What Areas Should Your Aesthetic Practice Improve in 2021?

As we kick off the new year, it’s important to ask yourself what plans and processes you’re putting in place for your aesthetic practice in order to remain successful and weather an unforeseen storm.

We know now, more than ever, that being prepared is one of the most important things you can do for your aesthetic practice. A huge part of preparing yourself wisely is having an exit strategy in place. An exit strategy is a business plan that includes the specific steps you will take should you need to sell your aesthetic practice or enter into retirement (due to wanting to spend more time with family, relocate, travel, look into other options besides owning your own practice, or simply feeling it’s time to hang up your coat).

Your exit strategy should outline your plan to secure your investments and finances as well as what you’re going to do to put your aesthetic practice in the best position possible to sell. It should also include things like naming a health care surrogate and completing a will or living trust.

Learn more about what you should include in your exit strategy, as well as what you should focus on improving this year by reading our award-winning partners’ (Mara Shorr and Jay Shorr) article for Modern Aesthetics digital magazine, “What Do I Do Now?”.

Preparing for the Unexpected: