics
- A sequential, priority-focused action guide – Providing each member of your team with clear responsibilities for the 12 months ahead
- Coaching your team to success with biweekly one-on-one coaching calls customized to your ongoing needs inside your practice
Vision and Planning
Every Shorr Solutions engagement begins with our proprietary Shorr Audit, uniquely designed to give us and your team a clear path forward – pinpointing your strengths and opportunities from Day 1.
Based on the unique profile and priorities we develop with our audit, we then execute our proven “Operations 180” methodology, where together we will:
- Establish and refine your practice’s protocols – creating a cohesive, aligned team that operates smoothly without micromanagement
- Analyze your marketing – from social media and website usage to print collateral and in-practice materials
- Gain a clear understanding of your financials from social media and website usage to print collateral and in-practice materials
- Review your existing contracts to discover savings potential and opportunities to maximize your vendor relationshipss
- Observe and coach your team on phone/sales skills and lead conversion – providing tailored feedback and strategies to ensure no lead is lost. Our expert coaching focuses on refining communication skills, enhancing customer interactions, and effectively addressing potential patients’ needs.
- Coach your team to success with biweekly one-on-one coaching calls
Financial Strategy and Funding
With a firm foundation in place, Shorr Solutions will work closely alongside your team to enhance and redefine every facet of your business growth. As practice owners ourselves, there is no task too large, too small, too routine, or too out-of-the-ordinary for our experts. We find the perfect solution for medical practices of all sizes and types.
In the Transform phase of your Shorr Solutions engagement, you can look forward to:
- Maximizing your practice’s savings potential – including finding new sources for partners with our vetted merchant processing affiliates to financing and materials vendors
- Empowering your team to attract, convert, and retain more patients –with compimentary access to our step-by-step sales funnel training:l the Conversion Cascade online course ($499 value!)
- Safeguarding your financials through the year with a quarterly profit and loss analysis
- Building a team of “A Players” by reviewing your hiring needs and providing strong HR management assistance to handle the myriad of HR issues that can affect your practice
- Continuing to observe and coach your team on phone/sales skills and lead conversion to ensure that they are maintaining best practices when interacting with potential and returning patients. At this stage, we also guide the team in implementing lead management tools to enhance workflow and follow up with leads.
- Reviewing marketing results with bi-weekly sessions on expanding your channels and enhancing your collateral
- Coaching your team to success with biweekly one-on-one coaching calls
Legal and Regulatory Compliance
Excellence is not a one-time event but an ongoing process. In Phase 3 of your Shorr Solutions engagement, we elevate standards across your practice and leverage the metrics of our existing success. Empowered with this data, we ensure long-term growth in all areas of your practice.
In this key phase, you can rely on Shorr Solutions for:
- Mapping the course for ongoing success – with long-term growth planning based on decades of experience as practice owners
- Compelling marketing for every season – with continued support and insight into your promotions, key treatments/procedures, and messaging throughout the entire year
- Continuing to observe and coach your team on phone/sales skills and lead conversion – this continues to involve listening to your team’s calls to provide feedback on their strengths and areas of opportunity, assisting in setting SMART goals, reviewing conversion ratios, and holding them accountable for their progress.
- Keeping your team aligned and thriving – with an ongoing evaluation of conversion rates to address and mitigate any inconsistencies
- Coaching your team to success with biweekly one-on-one coaching calls
Vendor Selection and Setup
At the pinnacle of our “Operations 180” process, we will ensure your practice has the tools, insights, and best practices to realize consistent growth year after year.
Bringing the wealth of our tools and training together in the Grow & Endure phase of your Shorr Solutions engagement, your practice will benefit from:
- A long-term growth plan – a clear path forward for the next 12 months after our year together, based on the results and metrics
- A sequential, priority-focused action guide – Providing each member of your team with clear responsibilities for the 12 months ahead
- Coaching your team to success with biweekly one-on-one coaching calls customized to your ongoing needs inside your practice
Shorr Solutions has earned recognition as an industry leader, receiving multiple awards for its exceptional consulting services. Our team’s innovative strategies have been instrumental in helping medical professionals build profitable businesses that thrive in today’s competitive market. With decades of collective experience, we bring deep expertise that ensures your new or existing practice is set up for long-term success.
With a history of guiding countless healthcare professionals to achieve their dreams, our results speak for themselves. Shorr Solutions has helped launch and optimize profitable businesses nationwide, from solo practitioners and small medical spas to full-scale aesthetic centers. We understand your challenges and deliver effective strategies backed by a proven track record of transforming visions into thriving realities.
No two practices are alike, so we tailor our services to each client’s needs. Whether you are launching a boutique clinic or a large-scale operation, we craft customized solutions that align with your goals. Our hands-on approach ensures every detail, from compliance to marketing, is addressed with your specific vision in mind, creating a path to a genuinely profitable practice.
The aesthetic industry is complex and ever-evolving, requiring specialized knowledge to navigate successfully. Shorr Solutions brings deep expertise and unique strategies to every project we undertake. Our professional team understands the nuances of patient care, operational efficiency, and market trends. This insight lets us equip you with the tools and strategies to build a successful practice that delivers exceptional results.
With decades of industry experience, we know that opening a medical aesthetics business can be stressful and demanding. In addition, you often “don’t know what you don’t know.” Let us guide you through every step and ensure you have a strong foundation and a reliable roadmap. We will wrap every detail of your thriving practice in a bow!
