As a medical practice, there’s plenty of ways clients may try to pay for their treatments. While some of our […]
- Practice Management Series: Preparing for the Unexpected, Part 1
“I’m inviting you to come along with me and my wife on our journey, one we’ve only just begun ourselves.”
- How To Track Your Medical Practice or Medspa Marketing Efforts
Marketing is a major part of any business, let alone a cosmetic or aesthetic medical practice or medspa. It allows […]
- Practice Management Series: Preparing for the Unexpected, Part 2
” My head swarn – in our home, work and family lives, we had it all and this just wasn’t […]
- How To Use Internal Marketing To Boost Revenue in Your Medical Practice or Medspa
There are countless ways to market to consumers. Whether you’re considering billboards, radio or television commercials, print ad campaigns, or […]
- Opening An Aesthetic Practice
” One of the most important elements that will make or break a new business is location.”
- Finding Your Niche (Jay and Mara Shorr)
“Create your own little niche and be a specialist at what you do best.”
- How To Handle Difficult Patients and Difficult Clients
You’ve been there before: you take on a new patient or client, and the next thing you know, you’re dealing […]
- The Importance of Planning (Jay and Mara Shorr)
“We always equate a business plan to a road map. If you don’t know where you’re going, you don’t know […]
- How to Start a Medical Practice
When it comes to opening an aesthetic medical practice, there’s a lot to take in. Between figuring out how to […]
- Staying Compliant (Jay and Mara Shorr)
“Make sure you truly ask the questions before you take action. Never be afraid to ask a question because it […]
- How to Host an Open House in Your Medical Practice or Medspa
It’s open house season! This is the time for you to get new patients to check out your practice and […]
- How to Price Your New Procedure
You’ve had your eye on the brand new injectable, microdermabrasion machine, laser, or RF device. Maybe you’ve saved long and hard, […]
- How to Celebrate Breast Cancer Awareness in Your Medical Practice
Each year, October brings about Breast Cancer Awareness Month. As a medical practice, this is your opportunity to bring awareness […]
- What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce
“A lot of practices are cash poor and equipment rich” –Jay Shorr
- How to Balance Business and Life
“Collaboration is better than competition.”
- Theft and Security in the Workplace
“A lock on a door or a building is meant to keep an honest person honest. A thief is going […]
- Save Money; Don’t Sacrifice Staff (Jay and Mara Shorr)
“You don’t want to drive your staff out. It cost far more to bring in a new staff member and […]
- How To Make The Switch to a Cash-Based Medical Practice (and Ditch Insurance!)
The medical field is changing all the time. New injectables, lasers, and RF devices are being introduced to the market, and […]
- 4 Most Frequently Asked Questions From Medical Practice Owners
We regularly speak at a LOT of industry conferences. (We love sharing our knowledge with practices just like you! Looking […]
