Opening An Aesthetic Practice

Opening An
Aesthetic Practice

Ready to transform your vision of an aesthetic practice into reality? We understand that opening a medical business is both exciting and challenging. As award-winning consultants with decades of experience in the aesthetic medicine industry, Shorr Solutions has helped countless practitioners navigate the complexities of launching their dream practice. From securing financing and developing business plans to implementing efficient operational systems and ensuring compliance, our expert team provides comprehensive guidance at every step. Let us be your trusted partner in creating a successful, profitable aesthetic practice that stands out in today’s competitive market.

Is It Hard to Open an
Aesthetic Medical Practice Today?

Opening a medical practice in today’s market presents many opportunities and challenges. While the aesthetic industry grows exponentially, success requires careful planning and expert guidance. The complexity lies in creating a sustainable business model that thrives in a competitive landscape. It is much easier to open a profitable practice with the help of professional consultants like Shorr Solutions.

Key Challenges and Considerations:

Securing adequate funding and managing start-up costs (which can vary between $70,000 and $500,000)
Navigating state regulations and licensing requirements
Selecting the right location and negotiating lease terms
Choosing and purchasing appropriate equipment and technology for aesthetic procedures
Developing effective marketing strategies to attract and retain patients
Building and training a skilled team of professionals
Implementing efficient operational systems and protocols
Establishing competitive pricing while ensuring profitability
Creating a distinctive brand in a saturated market
Managing insurance, liability, and compliance requirements

With Shorr Solutions as your partner, these challenges become manageable on your journey to success. Our experienced team has guided numerous practitioners through the opening process, providing proven strategies that minimize risks and maximize opportunities. We understand that each medical aesthetics practice is unique, so we tailor our approach to align with your goals, resources, and market conditions.

Do It With You: The Shorr Concierge Launch

The Shorr Concierge Launch provides hands-on support for opening a successful aesthetic practice, guiding you through every critical step. With expert assistance, our package helps you navigate vendor relationships, staffing, legal compliance, and the creation of essential protocols.

You will gain access to a comprehensive toolkit featuring consent forms, HR policies, job descriptions, and tracking tools. Additional services include reviewing and negotiating contracts, setting up patient financing programs, and developing a marketing strategy to drive growth. With ongoing coaching and personalized support, our program equips you with the resources and expertise to launch your practice confidently and efficiently.

Benefits of the Shorr Concierge Launch

Guidance at every step of your success with our comprehensive checklist
Implementation assistance and access to Shorr Solutions’ vendor contacts
Proper legal setup and compliance of your new aesthetic practice
Exclusive access to our Tool Kit, a library of 300+ protocols, consent forms, HR policies, job descriptions, phone scripts, conversion tracking tools, and MORE!
Setting up of patient financing program(s)
Creation of business plan (optional, at a separate fee)
Contracts reviewed and negotiated
Marketing plan and strategy for your grand opening and beyond for your growth and increased revenue generation
Coaching calls
Additional one-on-one assistance as needed

A Roadmap to Success: Key Milestones

Opening your own aesthetics business is an exciting journey, and with Shorr Solutions as your guide, you will have a clear path to follow every step of the way. Here is an outline of the key milestones to ensure your practice launches successfully:

Vision and Planning

Every successful business starts with a clear vision. Together, we will define your goals, identify your target audience, and outline the services you want to offer. Then, we will create a comprehensive business plan serving your profitability and growth roadmap.

Financial Strategy and
Funding

Our team will help you identify funding options, secure financing, and create a strategy for your own business. We optimize every dollar, from patient financing programs to budgeting tools.

Legal and Regulatory
Compliance

Ensuring your practice complies with all local, state, and federal regulations is critical. Our team will guide you through proper legal setup, licensing, and insurance requirements so you are fully protected and ready to operate.

Vendor Selection and Setup

Choosing the right equipment, supplies, and technology vendors is essential for a seamless operation. Leveraging our industry connections, we will help you negotiate contracts and set up partnerships tailored to your needs.

Staffing and Training

Our team will help you recruit top talent and create a strong collective. With access to our HR policies, job descriptions, and aesthetic training resources, you will build a skilled staff that aligns with your practice’s vision and values.

Operational Systems and Protocols

From consent forms and patient intake processes to tracking tools and phone scripts, we will equip your practice with 300+ proven operational resources. These systems ensure efficiency, consistency, and an exceptional experience.

Branding and Marketing

We will develop a marketing strategy tailored to your brand to attract ideal patients. From designing your grand opening campaign to ongoing sales initiatives, we ensure your business gains visibility and grows steadily.

Practice Launch and Beyond

Your grand opening is just the beginning. We will support you with coaching, troubleshooting, and continued optimization to strengthen your practice management and help you provide top-level aesthetic services.

Real Client Testimonial

We retained Jay and Mara as we were expanding our practice. We wanted advice as we transitioned from 4000 ft.² and 15 employees to 10,000 ft.² and over 30 employees. Jay and Mara did a site visit and they were exceptionally friendly, helpful, and professional! I just re-read, for the fourth or fifth time, the site visit report and I’m amazed at how much of it we implemented and how much it has helped us move forward! We now have a hugely successful medical and cosmetic dermatology practice with 36 employees and we see 125-150 patients per day. Our gross collections and our compensation have both more than doubled! Staff turnover is low and patient/staff satisfaction is high! We love our work, our patients, and our staff! We greatly appreciate the Shorr’s spot-on advice and ideas to get our expansion headed in the right direction!

Steve Musick, MD and Angela Nauman-Musick, APRN

Board Certified Dermatologist & Board Certified Family Nurse Practitioner,

Musick Dermatology and Advanced Clinical Spa, Swansea, IL

Working with Shorr Solutions has been the best business decision I made. They are a group of professionals characterized by their knowledge and integrity when it comes to the business of healthcare. They are very respectful and protective of their clients, with great negotiation skills. Jay and Mara have put together a team that is instrumental not only in the setting up of a practice but as an ongoing consulting firm, that takes off your shoulders the burdens of negotiating, hiring, firing, and providing mentoring, as well as a different perspective on the day-to-day running of a practice.

Humberto Palladino, MD

Board-Certified Plastic Surgeon & Medical Director,

MagicSurgeon, Ft. Lauderdale, FL

We appreciate the assistance you both have provided over the past 2 years. When we started our relationship, we asked that we be ‘taught how to fish’ as opposed to being given a fish directly. While we continue to learn and grow, you have certainly accomplished that task… We thank you both for all your assistance and guidance over the past 2 years, and will certainly not hesitate to recommend you both to those in need.

Jason Hall, MD, FACS & Amanda Hall, PA-C

Double Board-Certified Plastic Surgeon and Physician Assistant,

Trillium Plastic Surgery, Knoxville, TN

This professional, experienced team has helped me turn my practice from ‘figuring it out as we go’ to a proactive state of a medical spa. With decades of experience in aesthetic medicine, they have revamped my human resources, telephone system, and recordkeeping in a simple way. I recommend Shorr Solutions hands down!

Teresa Camden, MD, FACSM

Board-Certified Family Medicine Doctor,

Owner New Medical Spa Short Pump, VA

I would best describe it as always having an expert in your corner looking out for your best interest in all dealings small to large. They offer us a sense of ease and confidence to maneuvering the difficult landscape of building a medical business, and their pricing and billing have been extremely transparent and fair. Despite a full list of clients, conferences, and invited talks, they have always made themselves just an email or phone call away.

Shoma Datta-Thomas, MD

Board-Certified Aesthetic Gynecologist & Medical Director,

Maiden Lane Medical, New York, NY

Thank you for all the hard work….the turn around in the office, in basically every consideration, has been impressive. Thank you both for helping me gather together a good crew. My team has commented to me at least twice now how much different and better things are in terms of morale, getting projects done, patient flow, and patient volume.

Jonathan Grant, MD

Double Board Certified Facial Plastic Surgeon & Medical Director,

Cascade Facial Surgery & Aesthetics, Mt. Vernon, WA

What Makes Shorr Solutions Different From Others?

Award-Winning Expertise

Shorr Solutions has earned recognition as an industry leader, receiving multiple awards for its exceptional consulting services. Our team’s innovative strategies have been instrumental in helping medical professionals build profitable businesses that thrive in today’s competitive market. With decades of collective experience, we bring deep expertise that ensures your new or existing practice is set up for long-term success.

Track Record of Success

With a history of guiding countless healthcare professionals to achieve their dreams, our results speak for themselves. Shorr Solutions has helped launch and optimize profitable businesses nationwide, from solo practitioners and small medical spas to full-scale aesthetic centers. We understand your challenges and deliver effective strategies backed by a proven track record of transforming visions into thriving realities.

Personalized Approach

No two practices are alike, so we tailor our services to each client’s needs. Whether you are launching a boutique clinic or a large-scale operation, we craft customized solutions that align with your goals. Our hands-on approach ensures every detail, from compliance to marketing, is addressed with your specific vision in mind, creating a path to a genuinely profitable practice.

Deep Expertise in Aesthetic Medicine

The aesthetic industry is complex and ever-evolving, requiring specialized knowledge to navigate successfully. Shorr Solutions brings deep expertise and unique strategies to every project we undertake. Our professional team understands the nuances of patient care, operational efficiency, and market trends. This insight lets us equip you with the tools and strategies to build a successful practice that delivers exceptional results.

Ready to talk?

Let’s take your practice to the next level with proven programs tailored for growth

FAQs About Starting an Aesthetic Practice

How long does it take to open an aesthetic practice?

The timeline for opening an aesthetic practice can vary widely based on location, licensing requirements, and the scope of services offered. It takes 6 to 12 months to plan, secure financing, obtain permits, set up the business, and prepare for a grand opening. Working with a consultant like Shorr Solutions can significantly streamline this process, helping you avoid delays and keep your launch on track.

What are the essential licenses and permits?

Every state has unique regulations, but standard requirements for opening an aesthetic practice in the U.S. include a medical license for practitioners performing procedures, state-specific business licenses or certifications, DEA registration if controlled substances are involved, facility permits to ensure compliance with local zoning, health, and safety laws, and radiation and laser equipment permits if using devices like IPL or ablative laser systems. Navigating these requirements can be complex, but Shorr Solutions provides expert guidance to ensure your practice is fully compliant.

What is the ROI for an aesthetic practice?

Return on investment (ROI) depends on start-up costs, location, marketing efforts, and patient retention. Practices with strategic planning and effective advertising typically see profitability within 12-18 months. Non-invasive procedures, such as Botox®, fillers, and laser treatments, generate exceptionally high returns due to their repeat nature and lower overhead than surgical procedures. Shorr Solutions helps optimize ROI by designing sustainable business models, creating effective pricing strategies, and offering tools to track profitability.

What are the most profitable services to offer in an aesthetic practice?

Non-invasive treatments, such as neurotoxins (e.g., Botox®), dermal fillers, chemical peels, and laser treatments, are some of the most profitable services due to their relatively low cost of supplies, high demand, and repeatable nature. Offering memberships or package deals for these procedures can further enhance revenue. Our consultants help identify patient needs and cross-sell complementary services.

How do I attract patients to my new practice?

Attracting patients requires a comprehensive marketing strategy that includes building an online presence through a professional website, search engine optimization (SEO), and active social media accounts. Hosting a grand opening event, offering promotional pricing, and developing referral programs can also help generate initial interest. Consistent branding and excellent customer service are key to building long-term patient loyalty. Shorr Solutions provides customized marketing plans to ensure your practice captures attention and sustains growth.