How to Manage Technology Updates

Technology is always changing and comes in all forms, but there are ones that you should seriously consider using for your practice, such as online chat functions, social media, scheduling software, website analytics software, and remote consultation software, just to name a few.  In this blog post, we talk about how to manage technology updates. Consider a few softwares when managing updates.

  • Do you have an online chat function for your website? If not, we recommend using Apex Chat. It can be important to have chat functions that way potential patients can still reach out. This is also a great way to make appointments as well. The point is for potential patients to be able to speak with you when your practice is closed.
  • As for social media scheduling software, we suggest using Hootsuite, Buffer, or Tailwind. This type of software allows you to upload multiple posts at one time to different social media channels in advance, even schedule your Instagram posts ahead of time thanks to new additions and changes! This is a great tool to use if you are too busy to post every day.
  • Next is the web analytics software. It is always important to have someone review this daily, whether it’s through backend analytics on your website or through Google Analytics. This is how you are able to see how many viewers you have, what pages are viewed the most, how long your visitors are staying on the page, etc. Overall, it is a way to see if your company is growing. Marketing decisions should be made based on these analytics.
  • Last is remote consultation software. Practices everywhere should invest video conferencing media that allows you to access your patients from anywhere. This can always be helpful when you are dealing with post-patient recovery. The last step in this process is to make sure that you have the right release forms, waivers, and HIPAA software.

Click here to read more from Modern Aesthetics magazine, “Technology Update: The practice management tools your practice needs now.”

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About Shorr Solutions:

Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.


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