Top Mistakes When Opening a New Aesthetic Practice

When opening a new practice there are so many things to consider. Deciding your branding, hiring and onboarding team members, and even picking out the equipment for your office are all factors in the equation, and quite frankly, there is a lot of room for errors.

When you’re opening a new aesthetic practice you want to make sure that you avoid a few key missteps. Read our award-winning partners’ (Jay Shorr and Mara Shorr) article for DERMASCOPE Magazine, “Top Mistakes When Opening a New Practice” to learn vital mistakes you want to avoid at the advent of your exciting journey.

The most important things you want to avoid include buying or leasing the wrong space, buying unnecessary equipment, going through the process without expert help, and hiring the wrong team members. Make sure to take all the proper steps and correctly set a solid foundation to ensure that your new practice is in the best position to thrive right out of the gate (and beyond!).

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About Shorr Solutions:

Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.


We let you focus on what you LOVE to do: practice medicine.

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