How to Determine If It’s Time to Rebrand
Your brand is everything. It’s the driving force behind your medical practice, medspa, or spa, and what clients buy into as part of who you are.
As time progresses, the vision you once had for your business may not be the same, and you may consider rebranding. (We sure did! Up until mid-2017, Shorr Solutions was known as The Best Medical Business Solutions, with an entirely different name, logo, and website!) Whether it be a simple logo tweak or a complete makeover, rebranding is a major decision. So before changing signage and aesthetics, there are some serious issues to consider.
What are the benefits of rebranding? How long will rebranding take and what will that mean for your current clientele?
Click here to read more about what Mara Shorr and Jay Shorr have to say about rebranding and whether it’s time to take that next step, in their article in Dermascope Magazine, “Facelift for the Spa: How, Why and When a Spa Should Be Rebranded.”
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About Shorr Solutions:
Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.
We let you focus on what you LOVE to do: practice medicine.Learn About Our Services