How to Find Success With a Mid-Level Male Provider
From time to time, we hear from clients that certain female patients or clients may be uncomfortable with a male provider, especially in a situation where the patient is undressed. This includes a male massage therapist, a male breast surgeon, and other roles.
We want to make perfectly clear: this article is not about bashing any genders. However, in this article, we will talk about how to find success with a mid-level male provider. We’ll discuss the hiring process, intake, marketing of your new staff members, and more.
- During the hiring process, we suggest watching how the male providers connect with the existing team. Don’t be afraid to ask him how he would help a female client or patient feel more comfortable. The next best thing to do is to ask him about his work history and references, as you would any other staff member. The owner should take note of any red flags if the answers seem off.
- Next, initiate the new male staff member. Always make sure that he gets along well with the rest of the team, otherwise, as this will show to clients and patients. It is also best to have him perform a service on a staff member. This way they can personally provide true input on how he makes the opposite gender feel and they will be able to credit him with positivity.
- Marketing both your male and female staff members is always important. You want your patients or clients to know that you are a gender-friendly place. You also want them to feel comfortable when coming to your office. Marketing male staff members is always a great way to build clients because they can see reviews and know that this staff member could be a great fit for their service needs.
- Always consult a legal professional to find out when a female chaperone is needed in the room during a treatment.
In conclusion, click here to read more about our article for Dermascope, “Ensuring the Success of the Male Professional.”
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About Shorr Solutions:
Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.
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