Inspired by one of our latest articles (Click here to read more from DERMASCOPE magazine, “The Business Breakdown: Small Budget Upgrades“), this blog post focuses on how to upgrade your medical spa or day spa with small budget upgrades. Pay attention to the smaller details, as those are the one’s go a long way.
Reevaluate Retail. The first step to take when breaking down your business is to reevaluate retail. Take notes of which products are selling quickly, upgrade your product display area and make sure your employees are well-educated about products. When taking note of which products are selling quickly, speak to clients and spa staff to receive feedback for which new products to bring in. Next, upgrade the product display area. Make sure testers are available so clients and patients can try before they buy. Organize the product display area and provide a well lit display as this is enticing to clients. Last, make sure employees are well-educated about products so they will be able to explain them correctly. If not well-educated, the spa could lose the sale.
Consider Competition Comparison. Always consider and compare your competition. For example, if someone is gaining more clients than you, review why that may be. Call local spas to see how they answer the phone. When calling, you could do this yourself and take notes on the positive things they are saying so that you can incorporate that into the way your spa answers the phone.
Maximize Marketing. Perform a social media audit. Look to see which staff members are posting about the spa and what type of feedback they are receiving. Then, research the internet to see what people are saying about the spa. When researching, check popular websites like Yelp and Facebook. Last, utilize internal marketing by making customized brochures or customized treatment cards for clients.
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Click here to read more fromDERMASCOPE magazine, “The Business Breakdown: Small Budget Upgrades” to get the full list of tips!
About Shorr Solutions: Shorr Solutions is a practice management consulting company with offices in South and Central Florida. We’re helping physicians and medical practices strengthen the operational, financial, and administrative health of their practice. Partners, Jay A. Shorr and Mara L. Shorr help dental and medical practices in the cosmetic and aesthetic fields save time and money.