Cosmetic Medicine & Surgery Consulting: Why You Need Experts


As an aesthetic practice owner or administrator, are you seeking guidance on building a successful practice but unsure what to look for in a consultant? Or perhaps you’ve found a consultant, but they lack an understanding of the medical intricacies involved in running a practice?

Tune in to this podcast episode to learn from our host and practice management expert, Jay Shorr, about what you need to look for in a consulting team! Jay will guide you through the importance of finding someone who understands cosmetic medicine and surgery, speaks your language, possesses specialized knowledge and experience, comprehends legal compliance, has strategic connections and more! Get ready to walk away with much more clarity on what you need from a practice management consultant!

Schedule your free 30-min consult with our expert, Jay Shorr, here!

Convert more patients and boost your revenue! Sign up for our Conversion Cascade online course to attract more patients, convert calls to consults, convert consults to treatment and keep patients coming back for more. Get started here! Use code PODCAST to save 20% OFF!

Free Workbook: “How to Build & Maintain Your Dream Cosmetic Practice”. Download now here!


00:00:04:09 – 00:00:55:18
Jay Shorr
Welcome to Shorr Solutions: The Podcast. I’m your host, Jay Shorr. I’m the CEO and founder of Shorr Solutions, a national and award-winning consulting firm, assisting aesthetic and surgical practices with their operational, administrative and financial success. I have an amazing team of practice management experts and clients across the U.S. and as an industry expert with firsthand experience owning a multi-million-dollar cosmetic dermatology and plastic surgery practice. Listen in as I lend you my expertise and best tips to successfully manage and grow your aesthetic practice. I will also be bringing in guests along the way, so get ready to be equipped to operate your aesthetic practice strategically and profitably.

Welcome to Shorr Solutions: The Podcast.

00:00:55:19 – 00:01:31:03

Hello again and welcome to another episode, episode number 106 of Shorr Solutions: The podcast. And I’m your host, Jay Shorr. Today we’re going to be speaking about why do you need a consulting team that understands cosmetic and medical surgery? Well, do you really want to do business with somebody that doesn’t understand your type of business? Example you always want somebody that speaks your language, speak to a listener in a language they understand.

00:01:31:05 – 00:02:04:21

So when a consultant understands medicine and surgery, they know medical terminology and they have the ability to converse with you about the procedures, the treatments and the services that you perform at your practice. It’s very interesting because many times you’ll deal with people and it’s very generic. They don’t actually know everything that you do. So I wouldn’t have a carpenter necessarily being my plumber, or I wouldn’t have a cardiologist doing liposuction, now that I know they do.

00:02:04:23 – 00:03:41:04

However, let’s speak in a language that everybody understands that they know your business, and you also want to know that your consultant has specialized knowledge versus generic knowledge. Because a consulting team with expertise in cosmetic plastic surgery medicine brings specialized knowledge to the table. What is that? They understand the acronyms. Look. Every business has an acronym, right? ABC, xyz. It’s the three letter acronyms they understand and the different procedures they understand the different machines neurotoxins, neuromodulators, dermal fillers. They understand all of this. The difference when an erbium any YAG and a CO2 when the radio-frequency.

Look, if you don’t know that business, it’s could be more difficult to help you get further ahead and bring your practice from good to great. Like I spoke about in episode number 105, and the consultant also will understand the intricacies of the industry, including the latest trends, technologies, laws and regulations. And that in itself is probably one of the most important things because don’t deal with somebody that really doesn’t have a knowledge of what’s legal in specific states and commonwealths. All right. So people say, well, you mean state. Commonwealth. Well, they’re basically the same, except that the Commonwealth has for Massachusetts and Virginia and Pennsylvania and Kentucky, basically the same semantics.

00:03:41:06 – 00:04:42:20

Tailored solutions. Your consultant will bring specific, refined, defined, tailored solutions that align with your practice’s goals and objectives, goals and objectives, you ask? Well, sure, you better have good goals and objectives because you should have done that in your business plan.

You should have done the Swot analysis for your strengths, your weaknesses, your opportunities and your threats, and a good consulting company can provide insights and recommendations specific to your field, optimizing processes and maximizing efficiency. It is very, very important because otherwise, how are they going to know about the right EMR, about the right keywords in social media? How to analyze that chart of accounts in your PNL? What is a medical supply and what is office supplies and office expenses as it relates to your business? Medical equipment, all of that stuff.

00:04:42:20 – 00:05:33:23

You want to make sure that they’re able to bring all of this industry insights to your attention. You gain access to various and variable industry insights and stay ahead of the competitors by leveraging your consultants knowledge of the market. Now look, we go to a dozen conferences a year and doing that and going to a dozen conferences a year, we see all the different vendors. I hear other speakers. I learn about different ways to perform procedures. Now, I am not a physician. Therefore, I can’t give any medical advice. However, what I bring to the table is having these insights of what’s out there and what’s new in the industry, which is very, very important because you want to leverage that knowledge in the marketplace.

00:05:34:01 – 00:07:02:07

Yes. We’re going to take a quick break and a slight intermission.

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00:07:02:09 – 00:08:55:05

One of the most important things compliance. Compliance is a big deal because you have to get acquainted with the laws, the regulations that your practice needs to stay compliant with compliance and regulations. So who are one of the best in the industry at that? AmSpa, Alex Thiersch, a colleague of mine. With AmSpa they have developed all these compliances and regulations that we also know and bring to the table, and they will help you to get acquainted with all these laws and regulations, because one thing I can assure you, and I can tell you, I have spoken to multiple attorneys that have different opinions of what you can do. And even in the same state, a good consultant can help you identify the areas of risk for your practice and prevent potential violations.

I know that as an executive management consulting company, we don’t allow our client to get involved in something that can actually hurt them or bring them down. So we help identify those areas of risk, and we will advise you not to do anything illegal, unethical or immoral. Just because something is legal doesn’t mean it’s the right thing to do. We have to have ethics and morality because although you’ll get away with the type of people that you attract, whether it’s staff or patients, if you don’t practice ethics and morality, you’re going to attract those same type of people. And I promise you, you will pay for it in the long run, because they’re going to expect that certain things are done that are not ethical and they’re not moral, although they may be legal.

00:08:55:07 – 00:09:45:07

A good consulting company should have strategic connections. We have established networks of people and strategies in this industry, and we leverage these connections to access the resources, get better deals, and expand your practices reach, because it’s our contacts with our colleagues. When, like I say, we go to these wonderful conferences and we make these connections. Whether it’s with another practitioner in your field, and we share it with them and we share our own clients win-win situations; never the deficiencies by name, will help you would improve that. But we can also help you with gain connections in the industry, whether it’s financial, operational, administratively.

00:09:45:09 – 00:10:35:13

And most, one of the other important things is you want a coach, you want somebody that’s going to help and train you. We are not employers. We’re coaches. Even the best athletes in the world name a sport. LeBron James in basketball. The former Tom Brady, one of the best in football hockey Sergei Bobrovsky you know and in soccer Messi. One thing they all have in common. They all have a coach. And that’s who we are a good consulting company will be your coach and you can have continuous support and training from your coach for your staff to ensure that you have the best practices, policies, protocol, goals and procedures.

00:10:35:15 – 00:11:23:00

Look, it’s easy when you hire a company that doesn’t have to reinvent the wheel, and a good consulting company will help you to maximize profit. See their $100 bills like a fan? The good consulting company will help you identify revenue-generating and expense-reduction opportunities to optimize practice profitability because whether or not it’s looking at all of your expenses and in another episode, we shared that out of every dollar that you generate in revenue, 20 to 30, $0.35 of that dollar might be a profit. But if you have a good consulting company that can help you reduce your expenses, every dollar that we help you reducing your expense is a profit dollar.

00:11:23:02 – 00:13:27:10

So really, that’s why in a nutshell, you need a good consulting team that understands cosmetic medicine and surgery for your increased profitability. Ladies and gentlemen, once again, it has been an honor and a pleasure to spend a little bit of time with you sharing how you need a consultant and a team that understands cosmetic medicine and surgery until episode number 107. Good luck. God bless.

So that wraps up today’s episode of Shorr Solutions: The podcast. If we mentioned any website links, you can find them in our show notes to work directly with me and our award-winning team of consultants to increase efficiency, increase revenue and decrease costs in your aesthetic practice, schedule a free consult with us today.

We will help you establish and refine your aesthetic practice’s protocols for maximum efficiency and productivity, decrease your expenses and increase your profitability with an expert financial analysis of your business. Attract more patients, convert calls to consults, convert consults to treatments and keep patients coming back for more. With our sales training, coaching and complimentary access to our conversion cascade online course.

Recruit, hire and train new team members and manage any staff turnover with our human resource expertise plus more, head over to our show notes and click on the link to schedule a free 30-minute consult with us today.

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