Jay Won the Lifetime Achievement Award from The Aesthetic Guide!

Congratulations to our fearless founder and “Company Dad”, Jay Shorr, for being the 2021 winner of the distinguished Lifetime Achievement Award from The Aesthetic Guide. Every year, The Aesthetic Guide holds “The Aesthetic Awards” award ceremony at The Aesthetic Show conference in order to shine a spotlight on the “best of the best” in the aesthetic industry. We’re thrilled and extremely proud of Jay for taking home the most esteemed and revered prized during the ceremony!

According to The Aesthetic Guide, the Lifetime Achievement Award is the “most prestigious award of the ceremony”, and recognizes one medical or non-medical professional who has devoted their career to the advancement of the aesthetic industry. “The nominee must have spent a significant part of their career within the aesthetic industry and have demonstrated excellence, dedication, high ethical standards and passion through innovation in research, patient care, education or product development”, says The Aesthetic Guide.

As a public speaker, writer, adjunct faculty member at Florida Atlantic University (FAU), previous owner of a successful multi-million dollar aesthetic practice and practice management consulting expert, it’s a complete honor for Jay to be the first-time non-medical professional winner!

We think the words of Jay’s student at FAU, Angenette Simpson, depict how proud we are of Jay and how much we admire him: “You put a huge smile on my face 😁. CONGRATULATIONS 🎉🍾🎈🎊 The way you have soared, well done. When I graduate I wanna be just as great of a person. Real Talk.”

Read below to learn Jay’s bio, his lifetime achievements and his incredible dedication to education and the advancement of the aesthetic industry that made him the winner for this esteemed Lifetime Achievement Award!

Starting as a Paramedic and EMT and Becoming “Jay the Safety Guy”

Beginning his medical career in 1972 as a paramedic and EMT at age 18, Jay A. Shorr, BA, MBM-C, CAC I-XVI always knew he wanted to hold a career serving others. Saving the lives of hundreds of citizens over the course of five years, he volunteered more than 1500 hours each year while also putting himself through Temple University, in Philadelphia, PA.

Upon graduating, Jay went into corporate America, growing his career into serving as the National Safety Services Manager of Ryder Truck Rental, focusing on the safety, health, and security of his internal employees and the company’s external clients for another 16 years. He diligently dedicated this portion of his life to investigating the cause and prevention of on-the-job accidents, both on the road and off, saving lives once again. His passion for safety took him across the country as “Jay the Safety Guy,” using in-class instruction and on-the-job training to help ensure a safer workforce.

Expanding a Practice into a Multi-Million Dollar Office and Providing Aid to the Community

He would leave Ryder to move back into healthcare as the Vice President of Operations and Practice Administrator for leading board-certified dermatologist and cosmetic surgeon Janee Steinberg, M.D, in South Florida. During the decade he spent with her office, Jay expanded the practice into a nearly $5 million dollar practice, growing from a single location employing 10 employees to three locations with a staff of 25. In addition, the practice strengthened its outreach and community service, putting into place programs where the practice would remove any gang-related tattoos that the practice saw at no cost to the patient, foreign birth defects, and even incidents in which acid had been thrown onto the patient in a fit of jealous rage. The practice became known for a place where no black, suspicious mole left the practice because a patient could not afford to have it removed. Again: safety, health and security were paramount.

The practice’s goal was not just to increase profit, but to provide a home for employees where they could make a difference each and every day… and a place to better the community. The brilliant physician who had been in practice for more than 30 years was also his wife, and Jay’s incredible support of women in the workplace was shown in all of her accomplishments. He served as the brilliant businessman who allowed her to focus on her incredible gift, and they worked as a true team.

That is, until her sudden passing in June 2012 when she lost her short battle to cancer.

Turning a Tiny Side Hustle into an Award-Winning Company and Giving Back Through Education

At that point, Jay knew he wasn’t ready to retire. He also knew he loved to assist physicians and providers, helping their businesses grow. (He even helped the new owner of his late wife’s practice kickstart the reopening to assist with its success.)  Although he had two medical practices for whom he had previously consulted, he knew this was the time he could focus on what he truly loved: education

Bringing in his daughter, Mara, for the marketing arm of his tiny consulting business, he has since been able to grow Shorr Solutions, an aesthetic medical practice consulting firm assisting practices with their operational, administrative and financial health. He’s taken the business to incredible heights, and used that as a launchpad to give back. Jay shares his knowledge through dozens of channels in the aesthetic medical/medical industry each year, guides practices across the United States and writes for nearly a dozen national aesthetic industry publications and media outlets. In addition, Jay serves on faculty with Florida Atlantic University, using his decades of experience to educate the next generation of certified medical business managers.

This year was obviously a game changer, but Jay led the charge, providing hundreds of hours to practices to help guide them through COVID-19 shutdowns, economic losses, PPP application processes, connecting those who needed it with legal counsel, reopening of their practices and countless issues that have arose since. This year was unlike any other, and Jay led the charge at Shorr Solutions to connect industry professionals across the country to come together, in unity, to help our industry get through its difficult state.

Mr. Shorr has also co-led Shorr Solutions to receive The Aesthetic Show’s prestigious 2019 Best Practice Management Company and 2018 TAG! You’re It! Non-Physician Practice Management Innovator awards, previously received the Honorable Mention Award for O/R Excellence in medical financial management, and has won the 2021, 2020, 2019, 2018, & 2017 Aesthetic Everything Awards in the Top Presidents category as well as the Top Aesthetic Provider category.

Turning Life’s Lemons into Lemonade

Jay currently helps hundreds of aesthetic medical practices each year to reduce their expenses and run leaner/more profitable, enhance staff training, increase the usage of protocols to improve both efficiency and… you guess it… safety!  Jay also specializes in risk management, always managing to think ahead to reduce the practice’s theft and safety issues.

In a time when he could have chosen to retire, Jay chose to grow. In a time where he could have given up on his career, he chose to make lemons into lemonade… and then serve that lemonade to the practices across the country that need it to thrive and flourish.

Making an Impact: Serving and Strengthening the Aesthetic Medical Industry

A Temple University graduate, Jay Shorr has made it his mission to educate aesthetic medical professionals, in addition to his ongoing consulting and coaching work, providing countless opportunities for growth in their knowledge of operating and growing their businesses.

He has served and/or currently serves as faculty, lecturer, moderator, or course director for the following industry conferences:

  • 5 Continent Congress
  • American Academy of Cosmetic Surgery
  • American Academy of Facial and Reconstructive Plastic Surgery
  • American Association of Oral and Maxillofacial Surgeon
  • Annual World Congress on Anti-Aging & Aesthetic Medicine
  • Association of Dermatology Administrators / Managers
  • Certified Aesthetic Consultant Program
  • Cynosure Aesthetic Medicine Seminars
  • Global Aesthetics Conference
  • Global Virtual Aesthetics Summit
  • International Congress of Esthetics and Spa
  • International Cosmetic Gynecology Symposium
  • International Master Course on Aging Science
  • Miami Cosmetic Surgery
  • OSHA – Employee Safety – Hazardous Materials Workers Comp
  • The Aesthetic Academy
  • The Aesthetic Show
  • The American Society of Cosmetic Physicians
  • The Medical Entrepreneur Symposium
  • Vegas Cosmetic Surgery
  • Viora Laser Meetings

During the course of his career, Mr. Shorr has supported the following organizations through a membership:

  • American Academy of Cosmetic Surgery (Allied Health)
  • American Academy of Medical Entrepreneurs.
  • Broward County (Florida) Medical Association
  • Florida Medical Association
  • National Safety Council (Instructor)

He has also written for the following publications in order to share his knowledge with the aesthetic medical/medical community. (For samples of his work, visit here)

  • AAFPRS (American Association of Facial Plastic & Reconstructive Surgeons) Assistants
  • ASOCP (American Society of Cosmetic Physicians) Connect
  • DERMASCOPE Magazine (ongoing column)
  • FHI (Florida Health Industry) Weekly
  • IMCAS (International Master Course on Aging Science) Academy
  • Journal of Aesthetic Nursing
  • Les Nouvelles Esthetiques & Spa
  • MedEsthetics
  • Medical Economics
  • MEDIcal Spas
  • Medical Office Today
  • MedResults Network
  • Modern Aesthetics (ongoing column)
  • Orlando Medical News
  • Outpatient Surgery
  • Plastic Surgery Practice
  • Physicians Office Resource
  • Prime Journal
  • Surge (publication for the American Academy of Cosmetic Surgery)
  • Skin Inc. Magazine
  • The Aesthetic Guide
  • The Journal of Medical Practice Management

In addition, outside media sources have noticed that Mr. Shorr serves as a strong, trusted and expert resource for medical groups.  He has served as a source for countless media outlets, being interviewed for pieces in the following (see actual pieces here)

  • Beckers’ ASC Review
  • Business Info Guide
  • DERMASCOPE Magazine
  • Dermatology Times
  • Digital Guardian
  • Entrepreneur.MD
  • Examiner.com
  • Fundera Ledger
  • MedEsthetics
  • Medical Economics
  • Modern Aesthetics TV
  • Plastic Surgery Practice
  • RealSelf
  • Surgical Aesthetics
  • The Aesthetic Guide
  • The Experience Pros Radio Show

Thanks to his hard work, Mr. Shorr has saved aesthetic medical practices over $1 million in their hard-earned dollars, and has allowed them to bounce back from near bankruptcy, increase their revenue, decrease their costs, increase their efficiency, and give back to their own communities in ways they wouldn’t have otherwise been able to do.

He’s placed hundreds of employees with healthcare and medical group practices nationwide, spending the time to recruit and properly train every position in the practice and showing the industry their true importance.

Earning More Bragging Rights: Creative Ways Jay Educates Medical Professionals

In his latest endeavors, Jay serves to provide knowledge and guidance to aesthetic medical professionals running their own practices in creative ways. He assisted in the creation of the business and marketing section and chaired the Certified Aesthetic Consultant (CAC) certification course since its inception. He also had the great pleasure of sharing his profound knowledge with aspiring plastic surgeons by writing a chapter on “Saving Money” in the 2nd Edition of Joshua M. Korman and Heather J. Furnas’ book, The Business of Plastic Surgery.

In addition, Mr. Shorr was formally appointed to the faculty of Florida Atlantic University in Boca Raton, Florida in 2019 as an adjunct instructor in the College of Business Executive Education where he speaks on  Medical Business Management. He was also appointed as the only non-medical professional member on the 2019, 2020, 2021 The Aesthetic Show Scientific Advisory Board where he provides input and advice to ensure the educational content of The Aesthetic Show, helps to address the most pressing needs of medical aesthetic practitioners, assists in providing objective, scientific and non-commercial content, reflects on the latest trends and advances, and helps to include the most well-versed and respected speakers and key opinion leaders on the subject matter.

Alongside his daughter and business partner, Mara Shorr, Jay has created and launched a podcast series called Shorr Solutions: The Podcast dedicated to helping aesthetic practices navigate the struggles, questions and pains of operating their practices. The father-daughter duo has also launched a free webinar series, Shorr Solutions: The Webinar, to tackle important safety, legal, financial, marketing, administrative and operational topics to equip aesthetic medical professionals in these key areas.

As a practice management consultant, Jay’s goal has always been the same: to allow aesthetic medical professionals do what they do best and love, while he provides the coaching, knowledge, and expertise to run their practice’s properly… and with confidence.

Jay’s Biography (Short Version):

Jay A. Shorr, BA, MBM-C, CAC I-XVI is the founding partner of Shorr Solutions, a medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board-Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers.

A Temple University graduate, Jay has serves as a veteran speaker for nearly a dozen industry organizations, including the The Aesthetic Show, the American Academy of Cosmetic Surgery, the American Academy of Facial Plastic and Reconstructive Surgery, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!

He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University, a Certified Aesthetic Consultant, and a member of The Aesthetic Show’s 2019, 2020, 2021 Scientific Advisory Board.

Jay co-led Shorr Solutions to receive The Aesthetic Show’s prestigious 2019 Best Practice Management Company and 2018 TAG! You’re It! Non-Physician Practice Management Innovator awards, and has won the 2017-2020 Aesthetic Everything Awards in the Top Presidents and Top Aesthetic Provider categories. In addition, Jay has served as an author for numerous national industry publications.

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About Shorr Solutions:

Shorr Solutions is an award-winning practice management consulting company with offices in South and Central Florida. We work with aesthetic medical practices in all 50 states of the U.S. to help them strengthen the operational, financial, and administrative health of their business. With decades of industry experience, our father-daughter partners, Jay Shorr and Mara Shorr, lead our knowledgeable team of experts to assist practices in the aesthetic medical fields increase efficiency, increase revenue, and decrease their costs.


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