Mara Shorr BS, CAC II-XVI is a partner for our company, Shorr Solutions, a consulting firm assisting aesthetic medical practices with their operational, administrative and financial health. Mara brings more than a decade of vast marketing and communications experience to our clients. She is a level II through XVI Certified Aesthetic Consultant utilizing her knowledge and skills from previous marketing positions for two separate leading dermatology, cosmetic and plastic surgery practices located in South Florida.

No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firm based in Orlando, until she joined Shorr Solutions in 2012.

Focusing on both internal and client strategies in traditional and new media, Mara is a well respected public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the American Association of Oral and Maxillofacial Surgeons, Vegas Cosmetic Surgery, the American Academy of Facial Plastic and Reconstructive Surgery, The Aesthetic Show, The Aesthetic Academy, The Medical Entrepreneur Symposium, and the Global Aesthetics Conference.

Mara co-led Shorr Solutions to win the prestigious 2018 TAG! You’re It! Non-Physician Practice Management Innovator and 2019 Best Practice Management Company Awards from The Aesthetic Guide, as well as the 2017, 2018, 2019, 2020 and 2021 Top Aesthetic Services Provider Awards from Aesthetic Everything. She was a 2019 Orlando Neon Swan Award winner and won the 2017, 2018, 2019, 2020 and 2021 Top Executives Award from Aesthetic Everything.

Mara served as an Editorial Board Member for DERMASCOPE magazine, was a nominee for the Orlando Business Journal’s 2013 “40 Under 40″, has been awarded the honor of 2013 Distinguished Young Alumni from Central Michigan University, lectured as the 2019 Epionce skincare sales National Training Advisor and was recognized by The Aesthetic Guide magazine as one of the “Women to Watch” in 2020.

A Central Michigan University alumni ambassador and alumni fellow, Mara has written for a number of industry publications, including ASOCP Connect, Les Nouvelles Esthetiques & Spa, DERMASCOPE Magazine, Modern Aesthetics, Florida Health Industry, Winter Park-Maitland Observer, Orange Appeal magazine and more!

In her spare time, Mara serves as a certified Volunteer Advocate for Children through Orange County Legal Aid Society’s Guardian Ad Litem Program, as well as a proud dog foster mama.


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