Your staff is your team. The question is, are you being a team player?
If the answer’s no, it’s time to change that.
Aside from having your receptionist purely answer phones and make appointments, use them as a marketing tool. Ever considered free treatments? Who doesn’t love to show off how amazing their face looks after a fresh facial?! Your team will rave about your services to your patients and clients, and your patients and clients will see your stunning results. It’s a win-win!
In this digital age, social media is a critical component to expanding. Aside from simply posting your amazing work on your Instagram or Facebook page, consider allowing staff to post it as well on their personal accounts. We all have our own network, so tap into theirs.
Click here to learn more about the ten ways your staff can promote your business from our Certified Aesthetic Consultants and our company’s partners, Jay and Mara Shorr in Skin Inc.
As with new aspect of your business, it’s important to monitor and ensure everything is running smoothly. Is your staff mentioning the new procedures you offer to incoming callers? Are they selling you and the procedure?