With online lead generation being one of the only avenues to create a larger client base right now, marketing tips to market your brand are as necessary as ever. Between keeping your SEO (search engine optimization) rankings high and making sure your Google My Business is strong, marketing your practice can be one of the most time consuming and detail-oriented projects inside of any small business. Together, we want to help you come out of the COVID-19 era even stronger.
Our team has put together a few marketing tips to help you with your endeavors:
1) Order practice-branded PPE masks for your staff, and include a free mask (PPE) with all skincare orders of a certain amount in their practice. Creating brand awareness is one of the most important things you can do for your business. With masks now deemed as a mandatory accessory, this is the perfect opportunity for you to send a mask out for your patients to wear and to also provide them for your staff. Having the branded masks be a part of your staff’s uniform can create a more cohesive look, along with another point of contact for your logo to be seen.
2) Call those patients who had consults 6+ months ago and told your patient care coordinators they didn’t have the downtime for the procedure. NOW THEY HAVE THE TIME TO RECOVER AT HOME! This is a huge opportunity to convert those leads into permanent patients. We know now a majority of people have more downtime than ever before, so reach back out to those prospects and get them in for another appointment.
3) Offer to put all skincare regimens on an auto-ship program. Our lives and brains are fuller now than they have been; make purchasing skincare as easy for your patients as possible. With convenience for shopping and easily acquiring our favorite things (think automatic subscriptions your opt-in for) at an all-time high, your patients will love and certainly appreciate this.
4) Create “mask-ne” (play on the word acne) skincare packages, and promote and sell them as separate packages to include both skincare and treatments combined. Unless the average person works in a hospital, their skin is not used to having that mask on for hours at a time. We are seeing a trend of people having acne caused by the irritation from their mask. This is a chance to sell, sell, sell! Put together a package that gears right towards prolonged mask users and get it out to your clients and potential new clients.
Through the trends, we are discovering these four tips will help your practice generate more revenue very efficiently. This is the time to be innovative and step out of your comfort zone. Take these four marketing tips and run with them. Get your brand out there and in the line of sight, call those passive patients, put those skincare regimens on auto-ship, and sell, sell, sell.
Do you need help strengthening the financial, operational, or administrative areas of your aesthetic practice?Click here to schedule a free consult! As consultants, we’ll provide you with a FREE 30-minute consult where you can determine if we’re the right fit to coach you in decreasing costs, growing revenue, strengthening employee sales skills, gaining additional financing programs, and more for your aesthetic practice.
About Shorr Solutions: Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with physicians and medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. Our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to help medical practices in the cosmetic and aesthetic fields save time, save money and grow their profits.
We help you focus on what you LOVE to do: practice medicine.